I web digital marketing
1
International Academy of Computer Training www.iactonline.com [email protected] 32 Fitzwilliam Street Upper, Dublin 2 7 Catherine Street, Waterford 75 Canon St., London EC4N 5BN Tel: +353 1 434 7600 Tel: +353 51 854 774 Tel: +44 800 587 0003 Internet & Web Development iWeb Digital Marketing Diploma Overview Most customers today use the web as their primary source of research prior to purchasing. Learning to effetively market your business online is a critical part of maintaining and growing your market share no matter what business you are in. With a wide range of options to help promote your business and many potential pitfalls along the way - it is important to understand the fundamental principles and techniques involved in promoting and marketing your business in the digital age. This course provides a thorough grounding in Digital Marketing and the practical real world skills to put these skills into practice. Content • Overview online Marketing • Planning for web marketing • Best practice business case studies • Search Engine Optimisation • Pay Per Click (PPC) advertising Bidding, budgets, creative adverts • Google Analytics • Banner Advertising • The language of social media • Blogging, RSS, YouTube, Vlogs • Facebook and Twitter • The art of E-Mail marketing E-mail newsletters, adding subscribers, free e-mail tools • Encouraging viral growth • Integrating your social media efforts to deliver on your business strategy • Your website and social media • Existing customers and social media • Common mistakes in web marketing • Free ways to market your website Objectives On completion of the course attendees will have a thorough understanding of digital marketing and how it can be used effectively for their business. Attendees will learn how to create and manage an effective e-mail marketing campaign. Learn how to work with social media sites such as Facebook and Twitter for their business. How to use Google to drive traffic and customers to their site and analyse the results of their online marketing campaigns. Note: To attain the iWeb Marketing Diploma attendees must complete a project and examination. See also Our course on Marketing with Social Media, our Webmaster Level 1 and Level 2 courses, our DreamWeaver, Flash and FireWorks courses and our courses on JavaScript and ASP Programming. You will learn how to: Develop effective e-mail marketing campaigns Work with Facebook for your business Create and manage a blog and vblog Use Twitter to broadcast news and events Develop online advertising campaigns Analyse advertising results ... and much more Audience The course will suit sales and marketing managers, managing directors, IT managers and those interested in online marketing generally. Duration DAY: 6 Days
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International Academy of Computer Training www.iactonline.com [email protected] Fitzwilliam Street Upper, Dublin 2 7 Catherine Street, Waterford 75 Canon St., London EC4N 5BNTel: +353 1 434 7600 Tel: +353 51 854 774 Tel: +44 800 587 0003
Internet & Web Development
iWeb Digital Marketing DiplomaOverviewMost customers today use the web as their primary source of research prior to purchasing. Learning to effetively market your business online is a critical part of maintaining and growing your market share no matter what business you are in. With a wide range of options to help promote your business and many potential pitfalls along the way - it is important to understand the fundamental principles and techniques involved in promoting and marketing your business in the digital age. This course provides a thorough grounding in Digital Marketing and the practical real world skills to put these skills into practice.
Content• Overview online Marketing• Planning for web marketing• Best practice business case studies• Search Engine Optimisation• Pay Per Click (PPC) advertising Bidding, budgets, creative adverts• Google Analytics• Banner Advertising• The language of social media• Blogging, RSS, YouTube, Vlogs• Facebook and Twitter• The art of E-Mail marketing E-mail newsletters, adding subscribers, free e-mail tools• Encouraging viral growth• Integrating your social media efforts to deliver on your business strategy• Your website and social media• Existing customers and social media• Common mistakes in web marketing• Free ways to market your website
ObjectivesOn completion of the course attendees will have a thorough understanding of digital marketing and how it can be used effectively for their business. Attendees will learn how to create and manage an effective e-mail marketing campaign. Learn how to work with social media sites such as Facebook and Twitter for their business. How to use Google to drive traffic and customers to their site and analyse the results of their online marketing campaigns. Note: To attain the iWeb Marketing Diploma attendees must complete a project and examination.
See alsoOur course on Marketing with Social Media, our Webmaster Level 1 and Level 2 courses, our DreamWeaver, Flash and FireWorks courses and our courses on JavaScript and ASP Programming.
You will learn how to:
Develop effective e-mail marketing campaigns
Work with Facebook for your business
Create and manage a blog and vblog
Use Twitter to broadcast news and events
Develop online advertising campaigns
Analyse advertising results
... and much more
AudienceThe course will suit sales and marketing managers, managing directors, ITmanagers and those interested in online marketing generally.
DurationDAY: 6 Days
2010 Prospectus extra outlines.indd 382010 Prospectus extra outlines.indd 38 21/06/2010 11:49:3321/06/2010 11:49:33
