I STARS(Integrated Steamer , Toaster , Air fryer ,Rice cooker and Sandwich maker)

INTRODUCTION

PRODUCT INTRODUCTION

CUSTOMER INSIGHT

MARKETING SCOPE

EXISTING PRODUCT LINE AND COMPETITOR

MAIN PARTS

MAIN UNIT

UNIQUE PARTS FEATURE

BUCKET

steam COOKING PROCEDURE

DRY COOKING PROCEDURE

RICE COOKING PROCEDURE

APPLICATIONS

PRODUCT FEATURE

ADVANTAGE

FEATURE APPLICATIONS

ESTIMATE PRODUCT COST

ESTIMATE PROJECT COST AND TIME

ESTIMATE VOLUME PROJECTION

1. Introduction

In every day we have to prepare break fast or dinner very difficult for house wife because of the timing ,work pressure and every day same dish making not possible so we make different dishes in every days.

Current kitchen machines available some special cooking category only. typically rice cooker makes rice dishes ,air fryer makes fried dishes, steamer makes steaming ,toaster makes breads ,sandwich makes some dishes.

Single kitchen machine solves above the requirement with considerable costing that sales covered major of the countries from end to end people .this project main theme increase more dishes at one machine and reducing the product cost .

However the pricing of the product makes it unattractive to the climber and aspirants segments of the market. There is a huge potential in these segments.

The endeavor of the new project would be to provide a good solution for the world kitchen.

Executive summary

Project description

Product Introduction:

1. Five STARS is new Category in the marketing area and good scope Asia, Europe and America .

2. It has adopted Steamer ,Toaster ,Air fryer , Rice cooker ,Sandwich maker, deep fryer application .so possible more than 300 major recipes at one machine .

3. Then one more special ,No majored competitor this category.

Customer insight :

customer feels Some important factor below:-

1. Required Multi application at one machine.2. Fast cooking especially break fast and dinner.3. Product has to be compact, light weight and easy to clean.4. Machine should have portability for bachelor and small family.5. Efficient Costing.6. Machine operating should be easy. And user friendly7. Safety.8. Healthy food preparation.9. Design should be Robotic, sturdy design.10. Modern Aesthetic .

Rice cooker sales contributed 80% of Asian continent courtiers and Air fryer sales more in European and American countries ,Steamer & Sandwich maker Usage Spreads all over the world.

If we make single machine to complete the above machines function and achieve ultimate marketing sales.

80%

8%

6%

6%

Sales-Rice cooker

AsiaAmericaEropianOthers

10%

40%40%

10%

Sales-Air Fryer

Asia

America

Eropian

Others

20%

30%30%

20%

Sales-Steamer

Asia

America

Eropian

Others

20%

30%30%

20%

Sales-sandwich Maker

Asia

America

Eropian

Others

Marketing Scope :-

Existing product line and competitor :-

Main Parts:-

1.Main Unit

3.Bucket

4.Multi purpose Grill plate(7 Nos per unit)

5. Multi purpose Steam plate(4 Nos per unit)

2.Vessel

6.Grill arrangement

7.Steam arrangement

Bucket

Grill plate arrangement

Bucket

Steamer platearrangement

Locking hinge

Locking hinge

Top view

Over pressure flowHook for lifting

It has constructed mainly thermal coil ,integrated pressure flow fan ,control panel, control switches, thermal sensor ,mechanical pressure sensors .

250

350

Pressure closure

Body

Thermal fan

Heating coil unit

Temperature dial

Timing setting dial

Main unit:-

400

Handle for Bucket

Multi purpose Vessel:-1. Single pan using for steamer and rice cooking application. 2. Easy handling and washing. 3. Capacity is 4 liter.4. Material Aluminum alloy with coated.

Unique Parts Feature:-

Multi purpose grill plate:-1. This plate is using such as cooking fry , steamer ,chappati etc. 2. Easy handling and washing. 3. 4 to 7 plate can be per machine.4. Material Aluminum alloy with coated.

Multi purpose steamer plate:-1. this plate is using such as cooking steaming , idle etc. 2. Easy handling and washing. 3. 3 to 4 plate can be loaded per machine.4. Material Aluminum alloy with coated.

1. The bucket was designed to accumulates all parts within this one.

2. Easy handling and cleaning.

3. Easy locking unlocking the hinge.

4. Easy grill plate and steamer plate assembly.

5. Compact design

6. Uniform temperature flow around the bucket.

7. Low weight and robust construction

8. Aluminum alloy Material with coating.

Bucket :-

Locking hinge

steamer cooking Procedure:-

Steam arrangementMain Unit

1. Place the cooking food (such as idle butter ,vegetables etc) on the steam plate2. Locate the steamer plate into the bucket. 3. Arrange other steamer plate based on the requirement.4. Close the locking hinge to avoid slip the steamer plate.5. Place the steamer plate arrangement into the main unit. 6. Close the pressure closure (lid) .7. Rotate the left side dial to set temperature.8. Rotate the right side dial to set the time, now cooking is starting.9. Then wait until to get the alarm sound.10. Open the lid, take out steam arrangement by using the handle with safety gloves.11. Take out steam plate from the bucket and serve to eat and enjoy.

Dry cooking procedure:-

Steam arrangement Main Unit

1. Place the cooking food (such as chappati ,chicken etc) on the grill plate2. Locate the steamer plate into the bucket. 3. Arrange other steamer plate based on the requirement.4. Close the locking hinge to avoid slip the steamer plate.5. Place the steamer arrangement into the main unit. 6. Close the lid .7. Rotate the left side dial to set temperature.8. Rotate the right side dial to set the time now cooking is starting.9. Then wait until to get the alarm sound.10. Open the lid, take out Grill arrangement by using the handle.11. Take out Grill plate from the bucket and serve to eat and enjoy.

Rice cooking procedure:-

Rice bowl

Main Unit

1. Place the cooking food (such as Rice, cake etc) on the grill plate.

2. Locate the Rice bowl into the main unit.

3. Close the lid .

4. Rotate the left side dial to set temperature.

5. Rotate the right side dial to set the time now cooking is starting.

6. Then wait up to the alarm sound.

7. Open the lid, take out Grill arrangement by using the handle.

8. Take out Grill plate from the bucket and serve to eat and enjoy.

Click here for Survey

S,NOCountry and food Usage  Description

 01 45% 1.Daily usage or frequently usage or stable food 02 35% 1.Weekly twice or Thrice some state of the country 03 12% Weekly or other region usage in the country

 04   8% 1.Rare usage or monthly twice or thrice

Microsoft Office Excel Worksheet

Applications:-This product has more application ,more than 300 main dishes and 200 sub

dishes can be done this product all around the world. All application can’t be listed here so selected stable food taking for tentative survey.

Below the survey can be showing the product usage by countries wise. some selected courtiers and important stable foods are included in the survey based on marketing focus.

This product can be fulfill more than 80% of people requirement world wide.

1. Temperature sensor provided for heat measuring and it is controlled by dial switch.

2. Special temperature control indication mark provided for rice cooking.

3. Pressure sensor provided for pressure maintaining.

4. Handle provided for lifting and safety from the heat.

5. Alarm integrated in the system ,the end of the processing alarm is getting sound.

6. Flexible time setting.

7. Suitable for vegetarian and non vegetarian people.

8. Less moving parts in the product.

9. indicator provided for power indication.

10. Pressure flow holes provided for rice cooking operation.

PRODUCT FEATURE:-

1. More than 150 cooking recipes application.

2. Timer with ready signal and auto shutoff.

3. Adjustable temperature control for the perfect result

4. easy, economical, and safe to use

5. Easy operating and cleaning.

6. Moderate costing all kind of people.

7. Less weight

8. Sturdy and compact design.

9. Possible frying with oil and without oil.

10. Less area occupy in kitchen.

11. contemporary design.

12. Portability.

13. Easy cleaning inner side and outer side.

14. Less service.

ADVANTAGE :-

Feature Applications:-

1. feasible recipes to be Programming so that we can call required recipe by

touch window automatically the machine choose time and temperature.

2. Providing motor for blending operation .it will be using curry ,milk payasam ,

upuma , soup making.

ESTIMATE PRODUCT COST:-

cost in USD $

Rice cooker : 50 Air fryer : 160 Steamer : 25 Deep fryer : 140

Toaster : 25 Sandwich maker : 25

Estimated BOM cost : 50 $USD

If we buying all the product , we have to spent 425 USD . But our product cost was reducing at lowest level due to communize the parts , unique design .

Below the product cost may varying depends upon product quality ,manufacture brand and countries .so product cost is taking averagely.

Estimate Project cost and time:-

Development cost : 200000

Tool cost : 400000

Testing cost : 100000

other cost : 200000

cost in US $

Project time :

Final design freezing : 5 to 6 month

Prototyping :3 to 4 month

Testing : 2 to 3 month

Tooling & correction : 2 to 3 month

Final Testing : 1 to 2month

Project costing(US $)

No of tooling component list available separately not showing here.

Estimate volume projection

S.No Product Sales volume Annual unit

01 Rice Cooker 3000000

02 Air Fryer 95000

03 Steamer 150000

04 Deep Fryer 850000

05 Toaster 150000

06 Sandwich maker 150000

Total unit sales 4395000

I STARS product function solves above the product function. So it product volume may increase large volume.

Our estimated target is : 2500000 unit annually minimum

END

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