IBC infographic EDITED v6 · 2020. 7. 21. · The world's most influential media, entertainment &...
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€ €5,000,001 - €10,000,000 6.7% W. Europe & Scandinavia 63% South America 1% Demographics Online Engagement Industry Sector Seniority Purchasing Authority Company Spend Annual spend of over €1m 36% Other 16.7% Systems Integrator 5.5% Production 8.8% Post Production 4.8% Media distribution (cable, satellite, terrestrial, IP) 4.3% Government / Industry Body / Educational organisation 1.9% Financial services 1.1% Equipment hire / reseller 3% Consultancy / Analytics / Research 2.9% Cinema 3.2% Broadcaster 13.8% Hardware supplier 10.4% New Markets 23.6% Final Approval / Buyer 41.4% Recommend / Specify 38.3% User 20.3% Up to €500,000 46.3% €500,000 - €1,000,000 17.3% €1,000,001 - €5,000,000 14.3% Web Traffic IBC TV IBC2019 App My Event Engagement IBC Daily IBC365 9,200 Followers 4,000 Followers 30,000 Followers 41,800 Followers 191,000 Users 485,000 Pageviews 270,000 Sessions 1,576 Articles 341,667 E-Daily e-newsletters delivered 44,172 Copies printed 25,000 Digital version viewed 407,000 Video views 191,789 Minutes watched 1,000,000 Reach 15,000 Mobile Downloads 84,000 Users via desktop 44,500 Exhibitors followed 12,000 Messages / Meeting invites 23,000 Sessions added to calendar Online Show Planner 328,000 Showroom views 37,800 Leads generated from show planner Attendance 250,000+ Badge scans Stay ahead all year around IBC.org 30,000+ Senior decision makers North America 12% Asia 8% Europe 7% Central Europe 5% Africa / Middle East 4% 72,000 Subscribers During the show 2,200 likes #1 #IBC2019 trended the Netherlands during the show 1.8m Impressions 343,000 Video views 0 3 237,600 Post Engagements 4.4m Reach Lead Retrieval Badge Scans Press 551 3,131,653 169 Qualified press attended on site Press distribution reach Media partners 2% Top 10 Countries 150 Netherlands United Kingdom United States Germany Belgium China Russia France Spain Italy 2% 2% 3% 4% 5% 10% 10% 15% 19% Countries 1 2 3 4 5 6 7 8 9 10 420 Speakers 90,840 Average users per month IBC2019 The world's most influential media, entertainment & technology show 551 Press 150 Countries 1,700+ Exhibitors Regions Make / influence final decision 79.7% 365 Stories (including IBC daily online) 57,000 Story views 256,895 Emails delivered 24.9% Manager or Head of Department 14 15 2 11 13 9 11.1% Entrepreneur / Consultant / Freelance / Independent 4.1% Editor / Publisher / Journalist / Writer / Photographer 16.3% Professional Engineer or Developer 5.6% Student / Intern or Educator Executive or Assistant 5.2% 32.8% C-suite, VP, EVP, Director and above OTT Platform 3.9% Immersive technologies (VR, AR & MR) 0.7% Software supplier / Cloud services 12.2% Mobile 0.3% IOT 0.8% Telecoms 3.8% Voice 0.2% Advertising 1.4% esports / Gaming 0.3% the ibc daily €10,000,001+ 15.4% 56,390 Attendees 90,840 Average Users per month #IBC2019 trended in the Netherlands on several days of the show #1 10% Increase in Visitors Under 35yrs 33% Visitors C-Level and above 407,000 Video Views on IBCTV 250,000+ Badge Scans Key Stats 1,576 IBC Daily Articles 1.8m Twitter Impressions
Transcript of IBC infographic EDITED v6 · 2020. 7. 21. · The world's most influential media, entertainment &...
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€
€5,000,001 - €10,000,000 6.7%
W. Europe & Scandinavia 63%
South America 1%
Demographics
Online Engagement
Industry Sector
Seniority
Purchasing Authority Company Spend
Annual spend of over €1m 36%
Other 16.7%
Systems Integrator 5.5%
Production 8.8%
Post Production 4.8%
Media distribution (cable, satellite, terrestrial, IP) 4.3%
Government / Industry Body / Educational organisation 1.9%
Financial services 1.1%
Equipment hire / reseller 3%
Consultancy / Analytics / Research 2.9% Cinema 3.2% Broadcaster 13.8%
Hardware supplier 10.4%
New Markets 23.6%
Final Approval / Buyer 41.4%
Recommend / Specify 38.3%
User 20.3%
Up to €500,000 46.3%
€500,000 - €1,000,000 17.3% €1,000,001 - €5,000,000 14.3%
Web Tra�c
IBC TV
IBC2019 App My Event Engagement
IBC Daily
IBC365
9,200Followers
4,000Followers
30,000Followers
41,800Followers
191,000Users
485,000Pageviews
270,000Sessions
1,576Articles
341,667E-Daily e-newsletters delivered
44,172Copies printed
25,000Digital version viewed
407,000Video views
191,789Minutes watched
1,000,000Reach
15,000Mobile Downloads
84,000Users via desktop
44,500Exhibitors followed
12,000Messages / Meeting invites
23,000Sessions added
to calendar
Online Show Planner
328,000Showroom views
37,800Leads generated from show planner
Attendance
250,000+Badge scans
Stay ahead all year around IBC.org
30,000+Senior decision makers
North America 12%
Asia 8%
Europe 7%
Central Europe 5%
Africa / Middle East 4%
72,000Subscribers
During the show
2,200likes
#1#IBC2019 trendedthe Netherlandsduring the show
1.8mImpressions
343,000Video views
343,000343,000 237,600Post Engagements
4.4mReach
Lead Retrieval Badge Scans
Press
551 3,131,653 169Qualified press
attended on sitePress distribution reach Media partners
2%
Top 10 Countries150
Netherlands
United Kingdom
United States
Germany
Belgium
China
Russia
France
Spain
Italy
2%
2%
3%
4%
5%
10%
10%
15%
19%
Countries
1
2
3
4
5
6
7
8
9
10
420Speakers
90,840Average users
per month
IBC2019The world's most influential media, entertainment & technology show
551Press
150Countries
1,700+Exhibitors
Regions
Make / influence final decision 79.7%
365Stories
(including IBC daily online)
57,000Story views
256,895Emails delivered
24.9%
Man
ager
or H
ead
of D
epar
tmen
t
14
15
2
11 13
9
11.1%
Entre
pren
eur /
Con
sulta
nt /
Free
lanc
e / I
ndep
ende
nt
4.1%
Edito
r / P
ublis
her /
Jour
nalis
t /
Writ
er /
Phot
ogra
pher
16.3%
Prof
essio
nal E
ngin
eer o
r Dev
elop
er
5.6%
Stud
ent /
Inte
rn o
r Edu
cato
r
Exec
utiv
e or
Ass
istan
t
5.2%
32.8%
C-su
ite, V
P, EV
P, Di
rect
or a
nd a
bove
OTT Platform 3.9%
Immersive technologies (VR, AR & MR) 0.7%
Software supplier / Cloud services 12.2%
Mobile 0.3%
IOT 0.8%
Telecoms 3.8%
Voice 0.2%
Advertising 1.4%
esports / Gaming 0.3%
theibcdaily
€10,000,001+ 15.4%
56,390Attendees
90,840Average Users
per month
#IBC2019 trended in the Netherlands
on several days of the show
#1
10%Increase in Visitors
Under 35yrs
33%Visitors C-Level
and above
407,000Video Views
on IBCTV
250,000+Badge Scans
Key Stats
1,576IBC Daily Articles
1.8mTwitter Impressions
