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Transcript of Ib demo russia - acrylic sanitary ware market_july 2012
Barykovskiy lane 4, building 2, office 201
Moscow, 119034
Phone number: +7 495 988 96 06
e-mail: [email protected] www.indexbox.ru
Demo-Version
Russia: Market of
Acrylic Sanitary Ware
Analysis and Forecast to 2017
July 2012
Marketing Research
Page 2 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
Brief Overview
The report on acrylic sanitary ware market contains:
Analysis and forecast of market dynamics
The structure of consumption by region
Analysis of domestic production, market shares of the main participants
Analysis of exports and imports
Assessment and forecast of market development
Methodology:
Expert interviews with top managers of the largest players
Analysis of submissions from market participants
Analysis of statistical information, Rosstat, FEA.
The report will allow you to:
1. Identify key indicators of the market, build your own business forecasts on the basis
of market
2. Evaluate the growth potential and threats in the market
Key figures presented in the report of market research acrylic sanitary ware
The volume of production, exports and imports
Indicators of market
Consumption
The report contains the consensus market forecast based on the averaged value of forecasts
of market participants. Market experts are: manufacturers, importers, wholesale distribution
link, high volume consumers, professional associations and unions, and trade publications.
The experts participating in the survey are provided special conditions on the acquisition of
reports.
Page 3 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
Why People Choose Us
• We have been professionals in marketing research for over 9 years, and have
completed over 1000 industry studies which are updated on a regular basis.
• We collect data via expert interviews with market participants. Industry experts
verify all secondary information used in the report.
• We have an extensive database of economic information in almost every sector of
the economy. Cross-analysis of related industries enables our clients to get a
complete picture of market interest.
• Our own research methodology guarantees the consistently high quality of our work.
• We offer unique and individualized customer service
Personal account on the website with a personal manager
Monitoring of the status of your order online
Pre-sale specialist advice and answers to questions post-purchase.
• We offer special conditions for the actualization of our research reports. If interested,
find out about these conditions from our specialists now!
Page 4 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
Study Design
The purpose of the study is to analyze the state of the Russian acrylic sanitary ware market
and build a forecast of the industry in the medium term.
Geography Research: Russia
Methodology
1. Analysis of secondary market information
Secondary information refers to data found online (industry portals, sites of competitors,
shopping sites, articles and reviews, reference materials), specialized publications, public
and private media companies, marketing agencies, commercial databases, as well as
previous research uncovered by IndexBox.
2. Analysis of materials from the market participants (price lists, brochures, etc.)
Collecting data from market participants needed to analyze the specifics of the market
participants, their pricing and assortment policy. This data then goes through the analysis of
secondary information, as well as by sending a request for price lists and other promotional
materials.
3. Expert survey of market participants
The analysis of secondary data is supplemented by expert interviews with representatives of
the companies, participants of the market, producers and trading companies.
Our approach to the estimation
The consensus forecast is the average value of forecasts overseen by market experts.
Experts
Market experts are: Manufacturers, importers, wholesale distribution link, high volume
consumers, professional associations and unions and trade publications. Expert opinions are
collected during telephone interviews conducted by IndexBox on a regular basis (the
standard is every six months, but can be more often based on a special request or under
conditions of high volatility in the market). IndexBox has created an extensive database of
experts within key industries. The experts participating in the survey are provided special
conditions on the acquisition of reports.
Accuracy of forecasts
The accuracy of forecasts are verified by experts in a given industry based on the historical
period (3 years), and in accordance with this accuracy, each expert weighs out the forecasts
to create the overall average forecast
Page 5 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
Indicators
1. Consumption: Consumption is the main index estimated by our experts and features
the dynamics of consumption in real terms in the short to medium term. Experts give
an estimate of the potential volume of consumption in accordance with their
expectations and production plans (for manufacturers).
2. Internal production: Is based on the projected volume of consumption and production
capacity in any given industry, assessing, of course, and factoring in the dynamics of
domestic production.
3. Import and Export: Takes into account the retrospective dynamics of export-import
operations, strengths and weaknesses of the domestic production, changes in
legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of
a product, an assessment of the dynamics of imports and exports.
Page 6 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
Table of Contents
About IndexBox
1. Summary
2. Study Design
3. Product Description
3.1. The classification of acrylic sanitary ware
4. Characterization of raw materials
5. Characteristics of the Russian market of sanitary acrylic
5.1. Characteristics of the Russian market of acrylic sanitary ware from 2008-2011
and forecast to 2017
5.2. The structure of the Russian market of acrylic sanitary ware: production, imports,
exports
6. Characteristics of imports of plastic plumbing on the Russian market
6.1. The volume and dynamics of imports of plastic plumbing
6.2. Producing countries, leading suppliers of plastic plumbing into the territory of the
Russian Federation
6.2.1. Producing countries, leading suppliers of plastic plumbing into the territory
of the Russian Federation for 2009
6.2.2. Producing countries, leading suppliers of plastic plumbing into the territory
of the Russian Federation for 2010
6.2.3. Producing countries, leading suppliers of plastic plumbing into the territory
of the Russian Federation for 2011
6.2.4. Producing countries, leading suppliers of plastic plumbing to Russia in
January-May 2012
6.3. Foreign manufacturers of plastic sanitary ware, imported to Russia
6.4. Russian companies, recipients of imported plastic plumbing
6.4.1. Russian companies, recipients of imported plastic plumbing in 2009
6.4.2. Russian companies, recipients of imported plastic plumbing in 2010
6.4.3. Russian companies, recipients of imported plastic plumbing in 2011
6.4.4. Russian companies, recipients of imported plastic plumbing in January-
May 2012
7. Characteristics of Russian exports of plastic plumbing
7.1. The volume and dynamics of exports of plastic plumbing
7.2.1. Countries - recipients of Russian exports of plastic plumbing in 2009
7.2.2. Countries - recipients of Russian exports of plastic plumbing in 2010
7.2.3. Countries - recipients of Russian exports of plastic plumbing in 2011
7.2.4. Countries - recipients of Russian exports of plastic plumbing in January-
May 2012
7.3. Russian manufacturers of plastic sanitary wares, exported from Russia
8. Factors affecting the development of the market of plastic plumbing
8.1. Socio-economic situation in Russia from 2009 - I quarter 2012
Page 7 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
8.2. The level of welfare and consumer spending
8.3. The situation in the construction industry
8.4. Status of construction firms
9. Market forecast of acrylic sanitary ware in the medium term
9.1. Background of the Russian economy
9.2. Scenarios for the world economy
9.3. Scenarios of acrylic sanitary ware market
10. Description and forecast of consumption of acrylic sanitary ware
10.1. Characteristics of the consumption of plastic plumbing
10.2. The balance of production and consumption of acrylic sanitary ware
Page 8 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
List of Tables
Table 1. The classification of acrylic sanitary ware
Table 2. Production volumes and market shares of leading Russian manufacturers of acrylic
sanitary ware
Table 3. Volumes of production of the Russian manufacturers of plastic plumbing, thousand
pieces
Table 4. Volume, dynamics and structure of acrylic sanitary ware market from 2008-2011
and forecast up to 2017, thousand pieces
Table 5. Imports of plastic plumbing in 2009
Table 6. Imports of plastic plumbing countries in 2010
Table 7. Imports of plastic plumbing countries in 2011
Table 8. Imports of plastic plumbing countries from January-May 2012
Table 9. Imports of plastic plumbing to producers for 2011
Table 10. Imports of plastic plumbing by producers from January-May 2012
Table 11. The volume of imports by the recipients for 2009
Table 12. The volume of imports by the recipients for 2010
Table 13. The volume of imports by the recipients for 2011
Table 14. The volume of imports of recipients from January-May 2012
Table 15. The volume of Russian exports by country for 2009
Table 16. The volume of exports by country for 2010
Table 17. The volume of exports by country for 2011
Table 18. The volume of exports by country from January-May 2012
Table 19. The volume of Russian exports by producers in 2011
Table 20. The volume of Russian exports by producers from January-May 2012
Table 21. The profitability of production and the dynamics of net financial results of
organizations by kinds of economic activity in 2008 and January 2012
Table 22. Forecast production and consumption balance in the market of acrylic sanitary
ware for 2009-2015, thousand pieces
Page 9 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
List of Figures
Figure 1. The structure of the Russian market of sanitary ware in 2011 in real terms
Figure 2. The market volume of acrylic sanitary ware from 2008-2011 and forecast for
2012-2017 years, in kind
Figure 3. The structure of the Russian market of plastic plumbing in 2011 in real terms
Figure 4. Structure of Russian baths market in 2011 in real terms
Figure 5. The market structure of acrylic sanitary ware from 2008-2011 and forecast for
2012-2017 years, thousand pieces
Figure 6. The market volume of acrylic sanitary ware from 2009-2012, in terms of value
Figure 7. The volume of imports of plastic plumbing products in 2009 - January-May 2012,
millions of U.S. dollars
Figure 8. Dynamics of imports of plastic plumbing products from January-December 2011 in
value terms
Figure 9. Dynamics of imports of plastic plumbing products from January-May 2012 in value
terms
Figure 10. Structure of imports by producing countries for 2009 in terms of value
Figure 11. Structure of imports by producers in 2010 in value terms
Figure 12. Structure of imports by producers in 2011 in value terms
Figure 13. Structure of imports by producers from January-May 2012 in value terms
Figure 14. Structure of imports by producers in 2011 in value terms
Figure 15. Structure of imports by producers from January-May 2012 in value terms
Figure 16. Structure of imports by the recipients for 2009 in terms of value
Figure 17. Structure of imports by the recipients for 2010 in terms of value
Figure 18. Structure of imports by the recipients for 2011 in terms of value
Figure 19. Structure of imports by the recipients from January-May 2012 in value terms
Figure 20. Dynamics of export of plastic plumbing in 2009 - January-May 2012 in value
terms
Figure 21. Dynamics of export of plastic plumbing from January-December 2011 in value
terms
Figure 22. Dynamics of export of plastic plumbing from January-May 2012 in value terms
Figure 23. The structure of Russian exports by country recipients for 2009 in terms of value
Figure 24. The structure of Russian exports to countries - recipients for 2010 in value terms
Figure 25. The structure of Russian exports to countries - recipients for 2011 in value terms
Figure 26. The structure of Russian exports to countries - recipients from January to May
2012 in value terms
Figure 27. The structure of Russian exports of companies - producers for 2011 in value
terms
Figure 28. The structure of Russian exports of companies - producers from January-May
2012 in value terms
Figure 29. Quarterly changes in Russia's GDP from 2007-2011 in the prices of 2008, trillion
rubles, with the exception of the seasonal factor
Figure 30. Dynamics of Russia's GDP in 2005-2011 years, in 2008 prices, billion rubles
Figure 31. Dynamics of real incomes, real wages, real pensions in 2005-2013 years. In%
Page 10 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
Figure 32. Quarterly changes in real disposable incomes of the Russian Federation,
percentage of corresponding period of previous year
Figure 33. The structure of real spending from 2009-2011, in percentage
Figure 34. The dynamics of the debt on loans to individuals from January 2009 to November
2011, growth rate percentage
Figure 35. The total volume of construction of buildings introduced in Russia from 2005-
2011 years, million cubic meters
Figure 36. The structure imposed by buildings in the 2005-2011 years, million cubic meters
Figure 37. The total volume of construction of residential buildings in Russia from 2005-
2011 years, million cubic meters
Figure 38. The total construction volume of non-residential buildings introduced in Russia
from 2005-2011 years, million cubic meters
Figure 39. The volume of multi-family housing in the 2005-2011 years, thousand meters
Figure 40. Volume I of individual houses in the 2005-2011 years, thousand meters
Figure 41. Number of months that should be allotted for buying housing, the primary
market
Figure 42. Dynamics of production in certain sectors of the economy from 2008-2011
Figure 43. The dynamics of investment in fixed capital at constant prices (volume index)
from 2005-2011, percentage of previous year
Figure 44. Investments in fixed capital by sources of financing in the Russian Federation
from 2007-2011
Figure 45. Forecast of consumption of acrylic sanitary ware market for 2012-2017, baseline
scenario
Figure 46. Forecast of consumption of acrylic sanitary ware market for 2012-2017,
conservative scenario
Figure 47. Forecast of consumption of acrylic sanitary ware market for 2012-2017,
pessimistic scenario
Figure 48. The medium-term forecast of consumption of acrylic sanitary ware
Figure49. Forecast of the balance of production of acrylic sanitary ware from 2008-2017
Page 11 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
Summary
…
In 2011, the market volume of acrylic sanitary ware was at ... million units, totaling ...
million U.S. dollars. The increase amounted to about 10% in volume and 13% in value. The
year 2012 was marked by continued growth in this market segment and by year-end is
expected to increase by 6% in volume and 26% in value, which is associated with an
increase in prices and the transition of customers to a more expensive price range of
sanitary products. If the current trends continues, ... million units will be sold by the end of
2012, which can be attributed to the external factors affecting the industry, such as housing
construction, the frequency of repairs and renovations of apartments and private homes, as
well as the gradual public acceptance of sanitary acrylic as a worthwhile product.
The volume of imports into Russia of plastic plumbing in 2011 was approximately ... million
units, which was 10% more than in 2010. From January-May 2012 there was an increase of
imports in value terms by 20%. Over the last two years (2011-2012), domestic producers
have accounted for only about 40% of products in physical terms. In the time slice from
2009-2012, the volume of exports has shown an increase in value and reached ... million
U.S. dollars by the end of 2011.
While there has been a slight decrease in the construction industry these last few years,
there has been, as noted above, moderate increases in the plastic plumbing market, largely
attributable to the growing public acceptance of acrylic sanitary ware. In fact, in the first
half of 2012 there was a reverse trend with people buying more expensive, high-quality
acrylic sanitary ware and its more complex products.
…
Key figures and
conclusions
about the market
Page 12 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
3. Product Description
...
3.1. The classification of acrylic sanitary ware
...
The market of sanitary products is very diverse, but it can be classified by major commodity
groups, such as sanitary ware, bath tubs, faucets, fittings and more. Currently, the
production of household plumbing are most commonly produced in: cast iron, steel, various
plastics and ceramics.
Source: Experts Opinion, Analysis: IndexBox
Fig. 1. The structure of the Russian market of sanitary ware in 2011 in real
terms
...
Baths
Shower Enclosures
Other
Multiple classifiers
- The types of economic activity (for
Russian-made)
- The Commodity Code (for exports
and imports)
- The consumer properties (for the
description of use)
- In terms of composition (for a
description of the resource base)
Page 13 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
4. Characteristics of the raw
materials’ base
…
The advantages of acrylic baths were made apparent more than 30 years ago in the
European HVAC market. Only recently, within the last ten years, has this product type
entered the Russian market, but it is now prevalent and readily available.
Acrylic (acrylic glass, PMMA, polymethylmethacrylate) is one of the many types of plastic,
under the category of thermoplastic, which are materials capable of heating to a certain
temperature to soften and take the form given to them, and upon cooling maintain this
form (based on the technology used in the manufacture of plastic plumbing).
Plumbing fixtures are made of different types of acrylic. The main raw materials are
plumbing acrylic (PMMA) and sanitary ABS-acrylic (two-layer plastic).
The two-layer plastic is used to produce assorted fittings and in the manufacture of acrylic
baths. A thinner version of this is used in the production of shower units, side panels and
decorative tubs and trays. The thickness of the two-layer plastic ranges from 5 to 11 mm,
depending on its purpose and models of plumbing products. Plumbing plastic ABS-acrylics
are also called "Acrylic", a well-established term; the phrase "two-layer ABS / acrylic" is not
very commonly used (this interpretation is given usually in the documentation).
Another use for dual-layer ABS-acrylic plastic is in the repair of cast iron bathtubs. When
the bathtub shows signs of wear (cracks in the enamel, rust, etc.), a molded acrylic (ABS /
acrylic) liner is inserted to bring it back to life. Simple sanitary acrylic, in this case, is less
reliable due to its fragility during assembly.
…
Page 14 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
5. Characteristics of the Russian
Market of Sanitary Acrylic
5.1. Characteristics of the Russian Market of Acrylic Sanitary
Ware in 2008-2011 and Forecast to 2017
…
Source: Data (“Rosstat, “FTS”, And Expert Opinion), Analysis: IndexBox
Fig. 2. The market volume of acrylic sanitary ware in 2008-2011. and forecast for
2012-2017 years. in kind
Despite a slight decrease in the construction industry these last few years, there has been
moderate increases in the plastic plumbing market, largely attributable to the growing
public acceptance of acrylic sanitary ware. In fact, in the first half of 2012 there was a
reverse trend with people buying more expensive, high-quality acrylic sanitary ware.
107% 117%
110%
106% 105% 107%
105%
109% 108%
0%
20%
40%
60%
80%
100%
120%
140%
160%
0
500
1000
1500
2000
2500
2008 2009 2010 2011 2012F 2013F 2014F 2015F 2016F 2017F
тыс.шт. в % к предыдущему году
We consider the annual
and monthly dynamics in
retrospect, the monthly
dynamics of the current
year
Page 15 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
5.2. The structure of the Russian market of acrylic sanitary
ware: production, imports, exports
…
In the medium term, the market ... by ...% compared to 2011 year, and the volume of
Russian-made by ...% ... at ...% of the total market.
Source: Data (“Rosstat”, “FTS”, Expert Opinion), Analysis: IndexBox
Fig. 3. The market structure of acrylic sanitary ware in 2008-2011. and
forecast for 2012-2017 years., thousand pieces.
…
0
500
1000
1500
2000
2500
2008 2009 2010 2011 2012F 2013F 2014F 2015F 2016F 2017F
Производство Потребление
Экспорт Импорт
A complete picture
of the market
retrospective and
forecast up to
2017
Page 16 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
6. Characteristics of Imports of Plastic
Plumbing on the Russian Market
6.1. The volume and dynamics of imports of plastic plumbing
…
During January-May 2012, imports amounted to ... million U.S. dollars. In the Russian
Federation, from 2009-2012, the following types of sanitary ware products were made of
plastic ... and combination showers in the form of ... ... for showers, kitchen sinks, etc.
Source: Data (“FTS”, Expert Opinion), Analysis: IndexBox
Fig. 4. The volume of imports of plastic plumbing products in 2009 - January-May
2012., millions of U.S. dollars
…
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
200%
0
20
40
60
80
100
120
140
160
180
200
2009 2010 2011 January-May
2012
cost millions of U.S. dollars % of prev. year
A detailed
analysis of
imports on the
basis of the FCS
Page 17 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
7. Characteristics of Russian Exports
of Plastic Plumbing
7.1. The volume and dynamics of exports of plastic plumbing
…
Source: Data (“FTS”), Analysis: IndexBox
Fig. 5. Dynamics of export of plastic plumbing in January-May 2012 in value terms
…
0%
50%
100%
150%
200%
250%
300%
350%
0
100
200
300
400
500
600
700
800
January February March April May
cost millions of U.S. dollars % of prev. year
A detailed
analysis of
exports on the
basis of the FCS
Page 18 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
10. Description and Forecast of
Consumption of Acrylic Sanitary Ware
10.1. Characteristics of the consumption of plastic plumbing
…
It has become more common in Russia that when repairing or renovating an apartment
more expensive plumbing products are chosen. These higher quality products are attractive
in appearance, occasionally even brand driven, which is very important for the modern
consumer, especially in larger cities. It is also worth noting that in most new high and low
rise private investment building projects, the plumbing installed by the builder is more often
than not higher end and foreign-made.
…
Source: Data (“FTS”), Expert Opinio, Analysis: IndexBox
Fig. 6. The medium-term forecast of consumption of acrylic sanitary ware
…
98%
100%
102%
104%
106%
108%
110%
112%
114%
116%
118%
0
500
1000
1500
2000
2500
2008 2009 2010 2011 2012F 2013F 2014F 2015F 2016F 2017F
thousands of pieces % of prev. year
Page 19 from 20 IndexBox Marketing © 2012 www.indexbox.ru
Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
About IndexBox
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Our clients are big Russian and foreign companies:
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Market Research Russia: Market of Acrylic Sanitary Ware. July 2012 (Demo-version)
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