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IABC/ChICAgo31st Annual Bronze Quill Awards and Volunteer Recognition Gala

June 7, 2012 • http://chicago.iabc.com • http://www.iabc.com

http://ChICAgo.IABC.Com 1

Welcome to a night of recognition as IABC/Chicago honors our local talent, leadership and volunteers. AgendAWelcome to the 2012 IABC/Chicago Bronze Quill Awards! Tonight’s program will include:

A general reception

Opening comments

A sit-down dinner

A word from our president

Accredited Business Communicator (ABC) recognition

An awards presentation

Board and volunteer recognition

Sponsor recognition

Closing comments

IABC/ChICAgo 31st AnnuAl Bronze QuIll AwArds And Volunteer reCognItIon gAlA

ABout IABC/ChICAGoThe International Association of Business Communicators

(IABC) supports more than 15,000 business communication

professionals across 100 chapters in 90 countries. It is organized

into eight regions around the world, with three in the U.S.

Local chapters serve the members; regions serve the chapters;

and the international organization serves members and the

chapters. IABC/Chicago is a member of the Pacific Plains Region.

IABC/Chicago serves more than 400 members in the greater

Chicago area. It is one of the largest IABC chapters in the U.S.

and is the oldest chapter in the world. The Chicago chapter

began in 1924 as the Industrial Editors Association of Chicago,

later changing its name to the Chicago Association of Business

Communicators before becoming IABC/Chicago in January 1980.

our Mission• To provide career-long learning opportunities that give

IABC/Chicago members the knowledge and tools they need

to facilitate strategic communication management in all

communication disciplines.

• To share among our membership best practices, ideas and

experiences that facilitate the development of ethical, efficient

and effective standards for our profession.

• To lead the way in the ethical use of advanced information

technology in the communication professions.

• To link with the Chicago metropolitan community to foster

the understanding of strategic communication management/

activities in organizations/businesses.


President

Kenneth GrohPresident, Groh & Associates [email protected]

Past President/2012 World Conference Hospitality Chair

Tom Keefe, ABCEnterprise Communication Manager, VW Credit [email protected]

President-Elect and Director, Awards

Justin BrunnerManager, Communications, Standard Parking [email protected]

Secretary

Ruth SavolaineManager, Ethics Marketing Communications, Cisco Systems Inc.847.678.5425 [email protected]

Director, Finance

Deborah LangSenior Communication Consultant, ROC [email protected]

Director, Accreditation

Rosanne Belczak, ABCIndependent Consultant, Marketing & Communications [email protected]

Associate Director, Awards

Alex MitchellCommunications and Publications Coordinator, American Society for Surgery of the [email protected]

Director, Educational Relations

Peg WanderIndependent Consultant, Communications and Diversity [email protected]

Associate Director, Educational Relations

Susan HeitschVice President, HR Communica-tions, JPMorgan Chase & [email protected]

Director, Communications

Don PokornySenior Communications Manager, Sears Holdings [email protected]

Director, Marketing

Brian HallVice President, Gibbs & [email protected]

Director, Membership

Connie MayseManager, HR Communications, Abbott [email protected]

Director, Professional Development

Kate StevensonCoordinator, Marketing Internship Program, DePaul [email protected]

Director, Sponsorships & Partnerships

Laurel [email protected]

Director, Volunteers

Gabrielle LoringSenior Communication Consultant, ROC [email protected]

Associate Director, Volunteers

Susan D’Alexander, ABCHR Communications Manager, [email protected]

2011-12 IABC/ChICAgo BoArd of dIreCtorsIABC/Chicago operates through a board of directors that is responsible for managing various committees. If you are interested in volunteering on the board or one of its numerous committees, contact our 2012-2013 director of volunteers, Gabrielle Loring, at 312.440.0300 or [email protected].


IABC/ChICAgo presIdents from the LAst 25 YeArsKenneth Groh ........................................................................................................................... 2011-12Tom Keefe, ABC ....................................................................................................................... 2010-11Julie Baron .............................................................................................................................. 2009-10Karen Utterback ....................................................................................................................... 2008-09Nadine Sudnick, ABC, & David Grossman, ABC, APR, Co-Presidents ............................................. 2007-08Nadine Sudnick ........................................................................................................................ 2006-07Tina Korecky-Bowness ............................................................................................................... 2005-06Julie Baron .............................................................................................................................. 2004-05Julie Bjorkman, Ph.D., ABC, APR ............................................................................................... 2003-04Gretchen Oettinger ................................................................................................................... 2002-03Beth Keller Legate .................................................................................................................... 2001-02Merry Elrick ............................................................................................................................. 2000-01Sharon Bond ............................................................................................................................ 1999-00Robert Mark ............................................................................................................................. 1998-99Sue Zillman ............................................................................................................................. 1997-98Martha Fluharty ........................................................................................................................ 1996-97Peg Wander .............................................................................................................................. 1995-96Diane Laux, ABC ...................................................................................................................... 1994-95Jill Folan.................................................................................................................................. 1993-94Kathryn Handelman .................................................................................................................. 1992-93Karen Neubauer ....................................................................................................................... 1991-92Frank DiLeonardi ...................................................................................................................... 1991-92David Gray ............................................................................................................................... 1990-91Carol Nelson ............................................................................................................................ 1989-90Information unavailable ............................................................................................................. 1988-89Richard Gray ............................................................................................................................ 1987-88

ACCredIted BUsIness CommUnICAtor reCognItIonIABC’s accreditation program is the global standard of professional achievement for business communicators. Accredited members practicing around the world apply the same strategic management process in all communi-cation disciplines, across diverse cultures, and in for-profit and nonprofit organizations of all sizes.

This peer-reviewed program challenges candidates to demonstrate their knowledge of strategic communication planning, implementation, measurement and ethics. Candidates who meet all requirements, consisting of an application, portfolio submission, and a battery of written and oral exams, earn the designation Accredited Busi-ness Communicator (ABC).

IABC/Chicago’s Accredited Business Communicators

Queta Bauer, ABCRosanne Belczak, ABCJulie Bjorkman, ABC, APRSusan D’Alexander, ABCDonald Empie, ABCKris Gallagher, ABCDavid Grossman, ABC, APR

Charlene Hill, ABC Mary Hills, ABCTom Keefe, ABCJoanne Kitsos, ABCDiane Laux, ABCMadeleine Miller-Holodnicki, ABCG. Gaelyn Mitchell, ABC

Debra Lynn Ross, ABCJennifer Saputo, ABCLynne Snyder, ABC Nadine Sudnick, ABC Maryellen Thielen, ABC Ray Valek, ABCLou Williams, ABC, APR


ABoUt the BronZe QUILL AWArdThe IABC/Chicago Bronze Quill Award, formerly the Spectra Award, credits the finest work from all com-munication disciplines—from marketing and public relations to writing and digital media. The Bronze Quill program provides Chicago-area communicators the opportunity to have their work critiqued by expert judges from across the country.

An award-winning entry is one that demonstrates:

• A strategic thought process, with clearly defined goals and objectives and an understanding of the audience

• Measurable results against those objectives

• A value-added contribution to the client or organization

The award solicits entries from internal departments, agencies and independent practitioners who wish to add credibility to their practices.

The process starts with a call for entries. IABC members and non-members submit entries that include a work plan and a work sample. Entrants submit their work to one or more of the 27 categories offered by the IABC/Chicago’s Bronze Quill program.

The program experienced two significant milestones in 2012. To keep up with the constantly evolving communication landscape, IABC/Chicago expanded its awards program this year to include digital and interactive marketing campaigns.

IABC/Chicago also premiered its online awards sys-tem, allowing entrants to submit their entries digi-tally. This process eliminated the need for printing, binders, shipping and other costly materials, and allowed judges to view entries anywhere there was an Internet connection.

the JUdgIng proCessIABC sets rigorous standards for judging communi-cation projects, requiring a minimum of two expert IABC judges to review each entry. IABC/Chicago worked with the IABC/Pittsburgh and IABC/Phoenix chapters to judge this year’s entries.

Judges score each entry on a seven-point scale. The work plan/work sample scoring ratio varies depend-ing on the category. The work plan is judged sepa-rately for strategic approach, objective-setting and other steps involved in designing a communication campaign. The work sample is judged based on how

well it fits the work plan and campaign objectives. Creativity also plays a major role in the judging.

The judges’ scores are combined to produce one of three results:

1. Entries scored 5.75 or higher on the seven-point scale receive an Award of Excellence, the highest award.

2. Entries scored between 5.25 and 5.75 receive an Award of Merit.

3. Entries scored below 5.25 do not receive an award.

AWArds presentAtIon

The Envelope, Please...

As a nonprofit professional association with a long-standing tradition of supporting excellence in busi-ness communication, IABC has created an award that is not easy to earn. Entrants are not competing against one another. Rather, they are judged inde-pendently to standards established by the awards committee. Not every category has a winner, and categories can have multiple winners if more than one entrant receives an award-winning score. It’s all about getting it right, from the strategy to the results.

IABC/Chicago honors the following communicators for earning the prestigious Bronze Quill Award.


Category 1: Government Relations

AWARD OF EXCELLENCE

EnTRy

New York No-Fault Campaign

SuBMITTED By

Steven Cline

CoMPAny

Property Casualty Insurers Association of America

DIVISION 1: COMMUNICATION MANAGEMENT


Category 2: Community Relations

AWARD OF EXCELLENCE

EnTRy

Purple Purse: Let’s Talk About Domestic Violence

SuBMITTED By

Lisa Claybon

CoMPAny

Fleishman-Hillard and The Allstate Foundation

AWARD OF EXCELLENCE

EnTRy

General Motors: Driving Engagement with Grassroots Communications

SuBMITTED By

MSLGROUP and General Motors

CoMPAny

MSL Chicago



AWARD OF MERIT

EnTRy

Fox Valley Habitat for Humanity ReStore Grand Opening

SuBMITTED By

Jane Cooper

CoMPAny

Cooper Hong Inc.


Category 6: Integrated Marketing Communication

AWARD OF EXCELLENCE

EnTRy

Sealy: Springing Ahead “In Bed” with Influencers

SuBMITTED By

MSLGROUP and Sealy Corp.

CoMPAny

MSL Chicago

AWARD OF EXCELLENCE

EnTRy

Practicing What We Preach: True Integrated Marketing Communications

SuBMITTED By

Jane Cooper

CoMPAny

Cooper Hong Inc.



Category 7: Marketing Communication

AWARD OF EXCELLENCE

EnTRy

Getting Schooled on College Savings

SuBMITTED By

Christine Heath and Meghan Fitzpatrick

CoMPAny

Communications Consulting Worldwide and Follett Higher Education Group

AWARD OF EXCELLENCE

EnTRy

General Motors: Driving Engagement with Grassroots Marketing

SuBMITTED By

MSLGROUP and General Motors

CoMPAny

MSL Chicago and General Motors


AWARD OF EXCELLENCE

EnTRy

The McRib: Sandwich of Legends

SuBMITTED By

Denise Paleothodoros and Brian Blaise

CoMPAny

GolinHarris and McDonald’s USA

AWARD OF MERIT

EnTRy

Snow Sells in Snowless Winter

SuBMITTED By

Alison Hamer

CoMPAny

L.C. Williams & Associates


Category 8: Issues Management and Crisis Communication

AWARD OF EXCELLENCE

EnTRy

Winning Community Support for a New Corporate Headquarters

SuBMITTED By

James Sloan

CoMPAny

Navistar

AWARD OF EXCELLENCE

EnTRy

HSBC Global Strategy - Project Verona (U.S.)

SuBMITTED By

Lisa Sodeika

CoMPAny

HSBC North America



AWARD OF EXCELLENCE

EnTRy

Reality Check: Girls Get Real

SuBMITTED By

Lynda Baldwin

CoMPAny

Communication Strategies Group



AWARD OF MERIT

EnTRy

First Alert California Carbon Monoxide Legislation Outreach

SuBMITTED By

Alison Hamer and Hunter Hackett

CoMPAny


AWARD OF MERIT

EnTRy

Health Inequities: Life. Politics. Death.

SuBMITTED By

Queta Bauer, ABC

CoMPAny

Cultural Communications LLC


Category 9: Employee/Member Communication

AWARD OF EXCELLENCE

EnTRy

Changing Culture Starting at the Top

SuBMITTED By

David Grossman, ABC, APR

CoMPAny

The Grossman Group and Accor North America



AWARD OF EXCELLENCE

EnTRy

Inspired to Care Campaign

SuBMITTED By

Debra Lynn Ross, ABC

CoMPAny

APP Pharmaceuticals/Fresenius Kabi USA

AWARD OF MERIT

EnTRy

Enabling a Seamless Move to a New, Integrated World Headquarters

SuBMITTED By

James Sloan

CoMPAny

Navistar


Category 10: Human Resources and Benefits Communication

AWARD OF EXCELLENCE

EnTRy

Choose Well

SuBMITTED By

Kenneth Groh

CoMPAny

Groh & Associates Inc. and OfficeMax Inc.


Category 12: Brand Communication

AWARD OF MERIT

EnTRy

The State of the African-American Consumer Report

SuBMITTED By

Cheryl Pearson-McNeil

CoMPAny

Nielsen

Category 13: Special Events— Internal or External

AWARD OF EXCELLENCE

EnTRy

Launching the World’s Number One Ice Cream in the U.S.

SuBMITTED By

Kimberly Bernhardt

CoMPAny

GolinHarris



AWARD OF EXCELLENCE

EnTRy

2011 Morningstar Investment Conference

SuBMITTED By

Shawn Malayter

CoMPAny

Morningstar Inc.

AWARD OF MERIT

EnTRy

National Hiring Day: I Love My McJob

SuBMITTED By

Bryan Blaise

CoMPAny

GolinHarris and McDonald’s USA


Category 14: Economic, Social and Environmental Development

AWARD OF EXCELLENCE

EnTRy

First Alert’s Great Escape Campaign

SuBMITTED By

Gary Goodfriend and Alison Hamer

CoMPAny




Category 16: Electronic and Digital Communication

AWARD OF EXCELLENCE

EnTRy

KISS in Saudi Arabia: Connecting Engineers in the Desert

SuBMITTED By

Theomary Karamanis

CoMPAny

AKADREM Inc.

Category 17: Social Media

AWARD OF EXCELLENCE

EnTRy

Steering Klout Influencers into the Sonic Driver’s Seat

SuBMITTED By

MSLGROUP and Chevrolet

CoMPAny

MSL Chicago


DIVISION 2: COMMUNICATION SKILLS

Category 18: Electronic and Digital Communication

AWARD OF MERIT

EnTRy

Connections Online

SuBMITTED By

Bonita Brodt

CoMPAny

Northwestern Memorial Hospital


Category 21: Writing

AWARD OF MERIT

EnTRy

Inside APP

SuBMITTED By

Debra Lynn Ross, ABC

CoMPAny

APP Pharmaceuticals/Fresenius Kabi USA

AWARD OF MERIT

EnTRy

SEO Copywriting for the Web - A Necessity, An Art

SuBMITTED By

Jane Cooper

CoMPAny

Cooper Hong Inc.


DIVISION 3: COMMUNICATION CREATIVE

Category 24: Interactive Media Design

AWARD OF EXCELLENCE

EnTRy

Functionality Meets Web FengShui - Striking the SEO Design Balance

SuBMITTED By

Jane Cooper

CoMPAny

Cooper Hong Inc.

Category 25: outdoors/3-D

AWARD OF MERIT

EnTRy

Mural Brightens Chicago Midway

SuBMITTED By

Bruce Vogele and Justin Brunner

CoMPAny

Standard Parking Corp., Folio Inc. and Chicago Midway International Airport


2012 Best In shoWThe Best in Show Award recognizes the very best corporate communication plan and supporting material pro-duced by communicators in the Chicago area in 2011. The award goes to the entry that receives the highest average score among all of this year’s entries. Best in Show is announced the night of the event.

KAren UtterBACK VoLUnteer AWArdThe IABC/Chicago Advisory Committee is proud to present the inaugural Karen Utterback Volunteer Award. This award recognizes a seasoned professional who donates his or her time and talent to further the professional communications practice. The IABC/Chicago board of directors will honor one outstanding individual at our Bronze Quill Awards banquet each year.

Selection criteria include dedication to strategic communications excellence, assistance to the organization and its members, and years of volunteer service. IABC/Chicago takes great pride in honoring this individual, who demonstrates the heart and spirit of the IABC organization.

The award honors the memory of IABC/Chicago member Karen Utterback, who died unexpectedly of natural causes in 2009 as she was about to begin her second term as IABC/Chicago chapter president. Karen’s energy and passion for IABC/Chicago contributed greatly to the chapter’s success during her service on the board of directors.

2011-2012 VoLUnteer reCognItIon

Thank you to our 2012 IABC/Chicago Bronze Quill Award Committee:

2012 World Conference Hospitality Committee

Accreditation Committee

Communications Committee

Justin Brunner, DirectorAlex Mitchell, Associate Director

Abhery DasLuke Fiedler

Kate WalaniaJulia Winn

Julie BaronSusan D’Alexander, ABC

Tom Keefe, ABCTina Korecky-Bowness

Gabrielle Loring

Rosanne Belczak, ABCKris Gallagher, ABC

Joanne Kitsos, ABCDiane Laux, ABC

Debra Lynn Ross, ABCRay Valek, ABC

Rosanne Belczak, ABC Kortney Moore Julia Winn


Educational Relations Committee

IABC/Chicago Reciprocal Judges

Marketing Committee

Professional Development Committee

Social Media Committee

young Professionals Committee

Queta Bauer, ABCKareen DiGiovanniJulie EmmsKatharine Ann FasanoPatricia Kay FelkinsJill FolanJulie FreemanBridget GlavazBrian HallChristen Hammersley

Johanna HaukiTimothy HoustonBarbara ImmergluckMuriel JacksonBrian Justice Anne Divita KopaczTina Korecky-BownessLaurel KrasneDiane Laux, ABCMichele Mazur

Kari E. McLeanJim MotzerRachel RosenbergJacob RunkelKatherine SopranosAmy WalshTim WrobelJeff Zwier

John BlakeMichael BlyJustin BrunnerSusan D’Alexander, ABCJill Folan

Kathryn JandeskaJoanne Kitsos, ABCLaurel KrasneKirsten LambertGabrielle Loring

Kari E. McLeanSuzanne PoggioPaula Tsurutani

Robert ArredondoMuriel JacksonKortney Moore

Michele PoreHeather VanaDavid Wilson

Lisa Woods

Ktimene Gembol

Ashleigh Brookshaw

Robert Arredondo Anne Divita Kopacz Lisa Thomas

Special Thanks

Special thanks go to our IABC/Chicago administrator, Kathy Short. Kathy has been instrumental to IABC/Chica-go’s many processes, from concept to execution. She took the initiative with multiple award duties while han-dling other IABC/Chicago responsibilities. On multiple occasions, she guided the awards committee, including its director, with patience and understanding. She also ensured that each award submission received the proper attention to detail, and was reviewed accurately and promptly. Thank you, Kathy, for all your hard work, efforts and diligence!


IntrodUCIng oUr 2012-2013 IABC/ChICAgo BoArd of dIreCtors President ..............................................................................................................................Justin BrunnerPresident-Elect ....................................................................................................................... Connie MaysePast President ........................................................................................................................ Kenneth GrohSecretary ............................................................................................................................. Ruth SavolaineDirector, Accreditation .............................................................................................. Rosanne Belczak, ABCDirector, Awards ...................................................................................................................... Alex MitchellDirector, Communications ....................................................................................................... Kortney MooreDirector, Educational Relations ...................................................................................................Peg WanderDirector, Professional Development ........................................................................................Kate StevensonDirector, Sponsorship ...........................................................................................................Tom Keefe, ABCDirector, Volunteers .............................................................................................................. Gabrielle Loring

sponsor And pArtner reCognItIon

PREMIER SPonSoRS

Towers Watson: Towers Watson is a leading global professional services company that helps organizations im-prove performance through effective people, and risk and financial management. With 14,000 associates around the world, we offer solutions in the areas of employee benefits, talent management, rewards, and risk and capi-tal management.

We focus on giving you the clarity to make the right decisions and take the right actions. And our approach is grounded in perspective—the kind that comes from our deep experience working on a wide range of issues. But more important, our perspective begins at eye level—with a clear understanding of your organization, the way you work, your goals and your challenges.

By connecting the big picture and your picture, we help you achieve real-world results. To learn more, visit www.towerswatson.com.

RoC Group: In its third year supporting IABC/Chicago Bronze Quill Awards, ROC Group commends this year’s win-ners! The importance of the award is further exemplified by our raffle tonight for one complimentary admission to this year’s IABC Gold Quill Awards Dinner during the World Conference. Good luck!

ROC Group is a communications consulting firm that specializes in employee engagement, complex information delivery and behavior change. Since 1998, ROC Group has worked with a variety of employers—public, private, government and not-for-profit companies—to develop campaigns for employees, leaders and other internal stake-holders. The company’s award-winning communications range in scope from sweeping organizational change to annual enrollment and wellness program implementation. Find out more by visiting www.rocgroup.com.


PARTnERSHIPS

The Simons Group

303 E. Wacker Drive, Chicago, IL 60601312.252.8900, www.thesimonsgroup.com Design of our 2012 Banquet Program

The Simons Group is a full-service marketing communications company that helps organizations communicate with customers and prospects through a full spectrum of media, including websites, blogs, social media, newsletters, brochures, press releases and ads. We are known for our thoughtful and customer-centric approach to marketing that showcases each client’s unique strengths and competitive advantages. Whether the assignment requires us to function as an off-site marketing department or simply assist with individual services, our dedicated, in-house team of copywriters and graphic and Web designers provides high-quality creative services, fast turnaround and communica-tions that really hit the mark.

Cushing Co.

420 W. Huron St., Chicago, IL 60654312.239.0283, www.cushingco.comPrinting of our 2012 Banquet Program

Cushing is leading the evolution in print and digital communications. We specialize in short run, time-sensitive, high quality graphic output for your important projects.

Graphic Composition Inc.

N1246 Technical Drive, Greenville, WI 54942920.757.6977, www.graphiccomp.com Printing and Mailing of our 2012 Call for Entries Brochure

Graphic Composition Inc. (GCI) has been servicing its clients for more than 60 years. GCI has established a well-deserved reputation for exceptionally high-quality work and dedicated commitment to customers. Our growth is...word of mouth and being committed to new technology. Our goal is...to spoil our customers with service! Our philosophy is...“solution-oriented” for our customers.

AK Designs

[email protected], 614.507.1986, www.akgraphicdesigns.comDesign of our 2012 Call for Entries Brochure

AK Designs specializes in sales catalogs, logo and brand identity projects, PowerPoint graphics and presentations, marketing materials (brochures, sell sheets, promotional materials, business cards), custom websites and tight deadline projects. AK Designs is a freelance business owned and operated by Annalynn Keller, who is committed to achieving quality design within your budget.

Kelly Rochleau Photography

[email protected], 312.572.9073 www.rochleau.com In-Kind Photographer, Banquet

Kelly Rochleau is a photographer specializing in capturing special events, weddings, concerts and everyday life. Her work has been featured in online publications for the Kellogg School of Management and marketing materials for local businesses. She is a graduate of Northwestern University, where she completed a series of courses in art and photography.

Emily Bruns, Photographer

952.836.9492, [email protected] In-Kind Photographer, Banquet

Emily Bruns is originally from Minneapolis, Minn., and attends Loyola University in Chicago, majoring in communication. Bruns first became interested in photography in high school, where she took a variety of courses. Bruns’ work was often displayed in the Edina High School Art Gallery and also appeared at the Edina 45th Annual Art Fair in 2011. Currently, she photographs for the Phoenix, Loyola’s student newspaper, and the Chameleon, Loyola’s brand-new Web zine.


memBershIp hAs Its prIVILeges When you join IABC, you are automatically a member of IABC/Chicago, the Pacific Plains Region and the inter-national organization. Members have access to myriad resources, including instant access to a worldwide network of communication professionals, job searching assistance, learning opportunities, planning tools, and a library of journals and case studies. You can find a full list of benefits at http://www.iabc.com/about/membership/.

To join, download the membership application at http://chicago.iabc.com. If you are a student, download the student application. Contact the director of membership, Connie Mayse, at 216.470.1255 for more information.

“Being a member of IABC shows others that you’re a professional—and that you are committed to continuing as a communication professional. Your membership becomes even more valuable when you work on a team or chair a committee. You meet some great people who share your interests and broaden your knowledge of how other communicators handle various issues.” – Nancy Sarpolis, Global Internal Communications Manager

General Motors—Vehicle Manufacturing, Detroit, Mich.

JoIn Us At the 2012 IABC WorLd ConferenCe!Chicago hosts the 2012 IABC World Conference June 24-27! IABC’s annual four-day conference explores communication trends and creative learning in more than 75 sessions in the areas of employee and change communication, media and public relations, strategic leadership, marketing and business, career building, reputation and brand, and global trends.

This year’s keynotes include lawyer and environmentalist Robert F. Kennedy Jr. and Kevin Carroll, author of Rules of the Red Rubber Ball and The Red Rubber Ball at Work. The conference draws an estimated 1,500 registrants.

You can find complete conference information at http://wc.iabc.com.

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