Ib demo russia deodorants market

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Demo-Version

Russia: Deodorants

Market

Analysis and Forecast to 2017

February 2012

Marketing Research

http://www.russianmarketreport.com/

from 18 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Deodorants Market. February 2012 (Demo-version)

Brief Overview

The report on the Russian deodorants market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report contains information on the following commodity groups:

Deodorants and antiperspirants for individual use;

Tools for deodorization and aromatization of indoor air.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian footwear market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption.

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.




Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

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find out about these conditions from our specialists now!




Research Design

The purpose of the study is to analyze the state of the Russian deodorant market and build

a forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.




Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.




Table of Contents 1. Executive summary

2. Design of research

3. Classification of deodorants

4. Characteristics of the Russian market of deodorants in 2008-2011. Forecast for

2012-2017

4.1. Volume and dynamics of the Russian market of deodorants in 2008-2011.

Forecast for 2012-2017

4.2. Market Structure of deodorants: production, exports, imports, consumption

5. Characteristics of domestic production of deodorants in 2005-2011

5.1. Volume and dynamics of production of deodorants in 2005 - January 2012

5.1.1. LLC “Avonbeauty Products Company"

5.1.2. CJSC "Klin-cosmetica"

5.1.3. OJSC concern "Kalina"

5.1.4. LLC "Aerosol Novomoskovsk"

5.1.5. OJSC "Aromat"

5.2. Structure of deodorants production by regions

5.3. Level of concentration of production and characteristics of competition in the

market

5.4. Major manufacturers of deodorants and their market shares

5.5. Investment projects in the industry

6. Characteristics of price of deodorants

6.1. Dynamics of producers’ prices of deodorants in 2005-March 2011

6.2. Comparison of the producers’ prices by Federal Districts of Russia

7. Characteristics of imports of deodorants into the Russian market

7.1. Volume and dynamics of imports of deodorants

7.2.Countries-manufacturers, leading suppliers of deodorants on the territory of Russia

7.3. Foreign manufacturers of deodorants that are imported to Russia

7.4. Russian companies- recipients of imports of deodorants

7.5. Structure of supplies of imported deodorants by regions of Russia

8. Characteristics of Russian exports of deodorants

8.1. Volume and dynamics of exports of deodorants

8.2. Recipient countries of Russian exports of deodorants

8.3. Manufacturing companies that export deodorants

8.4. Sending regions of Russian exports of deodorants

9. Factors affecting the development of the market of deodorants

9.1. Level of welfare

9.2. Population Dynamics

10. Characteristics of consumption of deodorants

10.1. Dynamics and consumption of deodorants in 2008-2011. Forecast for 2012-2017

10.2. Volume and structure of consumption of deodorants by Federal Districts

10.3. Balance of production and consumption of deodorants in 2008-2010




11. Forecast of development of the market of deodorants for 2012-2017

11.1. Evaluation of potential supply of deodorant in 2012-2017

Appendix 1. Financial and economic indicators of the industry

• Revenue (net) from sales of products in 2006-2010, in billions of RUR

• Business and management expenses in 2006-2010, in billions of RUR

• Cost of production in 2006-2010, in billions of RUR

• Gross profit from production sales in 2006-2010, in billions of RUR

• Investments in the sector in 2006-2010, In thousands of RUR

• Average number of workers employed in the sector in 2006-2010

Appendix 2. Profiles of the leading manufacturers

• Contacts of companies

• Registration data of enterprises

• Management of enterprises

• Affiliated organizations

• Main shareholders

• Balance sheet of enterprises

• Profit and loss report of enterprises

• Key financial performance indicators




The data presented in tabular form

• Market dynamics of deodorants in 2008-2017

• Production of deodorants in 2005 - March 2011, in thousands of units (decaliter)

• Volume of production of deodorants by types in January - March 2011, in thousands

of units (decaliter)

• Production of deodorants by Federal Districts in 2005 - March 2011, in thousands of

units (decaliter)

• Average prices of producers of deodorants in Russia in January 2007 - March 2011

• Volume of imports of deodorants by countries-manufacturers in 2011, in thousands


• Volume of imports of deodorants by companies-manufacturers in 2011, in thousands


• Volume of imports of deodorants in Russia by companies-importers in 2011, in

thousands of units (decaliter)

• Volume of the imports of deodorants by regions of Russia in 2011, in thousands of

units (decaliter)

• Volume of Russian exports of deodorants by recipient countries in 2011, in


• Volume of Russian exports of deodorants by companies-manufacturers in 2011, in


• Volume of Russian exports of deodorants by sending regions in 2011, in thousands


• Indicators of population dynamics in 2008 - 2010

• Indicators of welfare of the population in 2008 - March 2011

• Forecast of consumption volumes of deodorants for the period up to 2017 by Federal

Districts




The data presented in the form of illustrations

• Volume of supply at the market of deodorants in 2007-2016

• Production of deodorants in 2009 - January 2012, in thousands of units (decaliter)

• Production of deodorants in January 2008 - January 2012, in % to the analogical

period of the previous year

• Production of deodorants in 2005-2011, in thousands of units (decaliter)

• Structure of deodorants’ production in January - March 2011 by types, in thousands


• Structure of deodorants by Federal Districts in January - March 2011

• Structure of deodorants by Federal Districts in 2005-2010

• Indices of the average prices of manufacturers of deodorants in Russia in January -

March 2011

• Indices of the average prices of manufacturers of deodorants in Russia in 2005-2011

• Dynamics of the average producers’ price of deodorants in Russia in January 2009-

March 2011, deviation in % to the analogical period of the previous year

• Comparison of the average producers’ price of deodorants by Federal Districts in

January 2012

• Dynamics of imports of deodorants in Russia in 2011, in thousands of units

(decaliter)

• Structure of the imports of deodorants in Russia by countries-manufacturers in 2011

• Structure of the imports of deodorants in the Russian Federation by companies-

manufacturers in 2011

• Structure of imports of deodorants in Russia by companies-importers

• Structure of the imports of deodorants by regions of Russia in 2011

• Dynamics of Russian exports of deodorants in 2011, in thousands of units (decaliter)

• Structure of Russian exports of deodorants by recipient countries in 2011

• Structure of Russian exports of deodorant by companies-manufacturers in 2011

• Structure of Russian exports of deodorants by sending regions in 2011

• Indicators of population dynamics in 2008 - 2010

• Indicators of welfare of the population in 2008 - March 2011

• Dynamics of consumption of deodorants in the Russian Federation in 2009-2017, in





Executive Summary

…

The upward dynamics of the deodorants market that had been established in the mid '00's,

was followed by a deep decline in 2008 - 2009. (Production decreased by …% in 2008 and

…% in 2009 in value terms). 2010 showed an increase of …%, but 2011 brought with it

another drop of …% in real terms.

The main regions of domestically produced deodorants in 2011 were Volga Federal District-

…% in real terms, Central Federal District - …%, and the Siberian Federal District - …%.

…

Key figures and

conclusions

about the market




4. Characteristics of the Russian

deodorants market in 2005-2011.

Forecast of development up to 2017 4.1. Volume and dynamics of the Russian deodorants market in

2005-2011. Forecast for 2012-2017

The total volume of the deodorants market in 2009 decreased by …%, compared to 2008.

In 2010, the growth rate was …%, compared to 2009.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 1. Volume of supply on the deodorants market in Russia in 2008 - 2011 and

forecast for 2017, in units

...

0%

500000%

1000000%

1500000%

2000000%

2500000%

3000000%

3500000%

4000000%

4500000%

2008 2009 2010 2011F 2012F 2013F 2014F 2015F 2016F 2017F




5. Characteristics of domestic

production of deodorants in 2005-

2011. Forecast for 2012-2017

…

5.1 Volume and dynamics of deodorants production in 2005 -

February 2012

The volume of production of deodorants in 2009 amounted to … units, which was …% more

than in 2008. In 2010, the production amounted to …, which was …% more than in 2009

and … % more than 2008.

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares




Source: Data (“Rosstat”, expert survey), Analysis (“IndexBox”)

Fig. 4. Production of deodorants in January 2010 - February 2012, in % to

the analogical period of the previous year




5.5 The main producers of deodorants and their market shares

The leading Russian deodorants manufacturers along with their corresponding market

shares are presented in the figure below.


Fig. 6. Structure of production of deodorants in 2011, in physical terms

…




6. Characteristics of deodorants’ prices 6.1. Dynamics of manufacturers’ prices of deodorants in 2010 - February 2012

The average manufacturers’ price of deodorants in Russia in May 2011 was …RUR, which was …% higher than the same price in May 2009

and …% higher than in December 2010.

Table 5. Average manufacturers’ prices of deodorants in Russia in January 2010 - February 2012

2009 2010 2011 2012

RUR

/unit

RUR

/unit

In %, to

the analogic

al

period

of the previous

year

In %, to the

Decemb

er of the

previous year

In %, to the

previous

month

RUR /unit

In %, to the

analogical

period

of the previo

us year

In %, to the

Decemb

er of the

previous year

In %, to the

previous

month

RUR /unit

In %, to

the analogic

al

period

of the previous

year

In %,

to the December of

the

previous

year

In %, to the

previou

s month

January … … …% …% …% … …% …% …% … …% …% …%

February … … …% …% …% … …% …% …% … …% …% …%

March … … …% …% …% … …% …% …% … …% …% …%

April … … …% …% …% … …% …% …% … …% …% …%

May … … …% …% …% … …% …% …% … …% …% …%

June … … …% …% …% … …% …% …% … …% …% …%

July … … …% …% …% … …% …% …% … …% …% …%

August … … …% …% …% … …% …% …% … …% …% …%

September … … …% …% …% … …% …% …% … …% …% …%

October … … …% …% …% … …% …% …% … …% …% …%

November … … …% …% …% … …% …% …% … …% …% …%

December … … …% …% …% … …% …% …% … …% …% …%





7. Characteristics of imports of

deodorants on the Russian market 7.1. Volume, dynamics and structure of imports of

deodorants

… The volume of imports of deodorants in 2011 was … units. The largest amount of

deodorants was imported in …, when were imported … units.

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 12 Dynamics of the imports of deodorants in the Russian Federation in

2011, in millions of units

…




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Ib demo russia deodorants market

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