Iashighton / New Marketing, new ways to success
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Transcript of Iashighton / New Marketing, new ways to success
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NEW MARKETINGNEW WAYS TO SUCCESS
Madalin MaticaMarketer
DotCommerce / E InvestIasinghton, 4th of September 2008
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WHO AM I ?
Madalin MaticaManaging Partner
DotCommerce Intl – USADotCommerce Romania
Madalin Matica Marketing Consultant
E Invest Marketing Romania
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OR JUST ME…..
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WHAT KIND OF MARKETER AM I ?
I do believe in New Marketing and the Re Birth of All MarketingI believe in a new paradigm that will rule the WorldI believe in permission, in viral and in OnlineI do believe in moral standards and ethics
I believe the World should be re-invented.
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The old ways The new ways
TWO PARADIGMS
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NEW MARKETING IS ALL ABOUT LOVEMARKS ( NO NOT BRANDS). ARE U 1 ?
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UNDERSTAND THEM. INVENT IT. TEST IT. LAUNCH IT*. (HOW THE NEW MKT WORKS)
* “it “ is NOT a products but a want
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THE VIRAL WORLD( BRIEF TOUR INTO THE PRINCIPLES OF VIRAL)
Sneazers Hive VelocitySmooth PersistanceAmplifier Vector Medium
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NOW THAT’S THE PART WHERE INTERACTION BEGINS…
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HOPE YOU LIKED MY IDEAS…MORE AT WWW.EINVEST.RO DON’T HESITATE TO READ MY BLOG:BLOG.DOTCOMMERCE.RO & EMARKETERS.EU EMAIL ME AT : [email protected] ON TWITTERS AS : MMATICA AND ON AND ON ….