Ib14 pr toolkit
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2014 PR/MARKETING TOOLKIT September 10-12 Mandalay Bay Convention Center Las Vegas, Nevada www.interbike.com September 8-9, 2014 Bootleg Canyon Boulder City, NV
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Transcript of Ib14 pr toolkit
www.interbike.com
2014 PR/MARKETING TOOLKIT
September 10-12 Mandalay Bay Convention Center Las Vegas, Nevadawww.interbike.com
September 8-9, 2014 Bootleg Canyon Boulder City, NV
Logo Guidelines for OutDoor Demo
Primary logo for usage:
Optional logos for usage:
1-Color Black
4-Color Black
White
50M100Y 68K
PMS Orange 021PMS Cool Grey 11
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www.interbike.com
PR TOOLKIT 2014/TABLE OF CONTENTS
I. Checklist/Deadlines............................................................................................................................................................................4
II. Media Relations....................................................................................................................................................................................5-6 III. Exhibitor Listing and Enhanced Exhibitor Listing Upgrade.....................................................................................................7
IV. Press Kits and the Paperless Press Room...................................................................................................................................8
V. Press Conferences.............................................................................................................................................................................9
VI. Media Reception..................................................................................................................................................................................9
VII. Bicycle Retailer & Industry News....................................................................................................................................................10
A. Show Issue...............................................................................................................................................................................................10B. The Interbike Show Daily........................................................................................................................................................................10
VIII. Marketing Ideas ....................................................................................................................................................................................11-12
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www.interbike.com
2014 Interbike Exhibitor –ThankyouformakingthedecisiontoexhibitatInterbike.Wevalueyourbusinessandhopeyourexperienceatourshowispositiveandproductive.Lastyear,morethan600domesticandinternationalmembersofthemediaattendedInterbikefrombothendemicandnon-endemicoutlets.
Interbike,OutDoorDemoandHealth+FitnessBusinessprovideexhibitorswithnumerousopportunitiesforgettingtheirproducts,companystories,sponsored-athletesandcausesinfrontofjournalistsfromaroundtheworld.OureventisthelargestbicycleindustrytradeshowinNorthAmerica,andisakeyresourceformediatodevelopstoriesonnewproducts,newtechnologies,trends,etc.
ThesuggestionsandideasthatfollowaredesignedtoservebrandsexperiencedattradeshowPR/marketing,aswellasthoseexhibitingatInterbikeforthefirsttime.
IfyouhaveanyquestionsregardingthePRandmarketingopportunitiesoutlinedinthisToolKit,pleasecontactmeviaphoneat949-226-5754,[email protected]
HaveaGreatShow!
Justin GottliebCommunications and PR DirectorInterbike
PR TOOLKIT 2014/WELCOME
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www.interbike.com
PR TOOLKIT 2014/ INTERBIKE CHECKLIST
DESCRIPTION: “LIKE” THE INTERBIKE FB PAGE TO EXCHANGE INFORMATION WITH OUR FB COMMUNITY OF MORE THAN 18,000 PEOPLE
Deadline:todayopportunity: Facebookcontact name: N/Acontact email: N/A
DESCRIPTION: ENSURE THAT YOUR EXHIBITOR LISTING IS ACCURATE BEFORE IT GOES TO PRINT
Deadline:8/1opportunity: Event Guide - Review Exhibitor Listingcontact name: N/Acontact email: N/A
DESCRIPTION: SEND SUBMISSION FOR PRODUCT PICKS
Deadline:8/8opportunity: *BRAIN Pre Show Issuecontact name: Toby Hillcontact email: [email protected]
DESCRIPTION: SEND NEWS
Deadline:8/25opportunity: *BRAIN Show Dailycontact name: Lynette Carpietcontact email: [email protected]
DESCRIPTION: SEND NEWS
Deadline:8/8opportunity: *BRAIN Pre Show Issuecontact name: Lynette Carpietcontact email: [email protected]
DESCRIPTION: EMAIL JUSTIN GOTTLIEB TO OBTAIN LIST
Deadline:8/5opportunity: Media Listcontact name: Justin Gottliebcontact email: [email protected]
DESCRIPTION: SEND SUBMISSION FOR PRODUCT PICKS
Deadline:8/25opportunity: *BRAIN Show Dailycontact name: Toby Hillcontact email: [email protected]
DESCRIPTION: SEND YOUR EVENT INFO (CELEBRITY APPEARANCES, AUTOGRAPH SIGNINGS, PRIZE DRAWINGS, CONTESTS, HAPPY HOURS, ETC.)
Deadline:8/25opportunity: *BRAIN Show Dailycontact name: Lynette Carpietcontact email: [email protected]
DESCRIPTION: UPLOAD YOUR DIGITAL PRESS KIT TO INTERBIKE.COM/PLANNER
Deadline:8/1-9/5opportunity: Press Kitcontact name: N/Acontact email: N/A
DESCRIPTION: DROP OFF 1 HARD COPY OF YOUR PRESS KIT AT THE INTERBIKE PRESS ROOM
Deadline:9/10opportunity: Press Kitcontact name: N/Acontact email: N/A
DESCRIPTION: PROMOTE YOUR COMPANY USING THE HASHTAG #INTERBIKE IN YOUR TWEETS
Deadline:Before and at the eventopportunity: Twittercontact name: N/Acontact email: N/A
*BRAIN: Bicycle Retailer & Industry News
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www.interbike.com
PR TOOLKIT 2014/ MEDIA RELATIONS
II. Media Relations
Request the list of pre-registered media.Thepre-registeredmedialistincludescontactinformationforjournalistswhoplantoattendtheshow.Theon-handjournalistsincludeavarietyofeditorsandwritersrepresentingtrade,consumerandbusinesspublications,bothendemicandnon-endemic.This list will be available beginning August 5th.Torequestacopyofthelist,pleasesendanemailtoJustinGottlieb,Interbike’sPR&CommunicationsDirectoratjustin.gottlieb@emeraldexpo.com.ThelistwillbemadeavailabletoexhibitingbrandsandtheirPRagenciesonly.IfyouareaPRagencyrequestingthelist,pleaseindicatethecompanyorbrandyouarerepresentingandtheirboothnumber.
Tocomplywithfederalanti-spamlaws,thislistwillbesentinanExceldocumentandwillincludecontactinformationformembersofthepresswhohave“optedin”toreceiveexhibitornewsreleasesandpitchesleadinguptotheshow.Someeditorsmaychoosenottoprovideanemailaddress,butthelistwillincludesnail-mailaddressessoyoucansendpressreleasesorinvitepostcards(planaheadsoyourmailingwillgettherebeforetheshow).Thelistalsoincludesindividualjournalist’sinterestcategoriestohelpyoudeterminewhichmediaaremostrelevanttoyourcompanynews.Pleasecontacteachmemberofthemediaonanindividualbasisregardingmeetingsattheshowanddo not blast press releases out to the entire list.
Get to know the media.Aneditororproducerwillbemuchmorereceptivetoyourpitchifitlookslikeyouhavedoneyourhomeworkandknowwhathe/shetypicallycovers.Lookateachmediaoutletyouarepitchingtomakesureitisappropriateforyourproduct,seewhattheeditorwritesaboutandmakesureheorsheistheappropriatecontact.Ifyoudon’thaveaPRfirmoraninternalPRmanager,youmaywanttohireanagencyorafreelancertohelpbuildyourmedialistandwrite/distributeyourpressreleases.
Communicate with the media before the show.Ifyouhavealistofmediacontactswithwhomyouregularlycommunicate,youshouldsendthemanemailpitchabouttheproduct(s)youwilllaunchattheshow.Makesuretoexplainhowtheproductsbeinglaunchedarenewsworthyandprovidethemwithalltheinformationtheyneedtocoverthestory.Wesuggestcontactingthemthreeweeksormorebeforetheshowtoscheduleaboothappointment,asthemajorityofmediabookappointmentsbeforehand.Don’tforgettotellthemwhichareaoftheMandalayBayConventionCenteryou’llbeinandyourboothnumber.
Have digital images of your new products.Emailingmedialow-resdigitalimages(72DPIfileswon’tbogdownemailsystems)ofoneortwoofyourhottestnewproductsisagreatwaytoencouragemediatomakeboothappointments.Iftheeditororjournalistisinterestedincoveringtheproduct,heorshewillaskforahi-resimage(300DPIfiles)atalaterdate.
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www.interbike.com
PR TOOLKIT 2014/ MEDIA RELATIONS
II. Media Relations (Continued)
Set up and confirm media appointments.Manyexhibitorsbookone-on-oneappointmentswithmediaattheirbooths.Hereissomeadviceonhowtogoaboutthat:
• Onceyouhavethelistofpre-registeredmedia,startcontactingindividualjournalistslikelytobeinterestedinyourproductsthreeweeksormorebeforetheshow.
• Haveyour15-secondpitchready–whoyouare,whatsetsyouapart,whatdistinctivenewstylesthey’llsee,andwhytheyshouldcarveouttimetovisityourbooth.
• NotallmediaattendingInterbikewillpreregister,soifyoualreadyhaveatargetmedialist,cross-referenceitwiththemostrecentInterbikelist.Iftherearejournalistsormediaoutletsyouwouldliketoattend,contactJustinGottliebandprovidetheircontactinformationtobeaddedtotheInterbikeMediaPitchList.
• Manyjournalistswon’tbookappointmentsatall,butsaythey’lltrytostopby.(Again,makesureyoumentionwhatareaoftheshowflooryou’llbeinandyourboothnumber.)
• Whenyouhavescheduledappointmentswitheditorsorproducers,sendaconfirmationemailtothemtwotothreedaysbeforetheshowandbesuretoincludeyourname,boothnumber,boothlocation,yourcellnumberandthedayandtimethatyouhaveagreedtomeet.(Trytogettheircellnumbersaswell,incasetheydon’tshowuporyouneedtoreachthem.)
• Besuretoallowatleast30minutesforeachboothappointmentanddonotdouble-book.Theseappointmentsshouldbeatimeforyoutomeetwiththemediaone-on-onesoeachcanexperienceapersonalizedreviewofyourlineand,inturn,youcanlearnwhatproductsinterestthem.Thiswillgoalongwayindevelopingproductiverelationshipswithmedia.Someeditorsmayonlyneed15minutespermeeting.
• Bepreparedforno-showsandmediashowinguplate.Thisisjustthenatureofthiswell-attendedshow,asthereissomuchtoseeandeveryoneisverybusy.
Prepare your booth staff for interviews with the media.Eachpersonwhoisauthorizedtospeaktothemediaonbehalfofyourcompanyshouldbepreparedforinterviewsandknowyourproductlineinsideandout.Yourrepresentativesshouldbefriendly,confident,enthusiastic,well-spokenandwell-educatedaboutyourbrand.Ideally,theyshouldnotbedistractedwithadvertisingorsalesappointmentsorotherresponsibilitiesinthebooth.Ajournalist’stimeispreciousatashowofthissize,somakethemostofit.Itisagoodideatodeveloptalkingpointsforyourspokespeoplesotheyknowwhatmessagesaremostimportanttogetacrossinalimitedamountoftime.Werecommendthatyoufocusonthebenefitsofyourproductsinyourdiscussionswiththemedia.
Know the official Interbike camera policy.Besurethatyouandyourstaffareawareofmediatakingphotosinyourbooth.Interbikeallowsaccreditedworkingmediatotakephotosinexhibitorboothsonlywiththepermissionoftheexhibitor.
Please read Interbike’s official camera policy below:Interbikedoesallowvideoandstillcamerasontheshowfloor.Exhibitorsmaytakepictureswithintheirownboothsforpurposesofcompanyorannualreports,companymediapieces,marketingmaterials,etc.Undernocircumstanceswillanyonebepermittedtotakepicturesofanexhibitor’sproductwithoutpermissionfromtheexhibitor.ManyproductsondisplayatInterbikeareinnovative,one-of-a-kindprototypeitems.Exhibitorshavetherighttorefusethetakingofpicturesintheirbooths.
UNAUTHORIZED PHOTOS WILL BE CONFISCATED (along with DEVICE). THE OFFENDERS BADGE WILL BE PULLED AND THEY WILL BE BLACKLISTED FROM ATTENDING FUTURE SHOWS.
www.interbike.com
• AspartoftheEnhancedListingUpgradePackage,youcanaddyourcompanynameinboldedfont,yourlogo,URLaddressanda900-characterdescriptioninyourpopupprofilebrowser.Theextendeddescriptionisagreatopportunityforattendees,mediaandothervisitorstointerbike.comtolearnaboutyourcompanybefore,duringandaftertheshowandmakesthemmorelikelytovisityourbooth.ContactyourInterbikeAccountExecutiveforinformationregardingpricingforthisupgrade.
• ParticipateintheProductShowcaselisting,anupgradeinadditiontotheEnhancedListingUpgradePackage.Thisfee-basedfeatureofthesiteletsyouincludeproductdescriptionsandphotosonyourexhibitorlisting.ProductsincludedinthelistingarealsopromotedinattendeeemailsandontheInterbikewebsite.Fordetails,contactyourInterbikeAccountExecutive.
DoyouhavequestionsabouthowtousetheInterbikePlannerTool?Contactthehelpdeskatsupport@goexposoftware.comforassistance.
AsaparticipatingexhibitoratInterbike2014,yourcompanyhasafreeExhibitorListing/OnlineProfileontheInterbikeExhibitorList/FloorplanthatwillbeprintedintheInterbikeShowDirectory.ReviewyourfreeExhibitorListing/OnlineProfileusingtheonlineShowPlannersystembyFriday,August1,2014toensureitisaccuratefortheprintedshowdirectory.
YourcompanyalsohastheoptiontoupgradeyourExhibitorListing/OnlineProfiletoanEnhancedExhibitorListingthroughtheExhibitorPlannerTool.AsaconfirmedexhibitoratInterbike2014,youreceivedaboothspaceconfirmationemailexplaininghowtologintothePlannerToolandyourEmeraldExpositionsCustomerIDnumber,aswellasalinkdirectlyloggingyouintoyourExhibitorListing.Tologinwithoutthedirectlinkfromtheemail,clickherethenselectyourcompanynamefromthedropdownmenuandenteryourEmeraldExpositionscustomerIDnumber.IfyouneedtoretrieveyourEmeraldExpositionscustomerID,pleasecontactthehelpdeskatsupport@goexposoftware.com.UsingtheInterbikePlannerTool,attendingandnon-attendingmediacanpre-planhowtheywillcoverthenewsoftheshow.Bymakingsureyourexhibitorlisting/onlineprofileisaccurateandtakingadvantageofthePressKitUpload,EnhancedExhibitorListingUpgradeandProductShowcaseUpgrade,youwillimprovethechancesofgarneringmoremediacoveragebefore,duringandaftertheshow.
Here are some suggestions for your Exhibitor Listing/Online Profile, plus some Upgrade options.
• ByFriday,August1,2014pleasereviewyourfreeexhibitorlisting/onlineprofileandmakeanychangesifnecessary,inordertobecorrectlylistedintheindustry’smostup-to-dateandcomprehensivedirectory,theInterbikeShowDirectory.Interbikegeneratestheprinteddirectory,distributedattheshow,byusingthemostcurrentexhibitorlistings/onlineprofiles.Ifyouneedtoupdateyourcompany’smaincontactinformationorcompanyname,and/orareinterestedinpurchasingadspaceintheInterbikeShowDirectory,pleasecontactyourInterbikeAccountExecutive.
• EnhancedListingUpgradePackage:YoucanupdateyourEnhancedListingatanytimeleadinguptoInterbike.Thereisnodeadlinetooptimizeyourlisting/profilewithanEnhancedListingUpgradePackage.
• Inadditiontothemain“Contact’sInformation”field,thereisanoptionalfieldlabeled“KeyPersonnel.”Aspartofyourbasiclisting/onlineprofile,youcanusethatfieldtodisplayyourPRcontactinfo.Forexample,“JoeSmith,PRContact,[email protected],800-300-4000.”
• Uploadyour“ElectronicPressKit”PDFtoyourfreeexhibitorlisting/onlineprofile,ortoyourenhancedlisting,usingyourShowPlannerToolsoitappearsontheExhibitorPressKitspageoninterbike.com.(NOTE:ForPressKituploadinfoandPaperlessPressRoomdetails,read“PressKitsandthePaperlessPressRoom”insectionIV.)
PR TOOLKIT 2014/EXHIBITOR LISTINGS/ ENHANCED EXHIBITOR LISTING UPGRADE
III. Exhibitor Listing (free) & Enhanced Exhibitor Listing Upgrade
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www.interbike.com
TheInterbikePressRoomislocatedontheshowfloorneartheeastentrancetoBaysideHallDintheMandalayBayConventionCenter.ThePressRoomisanareawheremembersofthemediacanworkonstories,checktheiremail,write,conductinterviews,reviewhardcopypresskitsandviewanddownloadelectronicpresskits.ThePressRoomisopenonlytoworkingjournalistswhoareregisteredtoattendtheshow.InterbikeoperatesaDigitalPressRoomthatallowsthemediatoviewexhibitorpresskitsonlinethroughindividualexhibitorlistings/onlineprofilesandtheExhibitorPressKitspageoninterbike.com.
A typical press kit may include:
• Apressreleaseaboutyourmostrecentproductlineorcompanynews
• Acompanybackgrounderorfactsheet• Executivebios• Productfactsheetsorcatalogpagesof3-8of
yourmostimportantproducts• Digitalimagesofyourproducts• YourPRcontactinformation(includeon
everypage)
Exhibitorscanuploadtheirelectronicpresskits(onedocument,maximum5MB)aspartoftheir“InterbikePlanner”featuredoninterbike.com(thereisnofeetouploadanelectronicpresskit).Theuploadedpresskitswillbeimmediatelyviewable.Pleaseonlyuploadyourpresskitwithinformationyouarecomfortablebeingavailabletomediaandattendeesbeforetheshow.Duringtheshowyoucanuploadanupdatedpresskitwithadditionalnewstoreplaceyouroriginalpresskit.Whilethereisnodeadlineforuploadingexhibitorpresskits,weencourageyoutouploaditatleastthreeweeksbeforetheshow.Mediausetheelectronicpresskitsavailableonlinetohelpthemplantheirtimeattheshow.
PR TOOLKIT 2014/ PRESS KITS/
DIGITAL PRESS ROOM
Directions for Uploading Press Kits:
1. Logintoyouronline listingaccountbychoosingyourCompanyNamefromthedropdownandenteringyourEmeraldExpositionsID.Note:YourEmeraldExpositionIDisonyourinvoiceandinyourboothspaceconfirmationemail.PRFirms:youwillneedtogettheIDfromyourclient.Ifyourepresentseveralcompanies,pleasesendanemailtosupport@goexposoftware.comlistingyourclientsalongwiththecontactnameforeachcompany.TheHelpDeskwillemailyouthenecessaryIDs.
2. ChooseProfilefromtheMainMenu
3. ChooseNumber#5–EditPaperlessPressKits
4. UploadandNameyourPressKit(youcanuploadanyPDF,DOCorRTFfileunder5MB)
5. YourPressKitwillbedisplayedontheshowwebsite.
IV. Press Kits and Digital Press Room
IfyouneedassistancepleasecontacttheHelpDeskatsupport@goexposoftware.com.
InterbikeallowseachexhibitortoprovideONEhardcopyoftheirpresskitformembersofthemediatobrowseinthePressRoom.Ifyouwouldliketoprovideaprintedpresskit,pleasebringonlyonecopytotheInterbikestaffinthePressRoom.
Anotheroption–youcanprovidepresskitsonflashdrivesorCDs(limitfiveperday)forthePressRoom.InterbikeandmembersofthemediapreferexhibitorsusethePaperlessPressRoom.However,besuretohavehardcopiesofpresskitsavailableinyourboothtogivetothosemediawhowouldlikethem(20-30kitsshouldbemorethanenough).
www.interbike.com
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V. Press Conferences
Forexhibitorsseekingavenuetoannounceamajorproductrelease,sponsorship,eventoraward,apressconferenceisanidealwaytoreachalargevolumeofpeople.Interbikeoffersalimitednumberofpressconferencestotakeplaceinthepressroom.PressconferenceswillbeincludedinInterbike’sofficialEvents&SeminarsScheduleoninterbike.comandwillbesenttoregisteredmediapriortotheshow.Spaceisreservedonafirst-come,first-servedbasis.Formoreinformation,pleasecontactAndriaKlinger,SalesDirector,atandria.klinger@emeraldexpo.comoryourInterbikesalesrepresentative.
PR TOOLKIT 2014/PRESS CONFERENCES/
MEDIA RECEPTION
VI. Media Reception
Newfor2014isanopportunitytogetyournewlyreleasedproductsinfrontofatargetedmediaaudienceontheeveningbeforeInterbikeofficiallykicksoffattheMandalayBayConventionCenter.Alimitednumberofbrandswillbeabletoengagewithjournalistsatadedicatedtable-topdisplayareawherethemediawillgatherforhostedfood&beverage,mediaresources&industrydata,andtocollectamediaspecificgift-bag.Formoreinformation,pleasecontactAndriaKlinger,SalesDirector,atandria.klinger@emeraldexpo.comoryourInterbikesalesrepresentative.
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www.interbike.com
Show Issue:ExhibitorswithstoryideastobeconsideredfortheBicycleRetailer&IndustryNews(BRAIN)showissueshoulde-mailtheirinformationtoLynetteCarpietatlcarpiet@bicycleretailer.combyFriday,August8.
GeneralnewsfortheBRAINShowDailyshouldbesenttoLynetteCarpietbyFriday,August8.PleasealsosendproductinformationsubmissionsfortheBRAINShowDailytoTobyHillatthill@bicycleretailer.combyFriday,August8.TheBRAINstaffwillbeacceptingnewsthroughouttheshow.However,earlysubmissionsaremorelikelytobeincluded.
Interbike – Show Daily:PublishedeachdayoftheshowbyBicycleRetailer&IndustryNews,onsite,theonsiteInterbikeShowDailyishowtheindustrystaysintouchwiththeshow,includingtrends,events,industryinterviews,productannouncements,parties,etc.TheInterbikeShowDailyisdistributedtotheMandalayBayConventionCenterlobbyandallexhibitorboothseachdayoftheshow.AdvertisinginformationontheInterbikeShowDailycanbefoundhere.
Product Picks:A“ProductPicks”featurewillbepartofeachday’seditorialsection.Tobeconsidered,companiesshouldsendproductsubmissions(onepercompany)byAugust82014,[email protected]
Schedule of Events Listing:JournalistswhocoverInterbikehavecomeofrelyontheShowDaily“ScheduleofEvents”asavaluablepreviewofwhattoseeanddoeachdayattheshow.Someexamplesinclude:pressconferences,celebrityappearances,athleteautographsessions,prizedrawings,contests,giveaways,happyhours,etc.Tobeincludedinthescheduleofeventslisting,submitcompanyname,boothnumber,timeandeventdescription(limit140characters)[email protected],August25,2014.
Advertising and Editorial Inquiries/ Submissions Contact:
Lynette Carpiet/[email protected]
Toby Hill/[email protected]
Gary Newkirk/DirectorofSales&[email protected]
PR TOOLKIT 2014/ BICYCLE RETAILER & INDUSTRY NEWS
VII. Bicycle Retailer and Industry News
www.interbike.com
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VIII. Marketing Ideas
Attract buyers and the media to your booth with pre-show outreach. The more people you connect with before Interbike, the better the chance you’ll see them at the show.
• Spread the word about your Interbike participation. Put your location and booth number on all correspondence with buyers, media and potential customers between now and the show.
• Use Twitter to broadcast your news to show attendees and enthusiasts. If you use Twitter to promote your company news relevant to Interbike or OutDoor Demo, include the hashtag #interbike in your Tweets so they will appear when attendees search for tweets related to “interbike.” Follow @interbike for the latest industry buzz from the interbike crew.
• Use Facebook to engage with the Interbike community online. By joining Interbike’s Facebook Fan Page you can post comments, start and participate in discussions, share photos, and connect with more than 18,000 Interbike followers.
• Use Instagram to showcase your photos and catch the attention of the Interbike audience. Follow Interbike and use the hashtag #interbike to connect.
• Review Free Exhibitor Listing & Upgrade to an Enhanced Listing. The Online Planner Tool, described previously in this document, helps show attendees learn about your company, brands and products before, during and after the show through your Exhibitor Listing/Online Profile, Enhanced Listing, the Featured Product Showcase, and Electronic Press Kit.
For instructions on how to login to the online Interbike Planner Tool, go to page 7.
Sponsorship and Advertising Opportunities:Advertising and sponsorships at tradeshows are proven to increase brand awareness, educate buyers, heighten product visibility and generate leads. Interbike is more than just a tradeshow; it offers several outreach opportunities including media, advertising and sponsorship to maximize your exposure to the industry before, during and after the show. These outreach opportunities will help you stand apart from your competition and strengthen your messages to key buyers and the media.
For a list of Interbike sponsorship opportunities please click here.
For Interbike Show Daily advertising opportunities, please click here.
PR TOOLKIT 2014/ MARKETING IDEAS
www.interbike.com
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• Booth Events (B)–Bootheventscanhelpcreate“buzz”anddrawtraffictoyourbooth.Suggestionsforbootheventsinclude:productdemos,minifashionshows(dependingonsizeofbooth),raffles,contests,celebrityguests,bookorpostersignings,footmassages,etc.BesureyoureventisincludedintheInterbikeShowDaily’sScheduleofEvents.SubmittherequestedinformationtoLynetteCarpietatlcarpiet@bicycleretailer.combyMonday,August25,2014.
• Interbike Mobile App(C)–Fromasimplelogoupgradeoralerttopresentingsponsorpackage,promotionalopportunities
BrandLive (A)–Forasmallfee,Interbikewillfilmhigh-qualityvideofootageatyourbooth,managethevideoediting,andsendthefinalproducttoyouwithinafewhoursoffilming.Whetheryouwanttocreateavideodemonstratingyourproduct,presentingabrandoverview,providingproducttestimonialsorconductingaQ&Awithyourtechstaff,InterbikecanhelpyoucreateinvaluableWebcontentthatwillstrengthenyourbrandpresencetothecyclingaudience.PleasecontactyourInterbikeAccountExecutiveformoreinformation.
PR TOOLKIT 2014/ MARKETING IDEAS
VIII. Marketing Ideas (Continued)
surroundingtheInterbikemobileappputyourbrandinthehandsofmorethan15,000retailers.Forpricinginfo,contactyourInterbikeAccountExecutive.
• Attendee eNews–Getyourlogo,adorproductshowcaseinfrontofthousandsofretailbuyersandmediabeforetheshowbeginswithasponsorshipoftheInterbikeAttendeeeNews.Forpricinginfo,contactyourInterbikeAccountExecutive.
• Media Alerts–Youcanalsosendyourownmediaalerttotheattendingmediawhenyoureceivethelistofpre-registeredmediafortheshow.(Amediaalertistraditionallyaonepage
Other Ideas:
documentthattellsmediatheWho,What,Where,WhenandWhyofanupcomingevent.)It’sbesttoemailmediaalertsaboutaweekbeforeyourscheduledevent.Reminder:Don’tsendemailblaststotheInterbikeattendingmedialist.Usethe“InterestCategories”infoonthelisttotargetyouremails.
• Post-show follow-up–Inyourfollowupwithallleads,sendthankyounotestoexistingandpotentialbuyersandthemedia,sendthemarecapofhowsuccessfultheshowwasforyou,andremindthemofwhattheysawatyourbooth.
A B C
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MA
RK
ET
ING
TE
AM
See you in Las Vegas at the 2014 Interbike International Expo & Outdoor Demo!
Justin Gottlieb: Communications & PR Director, 949-226-5754, [email protected]
Sarah Timleck: Marketing Director, 949-226-5799, [email protected]
Janina Quintana: Marketing Manager, 949-226-5784, [email protected]
Dwayne Carter: Senior Art Director, 949-226-5790, [email protected]
2014 PR/MARKETING TOOLKIT September 10-12 • Mandalay Bay Convention Center • Las Vegas, Nevada
