Ian Greenen
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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE. 1 DRIVING RESULTS THROUGH PERFORMANCE ON-LINE MARKETING MEDIAWHIZ CAPABILITIES OVERVIEW
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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.
DRIVING RESULTS THROUGH PERFORMANCE ON-LINE
MARKETINGMEDIAWHIZ CAPABILITIES OVERVIEW
Why MediaWhiz?
3
OUR PHILOSOPHY
Help clients acquire customers more profitably
through: Programs of Continuous
Improvement
Cross-Channel Technology
Practice Innovation
Expert Teams
4
MEDIAWHIZ LEADERSHIP BY THE NUMBERS
#6 Top Search
Marketing Agency
Only 1 of 3 Independents in Top 10
5
GOOGLE DOES A CASE STUDY ON MEDIAWHIZ
“…by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by
365 percent.”
http://adwordsagency.blogspot.com/2010/04/case-study-perfecting-art-of-matching.html
AGENCIES COME TO US FOR HELP
6
June 14th Facebook Ads
Article written by MediaWhiz
602 tweets as of June 19
Other agencies come to us for
help!
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MEDIAWHIZ = INDUSTRY INNOVATORS
In the 140 Character World, Relevant Emotion is the Game Changer By Tara Meehan, Creative Team May 11, 2011 If It Makes You Happy…Go Digital By Jonathan Shapiro, CEO, MediaWhiz May 5, 2011
How To Use 3 Competitive Intelligence PPC Tools By Adam Scott Riff, GM, Search April 26, 2011
PMA Member Profile: 5Qs with Daryl Colwell By Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011
Display Ad Results Driven by Data By Jake Gardner, Director of Display Ad Operations February 28, 2011
What We Do
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OUR SERVICES
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SEARCH ENGINE MARKETING
PPC
• Cross-channel tracking• Keyword-level Call Tracking• Offline Passback & Coupon Tracking• Growth & Efficiency• Performance Guarantee
SEO
• Rigorous 3-Part audit • Watson Keyword Scoring• Advanced Link-Building Strategy• SEO Editorial Training• Performance Guarantee
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LOCAL SEARCH AND REPUTATION MANAGEMENT
Local• Claiming & Verification Management • Google/Bing Place optimization• Integration with Paid Search
ORM
• Protect Brand Reputation• Displace Negative Listings• Hundreds of Brandable assets• Custom Content Creation• Performance Guarantee
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SOCIAL MEDIA
Paid
• Constant Ad Freshness• Micro-Demographic Targeting• Likes and Sales • Cross-channel integration• Performance Guarantee
Earned
• Best Practices Audit • Page Optimization• Social CRM Training & Execution• Scheduled engagement• ROI Tracking
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AFFILIATE MARKETING
Consumer responds to a display
(banner), Email, search or social ad
Consumer then is driven to the lead form
(on site) and completes lead form
(tracked via site pixel)
1 2
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EMAIL MARKETING
o350M+ records
o98% Inbox delivery
oStringent frequency controls
oProprietary technology
oTargeting (profile, behavioral, geographic)
oMultivariate testing
oCreative scoring
oCompliance expertise
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DATA ACQUISITION MARKETING
User signs up for
an offer
User then opts-in to receive an
additional offer/information
User completes
registration form1 2 3
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FSLP (FULL SERVICE LEAD PROGRAM) MARKETING
Display
Social
1
2
Deliver contracted volume of free leads to doctors
Provide doctors an option to purchase incremental leads (via Mentor’s Mgmt. System)
The Results…
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SEO – 5X FUNDING REQUEST GROWTH FROM ORGANIC TRAFFIC
OVERVIEW APPROACH
RESULTS:
o Addressed Technical Issues
o Targeted Keyword Selection
o Developed On-Page Content Plan
o Implemented Link Strategy
o KPI Measurement & Refinement
Client Category Leading Bank
ObjectiveIncrease targeted traffic from non-branded organic search as well as funding request amounts
• Non-branded organic search traffic increased 157%
• Funding request amounts increased 424% in 8 months
Aug. '10
Sept. '10
Oct. '10
Nov. '10
Dec. '10
Jan. '11
Feb. '11
Mar. '11
Apr. '11
0500
1,0001,5002,0002,5003,0003,5004,0004,5005,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
1,527
3,930
$687,327
$3,603,621
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PPC – ORDER VOLUME TRIPLED
OVERVIEW APPROACH
RESULTS:
o Diagnostic of existing program
o Deployed MediaWhiz technology
o Keyword level call tracking
o Implemented optimization strategy
o Continuous Growth and Efficiency Program
50 Days after search campaign launched
Client Category
Major Telecom/ Broadband company
ObjectiveIncrease local phone and broadband order volume and maintain <$100 CPO
Weekly order volume increased by 320%...
0
50
100
$150
Before Mediawhizcampaign
125
50 days afterMediawhiz campaign
94
… while cost per order decreased by 25%
0
500
1,000
1,500
Before Mediawhizcampaign
430
50 days afterMediawhiz campaign
1,380“We learned more with MediaWhiz in 1 day than with our previous agency in 2 years.”
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REPUTATION MANAGEMENT – REPAIRED REPUTATION AND DROVE HIGHER CONVERSION
OVERVIEW
oTargeted content developmentoBrand asset creation and activityoLink Building to high potential listingsoSocial content seeding and distributionoDe-optimization of negative listings
RESULTS
APPROACH
100% removal of negative listings and brand messaging control on TOP 10 with all client brand assets managed by MediaWhiz
Client Category Executive Brand Management
ObjectiveRemove negative listings from Top 10 Google results and build and rank brand assets to control messaging
Target Customer Potential clients researching name
Negative Listings Removed, Brand Assets Built
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AFFILIATE MARKETING –1MM+ NEW ACCOUNTS, 30% EFFICIENCY GAIN
OVERVIEW
oGenerated 1MM+ new accountsoReduced acquisition costs by 30%oProgram success led to significant sales for other products
APPROACH
RESULTS:
o Identified target segmentso Selected appropriate existing & new
publisherso Optimized creative and landing pageso Enabled real-time approvalso Ongoing optimization of creative and media
Client Category Financial Services: Credit Card
Objective Acquire consumers for low awareness credit card brand
Target Customer Sub-prime market
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EMAIL MARKETING – COST PER ENROLLMENT <$850
OVERVIEW
oAchieved <$850 cost/enrollment, 35% better than targetoGenerated 1,500 applicants per monthoIncreased conversion rate significantly to 7.4% from 1.3%oBrand equity protected
APPROACH
RESULTS:
o Advanced targeting; profile, behavioral, situational & DMA
o Multivariate testing: subject, creative & landing pages
Client Category
For Profit Education; On-Campus and Online
Objective Acquire enrollments for <$1300
Target Customer
A18+ seeking further education; undergraduate & graduate degrees
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INTEGRATED PROGRAM – REVENUE UP 84%, WITH HIGHER ROM
OVERVIEW
o Grew revenue 84%o Increased conversion to sale by 53%o Grew ROM from 1.5:1 to 2:1o Monthly lead volume increased by 38%
Note: ROM is Revenue / Marketing Spend
APPROACH
RESULTS:
o Integrate Search, Email, Affiliate & Display efforts
o Optimize conversion path
o Create testing strategy & methodology
o Micro-segmentation / targeting
o Full data transparency
Client Category
Leading Aesthetic Services Company
ObjectiveAcquire new customersIncrease ROMGrow market share
MediaWhiz solution
Paid search, Affiliate, Data Acquisition & Email channels
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Strict ROI Focus
• Our technology, our team structure and our methodology is built around direct response performance.
Team of Experts
• Our team of seasoned experts are experienced in building programs built to drive the bottom line.
Innovative Technology
• MediaWhiz has customized best-of-breed technology that integrates measurement of important front-end traffic & ranking metrics with critical ROI performance metrics.
Guaranteed Results
• A proven track record of driving performance resulting in massive increases in ranking, traffic and most importantly sales.
PERFORMANCE MARKETING METHODOLOGY
Cycle of Continuous Improvement
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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.
There are also the following DEEP DIVE presentations available. Please let us know if you have a specific interest area and we will be happy to review with you and your team.
Thank you!
AREA OF INTEREST
• SEM • Affiliate • Display
• SEO • Paid social • Full service lead management
• ORM • Social consulting • Email
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DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE.
Please call or email us at the number below with questions and we look forward to taking the next step in working with your organization!
Kindest regards,
Ian Greenen
Link In With Me By Clicking Here >> http://www.linkedin.com/in/iangreenen
