IA Summit - 2010
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Transcript of IA Summit - 2010
The Practice of Information ArchitectureIt takes a village of practitioners to raise a discipline
Nathaniel Daviswww.methodbrain.com/dsia
IA Summit - 2010 Version 1.1
About Me:
- Web Development since 1994- Information architecture since 2000- Exploring IA theory and practice since 2007
“It takes a village to raise a child.” - unknown
“It takes a village to raise a child discipline.” - Me
of practitioners
System
System
Discipline
Discipline Contribute
Contribute
ContributeDiscipline
Area of Interest
Area of Interest
Area of InterestContributesDiscipline
Intention
Intention
How does the fieldof IA measure up?
IntentionArea of InterestContributeDiscipline
Who are we?
LonersGypsies
Bohemian
IntentionArea of InterestContributeDiscipline
Our intentions areloosely tied
IntentionArea of InterestContributeDiscipline
IA field lacks collective intention:
- Individual- IA Organization
- IA Field
IntentionArea of InterestContribute
Discipline Consensus
Change the culture of just “doing” IA
- Practice IA efficiently- Understand business
IntentionArea of InterestContributeConsensusDiscipline
How?
IntentionArea of InterestContributeConsensusDiscipline
Organize your practice.Eureka!
IntentionArea of InterestContributeConsensusDiscipline
Concept of Practice
The collective behavior of intentional empirical probing around an area of interest; whereby the contribution of documentation of discovery enables consensus that builds and reinforces discipline around such behaviors.
- Intention- Area of interest- Contribute- Consensus- Discipline
Practice
Concept of Practice
The collective behavior of intentional empirical probing around an area of interest; whereby the contribution of documentation of discovery enables consensus that builds and reinforces discipline around such behaviors.
Practice- Intention- Area of interest- Contribute- Consensus- Discipline
- Intention
Concept of Practice
The collective behavior of intentional empirical probing around an area of interest; whereby the contribution of documentation of discovery enables consensus that builds and reinforces discipline around such behaviors.
Practice- Intention- Area of interest- Contribute- Consensus- Discipline
- Area of Interest
Concept of Practice
The collective behavior of intentional empirical probing around an area of interest; whereby the contribution of documentation of discovery enables consensus that builds and reinforces discipline around such behaviors.
Practice- Intention- Area of interest- Contribute- Consensus- Discipline
- Contribute
Concept of Practice
The collective behavior of intentional empirical probing around an area of interest; whereby the contribution of documentation of discovery enables consensus that builds and reinforces discipline around such behaviors.
Practice- Intention- Area of interest- ContributeDocumentation- Consensus- Discipline
- Document
Concept of Practice
The collective behavior of intentional empirical probing around an area of interest; whereby the contribution of documentation of discovery enables consensus that builds and reinforces discipline around such behaviors.
Practice- Intention- Area of interest- Contribute- Document- Consensus- Discipline
- Consensus
Concept of Practice
The collective behavior of intentional empirical probing around an area of interest; whereby the contribution of documentation of discovery enables consensus that builds and reinforces discipline around such behaviors.
Practice- Intention- Area of interest- Contribute- Document- Consensus- Discipline - Discipline
To practice is just the beginning
Practice------------------
Information architects need to become business savvy
- To flourish in the business organization
Practice------------------
Organization Role Segmentation (ORS)
Offers an IA-based perspective of a business model
Practice------------------
Business Model
Organization Role Segmentation (ORS)
- Recognizes information architecture as a unique functional area of interest to the business organization
- Argues unexplored depth of IA as a sub-organization
Practice ----------------------Business Model
Business Function Classification
• Discovery• Planning• Production• Infrastructure• Communication• Exchange
Practice ----------------------Business Model
- Functions
Practice ----------------------Business Model
Functions The Business Model
[IA] Business Functions
Practice ----------------------Business Model
FunctionsDiscovery
Dis
cove
ry
Subject matter expertise, industry insight, continuing education, accountability analytics, etc.
- Discovery
[IA] Business Functions
Practice ----------------------Business Model
Functions- Discovery Planning
Dis
cove
ry
Plan
ning
Interpretation of discovery; high-level processes and overall vision [as an individual or organization]
- Planning
[IA] Business Functions
Practice ----------------------Business Model
Functions- Discovery- Planning D
isco
very
Plan
ning
Prod
uctio
n
The actual tasks and processes that produce theIA deliverables, e.g. classifications/taxonomy, relationalmaps, etc.
- Production
[IA] Business Functions
Practice ----------------------Business Model
Functions- Discovery- Planning- Production
Dis
cove
ry
Plan
ning
Prod
uctio
n
Infr
astr
uctu
re
Tools, methods, applications that support the actionsaround production and other tactical areas
- Infrastructure
[IA] Business Functions
Practice ----------------------Business Model
Functions- Discovery- Planning- Production- Infrastructure
Com
mun
icati
ons
Dis
cove
ry
Plan
ning
Prod
uctio
n
Infr
astr
uctu
re
The concise expression of features, benefits, purpose,value, etc. -- to the intended audience
- Communications
[IA] Business Functions
Practice ----------------------Business Model
Functions- Discovery- Planning- Production- Infrastructure- Communication
Exch
ange
Com
mun
icati
ons
Dis
cove
ry
Plan
ning
Prod
uctio
n
Infr
astr
uctu
re
Actions around transacting IA (e.g. sales, estimation, compensation, sharing, etc.)
- Exchange
The theoretical importance of Roles
Practice ----------------------Business Model
Functions
Practice
The theoretical importance of Roles
Practice ----------------------Business Model
Functions - Functions
Since functions are notautonomous, Roles areused to objectifyfunctions
Practice ----------------------Business Model
Functions
Roles
Role SegmentationExpresses the
functional span (F-Span) of an agent (e.g employee) within an organization
Practice ----------------------Business Model
FunctionsRoles
Role Segmentation
• Strategic• Management• Research• Multi-functional• Cross-functional• Specialized
Practice ----------------------Business Model
FunctionsRoles
F-Span : Strategic
Strategic[image of span]
Practice ----------------------Business Model
FunctionsRoles
- Strategic
Work Product applies to all possible functional domainswith indirect influence
F-Span : Management
Practice ----------------------Business Model
FunctionsRoles- Strategic
Management
Work Product is applied to all possible functional domains with direct influence
- Management
F-Span : Research
Practice ----------------------Business Model
FunctionsRoles- Strategic- Management
Research
Artifacts are predominantly external to the immediate function or organization.
- Research
F-Span : Multi-functional
Practice ----------------------Business Model
FunctionsRoles- Strategic- Management- Research
- Multi-functional
The assumption of multiple tasks exclusively within a single functional domain.
F-Span : Specialized
Practice ----------------------Business Model
FunctionsRoles- Strategic- Management- Research- Multi-functional- Specialized
The assumption of a single task exclusive to a single functional domain (e.g. thesaurus design)
- Specialized
F-Span : Cross-functional
Practice ----------------------Business Model
FunctionsRoles- Strategic- Management- Research- Multi-functional- Specialized
----------------------The assumption of multiple tasks across multiple functional domains (e.g. BA, UE, IA and IxD) - Cross-
functional
Practice ----------------------Business Model
FunctionsRoles
Primary Roles
ResearchStrategyManagement
Tactical Roles
Multi-functionalCross-functionalSpecialized
Minimum role activity:Primary Roles and at least one tactical role
Applying what we’ve learned
Practice ----------------------Business Model
FunctionsRoles
Evaluate your Practice
• How are you and your IA organization engaged in the “practice” of IA?
• Do you or your organization have the functional components to operate efficiently as a business organization?
• What roles are at work; what roles do you need?
Practice ----------------------Business Model
FunctionsRoles
Practice
Evaluate your Practice
• How are you and your IA organization engaged in the “practice” of IA?
• Do you or your organization have the functional components to operate efficiently as a business organization?
• What roles are at work; what roles do you need?
Practice ----------------------Business Model
FunctionsRoles
Functions
Evaluate your Practice
• How are you and your IA organization engaged in the “practice” of IA?
• Do you or your organization have the functional components to operate efficiently as a business organization?
• What roles are at work; what roles do you need?
Practice ----------------------Business Model
FunctionsRoles Roles
Understand your RoleExample: Cross-
functional IA RolePractice ----------------------Business Model
FunctionsRoles
- Identify with your core functional competency (CFC)- Be able to articulate the functional span of your role- Discuss deliverables from a functional perspective
BA UE IA IxD
Core functional competency
Practice and Organization go hand-
in-hand
- Having an actionable perspective of “Practice” is crucial for IA practitioners
- Attempting to practice in context of a business organization is the first step in exercising an achieving discipline
- Intention- Area of interest- Contribute- Consensus- Discipline----------------------Business Model
FunctionsRoles
Practice
Practice and Organization go hand-in-hand
- Having an actionable perspective of “Practice” is crucial for IA practitioners
- Attempting to practice in the context of a business organization is the first step in exercising an achieving discipline
Practice- Intention- Area of interest- Contribute- Consensus- Discipline----------------------Business Model
FunctionsRoles
Business Model
Discipline depends on…Practice----------------------Business Model
FunctionsRoles
Dis
cove
ry Functions
Discipline depends on…Practice----------------------Business Model
FunctionsRoles
Exch
ange
Com
mun
icati
ons
Dis
cove
ry
Plan
ning
Prod
uctio
n
Infr
astr
uctu
re Functions
Organizational Functions
Exchange
Communications
Functions
Discovery
Planning
Production
Infrastructure
Exchange
Communications
Functions
Discovery
Planning
Production
Infrastructure
Roles
Research
Strategy
Specialized
Multi-functional
Cross-functional
Management
Discipline
Consensus
Intention
Area of Interest
Contribute
Documentation
Practice
Exchange
Communications
Functions
Discovery
Planning
Production
Infrastructure
Roles
Research
Strategy
Specialized
Multi-functional
Cross-functional
Management
IA Realized
When we organize around consensus, through
formalized practice, we can effectively and efficiently
advance the field with theoretical and practical
models and methods that will drive education and effectively inform the
general public.
Practice----------------------Business Model
FunctionsRoles
It will take a village of practitioners to raise the IA
discipline…
Let’s go practice!
Thank You.
Nathaniel Daviswww.methodbrain.com/dsia