Real_Living Research 01/04/16 iabuk.net

Key findings: this unique data shows for the first time that ad breaks don’t necessarily correlate with device usage

Source: App data, Tuesday evening visit data 6:30pm-9:30pm, Base: Total – 47 users

Pink Ad breaks

Blue Device usage

0

2

4

6

8

10

12

19:25:23 19:32:54 19:40:24 19:47:55 19:55:25 20:02:56 20:10:26 20:17:57 20:25:27 20:32:58 20:40:28 20:47:59 20:55:29 21:03:00 21:10:30

By cross-referencing the EDA data with video footage of the family, we were able to

map what respondents were doing at a particular time.

It turns out that peak moments of attention come from different sources

John’s 2nd evening data:

•  Source: Biometric Monitoring Data, Male Participant, London, Friday 23rd October 2015 (19:25-21:12)

TV peak

Mobile peak

Laptop peak

Chatting peak

Key

Key findings: there are 5 active screens in the living room of this family of 4

A selection of press coverage

01/04/16 iabuk.net

A selection of press coverage

01/04/16 iabuk.net

A selection of tweets

01/04/16 iabuk.net