"I Will Never Tweet Again" by Josephine Chanter - Culture24 Lets Get Real conference

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Lets get Real Conference “I WILL NEVER TWEET AGAIN” 21 September 2011 Josephine Chanter Head of Communications [email protected] #designmuseum

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Failing Forwards case study presented by Josephine Chanter (Design Museum) at Culture24's Let's Get Real conference 2011: How to Evaluate Success Online?

Transcript of "I Will Never Tweet Again" by Josephine Chanter - Culture24 Lets Get Real conference

Page 1: "I Will Never Tweet Again" by Josephine Chanter - Culture24 Lets Get Real conference

Lets get Real Conference

“I WILL NEVER TWEET AGAIN”21 September 2011

Josephine ChanterHead of [email protected]#designmuseum

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DESIGN MUSEUM TWITTER

The Design Museum has an international Twitter following: 61% -the highest of the Culture 24 benchmarked museums and galleries. We suspected they were keen for more content and engagement: what to do? Get an octogenarian Dutch graphic designer to do a live Q+A on Twitter. This is what we learnt.

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1. Anyone can tweet – they just need an assistant (or two)

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2. Ask for questions in advance to keep the ball rolling on the day, make a note of these.

3. Trail takeover and @ relevant Twitterers and advertise on your website in advance and even onsite!

4. Make a note of how many followers you had before you start the takeover for evaluation

5. Use a hashtag eg. #CrouwelChat

6. Reply with the question included

7. Post photographs on Twitter of the Q+A to bring it to life

8. Cut and paste the Q+A into word to archive

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9. Make sure that your colleagues are not on Facebook in the Twitpic