I nigma product-presentation_march11
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Transcript of I nigma product-presentation_march11
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The Fast Track to Mobile Services
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3GVision – Quick Fact Sheet
Founded in 2000
Management with vast experience and proven track record in image processing solutions for mobile industry
Privately held, profitable for 7 years
US holding company, Israeli subsidiary
Market leader in 2D Barcode commercial deployment: 140+ million phones shipped, Over 100 business customers world-wide
GSM Asia Mobile Application Award 2008 (Telstra) GSM Asia Mobile Application Award 2008 (Telstra)
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Mission
Turn any mobile phone camera into a multi-purpose input interface,
using advanced imaging technologies:
Bar Code ReadingText Recognition Document Scanning Motion Detection
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Customers (Partial list)
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Introduction - 2D Barcodes
Invented in Japan for inventory tracking & used in mobile since Jan 2003
Client application supports the two main standards: QR and Data Matrix codes
Hyper-link direct to the mobile internet
Encodes up to 1Kb textual data with built-in error correction
http://www.cnn.com
George W. Bush and John Kerry are waiting for presidential election projections in just three states, but Bush Chief of Staff Andy Card told supporters he is convinced the president has won re-election. Ohio is too close to call, and results also are delayed in Iowa and New Mexico. Democratic vice presidential candidate John Edwards said, "We've waited four years for this victory. We can wait one more night."
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Designed Barcodes
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Mobile Barcodes
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1.Aim 2.Decode 3.Action!
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Benefits of Mobile Barcodes
Access methods to mobile sites/servicesPortalsApplicationsSearch enginesBannersSMSLocation-Based Push
Mobile barcodes: Max convenience for direct accessVarious media
Printed publicationsDirect mailAdvertisementsDisplaysBillboardsDocuments
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Mobile Barcodes Usage Examples
Advertising
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Lucky draw, Item collection, Free pass
Information
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Real Estate, Location, Publications, Transportation
Feedback
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Registration, Survey, Voting, Like, Share
Proof of ownership
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Tickets, Coupons, Receipts
Payments
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Bills, Restaurant, Internet, Tickets
Enterprise
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Health, Pharma, Logistics, Delivery
Retail
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Loyalty, Coupons, Self checkout
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QR Code are already mainstream in the US
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3GVision Offering
Barcode Reading SDKi-nigma – comprehensive, end to end barcode solutionCustomized barcode solution
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Barcode Reading SDK
Available for all mobile platformsFlexible API’sHandle camera operation + barcode decodingSupported Barcode standards:
2D – QR(model 1,2 & micro), Data Matrix, PDF4171D – Ean 8,13, UPC-A, UPC-E, Code 128, Code 39, Codabar, GS1 Data Bar
Flexible license model (for paid/free applications)Support reverse images – 2D codes
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i-nigma end to end solution
Code CreationCampaign Management ReportingReportingi-nigma reader for mobile devices
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Code Creation
Ability to generate 2D codes (QR, Data Matrix)DirectManaged Direct (using tiny url) – Ability to dynamically change target destinationIndirect
Ways to create codes:Manually Bulk creationUsing Code Creation API’s
Designed Barcode ToolEmbed logos/images/pictures in the barcodeModify barcode colors (including background)Modify the shapes of the dotsWeb based tool
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Designed Barcode
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Campaign Management
Campaign might include 1 or more barcodesAbility to manage hierarchy of campaign and Line Of Business (LOB’s)
Advanced dashboard & reporting capacities (pre-scheduled and real time)
Number of code scansHistory of scansNumber of unique usersDevice typesLocation (aggregated information)Basic demographic information (gender, age group, place of residence)Advertising Medium
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Dashboard example
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Location Information
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Management Server: Reports Dashboard
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Handset Client
Read & decode the barcode (through the handset camera)
Perform the action as defined in the barcode (e.g. Go to mobile site, Save Vcard, Send SMS, Send email, make a phone call etc..)
Ability to share barcode content using social networks (Facebook, Twitter, etc..) and SMS
Barcode generation capabilityApplication generate 1D and 2D code on the deviceSimplifies content sharing between i-nigma users
More than 550 handset types (all operating systems including iPhone, Android etc..) are currently supported
Can be preloaded or downloaded Over The Air
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1D Reading – Control the Content
i-nigma reader also support 1D code scanningRouting rules are defined by the Campaign Management PlatformThe scan results are directed based on:
Location of the user (country/state)Range of the code (pre-registered)…
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i-nigma retailers solution
‘Check in’ to store by scanning a QR code at the entranceGet special promotions of the day offered by this storeGames (Treasure Hunt)
In store experience: Scan product barcodes to get info from retailer DB and promotionsCompare productsScan special QR located at each department to see offers of the day
Location based services:Near by storesNear by special deals
Home shopping by scanning barcodes or searching / browsingIntegration with loyalty cardBranded solution
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Customized Barcode Solutions
Branded WAP Download siteBranded ReaderBranded campaign management platform
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Branded WAP Download site
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Branded Reader - Examples
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Branded Campaign Manager
Can be hosted at customer site or in the cloud
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Sample Project Example – Facility Management
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Rodilla (Spain) – Mobile Couponing Solution
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Case Studies
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Aubrey Organics
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QR Truck
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Mobile Services examples
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r.yellow.com.au/Nj1Wuxn
http://z-m.us/6m3
http://mtme.me/87rej
http://qr.bvg.de/h105925
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Real Estate Service –
Benefits
Simple and quick registration and setup process
Customer goes from zero mobile presence into a full blown service
Collection of contact details from interested buyers
Alert by SMS of important prospects
Send SMS to potential buyers on Open House events
Barcodes are designed to brand
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