I2p Preparing For Growth Narrated

Preparing for GrowthPreparing for Growth Ross Blaine

Ideas to Profit Inc.

The Growth Champions

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Our ApproachOur Approach

How we manage your Ideas & ProblemsHow we manage your Ideas & Problems

We help you create Projects that produce……

Business OpportunitiesBusiness OpportunitiesTogether we build Opportunities to provide you with…

Profit$Profit$

We turn your Ideas and Problems into…….

ProjectsProjects

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Preparing to GrowPreparing to Grow

Why prepare?Why prepare?

Key areas to focus on.Key areas to focus on.

Ready – Set – Grow Steps.Ready – Set – Grow Steps.

The challenge for small and medium companiesThe challenge for small and medium companies

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Why Prepare?Why Prepare?

Grow too fast or slow and go Grow too fast or slow and go

bankrupt!bankrupt!

Loose customers by growing to fast!Loose customers by growing to fast!

You need a plan to secure funding!You need a plan to secure funding!

Existing customers need to be Existing customers need to be

leveraged!leveraged!

It takes time and money.It takes time and money.

Your team needs to be ready.Your team needs to be ready.

Basically to avoid failure and minimize riskBasically to avoid failure and minimize riskBasically to avoid failure and minimize riskBasically to avoid failure and minimize risk

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Why Ventures FailWhy Ventures Fail

95% unfocused leadership.95% unfocused leadership.

80%+ under funding.80%+ under funding.

33% because of inadequate market 33% because of inadequate market research early in the development research early in the development process.process.

25% because of product defects.25% because of product defects.

13% excessive costs.13% excessive costs.

Not quantified – Marketing mistakes.Not quantified – Marketing mistakes. (Timing, Competitive, Types, Distribution)

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Growth Focus AreasGrowth Focus Areas

Business Objectives.Business Objectives.

Current business Current business

profitability.profitability.

Customer Leverage.Customer Leverage.

Key Leverage Factors.Key Leverage Factors.

Your Team.Your Team.

Scalability.Scalability.

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Vehicles for GrowthVehicles for Growth

• Complementary• Address channel• Smaller/Larger• Value Driven

• Grow share• New Features• Add services• Improve Margins

• Adaptation• New channels• Customer Insight

• Innovative• Partnerships• New Direction• Value Focus

ExistingExisting

ExistingExisting

NewNew

NewNew

MarketMarket

ProductProduct

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Growth DynamicsGrowth Dynamics

New product investmentNew product investment

Revenue GrowthRevenue Growth

Existing Customer Growth

Sustained growth depends on successfulSustained growth depends on successful time and innovation managementtime and innovation management

Sustained growth depends on successfulSustained growth depends on successful time and innovation managementtime and innovation management

TimeTime

Growth Growth RateRate

New Product/Market

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Ready- Set - Grow Ready- Set - Grow StepsSteps

ChecklistChecklist Assess your readiness. Understand key issues. Define your growth focus. Set Business Objectives. Get plans developed. Address your key issues. Evolve the right

environment. Secure resources.

A process to prepare for A process to prepare for growthgrowthA process to prepare for A process to prepare for growthgrowth

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Ready StepReady Step

1.1. Are you ready?Are you ready? Goals and path thought out? Alignment with personal objectives? Idea of where to grow?

2.2. Is Your Business Ready?Is Your Business Ready? Current business can support it? Scalability assessment? Team assessment?

3.3. Are your Customers Ready?Are your Customers Ready? Satisfaction/Loyalty, perception? Upsell potential assessment? New market customer base

understood?

Make sure you are ready for Make sure you are ready for GrowthGrowthMake sure you are ready for Make sure you are ready for GrowthGrowth

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Set StepSet Step

1.1. Customer Driven:Customer Driven: Use survey results to set

directions. Involve them in new products

early.

2.2. Partner:Partner: The right partnerships. The right advisors.

3.3. Plan:Plan: A plan for developing the business. A plan to manage the business.

4.4. Secure Resources/Skills:Secure Resources/Skills: Financing secured. Team development plan.

Set yourself up for Set yourself up for SuccessSuccessSet yourself up for Set yourself up for SuccessSuccess

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Growth StepGrowth Step

1.1. Revenue Growth priorityRevenue Growth priority Leveraging the current base. Securing new customers.

2.2. Solid Execution is criticalSolid Execution is critical Leadership. Alignment and Performance Mgt. Team development ahead of need.

3.3. Refine as you go… market Refine as you go… market responsive.responsive.

Feedback, Sensing, Testing.

4.4. Balance by looking at the whole.Balance by looking at the whole. Cash flow, Tactics vs Strategies, Old vs

New

Set the growthSet the growth

trajectorytrajectorySet the growthSet the growth

trajectorytrajectory

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Key Leverage FactorsKey Leverage Factors

Market and Insight based.Market and Insight based. Underserved areas. Value creation. Business model.

Unique factors:Unique factors: Different for every business. Things that provide advantages over competition. Unique situation you can exploit..

Examples:Examples: Dell build your own model. Established global distributor network. Patented unique product or service. Key partnerships and relationships. Critical mass of unique skills.

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Successful LeadersSuccessful Leaders

1.1. Quickly acquire critical informationQuickly acquire critical information

2.2. Have strong interpersonal skillsHave strong interpersonal skills

3.3. Demonstrate involvement and Demonstrate involvement and ownershipownership

4.4. Possess marketing skillsPossess marketing skills

5.5. Are experienced in changeAre experienced in change

6.6. Build learning organizationsBuild learning organizations

7.7. Are bottom line orientedAre bottom line oriented

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Napoleon - a Great LeaderNapoleon - a Great Leader

Got to be CEOGot to be CEO - - became the Emperor of France..

He enabled his armyHe enabled his army – – he believed that every person has the abilities to lead if they are given the chance.

He led to successHe led to success - - his leadership skills changed a weak French army into a brave one.

He grew his market shareHe grew his market share - -Italy, Spain, the German states, Belgium, Holland ….

He put in systems…He put in systems…the Code Napoleon forms the legal system used by European countries .

He implemented trainingHe implemented training – – every child had to go to school between the ages of 5 and 11.

His downfall started by not listening to his GeneralsHis downfall started by not listening to his Generalsand invading Russia in winter.and invading Russia in winter.

His downfall started by not listening to his GeneralsHis downfall started by not listening to his Generalsand invading Russia in winter.and invading Russia in winter.

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Success MatrixSuccess Matrix

SalesDevelopment Plan

Competitive Issues

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Market OpportunityUSP or PoDs

6

Licensing

9

Market –Driven Ramp-up Considerations

12

Business Plan Multiple Market Assessment & Prioritization

2

New Venture Map

4

Channel Map

(How get to market fastest & easiest)

8

Market Data for Funding

11

Technology Plan

Opportunity Impact (SWOT)

1

User-Driven (Features Advantages & Benefits)

3

IP Mapping(Existing & New)

7

Early Adopter Positioning (Tactical)

10

Plan/StageConcept Stage(Reality Check)

Technology Development Stage

IP Stage(Strategic AdvantageReadiness)

First Customer Acceptance(Sustained Growth Plan)

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Business Success Business Success ToolsTools

Voice of the CustomerVoice of the Customer Customer Surveys Focus Group Sessions

Advisors/SupportAdvisors/Support Advisory Boards/Groups Professional Services Mentoring and Coaching

Resource DevelopmentResource Development Team/Profile Assessments Training Programs

Business AnalysisBusiness Analysis Opportunity Assessments Business Development Plans Business Financial Modeling

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Preparing for GrowthPreparing for Growth

Readiness Assessment.Readiness Assessment. Set up and planning.Set up and planning. Build and train the team.Build and train the team. Systems in place for Systems in place for

scaling.scaling. Focus on execution.Focus on execution.

Lead the Team to SuccessLead the Team to SuccessLead the Team to SuccessLead the Team to Success

Thank YouThank You

Profitable Growth Strategies Ross BlaineRoss Blaine

Tel: 613 253 0005Tel: 613 253 0005Email: [email protected]: [email protected]: Web: www.i2p.biz

http://www.i2p.biz/

I2p Preparing For Growth Narrated

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