WHAT DO SUCCESSFUL

BRANDS DO DIFFERENTLY?

Presented by: Pooja Sehgal

Research Scholar, DMS, IIT Delhi

BRANDS PROMISE WHAT

THEY CAN DELIVER

CONSISTENTLY DELIVER

WHAT THEY PROMISE, AND

BEYOND

STAND FOR SOMETHING

DO NOT COMPROMISE

EVOLVE, TO REMAIN

RELEVANT

CONNECT, REACH OUT,

COMMUNICATE AND

INVOLVE

THE CHALLENGE IS

HOW?

MAKE IT ABOUT THEM

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CLEARLY ARTICULATE

WIIFM

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CREATE OPPORTUNITIES

TO LISTEN

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ACT ON FEEDBACK,

THEN TALK ABOUT IT

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APPLY INTUITIVE

TECHNIQUES

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SURPRISE

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DON’T MAKE ME THINK

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THANK YOU