Iaee2012 hybrid events_danafrekerdoody_tu1015am
13
Dana Freker Doody VP, Corporate Communications The Expo Group Copyright 2012 THEEXPOGROUP Solving Strategic Objectives with Hybrid Events
-
Upload
theexpogroup -
Category
Business
-
view
143 -
download
0
Transcript of Iaee2012 hybrid events_danafrekerdoody_tu1015am
Dana Freker DoodyVP, Corporate Communications
The Expo Group
Copyright 2012 THEEXPOGROUP
Solving Strategic Objectives with Hybrid Events
The Hybrid Event is the ultimate in convergence
20%Average audience boost created by adding a virtual element.
Don’t be afraid
@theexpogroup #expoexpo
60%Average percentage of people who are more inclined to attend in person after experiencing virtually.
Don’t be afraid
@theexpogroup #expoexpo
80%Average percentage of people attending virtually who have NEVER been to the trade show in person.
Don’t be afraid
@theexpogroup #expoexpo
Don’t be afraid
100%The commitment that must be made to retaining engagement.
@theexpogroup #expoexpo
Hybrids are fascinating
“Fascination is an intense emotional focus.
When customers are fascinated by you and your message,
they’re more likely to trust, believe, and respect you.”
Start with strategy
What does your organization want to achieve?
Gain new sponsorship dollars.Drive revenues.
Market to new audiences.Create buzz.
Position as industry leader.Involve attendee’s staffs.
Widen reach of content.Have more fun.
ASHE Connect Goals Achieved
•92% found the experience beneficial to work.
•57% had never been in person.
•32% are MORE likely to attend next year.
•97% would recommend a virtual experience.
Moving into the “How”
•Content determination
•Marketing plans
•Physical and online environment
•Partner selection
•Manage expectations
Always think: WIIFM
What’s in it for me the organizer?
What’s in it for the attendee?
For the virtual attendee?
What’s in it for your marketing team?
For conference content directors?
@theexpogroup #expoexpo
