I wonder why this book isn’t selling? Oh dear!. AP day book – Daily listing of upcoming events...
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Transcript of I wonder why this book isn’t selling? Oh dear!. AP day book – Daily listing of upcoming events...
![Page 1: I wonder why this book isn’t selling? Oh dear!. AP day book – Daily listing of upcoming events published by Associated Press Experience covering a.](https://reader035.fdocuments.in/reader035/viewer/2022062523/5a4d1acf7f8b9ab059970ee4/html5/thumbnails/1.jpg)
I wonder why this
book isn’t selling? Oh
dear!
![Page 2: I wonder why this book isn’t selling? Oh dear!. AP day book – Daily listing of upcoming events published by Associated Press Experience covering a.](https://reader035.fdocuments.in/reader035/viewer/2022062523/5a4d1acf7f8b9ab059970ee4/html5/thumbnails/2.jpg)
AP day book – Daily listing of upcoming events published by Associated Press
Experience covering a “beat” – a geographic or subject in which a journalists specializes
Other media outlets (TV, advertising, Internet, books, magazines, etc.) get hard news stories from Associated Press
Personal experiences
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Step 1: Stories are assigned or selected. Step 2: Information is gathered(research,
interviews, etc.) and stories are shaped. Step 3: Editors decide where stories will
be placed/layout created. Step 4: Editors look for weaknesses, fact-
checkers verify truth, copy-editors fix grammar and style issues, headlines and captions are created.
![Page 4: I wonder why this book isn’t selling? Oh dear!. AP day book – Daily listing of upcoming events published by Associated Press Experience covering a.](https://reader035.fdocuments.in/reader035/viewer/2022062523/5a4d1acf7f8b9ab059970ee4/html5/thumbnails/4.jpg)
Step 5: Design and layout artists place articles and graphics on the website.
Step 6: Proofreaders complete a final check.
Step 7: An editor gives his final approval.
Step 8: The articles are published on the website!
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Goal: Attract the largest audience possible
Larger audience=higher advertising rate=more $$$ (balance cost of hiring editors and computer science specialists to update your site)
Subscriptions and newsstand sales
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You need to decide who you want YOUR audience to be.
Then, you’ll have to choose a variety of hard and soft news stories (as well as advertisements and “extras”) that is appropriate for your target audience.