8/14/2019 I Need a New Vacuum Cleaner...

1/4

I need a newvacuum cleaner... I wonder which

ones are good?

searches for

vacuum cleaner

reviews

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searches for vacuum

cleaner reviews

Clicks on Best Buys

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Yes! Best Buys,thats what

I want!

Goodwill-ometer

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29%

2%

69%

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Current user journey: subscribe or die1

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8/14/2019 I Need a New Vacuum Cleaner...

2/4

I need a newvacuum cleaner... I wonder which

ones are good?

Clicks on Which?Sponsored link

Landing page: Vacuum cleaners

searches for vacuum

cleaner reviews

Goodwill-ometer

www.which.co.uk

Proposed user journey: engagement, education & choice2

Yes! Best Buys,thats what

I want!

Clicks on Best Buys

Clicks on the vacuum

180 though...hmm theres a Best Buy

there for 79.95

The Miele looksgood and itsa cylinder

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Compare similarVacuums yes...

I should

8/14/2019 I Need a New Vacuum Cleaner...

3/4

I need a newvacuum cleaner...

Dysons aregood and I want

an upright

Clicks on Which?Sponsored link

Landing page:

Dyson Vacuum

cleaners

searches for Dyson

Upright Hoover

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Maybe I needto research more

before I buy

Guide to buying...bagged v bagless...

interesting

Back to Best Buys

The Miele looksgood... its not an

upright though

Im going to sendthese to Priscilla and

get her opinion

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They do full testson these too...

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Wow, theres lotsof Dysons... thatone looks good

Wonder why noneof them are BestBuys though...

Clicks on Best Buys

8/14/2019 I Need a New Vacuum Cleaner...

4/4

I want a HenryHVR200.. at the cheapest

price possible

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Which? Compare

Numatic Henry HVR200

searches for Henry

HVR200 compare prices

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Compares prices

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Clicks on Go to store

Yes, thats the one,under 100 too...

Hmmm... DontBuy? Never heard

that before

Clicks on Dont Buy flag

independentlytested, though...

no bias

Doesnt exactlytell me whats wrong

with it...... Best Buys

so what do theyrecommend?

Views Best Buys

That Miele isabout the right

price...

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