IBC2008 Pre-Show Distributor Meeting Rosarium Friday September 12.
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Transcript of IBC2008 Pre-Show Distributor Meeting Rosarium Friday September 12.
![Page 1: IBC2008 Pre-Show Distributor Meeting Rosarium Friday September 12.](https://reader035.fdocuments.in/reader035/viewer/2022062511/5516f9d655034603568b4d9e/html5/thumbnails/1.jpg)
IBC2008Pre-Show Distributor Meeting
RosariumFriday September 12
![Page 2: IBC2008 Pre-Show Distributor Meeting Rosarium Friday September 12.](https://reader035.fdocuments.in/reader035/viewer/2022062511/5516f9d655034603568b4d9e/html5/thumbnails/2.jpg)
Meeting Agenda:09:30–09:50 Corporate Update
Oddbjørn Bergem, CEO
09:50–10:20 ProductsRonny Sletteng, Jan Helgesen
and Misty Farrell 10:20–10:35 Booth practicalities
Tracey Ford, Petter Hole
10:35–10:50 Distributor of the Year Hans Hasselbach
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CEO Oddbjørn Bergem
Network VPG IBC 2008
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Network VPG is in the buzz!
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Network VPG is forging ahead
The Global Video Transport Leader
5 times the size in 5 years: From 2003 to 2008E it was done.
We will do it again!
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• any format:3G-SDI, HD-SDI, SDI, ASI, AES, E1/T1, uncompressed or compressed, analogue or digital
• any network: Existing or future: Dark fibre, grey fibre, telco networks (Sonet/SDH), IP networks
• any distance: Short haul to intercontinental
Network VPG transport solution
any format,any network,any distance
Unbeaten by competition in flexibility and power
consumption!
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Recent wins
• Political wins: Signal Processing for the EU parliament and Signal Transport for the US Presidential election. Total value of more than 3M€
• Large US Telco: Compressed and uncompressed video from London to many cities in US.
• Us Telco: HD over existing SD infrastructure using JPEG2000
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Outline
• Flashlink Signal Processing & Distribution (SP&D)
• Flashlink Fiber Optics
• Flashlink Success stories
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Flashlink SP&D News – IBC 2008
• Intelligent switching solution for HD/SD• FRS-HD-CHO
• Analog audio HD/SD embedding• AAV-HD-XMUX • AAV-SD-XMUX
• Analog audio HD/SD de-embedding • AAV-HD-DMUX • AAV-SD-DMUX
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FRS-HD-CHO– dual input HD/SD frame synchronizer with a change over
functionality that can switch on signal integrity
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FRS-HD-CHO• Passive loop through of both inputs to outputs at board
failure • De-glitching of input video signal.• Programmable switching logic• SDI label insertion• Frame Sync features similar to FRS-HD(-DMUX)• Audio de-embedding – processing – re-embedding
• Availability: Shipping from November 2008
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FRS-HD-CHO is ideal for ENG Applications– Constant signal feed is critical for downstream equipment
like MPEG2 encoders
http://en.wikipedia.org/wiki/Electronic_news_gathering
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AAV-HD-XMUX (-R/-T)– 2-ch analog audio and 2-ch AES Embedder– 2-ch AES de-embedder– Optional optics
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• Both analog and digital audio interfaces• Extensive audio processing core• Compatible with other Flashlink embedders• Audio and video generator
• Availability: Now
AAV-HD-XMUX (-R/-T)
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– 2-ch analog audio and 4-ch AES De-embedder
AAV-HD-DMUX(-R)
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• Audio processing similar to the AAV-HD-XMUX
• Also available as SD only versions:– AAV-SD-XMUX– AAV-SD-DMUX
• Availability: Now
AAV-HD-DMUX(-R)
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Flashlink Fiber News – IBC 2008
• L-band over fiber• LB-EO-C1xxx
• 3G multi rate transponder for CWDM/DWDM• MR-TR-3G-C / MR-TR-3G-D
• 3G/HD/SD time division multiplexing video transport solution• SDI-TD-3GMX-5 / SDI-TD-3GDX-5
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LB-EO-C1xxx
All 16 CWDM wavelengths available from stock
L-band over fiber
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• Two independent switches for port selection• Support for 3G-SDI• Avalanche Photo Diode (APD) receiver• Up to 8 cards per frame (doubled DWDM density)• LED power level meter mode
MR-TR-3G, what’s new?
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MR-TR-3G functional block diagram
Electrical to optical converter Optical to electrical converter
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MR-TR-3G functional block diagram
Optical to optical transponderfor video formats with electrical drop
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• Single mode fiber only
• DWDM available Oct08/Nov08• CWDM available Dec08/Jan09
MR-TR-3G, hard facts
Best fibre contribution/distribution/transport solution
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• 2nd generation of TDM modules in Flashlink• 5 inputs• More signal formats: SD/HD/3G-SDI• TDM output signal is standards compliant HD-SDI/3G-SDI• Where other solutions stop at the doorstep, we can
transport the mux signal into the heart of the TV station
• Availability: May 2009
SDI-TD-3GMX-5/-3GDX-5
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SDI-TD-3GMX-5 block diagram
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SDI-TD-3GDX-5 block diagram
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• Transports: – 1x 3G-SDI– 2x HD-SDI asynchronously– 1xHD-SDI and 4x SD-SDI– 8x SD-SDI (two modules)
• Upgrade path for SDI-TD-MUX-4
SDI-TD-3GMX-5/-3GDX-5
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Success
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• Central Europe• 500 SDI (HD and SD) links 2008• 250 more in 2009
• Competition: Evertz and Harris
Success story – Satellite Uplink station
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• Major telco in Northern Europe• 40-ch DWDM system• Returning Flashlink DWDM customer
Success story – DWDM
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Success story - Euro 2008
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• 9 football stadiums• 12 ice hockey stadiums
• Sports contribution network in Central Europe• HD/SD JPEG2000 over IP
Success story – JPEG2000
• 60+ units in total• In full operation
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So far:• 177 Flashlink frames w/dual PSU• 1200+ modules
– 400+ AV-HD-XMUX w/optics– 200+ HD Frame syncs– 180+ ETH1000/D422 to fiber– 100+ Distribution Amplifiers– 70+ HD fiber converters– 80+ Audio and video glue– 51 GYDA-SC – 15 VikinX Sublime routers
• Frame agreement• Additional orders received
Success story- European Parliament
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Routing, Control & NMS
IBC 2008
Jan I. HelgesenProduct Manager
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Sublime Compact
• Ultra low power and high reliability design• Pre-configured panels• Control via RS-232 and NCB• Full backwards compatibility with Compact command
set• 8x8, 16x16 and 16x2 for SD-SDI, HD-SDI, AES, Analog
Audio and Analog Video• 20% discount on Compact list price during transition to
Sublime Compact
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Modular 3G
• Modular 3G-SDI upgrade project has been started
• Excellent test results from pre-project• Release date not yet defined• Functionality will be similar to
existing Modular HD router• Multi-rate support: 3G-/HD-/SD-SDI
and DVB-ASI in one frame• Also suitable for routing MADI and
AES-3id• Future-proof complete 3G-SDI
compatibility in our line of products!
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Multicon – New Extensible System Controller
• Control routing, signal processing and distribution from the same panel
• Integrated support for VikinX and Flashlink
• Plug-in support for 3rd-party equipment and automation systems
• Central processing of control data (e.g. virtual router, salvo and mnemonics)
• Installation support using System Configurator
• Software Development Kit (SDK)• Replacing Syscon and ETH-CON• Backwards compatibility
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DataMiner – NMS for Flashlink, Ventura and VikinX
• Use DataMiner to win large projects where NMS is a requirement
• Use integration as sales argument for customers that are already using DataMiner
• Manage the entire network from one single user interface
• Common management interface for Flashlink, Ventura and VikinX
• Reduced deployment time due to pre-integration of Flashlink, Ventura and VikinX
• Utilize all the network management functionality provided by DataMiner
• Strong multi-vendor support
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NMS of Flashlink and Ventura
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GYDA System Overview
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Transport SolutionsSales Engineering Manager
Misty Farrell
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• Transport of uncompressed services up to 3G-SDI
• Transport of JPEG and MPEG compressed SD-SDI, HD-SDI and other services such as ASI, AES, E1/T1
• Cost-efficient architecture for smaller regional networks as well as large wide area networks
• Interfaces to WDM, Ethernet/IP and SDH/SONET infrastructure
• Monitoring and control via full featured NMS and advanced element manager
Network VPG transport solutions
Any formatAny networkAny distance
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Flashlink
Flashlink
FlashlinkFlashlink
VPG equipment
NE equipment
SDH / IP link from Telco
Dark fiber available
VPG equipment
Broadcaster site
Broadcaster site
Broadcaster site
Broadcaster site
Dark fiber available
Dark fiber available
Dark fiber available
Telco network
Sales Synergies – Network/VPG
• Complete end to end solution• Addressing Broadcasters
needs• Carrying broadcasters needs
through the carrier networks
SDH / IP
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Transport & Conversion Products
All VPG products are NEBS Level 3
compliant
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Ventura – New Product Family
Private Ethernetor IP/MPLS
SDH Fiber-Overlay
VS901-GX
VS908-AX
VS901-SX STM-1
VS811-S-X STM-16
VS551-D-X
VS905-X
VS861-X STM-64
VS901-TX
VS252-JM
Ventura – Any Format, Any Network, Any Distance
VS901-SX STM-4
VS9155-SX STM-1
VS9345-SX DS-3
VS416-DWDM
VS416-DWDM-AUX
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Ventura Product Line Up – 08, Q109
• VS861 6 x HD-SDI into STM-64• VS811-S 8 x 270 into STM-16• VS811-SHD [1 x HD + 2 x SD] into STM-16• VS901-Sx-12 [2 x SD or 1 x HD(J2K) + 1 x SD] into STM-4• VS901-Sx-03 [1 x HD(J2K) or 1 x SD(J2K)] into STM-1• VS9155 4 x ASI into STM-1• VS9345 4 x ASI into DS-3• VS9500 4 x ASI into SDTI or ASI* (Submux)• VS7700 ASI Intelligent Protection Switch• VS901-IE-GE HD(J2K) to GigE• VS905-Mx-GE PAL/SDI (MPEG-2) to GigE• VS908-Ax-GE 8 x ASI to GigE• VS901-Tx-27 HD-SDI(J2K) to SDTI• VS731-TRX [100BaseT + 4 x RS-422 + 2 x T1 + 8 x GPIO + Talkback] to SDTI• VS416-DWDM 16-channel DWDM covering ITU channels 39 to 54• VS416-DWDM-AUX 16-channel DWDM covering ITU channels 23 to 38 with an expansion port for 39 to 54
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Want to further optimize your SDH infrastructure to transport multiple signals?
• Need efficient use of space, conserve fiber and bandwidth
• Cost-effective solution to grow multimedia and data traffic that saves customer money
• Maximize the use of the existing network through bandwidth optimizing
• Easily deploy configured equipment that doesn’t require frequent reconfiguration, therefore saving your customers maintenance costs
• Avoid creating new infrastructure requirements just to support HD or required services
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Eight HDs into one STM-16
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Handles HD or SD input automatically
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Want to use existing IP infrastructure to transport real-time broadcast video applications?
• Ensure that signal won’t be degraded • Save customer cost of a huge fiber rollout for product
deployment of new services • Conserve editability and contribution quality with JPEG
2000 compression• Easily deploy configured equipment that doesn’t require
frequent reconfiguration, therefore saving your customers maintenance costs
• Avoid creating new infrastructure requirements just to support HD or required services
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Map multiple NTSC/SDI signals on Gig-E
VS551-D, VS905-E and VS908 application
VS551-DADC
IPPacket
MultiplexerAnd MAC
VS551-DADC
Local Church
Library
Town Hall
VS551-DADC
TV Station
VS551-DADC
VS551-DADC
VS551-DADC
VS551-DADC
VS551-DADC
NTSC/SDI
NTSC/SDI
NTSC/SDI
NTSC/SDI
VHO
VS908TS
Aggregator
VS905E
VS905E
VS905E
VS905E
NTSC/SDI
ASI
ASI
ASI
ASI
NTSC/SDI
NTSC/SDI
NTSC/SDI
100/1000BASE-T
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IBC 2008
• Active Demos– VS811-SM-48 and VS811-SD-48 8 Chan Mux over STM-16– VS901-TE-27 and VS901-TD-27 JPEG2000 over 270Mbps– VS551-D-ADC and VS551-D-DAC Universal Card– VS9345-MUX and VS9345-DMUX DS3 Network Optimizer
• Hardware also on booth– VS905 MPEG-2 Encoder to IP– VS908 ASI TS Aggregator over IP– VS901-IX-GE JPEG2000 over Gig-E interface
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Show informationIBC 2008
Tracey J W Ford VP of Strategic Sales & group Marketing
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Outline
• Booth Location
• Booth layout
• IBC 2008 news
• Catalogue
• Data Sheets
• Extracold
• Press conference
• Happy hour
• College wk41
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Stand 8.B70
Booth Location
MirandaOmneon
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Booth Layout
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Booth Layout
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Booth Layout
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Booth Layout
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IBC News 2008
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Ventura Application notes
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Product catalogue 2008-2009
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New Product brochures
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Event – Xtracold
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Event – Happy Hour
Last hour of the show
Friday – Saturday – Sunday – Monday
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Event – Press conference
Saturday 4.30pm
Bring your local press
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Event – College week41
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Hans Hasselbach
Distributor of the Year 2008
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What makes a real partner
• Average 20% growth rate • Characterized by:
– Eagerness to grow with us!– Frequent open and frank
communication – Selling projects as well as small
orders- Knowledgable- Invest into the future- Demo stock- Top level Service
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
2005 2006 2007 2008
100 NO
K
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Candidates are... troll ceremony:
• Network Electronics Netherlands• Network Electronics France• Logic Media Solutions Germany
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Logic Media Solutions, Germany
” 2008 Distributor of the Year”
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IBC2008
Special promotional offerings
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IBC2008 Promotion;
• VikinX Compact promotion, 20% extra• Buy demokit; VS901-TE-27 + VS901-TD-27• Buy demokit; Downconverter and Frame
synchroniser with input change over
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IBC2008
Thanks again for being here;
have a good show!