I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators:
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I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators: Alan Friedman - Friedman, Kannenberg & Co. Danny Rocks - The Company Rocks. Meet the Panel Donovan Bankhead – Springfield Music Gayle Beacock – Beacock Music Mike Guillot – Mississippi Music - PowerPoint PPT Presentation
Transcript of I Love to Buy! Now, I May Need Some Help to Sell Thru! Moderators:
I Love to Buy!Now, I May Need Some Help to Sell
Thru!
Moderators:Alan Friedman - Friedman, Kannenberg & Co.Danny Rocks - The Company Rocks
Meet the Panel• Donovan Bankhead – Springfield Music• Gayle Beacock – Beacock Music• Mike Guillot – Mississippi Music• David Jahnke – Hal Leonard Corporation• Gary Winder – Yamaha Corporation of America
What We Stock
When We Stock
How We Display
How We Market
How We Service
Five Topics to Discuss
What We Stock
- The Product Mix is Changing
Lessons Learned:
Revised Product Mix
Focused on Core Products / Core Customers
Improved Average Sale
When We Stock
- Improve Cash Flow- Focus on “Sell Thru”- Establish “Win-Win”
Agreements
Lessons Learned:
Improved Vendor Communications
Initiated this Conversation
Created a “Win-Win” Outcome
How We Display
- In our store- On our website
Lessons Learned:We are compared to the
“Best of the Best”
First Impressions Matter
Use a “Customer” Perspective
How We Market
- Defining your target customer
- Taking advantage of opportunities
Lessons Learned:
Invited Customers Back
More & BetterAdvertising Opportunities
Improved Our Web Presence
How We Service
- Stop focusing on the transaction
- Start focusing on the relationship
Lessons Learned:Made it Easier for Customers to do Business
with Us
Focused on Key Customers
Focused on Customer Needs
Final Thoughts
