I love branding
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Transcript of I love branding
![Page 1: I love branding](https://reader033.fdocuments.in/reader033/viewer/2022061106/540ef30e7bef0aac128b8cf1/html5/thumbnails/1.jpg)
Put a Face to the NameLove Your Brand
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I Love Branding andI’ve Worked with Top Brands
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Branding 101
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Branding 102
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Question
What words do want your members think of when
they hear the name: Randolph Brooks Federal
Credit Union?
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Your Brand is your Promise on what it is that you deliver
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It’s the prediction (what we expect)
XThe emotion or feeling it presents
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YOUHave a Brand
What words do people think of when your name is mentioned?
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BRANDING PROCESS
Discovery Design Distribution Delivery
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DISCOVERY
Who Are You?What Do You Do?
Who Do You Do It For?What Makes You Different?
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DESIGN
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DISTRIBUTION
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DELIVERY
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Which Generation are You?
• Traditionalists-born after 1946• Baby Boomer- 1946-1964• Gen X-1965-1980• Gen y-under 30
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Traditionalist
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Baby Boomers
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What’s Your Favorite Way to Communicate?
• Face to face• Telephone• Email• Texting• Facebook
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Gen X
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Gen Y
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What do The Younger Generations Want?
•Collaboration and Team Projects•They want to YOU to be their Mentor not their Friend•Feedback and Praise•Want Training and Continued Learning•Want to see that their efforts will bring them Success•Want to be noticed•Encouragement•To be Trusted•Want work to be fun
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There’s enough rock for all of us!