WEEK 6What is a Marketer?

I study the field of marketing.

Today I'm going to talk about what a marketer is.

First, I want talk about what marketing is.

Marketing is：

•A system: of business activities•Designed to: plan, price, promote ,distribute•Something of value: want satisfying goods and services•To the benefit of: present and potential consumers and users

Marketer is:

A marketer is someone whose job involves marketing.

Fashion marketing concerns a fashion house, brand or label, and conveys a certain image to the public. Whether that's by product placement on a celebrity or by creating merchandise exclusive to certain stores, it's up to the marketing team to decide how a brand will go about portraying themselves in the public eye.

ehow. 2013. what is fashion marketing. [ONLINE] Available at: http://www.ehow.com/facts_4856405_what-fashion-marketing.html. [Accessed 18 November 13].

Marketers need to learn to use commodity trading transactions, effective brand management concepts, ongoing brand management strategy to implement the relevant advertising and promotional activities.

Fashion buyer

Fashion buyers, also called retail buyers, purchasing managers or purchasing agents, select and order the apparel that is sold in retail stores. A fashion buyer maximizes a company's profits by making sure that the products on store shelves appeal to consumers. You could be responsible for finding the clothes and accessories that project a store's desired image to consumers. You could also communicate with suppliers and store managers to make sure the purchasing process goes smoothly. According to the California Occupational Guide, a fashion buyer uses fashion knowledge and quantitative skills to select the right product mix and the right inventory level to maximize profit.

ehow. 2013. what is a fashion buyer. [ONLINE] Available at: http://www.ehow.com/video_4997384_fashion-buyer_.html. [Accessed 18 November 13].

Fashion company

LVMH, is a French multinational luxury goods conglomerate, headquartered in Paris. The company was formed by the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger between the champagne producer Moët & Chandon and Hennessy, the cognac manufacturer. It controls around 60 subsidiaries that each manage a small number of prestigious brands. The subsidiaries are often managed independently. The oldest of the LVMH brands is wine producer Château d'Yquem, which dates its origins back to 1593.

WIKI. 2013. LVMH. [ONLINE] Available at: http://en.wikipedia.org/wiki/LVMH. [Accessed 18 November 13].

A partial list including some of LVMH's most well known brands and subsidiaries:

BerlutiCélineDiorDonna KaranEDUNEmilio PucciFendiGivenchy

KenzoMarc JacobsMoynatLoeweLoro PianaNicholas KirkwoodThomas PinkR. M. Williams

ConclusionAs a market person, we need to understand the market, understand the market of consumers, with more professional knowledge to promote the development of products in the market. As a fashion buyer, we have to understand fashion, clear as a fashion buyer's responsibility.