IAML Future of music in public libraries follow up 2012
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Follow-up on the Future of Music in Public Libraries
The presentation given will be a follow-up of the session given at the 2011 IAML Conference in Dublin, see http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries.
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• [email protected]• johanmijs on Twitter,
Facebook, Skype, LinkedIn
• Team leader internet applications @ Bibnet
Photo by Ingmar Johansson
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• Bibnet• is a government
agency for the digital library
• serving 300 public libraries
• in Flanders • Dutch speaking part of
Belgium• 6 M people
http://www.bibliotheek.be/mijn-lokale-bib
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• Our main projects:• Open Vlacc central
catalog (Aleph)• library portal search
engine for every public library (AquaBrowser)
• business modeling and integration of digital collections
• getting the projects implemented in local libraries
http://zoeken.bibliotheek.be
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• Update on digital music in the real world
• Update on digital music in the library world
• Start thinking and talking
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• YouTube still rules• Still lots of pirates
around• Spotify is growing• iTunes is still growing
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• US*• cd album sales -5.7%
(versus -19% in 2010)• digital music sales
growing to 50.3%
• Belgium**• digital music sales
growing to 15.5%
* Nielsen Soundscan 2011** Belgian Entertainment Association report 2011
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For the library world updatemany thanks to: Mariette De Koning, Annika Simms, Xavier Galaup, Priscilla Winling, Joseph Hafner, Else Refstrup, ...
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Alsace libraries in France•MusicMe streaming service
• +6 M tracks• web radios• locally brand
•Stats• city of Strasbourg (270.000
people)• MusicMe launched in April
2012• 627 users• maximum 847 streams/day• (users seem +35 years)
http://strasbourgetcus.mt.musicme.com
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Denmark•Bibzoom.dk
• redesign in June 2012• +10 M tracks • Bibzoom shuffle for
Android• each Bibzoom section
has an editorial• mission statement
target groups:• children and young
people (music education)• old people (digital divide)• immigrants (world music)
http://www.bibzoom.dk
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US•Freegal Music
• Sony Music and indies• library patron can
download a number of DRM-free mp3's a week and keep them forever
• lot of American libraries signing up http://www.libraryideas.com/freegal.html
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Centrale Discotheek Rotterdam (CDR) in The Netherlands•DigiLeen streaming stopped
• only Naxos and some indies• numbers went down to less
than 500 active users/month• more than 60% of users is
50+
•Muziekwebluister• listening streaming to full
CDR's collection in all Dutch Libraries (only in the building)
•Developing new streaming product
• deal with Universal Music• launch end 2012
http://www.muziekweb.nl
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Flanders (Belgium)•Streaming music pilot Bib.fm on hold (Bibnet, Lanaken and Aristo Music)
• built on old infrastructure• very very few users• hard negotiations
•Waiting for opportunities? •Add enrichments
• Spotify and iTunes API integrated in library portals
• CDR music fragments service launch end 2012 in library portals
http://zoeken.bibliotheek.be
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http://zoeken.bibliotheek.be
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Openbibliotheken (Open Libraries) in The Netherlands: •engine searching legal en illegal internet resources for books, music, ...•because 'libraries are protectors of information, not of publishers'
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http://openbibliotheken.nl
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Seattle Public Library and KEXP radio•streaming service•3200 live in-studio recordings•integrated in the library catalog
http://www.thedigitalshift.com/2012/07/media/seattle-public-library-partners-with-kexp-radio/
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http://seattle.bibliocommons.com/search?t=smart&search_category=keyword&q=in-studio_performance
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Start to ... THINK Start to ... TALK
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DO NOT cross the streetuntil you have beenTHINKING and TALKING ...
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about your audience ...•who are you doing it for?•what can you do for them?•where are they? •how can you reach them?(ASK THEM)
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about your USP ...(unique selling proposition)•what is your strength?•what makes you stand out from the rest?
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about the numbers ...•how many people should you reach? •how many streams should you play?•what can it cost per user?
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about the application ...•is it well-designed?•is it easy to use?•what are the main usability problems? •can they be solved in the near future?
usability is !extremely! important in a 'content' domain like music
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• Let's keep in touch ...• Gather information
from around the world ...
• Join Google Group Digital music in public libraries
https://groups.google.com/forum/?fromgroups#!forum/digital-music-in-public-libraries
Presentation on: http://www.slideshare.net/johanmijs/iaml-future-of-music-in-public-libraries-follow-up-2012.