Project

STUDY AND PRACTICE FOR GENERATING THREE-DIMENSIONAL DIGITAL animation studio with a training center for people with disabilities and distance learning opportunities.

Provisionally calculatingThe author of the project : Gunārs Miksītis

2014year

BACKGROUND AND REQUIRED RESOURCES

The aim of the project - to create a three-dimensional digital animation film studio with a capacity 1 full-length (90 minutes) animated film of 1.5 years .

On this technical basis, based on studies of creative basic composition of the group, to create a learning and creative practice study with training centers for people with special needs, if necessary, by providing acquire subjects distance learning.

The project provides to use the latest digital animation, compositing, video editing technology and technical solutions in the industry. Implementation of the project will be used for this industry-leading technology of developers products as well as their own innovate.

Project implementation and development at an early stage is designed to 12 months (including preparation - the organizational period is 6 months). Preparation - organizational period of the project group the number of employees - 5 (until the end of the number of personnel 18 people).

The preparation of the project period end stage is designed :• to create studios material and technical base,• to select and attract the studios permanent staff ,• to create training - distance learning center facilities,• to attract the teaching staff to the Training Centre,• a full fledged provision of learning process to prepare teaching materials and establish informative, cognitive, handouts for teachers and

students.

The necessary area of production - 600 square meters.

Financial resources required 3.9 million EUR.

Project repayment period of 3 years.

The average profitability of the Project 21.5% per annum.

 

Completely realizing the planned objectives - the tasks ,three years of Studio Training Centers will be able to establish an independent, functioning studio with full self-financing and profit advance development.

Content

1. COMPETITIVE ADVANTAGES OF DIGITAL ANIMATION TECHNOLOGY..............................................................................................................................................................42. TECHNICAL REQUIREMENTS FOR FINISHED PRODUCTS

................................................................................................................................................................................................53. BRIEF DESCRIPTION OF THE TECHNOLOGICAL PROCESS....................................................................................................................................................................64. Creative period: concepts-> treatments -> Literary scenario -> staging script ......................................................................................................................75. Pre-production period, or preparatory stage: framing -> framing video sequences -> dialogue audio track recording ..............................................................................................86. Production period: Simulation -> Staging -> Animation -> Lighting and Shading -> Rendering -> Movie recording - Copying.................................................................97. Post-production stage: Sound effects recording -> music recording -> sound coordination -> color balance correction -> movie recording, copying, distribution.

........................................108. STUDIO PERSONNEL................................................................................................................................................................................................................................................................119. General Producer......................................................................................................................................................................................................................................1210. Director of Marketing and Public Relations - Marketing and PR Director...................................................................................................................................................................1311. Producenta palīgs - Managing

Director...............................................................................................................................................................................................................................................1412. Studio Technical Director................................................................................................................................................................................................................................1513. System Engeneer.................................................................................................................................................................................................................................................1614. System Administrator...................................................................................................................................................................................................................................1715. Leading 3D modeling artist – specialist - 3D modelling Supervisor.................................................................................................................................................................................1816. Leading 3D modeling artist – specialist - 3D animation Supervisor......................................................................................................................................................................................1917. A leading specialist in shading and backlight process

- L&S Supervisor.........................................................................................................................................................................................2018. A leading specialist of Computer Graphics Group- CG Supervisor..........................................................................................................................................................................................2119. A leading specialist in the assembly process - CG Editor..............................................................................................................................................................................................................2220. The Lead Programmer - Head Programmer......................................................................................................................................................................................................................................2

321. The annual salary fund of the Studio personnel ............................................................................................................................................................................................2422. THE NECESSARY HARDWARE –EQUIPMENT, INVENTORY AND COSTS ...............................................................................................................................................................2523. Render

Farm........................................................................................................................................................................................................................................................................................2524. The hard drive array of archiving

..................................................................................................................................................................................................................................................2625. Assembly and preview material ...............................................................................................................................................................................................................................2726. Compositing and special effects ...............................................................................................................................................................................................................................................2827. Three-dimensional computer graphics, modeling and animation work station.......................................................................................................................................................................2928. The motion capture system ......................................................................................................................................................................................................................................................3029. THE NECESSARY WORKROOMS

.............................................................................................................................................................................................................................................3130. THE CALENDAR PLAN OF MANUFACTURING PRODUCTION ...................................................................................................................................................................................3231. Organisational period .................................................................................................................................................................................................................................................................3332. The calendar plan of film production

............................................................................................................................................................................................................................................3433. Marketing strategy, plans and market analysis........................................................................................................................................................................................................................3534. Annex ............................................................................................................................................................................................................................................................................................ 39

The rapid development of computer technology and hardware development became the basis for the emergence of a significant amount of commercially successful animated film based on the three-dimensional animation technology solutions.

One of the factors is associated with a lot lower production costs compared with conventional game film production.

It is easy to verify that the emotional impact on the animated movie viewer is not lower, but sometimes even higher than the traditional game of the movie, and it's not surprising, since the range of means of expression provided by the animation technology developed film is much wider than a normal game movies.

Full-length animated film budgets as usual is of order lower than their similar playing movies in animated film production spending in the budget is missing the following items:

• frame-working actors,• event film crew,• film equipment rental and maintenance,• pavilion rental, the use of the pavilion area filming outside • construction of decoration• actors make-up, costumes,• filmstrip - movies.

Completely prevented according to the season and weather conditions, the amount of waste organizational difficulties which shows the production of films processes.

One of the advantages of animated film production - many production processes can occur simultaneously and in parallel, which is fully switched off at the usual game of film production.

For the digital technology for the duration of production process animated film can be easily calculable and predictable, that, in turn, has a significant impact on production.

COMPETITIVE ADVANTAGES OF DIGITAL ANIMATION TECHNOLOGY

Studio production - feature-length animated films - intended for distribution in cinemas in the European Union, the Russian Federation and CIS countries.

In addition to the intended distribution of cable TV channels, and DVD and HDVD wholesale network .

The highest quality requirements are set against films that are screened in cinemas, so that the proceedings against the format, color depth and resolution should be appropriate, as a film formed - produced on 35mm film footage.

Modern technologies allow to represent the film, the film images as the set (elements or pixels (pixels)).

In order to achieve high image quality is sufficient to 3656 x 2200 pixels per frame (at an aspect ratio of 1.66) or 3656 x 1976 pixels (aspect ratio at 1.85)

It means that each film frame image should be broken down - comprising at least 3656 x 2200 pixels with a color depth range of not less than 16 bits in one color. For further calculations are used directly following data parameters.

On how the finished material, a full-length animated films for distribution to cinemas, where phonograms are required, Dolby Digital Surround EX, then the sound will be recorded on a phonogram in the sound studio that is not included of the given project, so this technology component to the project is not considered.

TECHNICAL REQUIREMENTS FOR FINISHED PRODUCTS .

Traditional drawn animation film production is a very difficult and lengthy process to determine the drawn big beautiful frame, 24 frames per second.

Therefore to create a single animated frame requires 24 drawings, which are usually carried out by hand animation artists.

With the projection speed of 24 frames per second, a 90-minute animated film consists of 129,600 individual frames. For full-length animated film, which is being built using traditional animation technology, you need several hundred high-class artists multiplier and at least two years of work.

The modern three-dimensional animation technology enables animators to interactively manage hundreds of parameters that determine the movement and facial expressions of the characters. Such technology makes it possible to significantly reduce the time required for animation, which in turn will lead to a considerable reductions in the required amount of animators and film production significantly reduces the time it takes.

Digital animation technology allows you to create, edit, store recurrent uses animated characters and a ready-made episodes.

  The production cycle is divided into four periods:• the creative conceptual development period, • the preparation or pre-production period, • the production period,• post-production processing period.

BRIEF DESCRIPTION OF THE TECHNOLOGICAL PROCESS

Creative development - is an interactive process, leading to the set up staging the film's script and visual solution .

The first step in the process - the development of film history, film foundation for writing the film reflects the sequence of events is often revealing the life, the place and the main characters - treatment.

Multiple interactive views through historical events , the sequence of studies on and around the characters, the result is established literary scenario.

Based on the literary scenario is developed staging scenario, in addition to the dialogue and description, is calculated and specified the duration of the episode, the camera number, position and heading angle, lighting character.

The creative part of the period, is being developed and adopted in all the visual solution movies(including characters, the main character and place of business), and determined the overall color scheme of the movie scenes.

The result is a movies concept album - a set of drawings, sketches and drawings, which show in detail the characters, the main character, place of business in the visual solution.

Creative period: concepts-> treatments -> literary scenario -> staging script

Preparation period begins with the production layout - a series of sketches show the movie at the time depending on the scenario staged .

After framing is made active (storyboards), the image is scanned in electronic form, images - files using the assembly, in a series of dialogues in order of time -each staging the scene.

Thus, creating layout movie, more or less accurately reflects the length, pace and rhythm of each episode. Then, on the basis of this video, recorded voice, dialogs.

As a result, the sound track (Soundtrack) reflects the character and nature of the dialogue .Pausing framing roll, which is usually at this stage is subjected to a certain treatment, according to the scenes of the life of the temperament and assembly solutions according to the recorded voice.

Pre-production period, or preparatory stage: framing -> framing video sequences -> dialogue audio track recording

Three-dimensional digital animation character looks like, the operating environment, lighting, camera placement is made in the mathematical environment and its essence is a binary code. There are a number of software that allows you to create digital animation necessary elements of software based on these complement each other, so to create a full-fledged digital animation, it is necessary to use a whole range of different graphics programs.

The modeling stage begins immediately after the creative period - based on the movie of the concept album.

Three-dimensional digital modeling stage is set up - the operating environment modeled according to characters, and character set and object controls

Very complex cases, objects, characters maybe even several hundred control elements.

Staging phase begins after the creative stage and runs until the end of the staging scenes required the creation of patterns.

Serves as the basis for staging a series of framing, characters, design elements - objects and virtual cameras are placed according to the operating environment.

This will cause a performance environment episode, certain relationships and the relationship between the characters, cameras and decorations.

Set for staging together with sound track is transferred to animators - Launch the animation stage. At this stage, the "alive" characters are created and assigned to individual characteristics, facial expressions, movements. Moving subjects are given their physical characteristics - speed, direction of movement. At this stage, in order to assess generated motion characteristics and their conformity with the idea, is performed fast Episode - the scene visualization.

The next step is the lighting and shading.

At this stage, each object is allocated a case-by-case feature of the surface - the colors, texture, roughness, and so on. Thus, providing maximum reality .

The end of the stage is being hosted virtual lighting and the episode has been prepared for the final visualization.

Visualization or rendering (English Rendering - Cutting) - this is the process of getting a flat image of the three-dimensional models using a special computer program. Digital three-dimensional model contains a description of the object - geometric, physical data, lighting, information concerning the state of the observer's point of view. Rendering allows you to convert a digital three-dimensional picture of the flat - a spatial image.

Three-dimensional rendering of the frame will be held in the following layers -. the overall tone, reflections, glare, shadows, and so on. Each layer is formed as a separate image.

This approach allows a more flexible approach to the final assembly of the frame image, frame tonality of black and white balance.

Moreover, if the error occurred surface of the material or lighting characteristics, the following can be much faster to detect and prevent, correcting only one particular layer, rather than the whole picture. The time required for a single-layer rendering is many times less than the time that such activity is necessary for the whole image as a whole.

As a result of Rendering is a frame - a series of images - a sequence, each consisting of several layers.Renderinga rezultātā mēs iegūstam kadru - attēlu virkni - secību, kas katrs sastāv no vairākiem slāņiem.

Production period: Simulation -> Staging -> Animation -> Lighting and Shading -> Rendering -> Movie recording - Copying

Post-production stage - stage consists of two parallel processes, the image and sound processing.

Layer of an image are combined and is controlled by a special programs ( compositings).

Sound studio takes sound effect, music and movie character dialogue recording and compatibility correction, which ends with the film's soundtrack creation.

See scheme Nr.1.

Post-production stage: Sound effects recording -> music recording -> sound coordination -> color balance correction -> movie recording, copying, distribution.

The qualification requirements for permanent studio employees are defined by the level of knowledge of skills, to be able to deal with the appropriate hardware and software, as well as his/her experience in the field.

The contract employee attracts to a specific work, if necessary based on public open competition . The main selection criteria - correspondence with the professional and creative demands.

Personal working time is determined in accordance with the legislation in force on the territory of the Republic of Latvia.

Below are listed the necessary staff and studio briefly their main responsibilities:

STUDIO PERSONNEL

To ensure that the total studio control - in the studio.

The General Producer is responsible for the financial management of the studio, with the obligation to make regular financial reporting studio owner / s (investor / s) for the studio's financial situation.

Defines studio genre and stylistic directions for creative projects, selects and defines ideas and scenarios for production.

Supervision of the work of the adjustment schedule for completing the framework decisions, taken in creative studios and production processes.

Performs studio permanent selection of staff; Participating in the temporary - contract staff recruitment for specific projects;

The monthly salary fund: 1700.00 EUR after tax.

General Producer

Designs and develops studies marketing policy based on the film distribution market analysis, forecast demand, quality, technical and other aspects of competition

Determines the studio market project in accordance with a specific target audience.

Organizes by the consumer target audience research and analysis of the studies to produce projects.

Develops proposals to improve the competitiveness and quality of the product.

Supervises consumers motivation relevant to the study product, and to make recommendations for the timely prevent viewers - consumer indicated - the deficiencies identified.

Develops and implements the concept of advertising and promotional activities.

Participating in studies branding and corporate marketing brand recognition intensification .

Carry out marketing activities are the development, planning and tracking, follow product sales activities.

  Involved in studies of the genre and stylistic direction in the definition of the creative selection of projects, ideas and scenario generation.

The monthly salary fund: 1700.00 EUR after tax.

Director of Marketing and Public Relations - Marketing and PR Director

Carries out the necessary documents for Studio in the material and technical base, and financial activities.

Provides enterprise - Studio document flow monitoring, registration, enforcement document circulation, information and reference services and document archival storage.

Performs internal and external documentation on the quality and accuracy of control.

Makes control orders issued by the studio and work control, fast and reasonably interfere with processes to ensure timely and quality execution.

Performs organizational package of measures to channel the decisions taken by the executive director.

Cooperates actively and to communicate with governmental and non-governmental organizations as well as individuals, to facilitate a successful studio production process.

Executes some specific Studio management tasks related to the study of financial and economic activities.

Monthly salary 1100.00 EUR after tax

Managing Director

Performs analysis and draw up proposals for studies of material and technical base to support in relation to the basic processes and adjacent processes.

After Studios management decisions, organizes the necessary basic and additional equipment procurement processes, manages equipment installation and the subsequent exercise of the control. Controls, organizes in cooperation with the service departments of equipment warranty and post-warranty service.

Organizes and carry out controls on basic and additional equipment movement, new and repair unit records, registration .

Provides logistical availability of resources, raw materials, tools, spare parts and controls and their proper and efficient use. If necessary, led by construction, renovation, decoration construction.

Follows Studio and provides material and technical base of basic and additional equipment working capacity, maintenance and timely replacement when necessary.

Performs continuous electrical supply equipment monitoring, control, and coordinate power resources with the appropriate organizations, institutions.

Monitors, organizes and controls the studio occupied room for communal services .Operation of studio facilities for cooling and ventilation systems.

Monthly salary fund: 1200.00 EUR after tax.

Technical Director

Takes part in the necessary basic and auxiliary equipment analyze.

Carried out and provide the basis for the uninterrupted execution of preventive security operations, scheduled and unscheduled maintenance work within their competence and within tolerances.

Provides basic production equipment purchasing, delivery, assembly.

Monthly salary fund: 1200.00 EUR after tax.

Systems Engineer

Installs and configures the necessary software for servers and workstations.

Provides testing and maintaining the server and workstation software .

Performs LAN users register, issue workstations and LAN passwords and tolerances according to the Studio management user tolerance levels. Organize and control the internal and external mail server performance.

Performs technical and software support for users - studio employees, advises users - studio employees, local area network and software performance questions, draws up instructions for studio workstation software.

Controls the local network resource utilization and proper use of the tolerances of users, according to Studio management user tolerance levels.

Provides timely data copying and archiving.

Takes an appropriate action in the local area network maintenance for continuous operation and restores the local network taking all possible measures within his/her competence and tolerance..

Discovers, analyzes, compiles user software and local area network errors and adopts a measure to prevent them. Submits regular reports to study the management of emergency situations and proposals for the improvement of the local system

Provides local network and information security, monitoring, and protection against unauthorized access to resources from third parties.

Provides protection against the virus at all stages of the exchange of information and jobs in the local area network, servers, work stations.

Performs a local area network, network equipment installation works supervision if the work performed by third parties or external company.

Reports in writing, orally and in emergency situations immediately to Studio Management about any exchange of information regime violations ,adopts operational measures following the disruption to all the facts.

Systems Administrator

Defines the technological chain of production of 3D models, object animation issues.

Develops forward-looking recommendations on issues that are connected with the 3D animation hardware and software acquisition and development.

Actively participates in 3D animation group - Personnel searching and testing

Provides timetable - implementing the plan - the implementation of a three-dimensional animation group - the unit.

Ensures the proper and efficient functioning of the equipment and software used at 3D animation unit.

Monthly salary fund: 1450.00 EUR after tax.

Leading 3D modeling artist – specialist - 3D modelling Supervisor

Defines the technological chain of production of 3D models, object animation issues.

Develops forward-looking recommendations on issues that are connected with the 3D animation hardware and software acquisition and development.

Actively participates in 3D animation group - Personnel searching and testing

Provides timetable - implementing the plan - the implementation of a three-dimensional animation group - the unit.

Ensures the proper and efficient functioning of the equipment and software used at 3D animation unit.

Monthly salary fund: 1450.00 EUR after tax.

Leading 3D animation artist-specialists - 3D animation Supervisor

Defines the technological production chain shading and lighting in the process, object animation issues.

Develops forward-looking recommendations on issues related to the shading and lighting used in the process of hardware and software acquisition and development.

Actively participates in the process of shading and lighting groups - personnel selection and testing.

Provides timetable - marketing plan - execution of shading and lighting process group - the unit.

Ensures the proper and effective functioning of the hardware and software that is used in the shadows and in the light in group.

Monthly salary fund: 1450.00 EUR after tax.

A leading specialist in shading and backlight process - L&S Supervisor

Defines the technological chain of production of computer graphics - assembly and special effects group.

Develops forward-looking recommendations on issues related to computer graphics - assembly and special effects group used hardware and software acquisition and development.

Actively participates in computer graphics- assembly and special effects unit personnel selection and testing.

Provides timetable - implementing the plan - the implementation of computer graphics - assembly and special effects unit.

Ensures the proper and efficient functioning of the equipment and software used at computer graphics - assembly and special effects group.

Monthly salary fund: 1450.00 EUR after tax.

A leading specialist of Computer Graphics Group - CG supervisor

Defines the technological production process chain assembly and projection processes.

Developing a forward-looking recommendations on issues related to the installation process and a projection that is used for hardware and software acquisition or development.

Actively participates in the assembly and the projection of the working group in personnel selection and testing.

Provides graphics - implementing the plan - the execution of assembly and projection processes.

Ensures the proper and efficient functioning of the equipment and software used at the assembly processes and projection hall

Monthly salary fund: 1000.00 EUR after tax

A leading specialist in the assembly process - CG Editor

Develops a technology solution tasks required studies in the production process.

The development of programs in accordance with the objective of rendering algorithm execution, while maintaining their testing, debugging modes, as well as to perform optimization.

Selects the programming language describing algorithms.

Performs elaborated , tests the installation of the applications and ensures effective operational support.

Performs designed, installed programs and correction, based on Studio needs of the production process requirements.

Development of a guide - Instructions for users to use the software, to develop the necessary accompanying technical documentation.

Analyzes and makes recommendations on the opportunity to use the software products of the third-party software developers

Monthly salary fund: 1000.00 EUR after tax

Head Programmer

The annual salary fund takes into account the factors associated with the appropriate qualifications and experience of staff competitive salaries in Latvian geographical territory, taking into account the socio-economic conditions and national labor laws.

See table Nr. 1.

The annual salary fund of the Studio personnel.

Supermicro SuperServer 6027TR-HTRF

• 1620W l Redundant power supplies 80 PLUS, Platinum Level (94%)• 3x Hot-swap 3.5 "SATA3 / SATA2 HDD līči• Up to 256GB DDR3 1600MHz ECC Registered DIMM; 8x DIMM • 1x PCI-E 3.0 (x16 low profile slot• Intel i350 Dual port Gigabit Ethernet• Intel Xeon procesoru E5-2600 ģimene; QPI līdz 8GT / s• Four hot-pluggable systems (nodes) in a 2U form factor .

Render Farm.

Render Farm – the process two-dimensional image or animation from the acquisition of already pre-prepared three-dimensional scenes. This process can be likened to the reception of photographs or filming the video after the scene in real life during the installation is complete.

        Supermicro SuperServer 6027TR-HTRF        8x E5-2620 V2 Intel Six-Core Xeon 2.1GHz 15MB Cache - 80 vati        16x 8GB 1600MHz DDR3 ECC Reg w / paritāti DIMM Dual Rank        4x 1TB SATA 7200RPM - 3.5 "- Seagate Barracuda        4x Microsoft Windows 7 Pro x64        Standarts Return-to-Base Garantija        9-5 Tehniskais atbalsts sistēmas mūža        48 stundu Visaptveroša sistēmas testēšana kārtība        UK Country Kit & Mains Cable

THE NECESSARY HARDWARE –EQUIPMENT, INVENTORY AND COSTS

Render Farm

The projection speed 24 frames per second, 90-minute film should be 129,600 frames Each frame is a digital image to the size of the elements 3656-2200 and color depth of 16 bits. The resulting single-frame size 46.2Mb, sequenced film frame for storage on the hard drive required 5987520.0Mb (~ 6.0Tb) disk volume.

Therefore, in order to maintain the final rendering results and providing them with quick access, you need a hard disk volume no less than 6TB. Allowing for the necessary reserve savings, due to the length of the film, an increase in the number of episodes of variation within the margin - at least 8TB.

It should also provide enough disk space to work directly with the individual layers of the image compositing and editing.

For this purpose it is necessary to ensure that series of hard disk drives, with a total aggregate amount, that is four times higher than it should be, to ensure that only archive, thus, it would be a total of 24 TB.

In addition to the required system data backup and operational storage. For this purpose, the most appropriate would be a backup system for magnetic tapes, the total amount can not be less than (6 + 18) * 2 = 48Tb.

.

The hard drive array of archiving.

In order to ensure that the finished material screening required hardware

and software system (work station), which provides image playback sized elements

3656- 2200 with a color depth of 16-bit and 6-channel sound track in real-time, , high-quality projector with not less than 4K and acoustic equipment corresponding to a standard-definition Dolby Digital Surround EX.

On the finished material preview for the viewing station will be used to assemble work

station. In this case, you can use a combination of the territorial assembly room with a view. of the room

Assembly and preview material.

Requirements relating to the timing and quality of a multi-pass (layering) technology, which allows the assembly process after the final rendering performance, process image layers separately and take it to the final assembly. This requires the use of specialized assembly, compositing and special effects work stations with appropriate software security.

Compositing and special effects

The workstation group with a relatively small capacity provides

modeling and/or animation work. Their number defines

the maximum number of personnel required for a

particular project modeling and animation work.

Three-dimensional computer graphics, modeling and animation work station.

The project regardless of the nuances of the script, in any case, includes a significant number of people - human beings motion animation Basically, all the main characters in projects tend to be people. In this context, it seems appropriate to use human motion capture system Use of this system greatly improved animation quality and efficiency, speed up the process significantly relieve animation specialists from routine work. The motion capture system must have a separate specially equipped room that is only necessary to carry out a specific project.

See the table Nr. 2. See table Nr. 3.

The motion capture system .

Working hall.

Modeling and animation production group workplace organization provides a common room with working area 120 square meters and the recommended ceiling height is 3 m.

Prieview and demonstration hall.

Preview- demonstration hall and assembly item must be in one or two adjoining rooms with a total approximate area of 90 square meters, ceiling height of 3.5 m.

RenderFarm and server room.

In order to maintain a constant microclimate temperature render farm storage server farm, you need a separate room with climate control. The recommended approximate area is 20 square meters of space, ceiling height of 2.5 meters.

Office rooms.

Requires 4 separate rooms with a total area of not less than 36 square meters.

The movement capture studio.

Motion capture studio needs a room with an area of 100 square meters and a ceiling height is not less than 5.5 m. The space is not required for day-to-day use. Motion capture studio space is recommended to rent for the time required for each specific project.

The training center with distance learning opportunities.

The training of audience premises area intended for ten students and a teacher, that is, 37, 5 square meters, ceiling height of 3 meters.

See table Nr. 5.

NECESSARY WORKROOMS

THE CALENDAR PLAN OF MANUFACTURING PRODUCTION days 0 30 60 90 120 150 180 210 240 270 300 330 360 390 420 450 480 510

months 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18  Types of work,their duation

day employees 

the creative period 

Scenario 30 1 (2?)  The concept album 90 8

 The period of preparing

 Framing 22 4  The dynamic framing 63 2

 

The dialogue recording 63 -  Production  Modeling 126 24  Staging 158 4  Animation,motion 180 14

 Shaging,lighting 126 5

 

Renderis 150  After production

 The kompositing 126 2  Sound tacking  Composing 90 -  Phonogramas 126 -  Master copy 30  Reserve 15  

Organizations period - the time it takes to start a movie production from idea to production start the process. This period is set aside for six months, during this time it is necessary to carry out the following works and measures:

• to recruit of personnel studies the kernel - permanent staff• to specify the production technology chain• to specify the required number of installations, their manufacturers, and suppliers, to announce the purchase, make purchases• to take the necessary room exploration, to conclude contracts on their use• to take the necessary space improvement• to identify and to recruit the necessary staff for film production

Organisational period

To calculate the a calendar plan of by using the following output data: • filming time 90 minutes filmas laika metrāža 90 minūtes (129600 kadri)• frame size 3656х2200, 16 bit (46.2 Mb)• rendering period – 6 mēneši (180 diennaktis)• sound Dolby Digital Surround (6 kanāli, 48KHz, 16bit)• the number of main characters – 8• the number of the second plan characters- 26• the modeled object, scene number - 32

The calendar plan of film production

The movie sales plan is already launched movie ideas or creative stage time. In order to successfully realize the final product, the film, the sales process is a form of intensive marketing plan strategy.

According to planned film audiences, develop promotional plans and initiate its implementation in parallel with the film making process is initiated.

One of the first marketing effort is the studio's website or digital platform for. With this platform helps followers to conduct information on studies for new projects, their development and progress.

For more information on the production of primary films, we can provide information about individual service, which is based on existing technology studies. As an example, in high demand in the digital entertainment products on the market should Rende Farm and motion capture services..

One of the direct marketing method is to place information about the project on social networks such as:

https://www.facebook.com

https://www.linkedin.com

http://www.viadeo.com

http://www.youtube.com

These social web pages recommended to place the initial information about the film and its creation process. Articles, the positive feedback it is recommended to illustrate with the materials that are used in the film-making process. This purpose is useful for various versions of the concept being developed by film artist creating a concept album.

Marketing strategy, plans and market analysis .

As a positive example can be mentioned Miksīša G. and I. Kambarova work "Cosmic saga" and "Tools."

The following indicators of the project on social networks Sekojoši rādītāji šim projektam sociālajos tīklos:

G. Miksītis "Kosmiskā sāga"

facebook.com a total of three create profiles dedicated to this project has 16,212 followers

youtube.com - 100 723 followers

linkedin.com - 56 389 followers

viadeo.com - 19 547 followers

Taking into account only those direct postings, although reprinted with other social sites, tripling the number of followers, we get a potential audience of followers -192 871.

One possibility is to start direct negotiations with potential buyers movies - distributors the opportunity to participate in the film markets. Such film markets are taking place regularly. There are local, regional, international and global film markets. The following is the list of the most visited and all are widely known:

European Film Market (http://www.efm-berlinale.de/);

American Film Marketing Association (http://www.afma.com/);

Asian Film Market (http://www.asianfilmmarket.org/);

Animation Film Fest And Market (http://www.annecy.org);

Marketing strategy, plans and market analysis.

Contracts with distributors are closed using two profit-sharing options, leasing contract for the distribution of the film or contract for the distributor's part of the film's profits. In any case, whether the contract is a type of leasing, or profit share agreement, it is agreed in the region and time, sometimes the number of copies of a film projection.

If the contract between the producers and distributors are closed on the basis of profit distribution, the distributor has the right to 10 - 50% of the profits in the specified region during the demonstration and the number of times.

The contract model is chosen depending on the expected film revenues. For independent and new studies are the most advantageous type of leasing contract that is for certain costs of a given period.

Another one of the latest and potentially most promising types of sales are direct the film trade using the internet marketing platform.

In 2013 this type of marketing has shown the best growth rates reaching 50% increase. Total HD quality films on digital platforms has increased the volume of 18.12 billion US dollars.

Analyzing the existing film and television genres in the field of market segments, we can conclude that the increased audience interest is scientifically fantastic film segment.

The calculation of sales plan is made on the basis of two scenarios - optimistic and pessimistic.

One of the worst years in treasury income CIS countries and Russia 3D animation films in 2007 year, the film Surf's Up (Sony Pictures / Columbia) - 58,67 million. USD

Marketing strategy, plans and market analysis.

The optimistic figure is considered to be cash income in the amount of 40% of the total revenue, for the pessimistic constitute

15 %.

Therefore on the optimistic are considered cash receipts about 23.46 million USD (40%), while pessimistic about 8.8 million USD (15%)

Therefore, we can draw the following conclusions. The optimal production plan, which provides a maximum profit feature film production, film production will be four of the five and a half years.

One of today's biggest film markets is Television. More and more film studios are focusing specifically for this segment. In this segment of the market more interest TV channels holders and spectators show on television series. In addition, manufacturers serial production economically viable and make a significant profit. Based on the data provided by TV market data analysis, we can draw the following conclusions:

• Required investment series production 24x45 = 1080 minutes, feature-length films are equal production costs for 90 minutes, but gives greater returns per cent in terms of profits.

• The average cost of production figure for one season fluctuates around 350 thousand EUR, purchasing price to be paid by the TV channels are 700 thousand EUR for the season.

Marketing strategy, plans and market analysis.

TECHNOLOGICAL PROCESS SCHEME

Post

The staff

positionssalary tax Salary with tax period Annual salary fund

people EUR/Month 80% EUR/month months EUR.

The general producer 1 1700.00 1360.00 3060.00 12 36720.00

Managing Director 1 1100.00 880.00 1980.00 12 23760.00

Accountant 1 1000.00 800.00 1800.00 12 21600.00

Marketing and PR director 1 1700.00 1360.00 3060.00 12 36720.00

Marketing Manager 1 1100.00 880.00 1980.00 12 23760.00

The technical director 1 1450.00 1160.00 2610.00 12 31320.00

Managing technical director 1 1200.00 960.00 2160.00 12 25920.00

Head Programmer 1 1450.00 1160.00 2610.00 12 31320.00

Programmer 1 1000.00 800.00 1800.00 12 64800.00

3D modelling supervisor 1 1450.00 1160.00 2610.00 12 31320.00

3D animation supervisor 1 1450.00 1160.00 2610.00 12 31320.00

A leading specialist in shading and backlight process 1 1450.00 1160.00 2610.00 12 31320.00

A leading specialist of Computer Graphics Group 1 1450.00 1160.00 2610.00 12 31320.00

A CG editor 1 1000.00 800.00 1800.00 12 21600.00

Manager of economic matters 1 850.00 680.00 1530.00 12 18360.00

Cleaner 1 570.00 456.00 1026.00 12 12312.00

Total staff 18

The average cost of salaries fund (EUR) 1245.00 996.00 2241.00

Kopējais algu fonds (EUR) 19920.00 15936.00 35,856.00 473,472.00

The salary fund of Studio personnel .

Iekārtas Cena EUR Skaits Summa EUR

RenderFarm

8x E5-2620 V2 Intel Six-Core Xeon 2.1GHz 15MB Cache, 16x 8GB 1600MHz DDR3,  4x 1TB 6 972.00 18 125 496.00

Cisco Catalyst 6500 Series 1Gb 48 ports Module WS-X6748-SFP 7 400.00 4 29 600.00

Cisco Catalyst 6500 Series Supervisor Engine 720 + chassis 16 120.00 1 16 120.00

Cieto disku masīvs arhivācijai

DVS-SAN near-line 48Tb 32 000.00 1 32 000.00

Exabyte Magnum 448 FiberChannel 13 400.00 1 13 400.00

Exabyte X Tape Cartridges VXA320 80.00 48 3 840.00

Montāžās darbu un materiālu priekš skatīšanas darba stacija

DVS Clipster 69 000.00 1 69 000.00

DVS-SAN realtime storage 10Tb/metadata Server/FC switch 30 000.00 1 30 000.00

SONY SRX-S105 4K projector 78 000.00 1 78 000.00

Klipsch Ultra2 System Acoustics kit THX certified 9 900.00 1 9 900.00

Kompozicionēšana un speciāli efekti

Core i7 5820K 6-core Hyperthreading, 16GB DDR4 2666MHz, Asus X99, 240GB SSD1TB HDD 3 500.00 2 7 000.00

4GB NVIDIA Quadro K2200 & 5GB NVIDIA Tesla K20 1 500.00 2 3 000.00

Monitor 30" flat panel 15 000.00 2 3 000.00

Fibre Channel PCI-X Card 300.00 2 600.00

FC-2 Fibre Channel Cable (SFP to SFP 2m)

Trīsdimensiju datorgrafikas, modelēšanas un animācijas darba stacija

Core i7 5820K, 16GB DDR4 2666MHz, Asus X99, 240GB SSD 500GB HDD 1500.00 18 27 000.00

4GB NVIDIA Quadro K2200 & 5GB NVIDIA Tesla K20 1 500.00 18 27 000.00

AG NEOVO 21.5”' LED MONITORS IPS 1920X1080 FULL HD 800.00 18 14 400.00

Planšete Intuos4 XL A3 900.00 18 16 200.00

Kustību uztveršanas sistēma

Vicon Blade 2 120 000.00 1 120 000.00

Programmētāju, sistēmu administratoru un ofisa darba stacijas

Intel Core3 Quad 2.66Ghz, 2Gb, 1Gb LAN / 500 Gb 500.00 7 3 500.00

21'' Color Monitor 200.00 7 1 400.00

Piegāde, montāža, instalēšana, apmācība. (+25%) 157 614.00

Iekārtu izmaksas 630 456.00

Kopējās iekārtu izmksas. 788 070.00

.

Equipment price items Total sum

Diesel generator 40 KvT 20 000.00 1 20 000.00

Uninterrupted power supply unit 40 KvT 32 000.00 1 32 000.00

Ventilation system Systemair VX-700 E 16 000.00 1 16 000.00

Furniture for workplaces 600.00 30 18 000.00

Studio staff kitchen furniture and equipment 3000.00 1 3000.00

A recreation room furnishings, furniture 3000.00 1 3000.00

Total sum: 92 000.00

The necessary auxiliary equipment and devices .

Computer software Price Quantity Total sum

The Foundry Nuke 6.02 for Linux 3 500.00 2 7 000.00

Autodesk Maya 2014 (v8.5) Unlimited 4 995.00 4 19980.00

Autodesk Maya 2014 Complete 1995.00 16 31920.00

Autodesk 3DsMAX 3945.00 2 7890.00

Autodesk MotionBuilder 4795.00 1 4795.00

XSI|FaceRobot 2999.00 1 2999.00

Windows 7 - 8 320.00 4 1280.00

Adobe Photoshop 999.00 2 1998.00

Intel Compiler Suite ® Professional Edition for Linux 1299.00 1 1299.00

Intel® Compiler Suite Professional Edition for Windows 999.00 1 999.00

Intel® Cluster Toolkit 3.0 for Linux 749.00 1 749.00

Intel® Cluster Toolkit for Windows 749.00 1 749.00

Total amount: 81 658.00

.

The required software

Telpu uzdevums Quantity Number of vacancies Square meters ceiling height

Work hall with a seating area 1 36 174 3

Render Farm -server room 1 - 30 3

Demonstration hall / assembly 1 2 (12) 90 3.5

Motion reception hall 1 - 130 4

The programming department 1 3 30 2.5

Room Administration 2 3 60 2.5

Service rooms 1 - 10 2.5

Warehouse 1 - 10 2.5

The required m2 534

Calcuable m2 600

The required rooms