iPhone Operating System (IOS)

Overview of Presentation

Introduction of iOSAdvantages of iOSiOS App Store Optimization (ASO)

iOS App Download Percentage %

Introduction of iOS :-

iOS is a mobile operating system developed by Apple Inc. The iOS is the operating system that runs the iPhone, iPod touch, and iPad.

It's the core software that comes loaded on all devices to allow them to run and support other apps. The operating system is based on the Macintosh OS X.

iOS Written in C, C++, Objective-C, Swift.

On March 6, 2008, Apple released the first beta, along with a new name for the operating system: "iPhone OS".

The latest version is iOS 7.1.2, which is available for the iPhone 4, iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S, iPad 2, the third-generation iPad, the fourth-generation iPad, the iPad Air, the first-generation iPad Mini, the second-generation iPad Mini, and the fifth-generation iPod Touch. The update was released on June 30, 2014.

iPhone and iOS are made to be used around the world. The user interface is localized into over 30 languages, and you can easily switch between them.

Advantages of iOS :-

Elegant and intuitive interface: - the revolutionary Multi-Touch interface in iOS was designed for your finger. And the simple, beautiful Home screen is the easiest place to start.

Multitasking:- In newer iOS devices, multitasking is supported through seven background.

The world’s largest collection of mobile apps:- iOS is the platform for the world’s largest collection of mobile apps. Apple gives third-party developers a rich set of tools and APIs.

Safe and secure by design: - iOS is highly secure, All apps run in a safe environment. so a website or app can’t access data from other apps.

Ready for business:- Businesses around the world are choosing iPhone for its enterprise-ready features and powerful security.

Works all over the world :- iPhone and iOS are made to be used around the world. The user interface is localized into over 30 languages, the keyboard is software-based, you can select from over 50 different layouts.

WHAT IS ASOA METHOD OF OPTIMIZING YOUR APP TO

IMPROVE VISIBILITY AND CONVERSION RATES ON THE APP STORE.

iOS App Store Optimization (ASO)

Apple's App Store contained more than 1.2 million iOS applications, 500,000 of

which were optimized for iPad. These apps have collectively been downloaded more

than 60 billion times.

App Store optimization and traditional SEO. App Store Optimization (ASO) is not that difficult. The core of strong on page SEO is found in the meta title, ASO is no different.

Using the appropriate keywords in the title of the app will increase your overall search rankings and in turn increase the number of downloads.

Increased downloads leads into the second tenet of ASO, which is that app rankings are partly based on popularity of the product.

ASO On-Page Factors

Based on a study of more than 200 app searches, it would appear that the following on-page factors are the most important within the app store.

1. App Title

Keyword usage in the title appears to be one of the most important relevance signals (keyword usage means higher ranking). keyword usage results in higher click-through rates (CTR). App Title Length 11 to 15 spots.

2. App Description

Using your keywords 5 times in your app description. 4,000 characters limit description.

3. Keyword Field

The Keyword Field in iOS is a 100 character field for conducting iTunes search; and it requires you to use the 100 characters wisely focusing on relevancy, search volume, and difficulty.

4. Icon and Screenshots

Consumers demand their apps to be beautiful, elegant, and simple to understand. You can consider icons to be a part of the meta description tag you’d create in SEO.

One of the thumb rule to be considered when creating your screenshots is that they should be considered as promotional graphics.

5. Video

Videos are another great way to show people your app. With video you can quickly highlight your app’s top features. It’s also a good opportunity to show people how to use your app so they feel like experts before they’ve even installed it.

6. Brand Trust

Is the app released by a maker that has a trusted arsenal of popular/successful applications? This would likely ensure that the app has undergone a significant QA (quality assurance) process.

ASO Off-Page Factors

1. Ratings

As you are aware, App store implies that every app comes with a rating. Now, as rating is directly tied to performance in app store search, which means that rating is a factor in app store search rankings.

2. Reviews

Reviews, just like ratings are important for app store optimization. Besides being great metrics to track your app marketing performance at the App Store, reviews (positive) help increase your conversion rate from app page views to downloads.

3. Link-building

Well, link- building is Google’s domain since Google has access to PageRank and the link graph of the web, while Apple does not. So, you need to Leveraging PageRank in Google Play.

4. Downloads

Downloads are the definitive resource to judge your search rankings, as the number of downloads allow you to understand the outcome your improved ASO is devising on your app performance. One of the best ways to do this is to integrate with iTunes Connect and overlay the app downloads with your search rankings. This will help you to understand the best related keywords that influence your downloads.

5. App Updates

How fresh is the app? Is it continuing to create new features and optimize for new OS releases?

Percentage of App user who find apps via each channel

iTunes

Media

Website

Friend/Family

App Store Search

0 10 20 30 40 50 60 70

App Store SearchFriend/FamilyWebsiteMediaiTunes

900 ,000 APPS ON THE APPLE APP STORE

iPad: 375,000 Apps

iPhone: 525,000 Apps

93% ARE DOWNLOADED EVERY MONTH

50 BILLION APPS HAVE BEEN

DOWNLOADED

575 MILLION STORE ACCOUNTS

47 APPLE STORES IN 14 COUNTRIES

THE APP STORE IS ONLY 5 YEARS OLD

Statistics

Search algorithm and recommendations

Number of ratings: how many people have rated and reviewed your app.

Ratings: how high (or low) they are Amount of downloads: how many app

downloads Downloads growth: the growth of

downloads over the last 30 daysUninstalls: how many people uninstall the

app

The End

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