Metadata in Practice: Issues of Interoperability, Quality, and Standardization
IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability
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Transcript of IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability
Metadata in the Cross-Channel Ecosystem: Consistency, Context Interoperability
@AdamUngstad#XChannelMetadataIA Summit 2013
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2012, 2013Tuesday, 9 April, 13
EuroIA - Edinburgh Sept 26-28Tuesday, 9 April, 13
Metadata
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Metadata enables consistency, context and interoperability in
the cross-channel ecosystem
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by managing, describing, and exchanging
information objects.
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What is Metadata?
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National Information Standards Organisation
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Metadata is information about information objects.
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What is an information object?
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...a web pageTuesday, 9 April, 13
...a name
Adam Ungstad
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...a vegetable?Tuesday, 9 April, 13
...a vegetableTuesday, 9 April, 13
...a bookHTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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...a packageHTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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...a shipmentTuesday, 9 April, 13
...a userTuesday, 9 April, 13
There are three typesof metadata:
HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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administrative,
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descriptive,
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and structural.
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Administrative Metadata
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We use administrative metadata to manage information objects.
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This is useful for Responsive Design and
Content Strategy.
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The Globe and MailHTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892
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CONTENT MODEL CONTENT TYPE CONTENT ELEMENTTHE NEWS ARTICLES HEADLINE
AUTHORPRIMARY PHOTOGRAPH
WEATHER DATEWINDPRECIPITATION
HOROSCOPES GENERAL (ALL SIGNS)INDIVIDUAL SIGNSPRIMARY CONTENT
CLASSIFIEDS ITEM NAMEDESCRIPTIONPRICECONTACT
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Subscription vs Free Content
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Right contentRight timeRight channelRight user
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Administrative metadata enables consistency.
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Descriptive Metadata
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We use descriptive metadata to discover and identify
information objects.
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This is useful for Faceted Search.
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Home DepotHTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/
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FacetsTuesday, 9 April, 13
Descriptive metadata enables context.
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Structural Metadata
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We use structural metadata to exchange
information objects.
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This is useful for Rich Snippets.
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Secret Lakes of Southern Vancouver Island
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What’s in a name?
Name%
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What’s in a name?
First&Name&
Middle&Ini0al&
Last&Name&
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What’s in a name?
Surname(
Other(Given(Names(First(Name(cv(
Surname((Birth)(cv(
Surname((Previous)(cv(
cv(
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What’s in a name?
Surname(
Other(Given(Names(First(Name(cv(
Surname((Birth)(cv(
Surname((Previous)(cv(
cv(
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What’s in a name?
Surname(
Other(Given(Names(First(Name(cv(
Surname((Birth)(cv(
Surname((Previous)(cv(
cv(
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Stored in a database
Family'Name'
Other'Given'Names'First'Name'cv'
Family'Name'(Birth)'cv'
Family'Name'(Previous)'cv'
cv'
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Exchange Data
Family'Name'
Other'Given'Names'First'Name'cv'
Family'Name'(Birth)'cv'
Family'Name'(Previous)'cv'
cv'
Name%
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Structural metadata enables interoperability.
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Ecosystems
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HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phil's 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>
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MediumsChannels
InteractionsTouchpoints
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Medium
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“the intervening substance through which
sensory impressions are conveyed or physical forces
are transmitted”- Oxford Dictionary
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TELEVISIONINTERNET PAPER
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Channels
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“a path along which information (as data or music)
in the form of an electrical signal passes”
- Merriam-Webster
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TV CHANNELWEBSITE NEWSPAPER
NEW YORKTIMES7
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We can cross channels in the same media.
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We can cross channels in the same media.
phone transfers
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We can cross channels in the same media.
using your facebook ID to sign in to a website
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Multi-Channel is not the same as
Cross-Channel
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Multi-Channel Experience:
Paying your phone bill
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PHONE WEBSITE SMS MAIL APP
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PHONE WEBSITE SMS MAIL APP
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PHONE WEBSITE SMS MAIL APP
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PHONE WEBSITE SMS MAIL APP
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Cross-Channel Experience
Buying a (physical) book from Amazon
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PHONE WEBSITE SMS MAIL APP
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PHONE WEBSITE SMS MAIL APP
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A cross-channel experience requires an information
exchange between channels.
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TELEVISIONINTERNET PAPER
MEDIUM
CHANNEL
TV CHANNELWEBSITE NEWSPAPER
7 NEW YORKTIMES
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Interactions
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“a reciprocal action or influence”
- Oxford Dictionary
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WATCHING THE SIMPSONS
PAYING A BILL
READING THE NEWS
$
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TELEVISIONINTERNET PAPER
MEDIUM
CHANNEL
INTERACTION
TV CHANNELWEBSITE NEWSPAPER
7
WATCHING THE SIMPSONSPAYING A BILL
READING THE NEWS
$
NEW YORKTIMES
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Touchpoints
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“an encounter where customers and business exchange information,
provide service, or handle transactions.
- Wikipedia
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SHAMPOO COMMERCIAL
MONTHLY PAYMENT FORM
SPORTS SCORES
VAN V EDM EDM V CALOTW V LA
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TELEVISIONINTERNET PAPER
MEDIUM
CHANNEL
INTERACTION
TOUCHPOINT
TV CHANNELWEBSITE NEWSPAPER
7
WATCHING THE SIMPSONSPAYING A BILL
READING THE NEWS
$
NEW YORKTIMES
SHAMPOO COMMERCIAL
MONTHLY PAYMENT FORM
SPORTS SCORES
VAN V EDM EDM V CALOTT V LA
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TVTHE WEB PAPER
MEDIUM
CHANNEL
INTERACTION
TOUCHPOINT
TV CHANNELWEBSITE NEWSPAPER
7
WATCHING THE SIMPSONSPAYING A BILL
READING THE NEWS
$
NEW YORKTIMES
SHAMPOO COMMERCIAL
MONTHLY PAYMENT FORM
SPORTS SCORES
VAN V EDM EDM V CALOTT V LA
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“Messages have no medium”- Andrea Resmini
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...but every message has a structure regardless of the
medium it uses.
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Internet of Things
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HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/
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HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML
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GlowCapsHTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F%2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886976
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Smart Baby MonitorsHTTP://WWW.WITHINGS.COM/EN/BABYMONITOR
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A Trackable ObjectHTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND
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PHONE WEBSITE SMS BABY MONITOR IPHONE
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Information Exchanges
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X"
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X" Y"
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X"
XY"
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Y"
YXX"
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X" Y"
Z
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X" Y"ENGLISH
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X" Y"FRENCH
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X" Y"
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X" Y"
Z
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X" Y"METADATA
STANDARDS
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X" Y"
NIEM
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X" Y"HL7
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X" Y"GOOD
RELATIONS
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X" Y"
XML
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X" Y"
RDF
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Schema
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“...a model for describing the structure of information.”
- xml.com
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XML
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.xsd
.xml
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What does a schema specify?
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Semantics
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meaning
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“bench”
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“bench” (Canada)Tuesday, 9 April, 13
“bench” (Australia)Tuesday, 9 April, 13
Name%
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First&Name&
Last%Name%
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Given&Name&
Family'Name'
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Syntax
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expression
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Name%
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3ric?
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St. Germaine?
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; Drop Table;
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Adolph Blaine Charles David Earl Frederick Jack Gerald Hubert Irvin John Kenneth
Lloyd Martin Nero Oliver Paul Quincy Randolph Sherman
Thomas Uncas Victor William Xerxes Yancy Zeus
Wolfeschlegelsteinhausen-bergerdorft
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Lexicon
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vocabulary
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Name%
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The Cookie Monster?
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Talula Does The Hula From Hawaii?
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Status&
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Green?
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Under Review?
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Implementation Phase?
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Status&DiscoveryDefinitionDevelopmentImplementationComplete
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Linked Data
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“...a recommended best practice for exposing,
sharing, and connecting pieces of data, information,
and knowledge”- Wikipedia
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X" Y"METADATA
STANDARDS
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METADATASTANDARDSMETADATA
STANDARDS
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METADATASTANDARDSMETADATA
STANDARDS
ORGANIZATION 1
ORGANIZATION 2 ORGANIZATION 3
ORGANIZATION 4
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METADATASTANDARDSMETADATA
STANDARDS
ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION
ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION
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standards enable exchanges
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exchanges enable data linking
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Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/
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Ontologies
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“...the exact description of things and
their relationships.”- w3schools.com
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“...a specification of a conceptualization.”
Stanford.edu
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X"CONCEPTUALIZATION
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X"CONCEPTUALIZATION
SPECIFICATION X
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employee subclassOf person
director subclassOf employee
project manager subclassOf employee worksOn Project reportsTo Director
lackey subclassOf employee worksOn project reportsTo project manage
HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
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A controlled vocabulary is a lightwieght ontology.
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HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
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1:11 : many
many : many
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HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/
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is part ofis used withis made of
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You can create multiple taxonomies out of a
single ontology:
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Ontology of freshwater ecosystems
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Ontology of freshwater ecosystems
Taxonomy of flora
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Ontology of freshwater ecosystems
Taxonomy of floraTaxonomy of fauna
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Ontology of freshwater ecosystems
Taxonomy of floraTaxonomy of fauna
Taxonomy of insects
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Friend of a Friend (FOAF)
What properties are associated with a user profile?
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Good Relations
What components is a product made out of?
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Semantically-Interlinked Online Communities (SIOC)
What is a blog post?
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Ontologies are documented using frameworks like
RDF and OWL
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HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGY
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Web of Data
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Web of Documents
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“population geneva”
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Population!!
Geneva
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Web of Data
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Population Geneva
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Knowledge Graph
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Knowledge Graph
Knowledge Graph
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Knowledge Graph
Knowledge Graph (DBPedia)
Knowledge Graph
Tuesday, 9 April, 13
Knowledge Graph
Knowledge Graph (DBPedia)
Google Maps
Knowledge Graph
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Knowledge Graph
Knowledge Graph (DBPedia)
Google Maps
Knowledge Graph
Search Results
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Answers not documents
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SELECT * FROM tbl_FlightsWHERE col_Flight_Number = “BA229”AND col_Date = [today]
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When does flight BA229 arrive?
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Google Flight
Search Results
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HTTP://WWW.REEEP.ORG/SITES/DEFAULT/FILES/LOD-THE-ESSENTIALS.PDF
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Where do we start?
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1. Make metadata a priority
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Link metadata to ROI
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Tie funding to adoption of standards
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Future-proofing
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2. Define your data
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Start with a controlled vocabulary
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SemanticsSyntaxLexicon
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Add relationships
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Use existing standards
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3. Identify Exchanges
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X" Y"
X Y
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X" Y"
Z
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Internal & External
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Current & Potential
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Journey Maps
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Diary Studies
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Business Origami
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@jessmcmullin
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Happy Paths
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Unplanned Paths
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4. Build the infrastructure
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Start small
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Build on what exists
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Borrow & Reuse
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5. Governance
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Standardize your standards
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You have to start somewhere.
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Build better cross-channel experiences
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with metadata.
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Thank You!
@AdamUngstad
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