Help build a smarter planet.

Innovating in research and development to shape the future of society at large.

Sense through connections.

Insight / IdeaTravelers want to get the best out of their trip.

IBM helps them get around the ‘smarter’ way.

HOW?

Offer walk-around city guides. (default and user generated)

Launch

Free Wi-Fi:

- Connect to network.

- IBM Browser Page loads.

- Page with tips on how to get around and offers from local shops.

- Download APP or continue browsing.

Ongoing EngagementDaily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matters.

Idea 2

InsightIBM wants to build a ‘Smarter Planet’

They need smart people to help them

IBM offer first-class opportunities for top students across their business

Idea OUT SMART IBM

Download APP

Play against IBM by answering and asking questions

Smartness rated by known characters on leader board

Win Graduate placements

Spread awareness of IBM

Ongoing Engagement

Competitive banter though Facebook and Twitter

Tweets about graduate placement opportunities available.

Thank You!