I-MBA Education and Examination Guide_Wittenborg University January 2014 - Vf

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International MBAEducation & Examination Guide (EEG)

International Master of Business Administration

Wittenborg University iMBA Education & Examination Guide

Version 1st

April 2014Page 1

EEG

Education&ExaminationGuide

InternationalMasterofBusinessAdministration

iMBAApril1

st2014


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TableofContentsEDUCATIONGUIDEIMBA.................................................................................................................. 5

WITTENBORGSEDUCATIONPHILOSOPHY................................................................................. 6

ENTRY

REQUIREMENTS

FOR

THE

I

MBA

......................................................................................

7

THEDOMAINBUSINESSADMINISTRATION................................................................................. 8TheFinalQualificationsoftheInternationalMasterofBusinessAdministration:Graduates;..............................8

IMBAPROGRAMMEOVERVIEW.................................................................................................... 13

PROGRAMMESTRUCTURE............................................................................................................... 14BlockSystemSemester1&2..........................................................................................................................14

ModulePlanning...............................................................................................................................................15

Startingamodule:Documentation....................................................................................................................17

AnExampleoftheModuleGuideHumanResourceManagement.....................................................................18

Part1:FirstModuleBlock.................................................................................................................................18

Part2:SecondModuleBlock.............................................................................................................................19

PROGRAMMETEACHINGSTAFF..................................................................................................... 22

MODULEDESCRIPTORS

.....................................................................................................................

27ModuleDescription:HumanResourceManagement.........................................................................................30

ModuleDescription MarketingManagement..................................................................................................34

ModuleDescription:ManagementAccountingandFinance...............................................................................38

ModuleDescription:OperationsManagement..................................................................................................44

ModuleDescription:InternationalManagement...............................................................................................50

ModuleDescription:InformationManagement.................................................................................................54

ModuleDescription:Entrepreneurship..............................................................................................................58

ModuleDescription:CriticalPerspectivesinHospitalityManagement...............................................................62

ModuleDescription:StrategicManagement......................................................................................................68

ModuleDescription:CorporateSustainability...................................................................................................72

ModuleDescription:BusinessStatistics.............................................................................................................76

ModuleDescription:Globalisation,Society&Culture........................................................................................80

ModuleDescription:

Innovation,

Creativity

&

Entrepreneurship

........................................................................

84

ModuleDescription:InternationalHospitalityDevelopment.............................................................................88

ModuleDescription:Consultancy......................................................................................................................94

ModuleDescription:ProjectModule............................................................................................................98

ModuleDescription:ResearchMethods(FinalProject)....................................................................................104

ASSESSMENTMETHODS................................................................................................................. 109ExaminationsandEvaluationleadingtoECCreditsatWittenborg...................................................................113

ExamTypesatWittenborg..............................................................................................................................113

RetakeExamweeksandCompleteModuleExams.........................................................................................115

DiversityofTeachingMethods........................................................................................................................116

CaseStudiesandPracticalProjects..................................................................................................................116

DescriptionofProjectweeks...........................................................................................................................117

Evaluation.......................................................................................................................................................

118

EVALUATIONANDCREDITS EUROPEANCREDITS(ECS).................................................. 120WHATareEuropeanCredits?..........................................................................................................................120

GradingsystemintheNetherlands.................................................................................................................121

TheECTSgradingsystemforcredittransfer.....................................................................................................121

ProgressionthroughtheprogrammesbygainingECCredits............................................................................121

MarkingSystems.............................................................................................................................................122

ECCreditsversusUKCredits............................................................................................................................122

WITTENBORGTHEORGANISATION....................................................................................... 123TheStichtingWittenborgUniversityExecutive................................................................................................123

TheStichtingWittenborgUniversityAdvisoryBoard........................................................................................123


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WittenborgUniversityAdvisoryBodies...........................................................................................................124

TheProfessionalFieldAdvisoryPanel..............................................................................................................125

TheEducationBoard.......................................................................................................................................126

TheEducationDepartment.............................................................................................................................127

Contact:WhoisWhereatWittenborg.............................................................................................................127

Howto

Contact

Staff

.......................................................................................................................................

128

HowtoContacttheEducationDepartment:....................................................................................................131

HowtocontacttheAdministrationandSupportoffices...................................................................................131

TasksandresponsibilitiesoftheAdministrationOffice....................................................................................131

WittenborgGraduationandExaminationBoard..............................................................................................132

COMPLAINTS(ANDENQUIRIES)PROCEDURE........................................................................ 134InformalComplaintsandEnquiriesProcedure(NonEducationIssues).............................................................134

FormalComplaintsProcedure.........................................................................................................................135

BoardofAppealforGraduationandExaminations..........................................................................................135

TheBoardofAppealconsistsof......................................................................................................................135

TheWittenborgTrust......................................................................................................................................135

NRTO..............................................................................................................................................................135

StudentSupport

..............................................................................................................................................

135

STUDENTSUPPORTATWITTENBORG:WHEREDOESASTUDENTGOTO?.................136EducationSupport..........................................................................................................................................136

Tutor..............................................................................................................................................................137

Studentswithdisabilities................................................................................................................................137

NonEducationSupport...................................................................................................................................138

IntranetStudentResources..........................................................................................................................138

FrontDesk......................................................................................................................................................138

StudentCounsellor.........................................................................................................................................138

StudentRepresentatives.................................................................................................................................138

StudentUnion.................................................................................................................................................138

EducationSupport Curriculum.......................................................................................................................139

Intranet,anOnlineCommunityandELearning...............................................................................................139

WittenborgELearningSystemandIntranet....................................................................................................139

GettingstartedonIntranet!............................................................................................................................140

ACADEMICCALENDAR20132014............................................................................................. 141(Undergraduate)LessonandLectureTimes Wittenborg.................................................................................142

WittenborgUniversityopeningtimes(InternationalStudents)........................................................................142

ExamsandAttendance:...................................................................................................................................142

ACCREDITATIONOFHIGHEREDUCATIONINTHENETHERLANDS................................ 143UKAccreditation(MScProgrammes)...............................................................................................................144

NVAOAccreditation(Bachelor).......................................................................................................................144

FIBAAAccreditation(Bachelor).......................................................................................................................145

IMBAFINALPROJECTHANDBOOK........................................................................................... 147Introduction....................................................................................................................................................148

AimsandObjectivesLearningoutcomes.......................................................................................................149

SubmissionofGraduationAssignment............................................................................................................150

TheGraduationAssignment(FinalProject)......................................................................................................152

TheDissertationAssignment...........................................................................................................................153

AppliedBusinessAssignment..........................................................................................................................153

ResearchAssignmentwithCreativeOutput.....................................................................................................154

TheStyleandLayoutoftheGraduationAssignment........................................................................................155

EUROPASSDIPLOMASUPPLEMENT........................................................................................... 175The Final Qualifications of the International Master of Business Admin istration .....................................................180

GRADUATIONANDEXAMINATIONBOARDREGULATIONS20142015........................ 184


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WITTENBORGSTUDENTCHARTER........................................................................................... 194WelcometotheStudentCharterofWittenborgUniversityofAppliedSciences...............................................195

WITTENBORGSTUDENTCODEOFBEHAVIOUR.................................................................... 208Introduction....................................................................................................................................................209

StatementofEthics.........................................................................................................................................210

StudentRights................................................................................................................................................210

StudentResponsibilities..................................................................................................................................210

OffCampusBehaviour....................................................................................................................................214

AdmissionsApplications.................................................................................................................................214

DISCIPLINARYANDJUDICIALPROCEDURES........................................................................... 215TypesofProceedings......................................................................................................................................216

Appeals...........................................................................................................................................................218

DISCIPLINARYACTIONS................................................................................................................. 219TemporarySuspension....................................................................................................................................219

DisciplinarySanctionsLevels...........................................................................................................................220

DESCRIPTIONSOFDISCIPLINARYSANCTIONS....................................................................... 220OtherDisciplinaryActions...............................................................................................................................221

WITTENBORGUNIVERSITYGENERALTERMS&CONDITIONS......................................... 223

................................................................................................................................................................ 223

STUDENTACCOMMODATIONCONDITIONSANDIMMIGRATIONREGULATIONSFOR

NONEUSTUDENTS.......................................................................................................................... 227


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Education

Guide

i

MBA

W

ittenborgiMBAEducationGuide


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WittenborgsEducationPhilosophyAsaninstitutewebelievethatwhetherastudenthasanacademicfocusonresearchorapracticalfocus

onappliedscienceoureducationshouldbecloselyrelatedtotherealityofthechangingworldand

societyaroundus,andthatthebusinessstudiesweofferstudentsbelinkedineverywaypossibletothe

reallifeofbusinessandorganisationinaninternationalandoftenglobalcontext.

Thedevelopmentofskills,competenciesandknowledgeneverstops.Wittenborgbelievesthatits

UndergraduatestudentsshouldbeintroducedtoPostgraduatestudythatcanleadtoaMasters

programme.ItsMastersstudentsarealsostimulatedtodevelopasfarastheycan,sowingtheseedsfor

morelearning.LearningisalifelongactivitythatWittenborgstudentswillappreciateasahighly

valuableassettotheircareers.

Wittenborgsphilosophyistosimulatereallifeinitsapproachtoeducation,providingadifferentiated

programmewithtraditionalknowledgebasedteachingcombinedwithadevelopmentofskillsandcompetenciesleadingtoavocationtrainingsituationinwhichstudentscandiscovertheirstrengthsand

weaknessesandbuildontheformerandimprovethelater.

Wittenborgstudentswilllearntoidentifytheenvironmenttheyareinandadaptaccordingly.

Wittenborgstudentswilllearntosaywhattheydo,anddowhattheysay.


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EntryRequirementsfortheiMBAAdmissionintoprogrammesatWittenborgisgovernedbytheGraduation&ExaminationBoardthat

empowerstheStudentRegistrartoadmitstudentsbasedonpredefinedcriteria.

Incaseswhereapplicantshavedeviatingadmissionsdocuments,suchasBachelordegreesthatarenot

listedinNaricorrecognisedbyNUFFIC,theStudentRegistrarisrequiredtoforwardtheapplicationto

theExamBoardforadecision. UsingthetoolsofNufficandNARICdiplomaverification,diplomasand

periodsofstudyarevalidatedinlinewiththerequirementsoftheLisbonConvention,throughtheuse

ofhttp://www.enicnaric.netasisdescribedintheconventionanditsexplanatoryreport.1

MasterStudentsshouldhavetheappropriateeducationqualifications,validatedbyNUFFICandNARIC

aBachelordegreeorequivalentrecognisedqualification;

o Applicantsarerequestedtoprovideanacademicreferencefromtheirprevious

education

institute;

o ItisnotnecessarytohaveobtainedaBachelordegreefromthedomainofBusiness

Administration,howeverintheirdegreestudentsmusthavecompletedanacademic

pieceofwork(finalprojectordissertation)thatshowsadegreeofacademicwritingand

researchexperience.

IMBAstudentsshouldhaveatleast2yearsprofessionalexperience(afterundergraduatedegree);

o Applicantsarerequestedtoprovideareferencefromacompanyororganisationwheretheyhave

worked;

MasterStudentshaveattainedaworkingleveloftheEnglishLanguageequivalenttoanIELTS6.5band,with

aminimum6forwriting.i.e.Hasgenerallyeffectivecommandofthelanguagedespitesomeinaccuracies,

inappropriaciesandmisunderstandings.Canuseandunderstandfairlycomplexlanguage,particularlyin

familiarsituations.

ApplicantsmustwritealetterofmotivationandsubmittheirCurriculumVitaeand2lettersofreference.

StudentsareinterviewedbyWittenborgforintention,motivationandaptitude.Theymustpassthis

admissioninterview,whichcanbecarriedoutinperson,orthroughITcommunications,suchasvideo

phone.

Afterstudentshavepassedtheadmissioninterview,andofferedhavebeenofferedaplaceatWittenborg,

theyareaskedtosignaWittenborgStudyAgreement,whichdetailstheagreementsmadebetween

Wittenborgaboutentryintotheprogramme,andpossiblepreparationcoursesthatarerequired.The

WittenborgStudyAgreementalsostatesthatstudentshavereadandunderstoodtheEducationand

ExaminationGuide(EEG)

WittenborgissignatoryforthenationalCodeofConductforinternationalstudentsintheNetherlands,

wherespecificsregardingentryrequirementsarealsoreiterated.

TheapplicationprocedureforinternationalstudentsisfullydescribedontheWittenborgwebsite

www.wittenborg.eu.Alltherequireddocumentsandinformationregardingthefeestructurecanbefound

there.

NB:StudentsenteringWittenborgUniversity programmesandsigningtheStudyAgreementare

expectedtohavereceivedandreadtheEEG(thisdocument).

1TheLisbonRecognitionConvention,officiallytheConventionontheRecognitionofQualificationsconcerningHigher

EducationintheEuropeanRegion


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TheDomainBusiness

Administration

TheiMBAdegreeprogrammeisaimedatprovidinggraduateswiththeskillsandcompetenciestofulfil

managementpositionsinthefieldofbusinessadministration,bothinthepublicandprivatesector.

Thesepositionscanincludemanagementorpolicymakingpositionsinlargeorganisations,aswellas

positionsofmanagement insmalltomediumsizedcompanies(SMEs).Anaimisthatstudentsareable

tocriticalanalyseandevaluatevariousdevelopmentswithinanorganisationsothattheycanform,

createandinstigatepolicies,visionsandaimsandsolutionswithinthatorganisation.Theyshouldbeina

positiontoanalysethestrategicprocessesandvisionofacompanyororganisationandusingthis

analysisapplyandimplementtoolstoinnovate,optimiseand(re)structuretheseprocessesusingan

integralapproach.Fromaninternationalperspectivethestudentsshouldlearntoanalysethe

environmenttheyfindthemselvesinandadapttheirbehaviourandroleaccordingtothemacroand

microenvironments

they

find

themselves

in.

TheFinalQualificationsoftheInternationalMasterofBusiness

Administration:Graduates;

1areabletoapplyknowledgeandtheoryinthecorrectinternationalandinterculturalcontext

thatwillenablethemtoformaneffectiveandefficienthumanresourcespolicywithinan

organization

2

understandthedevelopmentofbusinessrelationships,networksandchainsandbeableto

enlargeandexpandthese,forthemselvesandtheirorganisations,inordertosupportan

effectivehumanresourcemanagementpolicy

3areabletoconceiveanddevelopmarketingstrategiesandpolicieswithinaninternational

contextthatreflectarealisticapproachtothesizeandcapacityoftheorganisationandthe

internationalenvironmentinwhichtheorganisationispositioned

4areabletomakedecisionsonmarketresearch,productdevelopment,brandingandmarket

penetrationanddistinguishbetweenanorganizationslongertermstrategicneedsandits

shorttermoperationalneeds

5areabletodevelopacriticalcapacitytodistinguishbetweenformalstrategicprocessesand

queststoapplygeneralizedinsightsintotodaysstrategicchallengestoconcretesettings

6

havetheabilitytoapplyanunderstandingofmanagementaccountingprinciplesand

principlesofcorporatefinanceinthedecisionmakingprocessesofinvestmentandfinancing,

aswellasdecisionsonprofitabilityanddividends

7areabletoattractinvestmentbypresentingopportunities,justifyingcapitalrequirements,

anddemonstratinghowriskscanbeminimisedandcriticallyanalysefinancialandeconomic

reports,producingrecommendationsandactionplans

8areabletoapplyknowledgeandunderstandingoftheconceptsofsupplychainmanagement

withinalocalorinternationalcontext,inamannerthatwillincreaseefficiencyandincrease

competitiveness


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9understandtheconceptoftotalqualitymanagementprocessesandareabletoinstigate

solutionsthatwillimprovethequalityprocessbeyondthebenchmark

10areabletojudgecompetencesandskillsinothersregardingtheuseofautomationandoffice

software,andmakedecisionsontheimplementationofITinvestmentanddeployment

11

abletobroadlyunderstandtheconceptofcorporatesustainabilityandwhatitimpliesforthemanagementsystemsinthetransformationprocessestowardssustainableenterprise

12abletoeffectivelyposition,defendandcommunicateacompanyssustainabilityprogramme

bothtointernalandexternalstakeholders

13areabletoinstigateandexecutestrategicdecisionsregardingthepositioningofthe

organisationwithinalocal,nationalandinternationalenvironment,basedonlocalcultural

requirementsinaglobalsetting

14areawareofandabletoanalyse,describeandcompareculturaldifferencesbasedontheirown

experiencesandthatoftheirpeers

15areabletoassessotherslinguisticcommunicationskillsatallbusinessandgovernmentallevels,

offeringsolutionsforovercomingcommunicationgaps

16

areabletomanagesmalltomediumsizedbusinesses,companiesinthenonprofitsectorand

governmentalorganisations

17areabletoimprovetheexistingexternalbusinessenvironmentinordertocreatenewopportunities

anddiminishrestrictions

18areabletounderstandhowtoreorganisegrowingorstagnatingorganisations,fromtheentrepreneur

totheestablishedSME,dependingongrowthandenvironmentalfactors

19understandtheprocessesofbusinessinnovationinsmall,mediumandlargeorganisations,inan

internationalcontext,andunderstandstheprocessofideagenerationwithintheconstraintsof

internalandexternalinfluences

20areabletocriticallyanalysepoliciesandstructuresandadaptandchangetheseinordertoimprove

effectivenessofbusinessprocesses

21 areabletocriticallyreviewandimproveanalyticalreportswithinaninternationalenvironment

22

havedeveloped

an

ability

to

use

various

statistical

techniques

in

business

decision

making;

23haveanabilitytouseandpresent(bothintablesandgraphs)descriptivestatisticaldataandindicators

withinthecontextofbusinessplanningandbusinessresearch

24haveanabilitytodesignmethodologicallysoundresearchproposalsintheareaofbusinessresearchor

similarresearchbasedonstateoftheartconceptualmodelsandquantitativeand/orqualitative

researchmethods

25havereachedtheacademiclevelofMasterinlinewiththerecognizedEuropeanstandardsas

describedintheDublinDescriptors

26havedevelopedthoselearningskillsthatarenecessaryforthemtocontinuetoundertakefurther

studywithahighdegreeofautonomy,forinstanceonaDoctorateprogramme;


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AGraduatesQualificationandCompetenceGoals

ThequalificationandcompetencegoalsoftheiMBAareinlinewiththoseofaProfessional

MasterdegreefromaUniversityofAppliedSciencesintheNetherlands:throughacombination

ofknowledgegainedfromtextbooks,scientificresearchliterature,exposuretobusiness

practiceandtheapplicationofunderstandingandknowledge,studentsreachastageatwhich

theycanstarttheir(international)careersorcontinuetheirstudiesintheNetherlandsor

abroad.

- holdersofHBOMastersdegreeshaveobtainedthequalificationsforthelevelofindependent

and/ormanagementlevelprofessionalpractitionerinanoccupationorspectrumofoccupations,

andhavereachedthelevelneededtoworkinamultidisciplinaryenvironmentinwhichaHBO

degreeiseitherrequiredorwouldbeofuse.

InlinewiththeallrounddomainspecificqualificationandcompetencegoalsofaNetherlandsHBO

degree,

WittenborgBusinessAdministrationGraduateswillshowthefollowing:

- abilitytoworkindependently;

- abilitytodeveloporgeneratenewideasandcommunicatetheseandbeproactive;

- abilitytothinkaheadandactivelychangeprocessestoimprovethem;

- developananalyticalcapabilitybasedonexperience;

- quicklyascertaintheeffectofchangewithinorganisations;

- abilitytoquicklyprioritise;

- abilitytoquicklygainanoverviewofanorganisation;

- abilitytounderstandcomplexsituations;

- hasabroadunderstandingofbusinessaswellasadeeperunderstandingofworkfieldspecific

issues(specialist);

- hasgoodwrittenandspokenpresentationskills;

- hastheabilitytoworkinautonomousteamsandvaluestheinputofpeers;

- hasdevelopedagoodunderstandingofthesocialeconomic environment,andmaintainsthis;

- hastheabilitytosocialisewithfellowgraduatesandacademics;

- hastheabilitytotakeworthwhiledecisionsbothlongtermandshorttermbasedonavailablefacts

andexistingsituations;

Furthermore,iMBAgraduates,

- hastheabilitytoleadpeopleandmotivateteams;- hastheabilitytocommunicateconclusions;

- isflexibleandcancopewithuncertainsituations;

- showscreativenessandinnovationthroughtheabilitytointroducenewthoughtsalongsidenormal

theory;

- showssocialcompetence,throughselfreflection,culturaladaptability,andopennesstootherways

ofthinking:isempathic;

ABusinessAdministrationprogrammefocusesontheskillsandcompetenciesrequiredtooperateinan

internationalbusinessworkingenvironment,bothpoliticallyandsocially,andbothpermanentand


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temporary.Thecompetencesandskillsshouldbeattunedtoasmall tomiddlesizedbusiness

organizationswhichoperateinaninternationalbusinessenvironmentandwhichmaybepartof the

operationsofmultinationalorganisations.Graduatesshouldbeabletowork withpeopleandgroupsin

diverseformsoforganisations;theycanbeflatorhighlyhierarchical, primarilyeconomically,sociallyor

politicallyorientated.

Agraduatewillberequiredtorecognizeandunderstandthefollowingprocesses:

Thedevelopmentandexecutionofspecificpoliciesofanorganisationthatwillleadtohigher

levelsofoptimisation,revenues,growthandsustainability

Thenurturingandmaintenanceofrelationshipswithinandbetweenorganisations,networks

andchains;

Themanagementofprocessesinfulfilmentofdevelopedanddevelopingmanagementaims;

Theplanning,controlandorganisationofprocesseswithinanorganisation;

Thedevelopmentandadherencetoqualitycontrolprocesses;

Themanagementofproducts,productionprocessesandchains;

Wittenborgstudentswillfurtherdevelopthefollowingdomaincompetencies:

Anunderstandingofcommonbusinesspractices;

Understandchangeandtrendsinthefieldofinternationalbusiness;

Identifytherelationshipbetweensocialdevelopmentsandrequirementsandtheorganisation

structure,itsfinancialplanning,itsoperationalprocessesanditshumanresourcemanagement;

Learntoviewinternalprocessesfromanintegralviewpoint,workingtogetherwitharangeof

differentspecialists;

Understandtheimportanceofdevelopingnetworks,chainsandrelationships;

Collect,analyseandpresentinformationtoanorganisation,andsuggestsolutionsand

optimisationsfortheorganisation;Analysethefinancialandlegalaspectswithinanorganisationinordertoofferalternative

processes;

Prepareadviceontheinternaloperationandprocesseswithinanorganisation;

Develop,implementandevaluatechangemanagementwithinanorganisation;

Communicateclearlyandeffectivelywithinanorganisation;

Workindependentlyandbecreative;

Identifydiversebusinessculturesandadapttothem;

Learntoadapttothebusinessandnationalenvironmentsinwhichtheyfindthemselves;

Workunderstress,incomplexcrossbusinessdomainsituations;

The

business

administration

curriculum

are

designed

to

introduce

students

to

a

wide

range

of

business

administrationactivities,placingtheseintheinternationalcontextthatthestudentsalreadyfind

themselvesin.Bytheendoftheprogramme,Wittenborgstudentsshouldhavefurtherdevelopedthe

followingbroadknowledgeareas:

Anunderstandingofthebroadscopeofbusinessadministration,andtheinterdisciplinary

thinkingrequiredinorganisations;

Anorganisationalperspectiveon(international)businessactivitieswithincompaniesandan

understandingofthecontextsinwhichtheseoccur;

Anabilitytoresearchaproblemandpresentpossiblesolutions;


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Anunderstandingofthefinancialknowledgerequirementsofajuniormanagerwithina

company,andtheabilitytoputthisknowledgeintopractice;

Anunderstandingofinterculturalissuesinbusinessadministration;

Specificallyinternationalbusinessadministrationstudentswillhaveacquiredthefollowingskills:Newlanguagelearningskills

Languagethroughthinking

Tounderstandtheirowninterpersonalcommunicationskillsandhowtoimproveandrefine

these,includingareassuchas

Negotiation

Interviewing

Presentationandpublicspeakingskills

Meetings

Teamwork

Leadership

InformationTechnologyusage

Internetanddesktoppublishingprogrammes

UsageofanIntranet

Studyskills

readingandlearninginaforeignlanguage

notetaking

brainstorming

mindmapping

researchingasubjectindepth

paperwriting

contributingto/keepingajournal


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iMBAProgrammeOverview

InternationalMasterofBusinessAdministration(iMBA)

Year1,Semester1

Block(Parttime

Semester)

Module/SubjectContact

Hours

EC

Credits

Module

Code

1/5(1)2 HumanResourceManagement 36 5 MO41

1/5(2)3 MarketingManagement 36 5 MA41

1/5(2) ResearchMethodsIntroduction(FinalProject) 9 (FP) GA41

2/6(1) ManagementAccounting&Finance 36 5 FIN41

2/6(2) OperationsManagement 36 5 MO42

3/7(1) InternationalManagement 36 5 MO43

3/7(2) InformationManagement 36 5 TEC41

Year1,Semester2

5/1(2) ResearchMethods(FinalProject) 27 (FP) GA41

Electives5/1(1)

(EI)Entrepreneurship

36 5

EN41

(HSM)CriticalPerspectivesinHospitalityManagement(W&B)

HM41

(GM)StrategicManagement SM41

6/2(2) CorporateSustainability 36 5 EN42

6/2(1) BusinessStatistics 36 5 GA42

7/3(1) Globalisation,Society&Culture 36 5 MO44

Electives7/3(2)

(EI)Innovation,Creativity&Entrepreneurship

36 5

EN43

(HSM)InternationalHospitalityDevelopment(W&B)4 HM42

(GM)Consultancy MO45

Semester2(1&2)

ProjectModule(3ProjectWeeks) 5 PW41

TotalYear1 60Credits

Year2(1Semester/Term)

1/4

FinalProject(FP)24TutoringHours

(YearCompletion

Time)

30 GA41or

5/8(1&2)

TotalYear2 30Credits

TotalCreditsiMBA 90Credits

2(1)isYear1forparttimestudents

3(2)isYear2forparttimestudents

4(W&B)isJointWittenborgandUniversityofBrightondeliveredmodule


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ProgrammeStructureThefulltimeiMBAisstructuredinthreesemestersspanning1years,withdistinctaspectstoeach

semester.

BlockSystemSemester1&2

Semester1 Semester2

Block1 Block2 Block3 Block4 Block5 Block6 Block7 Block8

2Lesson Weekswithamaximumof2coremodules.

2Weeks:Assignment

andLiteraturereview

weeksstudents can

spendtheseweeks

preparingtheirResearch

Methods(FinalProject

Proposal)

2LessonWeekswithamaximumof2coreorelective

modules.

2weeks:Assignment and

Literaturereviewweeks

studentscanspend

theseweeksfinalising theirResearchMethods

(FinalProjectProposal)

1Assignment &LiteratureReviewWeekStudentshavea

weektoworkontheirassignments andreviewthe

literaturefortheircurrentmodules. Duringthisweek,guest

speakersrelatedtothetaughtmoduleswillbeinvitedto

giveseminars.

Rescheduled lessonscanalsobefollowed inthisperiod.

1ProjectWeekStudentscarryoutaninterdisciplinary

consultancyprojectassignment, aspartofthemodule

ProjectWeeksDuringthisweek,guestspeakersrelatedto

thetaughtmoduleswillbeinvitedtogiveseminars, and

companyvisitswillbeorganisedforstudents.

Rescheduled lessonscanalsobefollowed inthisperiod.

2Lesson Weekswithamaximumof2coremodules. 2LessonWeekswithamaximumof2coreorelective

modules.

1Assignment Submission Week,inwhichstudents

completetheirassignments, andcanbeaskedtopresentif

required.

1Assignment Submission Week,inwhichstudents complete

theirassignments, andcanbeaskedtopresentifrequired.

Semester1providesstudentswith6ofthecoreiMBAsubjects,balancedequallyoverthesemester.

Eachmodule,givenoverasixweekblock,isweightedat5European

Credits.Thesemodulesincorporateanumberofclassicfunctional

businessadministrationareas,which,besidesbyformsofclassical

delegationofknowledge,willbegraspedbyreflectivelearning,i.e.

learninginwhichstudentsreflectontheirpriorworkexperienceor,in

casesofparttimestudents,ontheircurrentworkandemployment

organisationinthelightofthematerialsprovidedinthevarious

modules.

Reflectivelearninghelpstodevelopcriticalthinking,selfawarenessandanalyticalskills.Itinvolvesan

individualinareflectiveprocess.

DuringSemester1,studentsaregiven9hoursoflessonsof(anintroductionto)ResearchMethods,

whichispartoftheFinalProject. DuringSemester1,guestspeakerswillbeinvitedtogiveseminars

duringthethirdweekofeachblock(AssignmentandLiteraturereviewweeks)

Semester2providesstudentswith3compulsorymodulesthatbuild

onthecoremodulesfromSemester1.Onemodule,Business

Statisticsisalsopartiallyaimedatpreparingstudentsforquantitative

researchintheirFinalProject.InSemester2,studentsfollow2

modulesfromachosenelectivepathway.AtthistimeintheiMBA,

1genericelectiveisoffered;GeneralManagement(GM)and2

specialisationelectivesareoffered:Entrepreneurship&Innovation(EI),andHospitality&Service

Management(HSM).ThehospitalitymodulesofferedinSemester2arejointtaughtmodules

Semester1CoreModules

HumanResourceManagement

MarketingManagement

ManagementAccounting&Finance

OperationsManagement

InternationalManagement

InformationManagement

Semester2CoreModules

CorporateSustainability

BusinessStatistics

Globalisation,Society&Culture


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(specialisedinHospitality&ServiceManagement)sharedwiththeMScprogrammesthatWittenborg

offerswiththeUniversityofBrighton.

DuringSemester2,studentsarealsogiven9sessionsofResearch

Methodsin

preparation

of

the

Final

Project.

They

will

complete

ResearchMethodswiththeproductionandsubmissionofaFinal

ProjectProposal.

DuringSemester2,studentsarerequiredtocomplete3projectweeks,

eachcomprisingofaninterdisciplinaryresearchprojectfocusingon

problemsolving,instigatedincooperationwithcompaniesand

organisationsintheregion.The3projectweekswillincludecompany

visitsandguestlectures,designedtogivestudentsaconnectionto

thelocalbusinesscommunityandtoassembleinformationrelevant

totheirproblemsolvingassignments.

Semester3will

see

students

completing

theirFinalProject. TheFinalProjectcovers

thefullsemester(Term)ofayear,which

includesresearchandeditingtime.Failed

assignmentsmodulesfromsemesters1and

2canbereworkedandresubmittedatthe

startofthissemester,accordingto

deadlinessetbytheprogramme

management.

ModulePlanning

Timetabling:teachingwillbedoneusingthe

blockteachingmethod.Wittenborgaims

toteachasmanyofitsMastermodulesin

teachingblocksofthreedays.

Inpracticethiswillmeanthatthe

programmewillaimtoofferamodules36

teachinghoursintwosessionsof3days.Forinstance,inBlock1ofSemester1,fulltimestudentscould

expectthefollowinglessontimetable:

Block Week Subject Days Hours

Block 1

Week 1 HumanResourceManagement Wed, Thurs, Fri 18 (6 per day)

Week 2 MarketingManagement Wed, Thurs, Fri 18 (6 per day)

Week 3 Assignment&LiteratureReview No planned lessons

Week 4 HumanResourceManagement Wed, Thurs, Fri 18 (6 per day)

Week 5 MarketingManagement Wed, Thurs, Fri 18 (6 per day)

Week 6 AssignmentSubmissionWeek No planned lessons

PartTime:TheiMBAwillisalsoofferedtostudentswhowishtostudyparttimein3years.Thiswill

meanthatinsteadoffollowing2modulesperblock,only1modulewillbetaken,andprojectweeksand

Semester2ElectiveModules

Entrepreneurship(EI)

CriticalPerspectivesinHospitality

Management(HSM)

StrategicManagement(GM)

Innovation,Creativity&

Entrepreneurship(EI)

InternationalHospitality

Development(HSM)

Consultancy(GM)

Semester3(AppliedResearchandFinalProject)

FinalProject

Semester2(Specialisation,Projects&AppliedResearch)

3Core&2Elective Modules

ResearchMethodology

3ProjectWeeks

Semester1(Theory&KnowledgeandReflectiveLearning)

6CoreModules

IntroductiontoResearch

Tutoring&PDP


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researchmethodswillbespreadacrossawholeyear.Theeditingtimeallowedforthefinalprojectwill

alsobeextendedacross1year.

TheWittenborgcoursesareplannedintotwoseparatesemestersknownastheWinterTermandtheSummer

term;eachwith3teachingblocksof6weeks.Modulesaretaughtin1block,andexaminedattheendofthatblock.

Eachsemesteriscomprisedof4blocks=3blocksof6weeks,(witheachblockbeingmadeupof4weeksof

lessons,1projectweekand1examweek);and1blockof2weeksformissedlessonsandfullmoduleexams.

Studentscanstarttheirstudieseitheratanyfull6weekblock,intheWinterTermortheSummerTerm.

Eachblockhasindividualmodulesandthesewillbeofferedonceayear.

Eachmodulehasexaminationorevaluationmoments,allheldon1dayattheendoftheblock.

Eachexamhasaretakeexam,heldinblocks4or8.Studentsareonlyallowedtoregisterforretakeexamsfor

modulesthathavebeengiveninthatterm.

ComparisonofFulltimeversusParttimeProgramme

FullTimeProgramme PartTimeProgrammePeriod Duration Content Period Duration Content

Semester1

(WinterTerm)Block1 4

(Year)6Modules

Introductionto

ResearchMethods

Semester1

(WinterTerm)Block1 4

(Year)3Modules

Semester2

(SummerTerm)

Block5 8

(Year)

3Modules

2ElectiveModules

3ProjectWeeks

ResearchMethods

Semester2

(SummerTerm)

Block5 8

(Year)

3Modules

IntroductiontoResearch

Methods

Semester3

(WinterTerm)

Block1 4

(Year)

FinalProject Semester1

(WinterTerm)

Block1 4

(Year)

3Modules

1ProjectWeek

ResearchMethods

NB:Parttimestudentshavemoreflexibilitytoplantheir

ProjectWeeksandtheirResearchMethodslessonsdueto

thecombinationofFull Time/PartTimestudentsin

lessons.

Semester2

(SummerTerm)

Block5 8

(Year)

2ElectiveModules

2ProjectWeeks

ResearchMethods

Semester1

(WinterTerm)

Block1 8

(1Year)

FinalProject

Semester2

(SummerTerm)

Block1

AcademicYear(8Blocks)

Block2 Block3 Block4 Block5 Block6 Block7 Block8

Winter Term Summer Term


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Startingamodule:Documentation

EachmoduleisdescribedinaModuleGuide,whichclearlystatestheaimsand

objectivesofthemodule. OnthefrontcoveroftheModuleGuidestudentscanclearly

seehow

many

EC

credits

are

allocated

to

the

module,

and

as

shown

in

this

example,

the

aimsandobjectivesareclearlystatedonthefrontcover.

Whenstartingthemodule,theteacherwillpresentstudentswithaModuleGuidewhich

iscomprisedofacollectionofdocumentsincluding:

Module

Description

Thiswilltellstudentsexactlywhattheycanexpecttolearnfromthemodule,andhowitwillbetaught.

Itrecordsthelinkbetweenwhatistaught,thecurriculumandtherequirementsoftheaccredited

bachelorprogramme.StudentscanalsofindthenumberofECsallocatedtothemodule.

Module

Guide

Lesson

Blocks

Thisdocumentwillprovidestudentswithanoverviewofthestudycomponentsoftheirmodule.Each

weekwillshowwhatistobestudiedduringthatperiod,andevenpagenumbersofbooksthatshould

bereadbeforethelesson.Themoduleplanwillprovidestudentswithaninsightintowhattheycan

expectfromalessonblock.

ModuleAssessmentOverviewThisdocumentwillgivestudentsapreciseoverviewofhowtheirmodulewillbeexaminedandmarked.

Relativedocumentstothemodule:ReadingmaterialThemoduleplanalsocontainsanyrelativereadingmaterial,weblinks,andliteratureresourcesthatare

standardlearningtoolswithinthemodule.

LessonPlanTeachersarerequiredtokeepuptodatelessonplansofeachofthelessons/seminars/lecturestheygive.If

required,theselessonplansarearchivedatthecentraleducationadministrationofficeforqualitycontroland

accreditationpurposesonly.


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ModuleDescriptionprovides:

acompleteoverviewofthemodule

aimsandobjectives

themodulescontent

thecurrentteacher,responsiblefor

themoduleandcontact

information

thenumberoflessonhours/self

studyhours

instructionmethods

evaluationmethods

requiredliterature

recommendedliterature

ECcreditsallocated

exactoverviewofstudyload

teachinglanguage

prerequisitesforstartingthe

module

ModuleGuide&Handbook

provides

anoverviewoflesson

contentonalessonbasis

contentofalessonblock

aimsandobjectivesofthat

lesson

anoverviewofrequired

readingandhomework

ModuleAssessmentOverview

provides

anoverviewofthe testing

andexamination(s)

timeandlengthgiventoan

examination

AnExampleoftheModuleGuideHumanResourceManagement

Part1:FirstModuleBlock

Focus

(aims)

UnderstandingthenatureandimportanceofHRM

Knowledgeandunderstandingofjobanalysis,personnelplanning,recruiting,trainingand

coaching,employeetestingandselection,performancemanagementandappraisal

Knowledgeandinsightincompensationandcompensationrelatedissues(suchasincentives,

fringebenefits,socialinsuranceandflexiblebenefitsprogrammes)

Knowledgeandunderstandingofemployeerelationsandissues(suchasfairtreatment,ethical

behaviour,discipline,privacyanddismissal,HRinentrepreneurialfirms)andlabourrelations


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(unions,workscouncils,collectivebargaining,grievanceprocedures,HRandinternational

outsourcingandsupplychains,internationalframeworkagreements)

UnderstandingtheroleofHRMinimprovingstrategicmanagementprocesses

Content

DescribinganorganizationsHRM

Evaluatingtheroleofrecruitmentandselection

Understandingtraininganddevelopment

Evaluatingexistingperformanceappraisalmethods

Evaluatingroleofcompensationandrewardsmethods

AnalysingexternalandinternaleffectsonHRMdevelopments

UnderstandingthenatureofHRMwithinSMEs

PreparationandDiscussionQuestions

SeeModuleHandbookandreadingrelatedtothismoduleguide.

Part2:SecondModuleBlock

Focus(aims)

Explainhowemployerscreatecompetitiveadvantagethroughhumanresourcemanagement.

Understandingthechangingenvironment(involvingglobalizationandtechnology),influencing

whatHMmanagers(areexpectedto)doandhowtheydoit(includinglinkswithstrategy,the

conceptofhighperformanceorganizationandevidencebasedHRM)


ExplainthetheoreticalperspectivesinHRM

Basedonthepreviousknowledgeandunderstanding,beingabletodevelopanddefineeffective

HRMpolicies

Content Evaluatingtheintegrationofpersonalandorganizationalgoals

Judgingwhethercontrolandtrustareinbalance

Managingcompetences,understandingtheirimplicationsandeffectiveness

IntegrationofcorporatestrategyandHRMstrategy

Comparingthewaysinwhichorganizationsdealwiththeirvariousresources,usingtheResource

basedviewofthefirm

HRMtheories;universalmodel,contingencymodel,configurationsmodelandbehaviouraltheory

IssuesrelatedtoInternationalHRM

PreparationandDiscussionQuestions

SeeModuleHandbookandreadingrelatedtothismoduleguide.


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DidacticApproachInternationalMasterofBusinessAdministration

TheiMBAhas2Semesters,and516hoursofcontacthoursinmodulescomprisingof

432lessonhours(12modulesx6daysx6hours)

36contacthoursduringprojectweeks(12x3weeks)

24tutoringhoursSemesters1&2

24tutoringhoursFinalProject

Semester1

6BasicMBAModulesIntroductiontoResearch

Semester

2

4BroadMBAModules

2SpecialisationMasterModules

3ProjectWeeks

PreparationtowardsResearch

Semester3TheFinalProject:AppliedResearch

Choicesbetween:

MultiCompanyComparativeResearch

CompanyBasedProblemSolving

MarketResearchandBusinessPlan

aMultimediaProject/Event

Guided Reading

CoreBook

Handbookwithguidingquestions

Casestudies

Introductiontoacademicjournals

andwritingReflectiononworkexperience

ClassicMBAmodules,diversified

learningexperience

Theory,reflectivelearningandcross

functionalthinking

Interactivegroupworkand

discussionPresentations

Tutoring

Introductiontoresearch

IndependentReading

Obligatoryreading

Recommendedreading

SearchingtheliteratureAcademicpapersandjournals

Incompanyresearchandanalysis

Criticalanalysisofcompany

development

Interdisciplinaryandstrategic

approaches;criticalthinking;

specialisation.

Learningbasedonrichmaterials,

strategicthinking,selfreflection,

doinggroupwiseresearchand

consulting;developingcritical

perspectives.

Tutoring

PreparationofResearch

Appliedresearch

Tutoringstudentsinsettingupa

promisingresearchdesign

Usingtaughtconceptualmodelsand

datainreachingevidencebased

conclusions.

Multimethodresearch(suchas

triangulation)

Soundmethodologies(bothin

quantitativeandqualitative

research)

Soundprojectmanagement

approach

IndividualResearch

Thefinalprojectisanindividual

endeavour,basedonasound

projectmanagementapproach

(planning,intermediateandfinal

reporting,solicitingfeedbackfrom

stakeholders).

Thestudent istoidentifyrelevant

literatureanddevelophis/herown

frameworkstocarryout theproject.


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DidacticApproach&AssessmentInternationalMasterofBusinessAdministration

Semester1Reinforcement&ChannelledLearning

StudentsReflectontheirownWorkExperience

DisciplineOrientedlearning

ObligatoryLiterature

Testing&EvaluationthroughWrittenExaminations

Semester2TopicOrientated

CrossFunctional

CriticalPerspective

IndependentReadingfromWiderSelectionTesting&EvaluationthroughAssignments&Reports

Semester3

IndependentThinkingLiteratureReview&Analysis

CrossFunctional&Advisory

Testing&EvaluationthroughasubstantiallyresearchedFinalProjectintheformofa

Dissertation,aBusinessPlan,ConsultancyReportorMultimediaProject.


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ProgrammeTeachingStaff(lastupdateJanuary2014)

1

Dr.Joost

Vos

Dr.VoswillteachResearchMethods(FinalProject)andwillalsocontributeinthedeliveryof

Entrepreneurshipmodulewithanotherlecturer.HecurrentlyteachesontheBachelorIBA

programme,MScInternationalHospitalityManagement,MScInternationalTourism

ManagementandMScInternationalEventsManagement.OutsideofWittenborgDr.Vosisa

consultantforTNOManagementConsultants(B.V.).

2 RobBerkhof,CPARIMr.BerkhofwillcoteachthemoduleofManagementAccountingandFinancewithanother

lecturer.HecurrentlyteachesontheBachelorIBAprogramme.OutsideofWittenborgMr.

BerkhofisalsoworkingasaconsultantforatDogatBeheermaatschapijB.V.andteachingat

BIVIB/ICatNyenrodeBusinessUniversity.HeisalsoamemberoftheCPAprofessionalgroup.

3 Dr.TeunWoltersDr.Wolters,ProfessorofAppliedSciences(Lector)atWittenborghascowrittentheiMBA

programme,andwillteachCorporateSustainabilityandwillalsocontributeinthedelivery

ofGlobalisation,SocietyandCultureEntrepreneurshipmodulewithanotherlecturer.He

currentlyteachesontheBachelorIBAprogramme,MScInternationalHospitality

Management,MScInternationalTourismManagementandMScInternationalEvents

Management.OutsideofWittenborgDr.Woltersalsoworksasaconsultantinthefieldof

economicsandsustainability.

4

Dr.Mirjam

Leloux

Dr.LelouxwillteachthemoduleofOperationsManagement.Shecurrentlyteachesonthe

BachelorIBAprogramme.OutsideofWittenborgDr.Lelouxisalsoworkingasaconsultant

forherowncompanyLeloux,ScienceandBusiness(B.V.)andworkingonaresearchproject

inUniversityofTwente,Enschede,theNetherlands.Sheisalsoamemberoftheadvisory

boardofProductIP.

5 Dr.SaskiaHarkemaDr.Harkemawillcoteachtwomodules,ConsultancyandInnovation&Creativitywithother

lecturers.ShecurrentlyteachesontheBachelorIBAprogramme,MScInternational

HospitalityManagement,MScInternationalTourismManagementandMScInternational

EventsManagement.OutsideofWittenborgDr.HarkemaisalsoworkingasaconsultantforherowncompanyFacesofChangandsheteachesNCOIBusinessSchool.

6 Dr.CharlesLindveldDr.LindveldwillcoteachBusinessStatisticswithanotherlecturer.Hecurrentlyteacheson

theBachelorIBAprogrammeasaguestlecturer.OutsideofWittenborgDr.Lindveldisa

consultantatHagueConsultingGroup.HeisalsoaresearchassociateatImperialCollege

LondonandPostdoctoralresearcherattheDelftUniversityofTechnology.


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7 Dr.JusticeKyeiMensahDr.KyeiMensahwillteachManagementAccounting&Finance.Hecurrentlyteachesonthe

BachelorIBAprogramme.OutsideofWittenborgDr.KyeiMensahisanindependent

researcherand

he

teaches

at

Aston

Business

School,

Aston

University,

University

of

BirminghamBusinessSchool,andAmsterdamSchoolofBusiness.

8 Dr.TheoBosmaDr.BosmawillteachInformationManagement.OutsideofWittenborgDr.Bosmaisa

consultantforQualitySynergyWorldwideandhealsoteachesattheHagueUniversityof

AppliedScienceasaProfessorofAppliedSciences(Lector).DrBosmafirstbecameinvolved

withWittenborgwhenhewasworkingfortheregionalICTcompanyBeInformed,in

Apeldoorn(adiscussionpartner).

9 Dr.JamesBowenDr.Bowen,whohaswrittenpartoftheiMBAandisaProfessorattheUniversityofOttawa

(Canada),willcoteachEntrepreneurshipandManagementofITServices&Resourceswith

otherteachers.HecurrentlyteachesontheBachelorIBAprogrammeasavisitingProfessor.

Hehashadawidevarietyofindepthexperiencesinbothmanagementandtechnologyover

thelast20years.Thisexperienceisinbothacademiaandindustry.Dr.Bowenhasbeen

interviewedonradio,T.V.andnewspaper.HehasgivenpresentationsaroundNorth

Americainprofessionalforumsonleadingedgetechnologiesusuallywithabusinessfocus.

Hehaspublishedover35papersinIT/management,andseveralmanagementbooks.Heco

foundedasoftwareservicescompany,isactivewithlocaltechnologycompaniesand

investors,and,isawriterforOttawasnewspaperforthetechnologycommunity.

10 Dr.FransHikspoors

Dr.HikspoorswillcoteachthemoduleofInternationalManagementwithanotherlecturer.HecurrentlyteachesontheBachelorIBAprogramme. OutsideofWittenborgDr.Hikspoors

teachesattheHogeschoolWindesheim(UniversityofAppliedSciences),Zwolle,andthe

Netherlands.

11 PeterBirdsall,MA.EdMr.BirdsallwillcoteachCriticalPerspectivesinHospitalitywithDrPantelidesofthe

UniversityofBrighton,ashehasdonethisyearontheMScInternationalHospitality

Management.PeterBirdsallisaMemberoftheBoardoftheWittenborgUniversity

ExecutiveandholdstheportfoliosofEducation,ICTandFinance.HeisChairofthe

EducationBoardandultimatelyresponsiblefortherunningofallprogrammesat

Wittenborg.

12 MuhammadAbdulRauf,MBA,MScMr.RaufwillteachHumanResourceManagementandwillalsocontributeinthedeliveryof

MarketingManagementmodulewithanotherlecturer.HecurrentlyteachesontheBachelor

IBAprogramme,MScInternationalHospitalityManagementandMScInternationalTourism

Management.Heisalsotheundergraduateprogrammecoordinator. Heisnowundertaking

Ph.D.researchwhichfurtherexplorestherelationshipsbetweenHRMeffectivenessand

SMEperformanceinthefieldofHumanResourceManagementatUniversityofTwente,the

Netherlands.


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13 TonWillemsMr.WillemswillcoteachBusinessStatisticswithanotherlecturer.Hecurrentlyteaches

statisticsontheBachelorIBAprogramme.MrWillemshasabackgroundasaseniorranking

officerin

the

armed

services,

working

for

NATO

internationally.

14 KarinPelle,MBA(Drs)Mrs.Pellewillcoordinateandsupervisemasterlevelstudents.Shecurrentlyteachesonthe

BachelorIBAprogrammeandMScInternationalEventsManagement.Outsideof

Wittenborg,shedevelopslanguagecoursesinSpanish.

15 FlorentinPopescu,MBA(Hons)Mr.FlorentinistheEducationOperationsManagerandQualityManagerassuringnotonly

thesmoothstart,transitionandimplementationoftheneweducationalprogrammesat

Wittenborgbutalsohewillcriticallyevaluatetheaccreditationrelatedprocesses.Heis

currentlyundertakinghisPh.DstudieswithacademicresearchatfourdifferentEuropean

andAmericanUniversitiesontheresponseofHigherEducationtochallengesposedby

Globalisation.WithabackgroundinHospitalityManagementandinInternationalBusiness

AdministrationandManagement,Florentinhasbeenworkinginbothcorporatebusiness

andhighereducationinstitutionswhichshowhisversatilityandabilitytocopewithdifferent

workingenvironments.

16 Dr.JurisUlmanisDr.Ulmanis,aProfessoratRigaBusinessSchool,(Latvia)willcoteachtwomodules

InternationalManagementandtheMarketingManagementwithotherlecturers.Dr.

UlmanisisafoundingpartnerofExperientialSimulations,aCanadianstartupestablishedto

revolutionizeeducationthroughtheuseofgamification.Hehasspentthelast9years

teachingentrepreneurship,marketingandinternationalbusinessinBachelor,MBA,andEMBAprogramsatuniversitiesinCentral/Eastern.

17 Dr.IoannisSPantelidesDr. PantelideswillcoteachthemoduleofCriticalPerspectivesinHospitalitywithanother

lecturer.HecurrentlyteachesontheMScInternationalHospitalityManagement.Outsideof

WittenborgheisaSeniorLecturerinHospitalityandCulinaryArtsattheUniversityof

Brighton.HeisanAcademicCenterLeaderforthepostgraduateprovisionandtheEuroBA

courseleaderattheSchoolofSportandServiceManagement.Hehasleadsuccessful

consultancyprojectsforhotels,restaurants,marketingcompanies,privateclubs,tourism

destinationsandtechnologycompanies.Hecurrentlyservesbothintheexecutivecouncilof

theInstituteofHospitalityandtheexecutiveoftheCouncilforHospitalityManagement

Education.

18 AdamJones,MA,PGDipMarketing,PGCertEdMr.JoneswillcoteachthemoduleofStrategyinManagementwithanotherlecturer.He

currentlyteachesontheMScInternationalHospitalityManagement,MScInternational

TourismManagementandMScInternationalEventsManagement.OutsideofWittenborg

heisaSeniorLecturerofBusinessStrategyandMarketingwithintheSchoolofService

ManagementattheUniversityofBrighton.Adam'sworkincludeddevelopingthecompany's

strategyforCorporateSocialResponsibility(CSR)andsettingindustrywidereporting


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standardsonCSRissueswiththeUnitedNationsEnvironmentalProgram'sTourOperators

Initiative(UNEPTOI).

19 ConorSheehan

Mr.Sheehan

will

co

teach

the

module

of

Globalisation,

Society

&Culture

with

another

lecturer.HecurrentlyteachesontheMScInternationalHospitalityManagement,MSc

InternationalTourismManagementandMScInternationalEventsManagement.Conor

SheehanisaseniorLecturerinInternationalHospitalityManagementatUniversityof

Brighton.HeiscurrentlyundertakingPh.D.researchwhichfurtherexplorestherelationships

betweenemotionaleffortandwellbeingwithintheserviceandhealthcaresectors.

20 Dr.StephenGossTurnerDr.GossTurnerwillcoteachthemoduleofInnovation&Creativitywithanotherlecturer.

HecurrentlyteachesontheMScInternationalHospitalityManagementandMScEvents

Management.DrGossTurnerisAssistantHeadofSchoolattheSchoolofSport&Service

Management,UniversityofBrighton.Heiscloselyinvolvedwiththeregion'sbusiness

communityandisChairofEastbourneEducationBusinessPartnership.

21 PeteOdgers,M.Phil,PGCEMr.OdgerswillteachthemoduleofInternationalHospitalityDevelopment.Hecurrently

teachesontheMScInternationalHospitalityManagementandMScInternationalEvents

Management.OutsideofWittenborghehasbeenaconsultanttotheEUPharetourism

projectsinRomaniaandBulgaria,theUniversityofStrathclydehoteldevelopmentprojectin

IranandCERTthetrainingdivisionoftheIrishTourismAgencyinbenchmarkingbest

practiceforfrontofficeserviceprovision.HeisalsoadvisertoanumberofSwisshotel

schoolsinpostgraduateeducation.AttheUniversityofBrightonheisseniorlecturerin

hospitalitymanagementteachinginternationalmanagement,businessenterpriseand

appliedmanagementcasestudiestounderandpostgraduatestudents.HeiscurrentlyinternationalpartnershipscoordinatorforSSMandexternalexaminerfortheManchester

MetropolitanUniversitypostgraduatediplomaprogrammeatUCCR,BriginSwitzerlandand

atThamesValleyUniversity,London.

22 GrahamShephard,MScMr.ShephardwillcoteachthemoduleofConsultancywithanotherlecturer.Hecurrently

teachesonall3MScprogrammes(Hospitality,TourismandEventsManagement.Graham

ShephardisSeniorLecturerinTravelandTourismManagementattheSchoolofService

Management,UniversityofBrighton.


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ModuledescriptorsOnthefollowingpagesarethemoduledescriptionsforthemodulesofferedintheInternationalMasterofBusinessAdministration.EachmodulealsohasaModuleGuide,whichisissuedtostudentsatthe

startofeachmodule.


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M

asterM

oduleG

uide 5

CREDITS

IMBA Module Guide

Human ResourceManagement

(MO41)

Aimsand

Objectives

of

this

module:

UnderstandingthenatureandimportanceofHRM

Understandingthechangingenvironment(involving

globalizationandtechnology),influencingwhatHMmanagers

(areexpectedto)doandhowtheydoit(includinglinkswith

strategy,theconceptofhighperformanceorganizationand

evidencebasedHRM)

Learningtodealwithissuesofdiversity,genderand

interculturalcommunication

Knowledgeandunderstandingofjobanalysis,personnel

planning,recruiting,trainingandcoaching,employeetesting

andselection,performancemanagementandappraisal

Knowledgeandinsightincompensationandcompensation

relatedissues(suchasincentives,fringebenefits,social

insuranceandflexiblebenefitsprogrammes)

Knowledgeandunderstandingofemployeerelationsand

issues(suchasfairtreatment,ethicalbehaviour,discipline,

privacyanddismissal,HRinentrepreneurialfirms)andlabour

relations(unions,workscouncils,collectivebargaining,

grievanceprocedures,HRandinternationaloutsourcingand

supplychains,internationalframeworkagreements)

UnderstandingtheroleofHRMinimprovingstrategic

managementprocesses

Basedonthepreviousknowledgeandunderstanding,being

abletodevelopanddefineeffectiveHRMpolicies


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ModuleDescription:HumanResourceManagement

ModuleName HumanResourceManagement

ModuleCode MO41

ModuleTeacher

RaufAbdul([email protected])FransHikspoors([email protected])

Period Year1,Semester1

Prerequisites BachelorDegreeorequivalentmanagerialworkingexperience

IntroductionPeoplearecrucialtoeveryorganization.Irrespectiveofhowthelabourmarketlookslike:goodco

workersarescarce,difficulttofindandinmanycasesirreplaceable.Thesehumanresourceshavetobe

optimallyutilized.Thisimpliesthatpersonalgoalsandorganizationalgoalshavetobeintegrated.

HumanResourceManagement(HRM)isaboutmanaginganorganizationsemployees(bothindividually

andcollectively)asitmostimportantassets,bothstrategicallyandoperationally.

HRMinvolvesplanning,implementing,andmanagingrecruitment,aswellasselection,training,career,

andorganizationalinitiativeswithinanorganization.ThegoalofHRMistomaximizetheproductivity

andqualityofanorganizationbyoptimizingitsemployeeseffectiveness.AtthesametimeHRMtargets

improvingtheworklifeofemployeesandtreatingemployeesasvaluableresources.

ThismodulewillgiveyouinsightintheroleofHRMinanorganization.Youwillbeacquaintedwith

variousHRMmodelsandinstruments.YouwilllearntounderstandhowHRMtoolandstrategiescan

supportyourorganizationsstrategy.

Goals UnderstandingthenatureandimportanceofHRM

Understandingthechangingenvironment(involvingglobalizationandtechnology),influencing

whatHMmanagers(areexpectedto)doandhowtheydoit(includinglinkswithstrategy,the

conceptofhighperformanceorganizationandevidencebasedHRM)

Learningtodealwithissuesofdiversity,genderandinterculturalcommunication

Knowledgeandunderstandingofjobanalysis,personnelplanning,recruiting,trainingand

coaching,employeetestingandselection,performancemanagementandappraisal

Knowledgeandinsightincompensationandcompensationrelatedissues(suchasincentives,

fringebenefits,socialinsuranceandflexiblebenefitsprogrammes)

Knowledgeandunderstandingofemployeerelationsandissues(suchasfairtreatment,ethical

behaviour,discipline,privacyanddismissal,HRinentrepreneurialfirms)andlabourrelations

(unions,workscouncils,collectivebargaining,grievanceprocedures,HRandinternational

outsourcingandsupplychains,internationalframeworkagreements)


Basedonthepreviousknowledgeandunderstanding,beingabletodevelopanddefineeffective

HRMpolicies


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Content Comparingthewaysinwhichorganizationsdealwiththeirvariousresources,usingtheResource

basedviewofthefirm

DescribinganorganizationsHRM

EvaluatingexistingHRMpractices

AnalyzingexternalandinternaleffectsonHRMdevelopments

Evaluatingtheintegrationofpersonalandorganizationalgoals

Judgingwhethercontrolandtrustareinbalance

Evaluatingexistingappraisalmethods

Evaluatingtheroleofrecruitmentandselection(methods)

Managingcompetences,understandingtheirimplicationsandeffectiveness

IntegrationofcorporatestrategyandHRMstrategy

Instruction

/

Study

Load

36Lessonhours

101Hoursofreadingliterature,completingthehandbookandpreparationforexamination.

3ExaminationHours

Total140Hours

IMBAFinalQualificationMappingMappedwithnumbers:1,2,25and26.

SeetheEEGforfurtherreference.

TeachingLanguage

English

TeachingMethods Classroomlecturing

Casestudydiscussions

Feedbackandpresentationsessions

Videoandfilm

Discussionsessions

ResearchPapers

ManagementGames&Simulations

Module/LectureCompulsory

TestingandassessmentNote:ThisisaSemester1Module

3hourclosedbookExaminationduringexamweek.

SeetheHandbookandtheEEGforfurtherreference.


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EuropeanCredits 5

Literature DesslerG.(2011).HumanResourceManagement.GlobalEdition.TwelfthEdition.Harlow(UK):

PearsonEducationLtd.ISBN:9780273748151. BoxallP.andPurcellJ.(2011).StrategyandHumanResourceManagement.ThirdEdition.

BasingstokeandNewYork:PalgraveMacmillan.ISBN139780230579354.

Osterman,P.(2000).Workreorganizationinaneraofrestructuring:trendsindiffusionand

effectsonemployeewelfare.IndustrialandLaborRelationsReview,53(2),179196.

DukeChr.andHinzenH.(2011).AdultEducationandLifelongLearningWithinUNESCO:

CONFINTEA,EducationforAll,andBeyond.AdultLearning,Fall2011,1823.

ArmsD.(2012).EffectiveLearningandDevelopmentProgramsareCrucial,StrategicFinance,

February2012,1618.

LevensonA.(2011).UsingTargetedAnalyticstoImproveTalentDecisions.People&Strategy,34

(2),3443.

UlrichD.(2012).Exclusive:ThesixcompetenciestoinspireHRprofessionalsfor2012.HRMagazine,4January2012.

LansburyR.D.(2009).WorkandIndustrialRelations:TowardsaNewAgenda.Industrial

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Management,June2011,4448.

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4150.

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(www.peoplemanagement.co.uk/pm/articles/2012/01)

BrandM.J.andCroonenE.P.M.(2010).FranchisedandSmall,theMostBeautifulofAll;HRMand

PerformanceinPluralSystems.JournalofSmallBusinessManagement,48(4),605626.

DevereuxJ.(2011).FlexAppeal.HealthandWellbeing,February2011,5052.

KelleherB.(2011).EngagedEmployees=HighperformingOrganizations.FinancialExecutive,

April2011,5153.

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CommerceandManagement,21(3),221240.

Crain

M.

(2010).

Managing

Identity:

Buying

Into

the

Brand

at

Work.

Iowa

Law

Review,

June

2010,

11821258


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Master

Module

Guide

IMBA Module Guide

Marketing Management(MA41)

Aimsand

Objectives

of

this

module:

Understandingofandanabilitytodescribethemarketingfunction

withinanorganization

Knowinghowtoevaluate thevaluepropositioninherentinan

organizationsstrategy

Knowinghowtoevaluateanorganizationsoverallmarketing

strategybasedonavailablemission,corporateobjectivesand

corporatestrategy

Abilitytoappreciateanorganizationsmarketinggoals

Abilitytoanalyzeandappraiseanorganizationsstrengthsand

weaknesses

Abilitytoanalyzeandappraiseanorganizationscompetitive

environment

Abilitytoidentifyandevaluateanorganizationssupplychain

(suppliersanddistributionchannels)

Knowinghowtoevaluateanorganizationsmarketinginstruments

inthelightofitsbusinessandmarketingstrategies

KnowingtocharacterizeandevaluateanorganizationsCustomer

RelationsManagement(CRM)

Developmentofamentalandempathicabilitytoinvolveethical

judgmentcriteriawhencontemplatingandshapingmarketing

policies

AbilitytoassesstheInternetandsocialmediaasuseful

instrumentsforanorganizationsmarketingstrategyandpolicies

5CREDITS


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ModuleDescriptionMarketingManagement

ModuleName MarketingManagement

ModuleCode MA41

ModuleTeacher RaufM.A.

JurisUlmanis

Period Year1Semester1

Prerequisites BachelorDegreeorequivalentmanagerialworkingexperience

Introduction

Marketingisthecorporatefunctionwhichmonitorstheneedsandpreferencesofacompanys

customersasabasisfordesigningtherightkindsofproductsandservices. However,marketingismore

thanafunctionalarea.Itisaphilosophywhichisaguidingstarfortheentireorganization.Marketing

aimsatsatisfyingcustomersinawaythatisprofitabletothecompany.Thelattercanbedoneby

buildingupaspecialrelationshipwiththem.

Aftercompletionofthemoduleyouwillbeabletomakeamarketingplan.Thismodulediscussesthe

variouspartsofthemarketingplan,suchasmarketingstrategy,marketingobjectivesandgoals,

consumerneeds,theproduct,pricing,distributionandsalespromotion.

Goals

Understandingofandanabilitytodescribethemarketingfunctionwithinanorganization

Knowinghowtoevaluate thevaluepropositioninherentinanorganizationsstrategy

Knowinghowtoevaluateanorganizationsoverallmarketingstrategybasedonavailablemission,corporateobjectivesandcorporatestrategy

Abilitytoappreciateanorganizationsmarketinggoals

Abilitytoanalyzeandappraiseanorganizationsstrengthsandweaknesses

Abilitytoanalyzeandappraiseanorganizationscompetitiveenvironment

Abilitytoidentifyandevaluateanorganizationssupplychain(suppliersanddistributionchannels)

Knowinghowtoevaluateanorganizationsmarketinginstrumentsinthelightofitsbusinessand

marketingstrategies

KnowingtocharacterizeandevaluateanorganizationsCustomerRelationsManagement(CRM)

Developmentofamentalandempathicabilitytoinvolveethicaljudgmentcriteriawhen

contemplatingandshapingmarketingpolicies

AbilitytoassesstheInternetandsocialmediaasusefulinstrumentsforanorganizations

marketingstrategyandpolicies

Content Definingmarketingandthemarketingprocess

Understandingthemarketplaceandconsumers(alsothenewconsumerandsocialmedia)

Strategicmarketingplanning(includingmodelstoexecuteinternalandexternalaudits)and

marketcomplexity(e.g.hypercompetition)


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Designingacustomerdrivenstrategyandmix(includingtheextendedmarketingmix)

Theglobalmarketplace(globaltrends)

Sustainablemarketing:SocialResponsibilityandEthics

Fundamentalsofmarketingresearch

Instruction/StudyLoad 36Lessonhours

101Hoursofreadingliterature,completingthehandbookandpreparationforexamination.

3ExaminationHours

Total140Hours

IMBAFinalQualificationMapping

Mapped

with

numbers:

3,

4,

5,

12,

13,

14,

15,

17,

25

and

26.

SeetheEEGforfurtherreference.

TeachingLanguageEnglish

TeachingMethods Classroomlecturing

Casestudydiscussions

Feedbackandpresentationsessions

Videoandfilm

Discussionsessions

ResearchPapers

ManagementGames&Simulations

Module/LectureCompulsory

TestingandassessmentNote:ThisisaSemester1Module

3hourclosedbookExaminationduringexamweek.

SeetheHandbookandtheEEGforfurtherreference.

EuropeanCredits 5


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Literature KotlerPh.andAmstrongG.(2012).PrinciplesofMarketing.FourteenthEdition.GlobalEdition.

Harlow(UK):PearsonEducationLtd.ISBN13:9780273752431

GilliganC.andWilsonR.M.S.(2009).StrategicMarketingPlanning.SecondEdition. Paperback.

ButterworthHeinemann.ISBN9781856176170. LuczakCh.,MohanNeilS.andHillsG.(2010).NationalCulture,MarketOrientationand

NetworkDerivedBenefits:ConceptualModelforServiceSMEs,AcademyofEntrepreneurship

Journal,16(2),120.

DahlS.(2004).Crossculturaladvertisingresearch:Whatdoweknowabouttheinfluenceof

cultureonadvertising?MiddlesexUniversityDiscussionPaperNo.28.

MaJ.(2012).DoestheCustomerFirmRelationshipAffectConsumerRecoveryExpectations?

AcademyofMarketingStudiesJournal,16(2),1729.

LawS.andVervilleJ.(2011).HumanRolesandCommunicationStrategiesofCorporateIdentity

Performance:EnhancingGlobalImage,Leadership,andLegacyofaHighTechLeader.Academy

ofMarketingStudiesJournal,15(2),1732.

KunzM.B.andHackworthB.A.(2011).AreConsumersfollowingretailerstosocialnetworks?AcademyofMarketingStudiesJournal,15(2),122.

ParkC.W.,MacInnisD.J.andPriesterJ.(2007).BrandAttachmentandManagementofa

StrategicBrandExemplar;in:SchmittB.H.(ed.),Handbookofbrandandexperience

management,Cheltenham(UK):ElgarPublishing.

ODonnellE.andBrownS.(2012).BrandCommunityLoyalty:ASelfDeterminationTheory

Perspective.AcademyofMarketingStudiesJournal,16(2),107118).

ChordasL.(2011).Digitaldisplay:manyagentsareaddingdigitaltoolstotheirmarketingmixto

boostleadsandcreategreaterbrandawareness.Best'sReview.112(8).

KingC.andGraceD.(2008).Internalbranding:Exploringtheemployeesperspective.Brand

Management,15(5),35837

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