I Serve Mena

Online Advertising via Interest Based TargetingTM

iServeTM Ad Network

amc.amiral.com | iserve.imediastreams.com

http://iserve.imediastreams.com I http://amc.amiral.com

AMIRAL Management Corporation ("AMC" - part of Amiral Group) is a professional Information & Communications Technology “ICT” services firm based in Cairo, Egypt. The company was established in 2002 to provide consultancy, infrastructure & commercial software development, as well as professional services.

imediastreams is a developer of proprietary Internet technology tools, through which it delivers innovative business intelligence services, that provide the online media and advertising industries with unique and specific insights into Internet Users as consumers.

Our patent-pending products unlock the Internet’s social communities and blogs to validate and enhance demographic data with valuable User sentiment regarding specific topics, brands, products, websites, videos or songs.

In 2008, IMS and AMC entered a joint agreement to provide online media services in Egypt, North Africa and the Middle East regions using “Interest-Based-Targeting” technology

AMIRAL Management Cor. & Imediastreams


Internet Usage in Middle East

Region Population( 2008 Est. )

Pop. %of World

Internet Users

% Population

(Penetration)

Usage %of World

Use Growth(2000-2008)

Middle East 196,767,614 2.9 % 45,861,346 23.3% 2.9 % 1,296.2 %

Other Regions 6,513,261,456 97.1 % 1,528,451,838 23.5 % 97.1 % 327.3 %

World Total 6,710,029,070 100 % 1,574,313,184 23.5 % 100 % 336.1 %

Source: internet world stats

Egypt is one of the fastest growing online advertising market.

Egypt predicted percentage of growth from 2005 to 2009 is 220.7%

In 2006, Online ad spending in the Gulf states rose 54.6% to reach $18.7 million (compared to $1.5 million in 2000).


Why online advertising?

Instant Leads

Easier To Remember

Costs Less

Open 24 H /7 DAY

Interaction

Online Advertisin

g

Online Advertising


I’m Interesting by Sports

Currently, content providers (Website Owners) categorize their streams in different channels, which is great for their visitors, but they find it difficult to categorize their streams based on the visitors interests, demographics and behaviors for advertising purposes.

To achieve this targeting , we need Business Intelligence Solution to gather the users’ demographics and sentiments regarding any given subject of interest, and also Online Advertising Management Solution to analyze website traffic and manage online ads.

The Challenge

Targeted ad will be appeared to visitors based on gender Female

ONLY

Targeted ad will be appeared to visitors based on gender Female

ONLY

Business Intelligence SolutionOnline Advertising Solution

I’m Female

Website (publisher)

Visitor

Targeted ad will be appeared to visitors based on interest

Targeted ad will be appeared to visitors based on interest


The Solution

Uses the Net’s social networks to compile and analyze demographics, unbiased impressions and sentiments regarding specific topics, brands, videos or songs.

TM

Our Interest Based

Targeting ad-server, uses

the intelligence of iPoint

to serve the most relevant

ads to the viewer.

TM


The Solution

iServeTM is an Online Ad Serve Management Solution.

iServeTM :

Works with banner, video, and text advertisements

Categorize and target customers

Provides Ads’ delivery capabilities.

Includes Powerful reports.

iServeTM is a comprehensive hosted ad

serving platform


The Benefits

When you work with iServeTM you can:

Maximize the revenue potential of your digital assets.

Deliver highly targeted ads to your viewers.

Build stronger customer relationships via targeted sells.

Have full editorial approval over ad content.

Attract more blue-chip advertisers to your targeted value added content.

Enjoy zero maintenance as all system administration, daily back-ups,

offsite mirroring, performance and security monitoring is done for you.


Why are we 3 times better?

Crawl 50 Million Posts daily for demographics and users sentiments.

Identify the Profiles associated with the buzz in social networks.

Provide daily intelligence for ad placements.

Serve Interest Based ads.

Automatically update ad serving based on “Spoken” changes in the social networks.

Real time accurate reporting.


Our Portfolios…


iServeTM Ad Network in Numbers

5+ Million unique users

350+ Million impressions per month

20+ premium publishers

Complete site transparency

Competitive rate cards

iServeTM Ad Network…WE DON'T FOLLOW , WE CREATE

iServeTM Ad Network cost effectively connects your products to buyers in the Middle

East through online advertising on the regions biggest publisher network (20+) of

premium sites, with the markets most competitive cost, all managed by a dedicated

support teamwork.

We offer advertising in Cost per Impression (CPM), Cost per Click (CPC) and Flat Fee


iServeTM Ad Network…WE DON'T FOLLOW , WE CREATE

NEWS

SPORTS

DIRECTORIESENTERTAINMENT

827,940 Uniques24 MM impressions

255,799 Uniques1.7 MM impressions

1.3 MM Uniques35 MM impressions

851,971 MM Uniques52.5 MM impressions

RELIGION



255,799 Uniques70,000 impressions




1.2 MM Uniques5.5 MM impressions


BUSINESS INTERNET RADIO




AUTOMOTIVES



TECHNOLOGY



Thank you and Next Steps …

For more information, please contact us:

AMIRAL Management Corporation[AMC]29 Farid Street Heliopolis - Cairo – EgyptPhone : 002 – 24149944Email: [email protected]

iMediaStreams, LLC211 Warrent Street,Innovation Zone Newark, NJ 07103Phone:+1 973 565 9110E-mail: [email protected]

I Serve Mena

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