iTrackR Ed

Persuasive Text

Writing persuasive text

Section One Objectives:

Reading: To recognise when text is fit for purpose

Writing: To identify the different purposes of text and To understand how the purpose of

text affects content and use of language

Task: Create a persuasive leaflet

Identify different types ofpersuasive text.

Write a short phrase

“Why am I writing?

What is my aim?”

Clueless!

“Who am I writing to?

Who is going to read it?”

This is YOUR PURPOSE

This is YOUR

AUDIENCE

When you write, you need to ask yourself these questions.

The purpose is key to your writing. It is essential that your final piece of writing suits its purpose from beginning to end.

The assessment question will always state what the purpose of the piece of writing is, for example:

Purpose

Write a leaflet for teenagers in which you persuade them the benefits of not smoking.

Write a leaflet for parents in which you persuade them about the benefits of school meals for their children.

Before you begin any piece of writing you should consider the audience you are writing for.

Let’s look at the features of different types of persuasive writing…

Audience

Can you identify the type of audience the following images are aimed or targeted?

What’s the point ..?Persuasive texts are designed to persuade people or to convince people of a point of view. Good persuasive texts tempt the reader.

Where to start ..?Draw the audience in by making a bold statement. Address the main issue and state your position.

Connect ..!Use complex sentences linked with connectives that explain your views: however, therefore, because, although, yet etc.

Did you know ..?Ask rhetorical questions, eg ‘...Bet you didn’t know that ..!’

It’s a known fact ..!Try to make opinions sound like fact, ‘We all know that it’s the best thing since ...’

End it ...!Conclude by summarising your key points.

Beware of imitations!

Get the real deal!

Analysing leaflets

In pairs, look at the leaflets provided. Discuss and complete the grid on each leaflet.

Topic of leaflet

Text type Evidence Audience

Evidence

Fire safety in the home

Advice/ information

ShouldMust

Diagrams

Adults Formal language, “it is recommended”

Structuring ideas

An effective plan should organise your ideas into a sensible order that allows your writing to flow and where one idea moves logically onto the next one.

Using the planning list and frame for a leaflet can be very helpful:

Let’s start with the planning list ....

Planning list• My leaflet is about ..• The purpose is to ...• The audience will be ...• The slogan is ...• The facts about my topic that I intend to

use in my leaflet are:• I will use the following images:• Ideas for my case study• Ideas for the layout (including size, colour,

font and graphics

Jamie’s the main reason schools around the country are now ‘healthy’ schools. In fact, he was so persuasive, that the Government passed laws to support his campaign...

Go to www.jamieoliver.com and click on “school dinners” for further information and facts.

Writing frame for a persuasive leaflet

• Slogan/logo• Introduction – main points• Image• Caption• Facts about the topic – background• Appeal • Image• Directions – what the reader should do• Image• Contact details/reply slip

Go to www.ash.org.uk and click on “young people and smoking” for further information and facts.

Miss Marks The Examiner

Mistakes to avoid ......

Don’t forget to plan out the key areas you intend to cover.

Look carefully at the target audience you are writing for

and adapt your writing accordingly.

Remember to have well developed paragraphs to

enable you to convey your writing ability to the reader,

in this case me (the examiner).

Plan and draft writingWt/L1.1

Present information in a logical sequence, using

paragraphs where appropriate

Wt/L1.3Use format and

structure for different purposesWt/L1.5

Use language suitable for purpose and

audienceWt/L1.4

Writing to Persuade

Task 1:Plan and draft your writing using the ‘writing/planning frame for a persuasive leaflet’.

Task 2:A: Write a leaflet for parents in which you persuade them about the benefits of school meals for their children.ORB: Write a leaflet for teenagers in which you persuade and inform them the dangers of smoking.

Plenary & Self AssessmentReview learning objectives:

Reading: Were you able to identify when to apply persuasive text?

Writing: Were you able to apply the persuasive language effectively to your target audience?

Did you reflect this in your self assessment?

Peer Assessment

Look back through the writing. Write a list of all the things you thought your partner did really well. Include things linked to the objectives, but also include things that were not.

Write a list of everything s/he did right. Give examples.

On Your Post-ItTwo Stars & A Wish

Something new you have learnt?

Something you enjoyed in the lesson?

Wish… What were you unsure of in the lesson?