IBM Analytics - The Widening Divide
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Transcript of IBM Analytics - The Widening Divide
The widening divideEmbedding analytics for competitive advantage
Graham KittlePartner & Practice LeaderBusiness Analytics & Optimisation A/NZ
© 2009 IBM Corporation
Building a smarter planet
Table of Contents
• Introduction
• The analytics advantage in today’s marketplace
• How analytics creates competitive advantage
• Two paths to transformation
• Roadmap for creating competitive advantage
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© 2009 IBM Corporation
Building a smarter planet
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MIT Sloan Management Review and IBM IBV partnered again to explore how organisations are operationalising analytics
• Second year of knowledge partnership
• Surveyed 4,500 executives, managers and analysts plus extensive interviews
• Respondents represent more than 30 industries in more than 120 countries
• Interviews with executives from leading analytic organisations
• Interviews with IBM and MIT thought leaders
• Analysis by IBM and MIT SMR team
IBM Institute for Business Value+
© 2009 IBM Corporation
Building a smarter planet
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Our key findings underscore the urgency to act on analytics and chart the paths organisations are taking to transformation
© 2009 IBM Corporation
Building a smarter planet
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By segmenting the data, we examined how organisations use analytics to create a performance and competitive advantage
© 2009 IBM Corporation
Building a smarter planet
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Table of Contents
• Introduction
• The analytics advantage in today’s marketplace
• How analytics creates competitive advantage
• Two paths to transformation
• Roadmap for creating competitive advantage
© 2009 IBM Corporation
Building a smarter planet
7
The ability to create competitive advantage using analytics surged dramatically in 12 months, impacting the bottom-line
© 2009 IBM Corporation
Building a smarter planet
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Early adopters have outpaced others in gaining competitive advantage by expanding the use of analytics
© 2009 IBM Corporation
Building a smarter planet
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Transformed organisations are creating advantage by intensely focusing on applying analytics in three areas
© 2009 IBM Corporation
Building a smarter planetOverall, the majority of organisations now rely on analytics and data to manage key financial and operational tasks
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Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011.
© 2009 IBM Corporation
Building a smarter planet
Yet, most – including Transformed – have ample opportunity to do more to realise the full advantages from analytics
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Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011.
© 2009 IBM Corporation
Building a smarter planet
Table of Contents
• Introduction
• The analytics advantage in today’s marketplace
• How analytics creates competitive advantage
• Two paths to transformation
• Roadmap for creating competitive advantage
12
© 2009 IBM Corporation
Building a smarter planetTransformed organisations master three competencies to drive sustainable competitive advantage
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Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011.
© 2009 IBM Corporation
Building a smarter planetOf all the capabilities required to master the three competencies, these six characteristics distinguish Transformed organisations most
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Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011.
© 2009 IBM Corporation
Building a smarter planet
Table of Contents
• Introduction
• The analytics advantage in today’s marketplace
• How analytics creates competitive advantage
• Two paths to transformation
• Roadmap for creating competitive advantage
15
© 2009 IBM Corporation
Building a smarter planet
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We also examined what happens between Aspirational and Transformed – the space between the two end-point benchmarks
Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011.
Information management
proficiency
Analytic skills and tools proficiency
Data-oriented culture
Aspirational
High
Low
Enterprise driven
Line-of-businessdriven
HighLow
Experienced
Paths to Transformation
Transformed
© 2009 IBM Corporation
Building a smarter planet
Experienced organisations one of two paths, each focusing on different competencies, to move towards Transformed
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Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011.
Information management
proficiency
Analytic skills and tools proficiency
Data-oriented culture
Aspirational
High
Low
Enterprise driven
Line-of-businessdriven
HighLow
Experienced
Paths to Transformation
TransformedCollaborative
path
Specialized path
© 2009 IBM Corporation
Building a smarter planet
Table of Contents
• Introduction
• The analytics advantage in today’s marketplace
• How analytics creates competitive advantage
• Two paths to transformation
• Roadmap for creating competitive advantage
18
© 2009 IBM Corporation
Building a smarter planet
We recommend three steps to transformation
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Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics research partnership. Copyright © Massachusetts Institute of Technology 2011.
Focus on improving your analytic competencies Focus on improving your analytic competencies
Develop a robust set of analysis skills and tools
Develop a robust set of analysis skills and tools
Create a culture that takes action
on analytics
Create a culture that takes action
on analytics
Establish a strong information foundation
Establish a strong information foundation
Assess your analytic sophisticationAssess your analytic sophistication
Tie approach together with an information agendaTie approach together with an information agenda
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© 2009 IBM Corporation
Building a smarter planet
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