Ibbi 2011 draft 2
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Transcript of Ibbi 2011 draft 2
Fair HyamsDirector of Sales and Client ServicesBennett Marine, Inc
Ken WilliamsPresidentThe Gartner Group
Cajun
Who we are
Who we areHow we are different
Who we areHow we are differentBennett Advantage
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1960
2004
2007
1966
1973
1984
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The Power of The Power of HydraulicsHydraulics
•Precision•Power•Reliability
J.D. Power and AssociatesCustomer Satisfaction
10=Satisfaction = Sales94%
79%
47%
22%
3%
84%
59%
31%
12%
4% 3%
9%
0%
25%
50%
75%
100%
10 9 8 7 6 5
% D
ef.
Wo
uld
Recommend Boat Manufacturer Repurchase from Boat Manufacturer
Trim Tab Failure Rates.
Surveyed•3,049 respondents with Trim Tabs•Boaters registered a problem with trim tabs--Not working Properly
0.8
1.8
0 1 2 3 4 5
Bennett
Lenco
J.D. Power Multi-Year Study
What happens after 1 year?
1,922 qualified surveys were completed (boats with trim tabs)
Top Line FindingsRequired Repairs - 5 Years
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
20022003200420052006
Bennett
Electric
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Basic SystemBasic System
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Enhanced SystemEnhanced System
Auto Tab ControlAuto Tab Control
New Dual Purpose New Dual Purpose PumpPump
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New Premier LineNew Premier Line
SST: 50’- 120’SST: 50’- 120’
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New Premier LineNew Premier Line
BXT: 35’- 60’BXT: 35’- 60’
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Installation ChallengeInstallation ChallengeMeet or surpass the installation of electric trim tabs without compromising the durability and serviceability of hydraulics.
…without a significant cost increase.
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New Sealed HPUNew Sealed HPUQuick-Connect Fittings
Pre-Filled Reservoir
Self-Bleeding System
1. Pre-assembled Lower Hinge2. 2 screws, no washers, no nuts
Actuator Assembly
Upper Hinge
1. Drill four holes in transom2. Run actuator wire through bracket, rubber seal
and then transom3. Apply 5200 to wires and screw holes4. Pull wire through transom5. Mount bracket with enclosed screws6. Re-attach bracket to actuator – bolt, washer,
nut
1. Drill four holes2. Push tubing through3. Apply 5200 & mount hinge
New Pre-Connected Actuators
Running Wire or Tubing
Assemble DeutschConnectors
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Price StabilityPrice Stability
Average IBBI Pricing for Past 10 Years
$0.00
$50.00
$100.00
$150.00
$200.00
$250.00
2005Total
2006Total
2007Total
2008Total
2009Total
2010Total
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IBBI ProposalIBBI Proposal•1% Prompt Pay•2% IBBI Contribution•5 Year Warranty •Guaranteed Lowest Prices•Guaranteed Satisfaction
•5% Engineering Discount
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