Dana Freker DoodyVP, Corporate Communications

The Expo Group

Copyright 2012 THEEXPOGROUP

Solving Strategic Objectives with Hybrid Events

The Hybrid Event is the ultimate in convergence

20%Average audience boost created by adding a virtual element.

Don’t be afraid

@theexpogroup #expoexpo

60%Average percentage of people who are more inclined to attend in person after experiencing virtually.

Don’t be afraid

@theexpogroup #expoexpo

80%Average percentage of people attending virtually who have NEVER been to the trade show in person.

Don’t be afraid

@theexpogroup #expoexpo

Don’t be afraid

100%The commitment that must be made to retaining engagement.

@theexpogroup #expoexpo

Hybrids are fascinating

“Fascination is an intense emotional focus.

When customers are fascinated by you and your message,

they’re more likely to trust, believe, and respect you.”

Start with strategy

What does your organization want to achieve?

Gain new sponsorship dollars.Drive revenues.

Market to new audiences.Create buzz.

Position as industry leader.Involve attendee’s staffs.

Widen reach of content.Have more fun.

ASHE Connect Goals Achieved

•92% found the experience beneficial to work.

•57% had never been in person.

•32% are MORE likely to attend next year.

•97% would recommend a virtual experience.

Moving into the “How”

•Content determination

•Marketing plans

•Physical and online environment

•Partner selection

•Manage expectations

Always think: WIIFM

What’s in it for me the organizer?

What’s in it for the attendee?

For the virtual attendee?

What’s in it for your marketing team?

For conference content directors?

@theexpogroup #expoexpo

Dana Freker Doodyis on Twitter @theexpogroup

Email ddoody@theexpogroup.com

Copyright 2012 THEEXPOGROUP