7/23/2019 I Love New York Ad !!! Ana and Matthew

http://slidepdf.com/reader/full/i-love-new-york-ad-ana-and-matthew 1/8

  York”

Ad Campaign

Ana Karina Castellanos Franco

Matthew Hagen

7/23/2019 I Love New York Ad !!! Ana and Matthew

http://slidepdf.com/reader/full/i-love-new-york-ad-ana-and-matthew 2/8

• New York was going throgh hard times in the!"#$s% Crime was at an all&time high' and torismwas at an all&time low( in !"#)' *resident Ford

denied +ederal assistance to save New York Cit,+rom -ankrptc,' .orists sta,ed awa, +rom New York as a reslt o+ the negative p-licit, that+ollowed%

7/23/2019 I Love New York Ad !!! Ana and Matthew

http://slidepdf.com/reader/full/i-love-new-york-ad-ana-and-matthew 3/8

•  Is -oth a logo and a song that arethe -asis o+ an advertising campaign

and have -een sed since !"## topromote torism in New York Cit,'and later to promote New York0tate as well% .he trademarked logois owned -, New York 0tate 1mpire0tate 2evelopment%

7/23/2019 I Love New York Ad !!! Ana and Matthew

http://slidepdf.com/reader/full/i-love-new-york-ad-ana-and-matthew 4/8

Milton 3laser 4ells 5ich3reen 63raphic 2esigner76Advertising 8rm7

7/23/2019 I Love New York Ad !!! Ana and Matthew

http://slidepdf.com/reader/full/i-love-new-york-ad-ana-and-matthew 5/8

• 0teve Karmen 0ongwriter

7/23/2019 I Love New York Ad !!! Ana and Matthew

http://slidepdf.com/reader/full/i-love-new-york-ad-ana-and-matthew 6/8

https9::www%,ot-e%com:watch;v<=>3#?@*1">w

https9::www%,ot-e%com:watch;v<v0 H"ak#asB 

7/23/2019 I Love New York Ad !!! Ana and Matthew

http://slidepdf.com/reader/full/i-love-new-york-ad-ana-and-matthew 7/8

7/23/2019 I Love New York Ad !!! Ana and Matthew

http://slidepdf.com/reader/full/i-love-new-york-ad-ana-and-matthew 8/8