Iaorc Conference
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Exposing Social Media Myths By Jeff Hough ISU Workforce Training
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Exposing Social Media Myths in College Recruiting
Transcript of Iaorc Conference
Exposing Social MediaMyths
By Jeff HoughISU Workforce Training
Digital empowerment will be, for some, the first experience of empowerment in their lives, enabling them to be heard, counted and taken seriously. Edutopia
Source Pew Media Research - 2013
Is Anybody Out There?
Traditional Sales Funnel
“Social media is the enabler that drives engagement through the funnel by offering social interest and social influence during the buying cycle.”
The Rackspace Blog
AwarenessSocial
InterestConsideration
Social Influence
Decision
Social is the Catalyst
Social Sales Process
STEPS TO SUCCESS
Step 1
Clear Goals
Traffic
Leads
Social MediaBlogsSEO
Inbound Marketing
Reach
Service
What Do I Track?
Goals
Traffic
Leads
Reach
Support
Step 2
Social media is a long-term commitment and
not a marketing gimmick.
Source:Customerthink.com
Schedule it!
Find Solve Content Schedule
The Planning Process
Step 3
Become a true participant in each community you wish to activate.
Move beyond marketing and sales
Don’t speak at audiences through canned messages.
Introduce value, insight and direction with each engagement.
Don’t just listen and placate — act.
Do something.
Step 4
Google Analytics
1,9034,387 4,296
5,938
Summary
Goals
Strategy
Goals
Strategy
Goals Engage
Strategy
Goals Engage
Monitor
A Big Thanks:
