IAB Multicultural Case Study Town Hall. Briabe Mobile Confidential Agenda 2 I.Introduction II.Client...
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IAB Multicultural Case Study Town Hall BROUGHT TO YOU BY BRIABE MOBILE
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Transcript of IAB Multicultural Case Study Town Hall. Briabe Mobile Confidential Agenda 2 I.Introduction II.Client...
IAB Multicultural Case Study Town Hall
BROUGHT TO YOU BY BRIABE MOBILE
2Briabe Mobile Confidential
Agenda
I. IntroductionII. Client AskIII. Target demographicIV. Campaign KPIsV. Briabe’s SolutionVI. Case Study VII. Takeaways
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Briabe Mobile: Mobile-First Solutions For Optimal Success
PERFORMANCEOutperform
Industry
INNOVATION Mobile-Social
Platform
MOBILE PIONEERSince 2005
MULTICULTURAL EXPERTISEInsights AndExperience
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Client Need
The Home Depot and its agency UWG, were looking for innovative ways to leverage mobile and social media to stimulate conversations and drive end user engagement for its flagship “Retool Your School” grant program. Their audience is highly engaged in mobile and Home Depot needed a solution that would reach them where they are.
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Target Audience:African Americans are Ahead of the Technology Curve
73%of African Americans
own smartphone
22%of African Americans
are Twitter users
9hrs 37minsspent on
mobile internet per month
Source: Nielsen Total Audience Report Q42014Pew Research 2014
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Client Goals
Increase participation in flagship grant program
Leverage mobile & social to reach audience
Exceed previous years performance
Continue to gain significant ROI
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The Briabe Solution for UWG & Home Depot
Mobile First Engaging Experiences
Enhanced Social Media Performance
Native Mobile AdvertisingAD
Social Amplification Across Major Platforms
Catalyst, a platform that would allow Home Depot to surpass their campaign KPIs
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Catalyst: A Mobile-First Engagement HubUnify content, social conversations and mobile media strategies
SOCIAL
BRANDED CONTENT ENGAGEMENT WIDGETS
PREMIUM BRANDING Curate relevant
social conversations all in on place
Facilitate social sharing for maximum amplification
Leverage your existing content or we’ll produce it for you, including:• Video• Audio• Images
Create captivating experiences such as:• Sweepstakes• Polls• Trivia• Voting
Own your mobile-social branding through:• 100% share voice• Native ad• Pre-roll
Briabe Mobile Confidential
Home Depot Cause Marketing
The Home Depot and their agency UWG, tapped Briabe Mobile for the 4th year in a row to create a mobile-social experience to stimulate conversation and drive engage for its Flagship Retool Your School Grant Program.
OVERVIEW
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201 Million Earned Impressions, 2300% Amplification
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Tools For Campaign Discovery, Targeting and Success
Ambassador Program: Engaged high-impact users from schools to spread the word.
Influencer Targeting using our SNA (Social Network Analysis) Tool
Dedicated Social Manager: Drive conversations and sharing
Engagement: Leaderboards, voting, never-ending social wall
A Combination of Great Technologies, Smart Strategies, and Dedicated Resources
Mobile-Social Amplification: Catalyst platform designed to drive sharing & earned
Targeted Mobile Media Buy to drive users to the experience
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Influencers we engaged:
The Results: 201 Million Earned Impressions, 2300% Amplification
THANK YOU
Matthew LevineBusiness Development Director (Catalyst)
310.694.3283
twitter.com/briabemobile facebook.com/briabemobilewww.briabemobile.com
