I-am credentials

An introduction to our work in the global financial sector

The Brand Experience People

Mumbai • London • Istanbul‘i-am’ associates

We design 360° customer experiences.

We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in:

Brand Identity and Communications

Digital Design

Interior Design

Architecture Employee Engagement

We design experiences that delight customers, build brand advocacy and deliver improved business performance.

We are ‘i-am’

Banking & Financial Services

We conducted a lengthy international search to select our design agency and are absolutely delighted with the impact ‘i-am’ has had on our business.’’Hiren BhanuChairman, New India Bank

By working closely with a very ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank's workings and functionality. The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations.

The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board's expectations and has been warmly received byboth customers and staff.

‘‘

Brand Mark in English: Shortened Name Version

New Brand Mark

Brand Mark in English: Shortened Name Version

New India Bank

Old Brand Mark

Bank Cards

Brand Identity: Colour Application to recommended Logo

Brand Identity: Colour Palette

Identity: Chosen Options

New India Bank Identity: Option 1 New India Bank Identity: Option 2 Descriptor Variations

New India Bank Identity: Option 3 Descriptor Variations New India Bank Identity: Option 4

Typography: Refining the chosen LogotypeFurther Brand Development: Logo Weight Option Exploration

Further Brand Development: Logo Design Exploration Further Brand Development: Typestyle Exploration Further Brand Development: Four prefered typestyle optionsFurther Brand Development: Identity Working Options

New India Co-op Bank Ltd.Brand Identity Design DeveloopmentIncluding workings and colour development11th March 2009 Originalbold optionpresentedin India Original typography optionpresented in India

New redrawn versionmore personalised unique typography

Chosen Logo Icon: As presented in India Chosen Brand Identity: As presented in India Lighterversionof the samemark

New India Bank Identity: Option 1 New India Bank Identity: Option 2

New India Bank Identity: Option 3New India Bank Identity: Option 4

Identity: Option 1 Identity: Option 2

Identity: Option 1 Identity: Option 2

New India Bank: Recommended Identity New India Bank: Recommended Identity Reversed

Corporate Colour Palette

Supporting Colour Palette

New India Bank: Recommended Identity Colour ReversedNew India Bank: Colour Application to recommended Identity New India Bank: Colour Application to recommended Identity

New India Bank: Recommended Logo

New India Bank: Recommended Identity Colour Reversed

New India Bank: Recommended Identity New India Bank: Recommended Identity New India Bank: Recommended Identity

Credit Cards:Option 2


New India Co-op Bank Ltd.

Credit Card Design Develoopment

11th March 2009



New India Bank Exterior Signage: Internally Illuminated lightbox New India Bank Exterior Signage: supporting bannersNew India Bank: Recommended Identity





Credit Cards: Credit Cards:Option 8

S I L V E R C A R D G O L D C A R D

E L I T E C A R D T R A V E L C A R D

E L I T E C A R D



E L I T E C A R D

SPEND & SAVE SPEND & SAVESPEND & SAVE SPEND & SAVE



E L I T E C A R D

SPEND & SAVE SPEND & SAVE



E L I T E C A R D




E L I T E C A R D




E L I T E C A R D




E L I T E C A R D




E L I T E C A R D




E L I T E C A R D




E L I T E C A R D


New India Bank

Corporate Stationery: Letterhead, Compliment Slip & Business Card

W I T H C O M P L I M E N T S

New India Co-Op. Bank Ltd.Corporate OfficeA.V. Nagwekar Marg,Prabhadevi, Mumbai - 400 025.

tel +91 66264603fax +91 66157302email info newindiabank.orgweb www.newindiabank.org




tel +91 66264603fax +91 66157302mob +91 9820419474email hirenbhanu newindiabank.orgweb www.newindiabank.org

Hiren BhanuVice Chairman

Stationary

Corporate Stationery: Letterhead, Compliment Slip & Business Card

W I T H C O M P L I M E N T S






tel +91 66264603fax +91 66157302mob +91 9820419474email hirenbhanu newindiabank.orgweb www.newindiabank.org

Hiren BhanuVice Chairman

Posters

Colour Coded Poster Layouts

your

homelife

your

familylife

yourpersonal

life

yourworking

lifeMaking yourdecisions in life

easier


your

homelife

your

familylife

yourpersonal

life

yourworking


easier


your

homelife

your

familylife

yourpersonal

life

yourworking


easier


your

homelife

your

familylife

yourpersonal

life

yourworking


easier


your

homelife

your

familylife

yourpersonal

life

yourworking


easier

Website

Website

COME & RELAX

Lakwatsa, 7Blenheim Cresent, London W11 2EETel +00386 3986 E [email protected]

DRINKS • FOOD • EVENTSABOUT US • CONTACT US

home

about us

services

products

contact

Website Home Page: Option 2

search go

solutionsthat make sense

financial

Just pop into one of our branchesor give us a call

fresh!

Shop Front Before & After

Shop Front

Cashier Desks

Manager’s Desk

Shop Front

Threshold

Manager’s Desk, Atm’s & Queue Management

Cashier Desks

Meeting Room

Finansbank Brand Identity Guidelines — Basic Elements 8

Brand mark in colour

Blueonwhitebackground

ReversedoutofReflexBlue

ReversedoutofProcessBlue

PantoneReflexBlue100C89M0Y0K

PantoneProcessBlueC100C10M0Y10K

Whenreproducingourlogotypeonlytwocorporatecoloursshouldbeused-PantoneReflexBlueandPantoneProcessBlue.TheappropriateCMYKbreakdownsprovidedbelowmayalsobeused.

Atnogiventimeshouldourlogotypebereproducedusingothercoloursotherthanourcorporatecolours.

Onbluebackgroundsourlogotypeshouldbereversedoutinwhiteasshown.

Whenreproducedonimagesandcolouredbackgroundsthecorporatecolourwiththebestcontrastshouldbeused.

Lale YolcuSenior Vice President Customer Experience & Corporate Brand Management

‘‘‘i-am’ demonstrated great expertise in customer journey analysis which is reflected in their innovative design solutions.’’

The board at Finansbank were looking to enhance their branch customer experience. Through a series of workshops we have developed focused solutions to enhance customer experience whilst reflecting the brand language. ‘i-am’ created a more inviting atmosphere by enhancing functionality, aesthetics and distinctiveness.

Whilst the new concept is being applied to further branches, the feedback from customers demonstrates that Finansbank has successfully transformed its branch experience and positioned themselves strongly in a competitive local market.












Brand Mark












Bank Cards

Posters

now anything is possible...

talk to us today!

up to 10 years repayment for small businessesand 5 years repayment for new entrepreneurs with assurance from the European Investment Fund.

quickand easycredit withadded assurance

www.finansbank.com.tr

instantno hasslesmall businessloans

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Bizce mümkünwww.finansbank.com.trBizce mümkün

now anything is possible...

talk to us today!

up to 10 years repayment for small businessesand 5 years repayment for new entrepreneurs with assurance from the European Investment Fund.

quickand easycredit withadded assurance

www.finansbank.com.tr

instantno hasslesmall businessloans

just ask!

apply now and get

credit with additional interest.

Don’t bother with formalities.

You have the power now!

Bizce mümkünwww.finansbank.com.trBizce mümkün

Stationary

Website

Website

COME & RELAX



Finansbank Brand Identity Guidelines — Example concept applications 12

Retail website - styling principles

Thepagesshownherearesuggestedexamplesofhowourbrandelementscouldbetranslatedontoawebsite.

Theimageryandtypeshouldreinforceourbrandidentity,usingandbuildingonourgraphicandphotographicstyles.

Note: these are not final designs

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Call us on 444 0 900

is all it takes to get a credit card talk to us today.

minutes15Kredíler

Kartlar

Yatirim

Bankacilik

is all it takes to get a credit minutes15

Ínternet Subesí Search site

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Lorem ipsum dolor

‘ Donec sit amet nisi sit amet arcu viverra dapibus. Nam lacus massa, pulvinar vel, dignissim sed, tempor in, quam. Sed malesuada lectus id.’

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce posuere erat a lectus. Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis. Suspendisse lacus at nisl viverra varius.

Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis.

Ana Sayfa > Bankacilik > Xclusive

Contact us

Search site

Kredíler

Kartlar

Yatirim

Bankacilik

BíreyselKobíTícaríXclusiveXclusive BankacilikXclusive HayatXclusive Dünyasi’na ÜyelikXclusive Güncel Firsatler

Private banking7/24 BankacilikFaíz ve Ücretler

Suggestedstylingforhomepage Suggestedstylingforsegmentpage

Shop Front

Shop Front at Night

Cashier Desks & Waiting Area

Waiting Area & Telephone / Internet Banking

Semi Private Consultation Areas

Waiting Area / Meeting Rooms

The concept of ‘Living Green’ has created a radically enhanced customer experience, revitalising the Garanti image, bringing it to life and connecting with customers. This approach brought warmth and vitality to the customer experience and has now been applied throughout the branch network.

The new branches include eye-catching contoured frontages that work alongside a suite of branded collateral. The result is a truly powerful combination of environment and brand communication.

‘i-am’ associates are a well organised, highly creative and truly innovative company

Husnu ErelExecutive Vice President, Garanti Bank

Through the concept of 'Living Green'we created a radically enhanced customer experience that revitalised the Garanti brand, bringing it to life and connecting with customers. This approach brought warmth and vitality to the customer experience and has now been applied throughout the branch network.

Over the last 5 years the new brand experience has been applied to over 500 sites across Turkey. The new branches include eye-catching contoured 'Living Green' frontages that work alongside a suite of branded collateral. A powerful combination of environment and brand communication.

‘i-am’ are a well organised, highly creative and truly innovative company.’’Husnu ErelExecutive Vice President, Garanti Bank

‘‘‘‘

Collateral

Website

Old ATM Design

New ATM Design

Old Shop Front

New Shop Front

Shop Front

Threshold

Meeting Rooms

Lozenge: Final Mark With Strapline

Our new branding and branch design has led to an improved positive perception of Nationwide and greater emotional affinity.’’Marketing DirectorNationwide

‘i-am’ were asked to work with the Nationwide brand team to review their current brand identity and define a visual language to transform it into a key business asset. A powerful and engaging visual and tonal personality for the brand was required, rooted in an idea and strategy to give consistency, stretch and longevity.

To ensure a soft transition from old to new, a moderated approach to the redesign of the Nationwide brand mark was taken. The defined holding device, palette and image style has provided much needed consistency and this has led to clearer, more direct communications to engage customers and support sales.

This combined with the softening of the logo and new image style has updated the brand, bringing it in line with Nationwide’s products and services and resonating with the values and approachability they wish to project.

‘‘

ORIGINAL VILLAGE

SOFT VILLAGE

Soft Village: Final Mark

Soft Village

ORIGINAL VILLAGE

SOFT VILLAGE


ORIGINAL VILLAGE

SOFT VILLAGE


Original Village

Brand Mark

Lozenge: Final Mark

Brand Mark with Strapline

Lozenge: Final Mark With Strapline

Press Ads

Application Example: Portrait Colour Press Ads

A great fixed rate mortgage deal

3 Year Fixed Mortgage

5.75%

Followed by our Base MortgageRate for the remainder of themortgage term, currently

6.49%

The overall cost forcomparison is

6.5%

Only available in branchnationwide.co.uk 0800 30 20 10

A reservation fee of £599 applies, and for the first 3 years early repayment charges apply. The actual rate available will depend upon your circumstances.Ask for a personalised illustration.Rates correct at 01/05/2008.

Nationwide Building Society. Head Office, Nationwide House, Pipers Way, Swindon, Wiltshire, SN38 1NW

YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE APR

variable

The LittlePeople’sISA

We’re not sure why we’re the only major provider on the high street to offer a tax-free cash Junior ISA, but it seems we are.

To us, offering you a product that makes saving for your children’s future a little bit easier, seems likethe right thing to do.

So whether they want to grow up to be a ninja wizard, a space fighter pilot, or a sweet shop defender, our tax-free Smart Junior ISA could help you give them the start they need to get there.

Visit nationwide.co.ukCall 0800 30 20 10

Application Example: Portrait Colour Press Ads

A great fixed rate mortgage deal

3 Year Fixed Mortgage

5.75%

Followed by our Base MortgageRate for the remainder of themortgage term, currently

6.49%

The overall cost forcomparison is

6.5%

Only available in branchnationwide.co.uk 0800 30 20 10

A reservation fee of £599 applies, and for the first 3 years early repayment charges apply. The actual rate available will depend upon your circumstances.Ask for a personalised illustration.Rates correct at 01/05/2008.

Nationwide Building Society. Head Office, Nationwide House, Pipers Way, Swindon, Wiltshire, SN38 1NW

YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE APR

variable

The LittlePeople’sISA

We’re not sure why we’re the only major provider on the high street to offer a tax-free cash Junior ISA, but it seems we are.

To us, offering you a product that makes saving for your children’s future a little bit easier, seems likethe right thing to do.

So whether they want to grow up to be a ninja wizard, a space fighter pilot, or a sweet shop defender, our tax-free Smart Junior ISA could help you give them the start they need to get there.

Visit nationwide.co.ukCall 0800 30 20 10

Promo Language

3.40% gross p.a./ AER

Our top rateon a 14 monthfixed rate bond

NEW

• Fixed annual rate for balances of £50,000+

• Minimum opening balance of £1

• No withdrawals

• Maximum balance £2,000,00

Call 0800 171 2352 Ask in branchVisit nationwide.co.uk

AER stands for Annual Equivalent Rate. This is a limited offer and may be withdrawn without previous notice. Terms and conditions apply. Contact Nationwide for further offer details. Rate correct at 14/12/2011. AER stands for Annual Equivalent Rate. This is a limited offer and may be withdrawn without previous notice. Terms and conditions apply. Contact Nationwide for further offer details. Rate correct at 14/12/2011.



NEW



• No withdrawals






• No withdrawals




4.70%gross p.a. / AER

up to

The Uk’s Best 3 Year Fixed Rate Bond

Savers, you can’t beat this

Application Example: Promo Language



NEW



• No withdrawals






NEW



• No withdrawals






• No withdrawals




4.70%gross p.a. / AER

up to

The Uk’s Best 3 Year Fixed Rate Bond

Savers, you can’t beat this

Application Example: Promo Language

Shop Front

Welcome Area and Online Banking

Cashier Desks and Queue Management

Cashier Desks

Manager’s Desk

Real Estate

World’s trustedrealty experts

An ISO 9001:2008 Certified CompanyOver 40,000 satisfied customers 14 studios across 10 cities in India2 international offices in Dubai & Singapore Great investment advice and insight

‘i-am’ created a world class brand identity and sales lounge which we intend to roll out Pan-India.’’Amit MaviFounder

‘‘

BOP also known as Better Options Propmart is amongst India’s largest and fastest growing real estate brokers. As the company has grown rapidly and internationally there was a need to create a brand identity that would have a stronger recall value and global appeal.

For BOP the customer is at the heart of the business. BOP wanted to create a truly magical experience for their prospective customers visiting their sales lounge.

‘i-am’ created a strong brand identity and a stand-alone sales lounge environment that is industry leading. This was achieved by creating a recognisable logo that represents a young, professional, moving brand and a sales lounge that incorporates new technologies and allows greater product engagement and comfort.

This allowed BOP to take brand ownership in collaterals, adverts, campaigns, and other media, whilst having a fresh impact in India and appealing to new markets overseas.

New Brand MarkOld Brand Mark

Premium Brand Mark

BOP 7

This is our premium Brand Mark and it

must be printed in specialty colour at

ALL TIMES - Pantone 871 C. NO replacement colour, tint or colour

match must be used at any time.

Premium Brand Mark Colours

PANTONE871 C

The BOP Brand Mark must always be reproduced from original artwork and should never be redrawn or replicated.

With Compliments

G7, First Floor Sector 18Noida 201301

T: +91 120 4195555 E: [email protected]: bopgroup.in

Dear Richard,

This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.

The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.

This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.

Yours Sincerely,

Amit MaviFounding Partner



91 120 4195555

opgroup.in

World’s trusted realty experts


Gaurav MaviFounding Partner


T: +91 120 4195555M: +91 9910266552 E: [email protected]: bopgroup.in





Corporate Stationary

With Compliments



Dear Richard,

This is not an actual letter to anyone in particular. This is simply a sample of a letter in order that we can see how it would actually look when printed here. After all, the purpose of a letterhead is to always be seen with a letter or communication printed on it. This is not to say that the design of the letterhead should not be beautiful, precise and well dimensioned and laid out in a functional manner.

The elements have to be laid out so as to enhance the letter itself whilst also clearly standing out so that the reader will instantly know who is writing to them. It is also important to consider how the letter will be posted. Will it be folded or simply dropped into an A4 envelope. Envelopes are often branded too... how should the items look together. Overall consideration should be made to the entire compliment of stationery items. All items should look as consistent parts of the same brand. They should project the personality of the brand through the use of typography and colour. Also the design of logotypes or symbols and devices.

This letter is therefore integral to the design of the letterhead itself. Care should be taken by the writer or typist of the letter to adhere to positioning and fonts and size and weights of type. The overall finished letter should appear smart, clear and considered. Simple as that.

Yours Sincerely,




91 120 4195555

opgroup.in



Gaurav MaviFounding Partner







Magazine Advertisement

Print Communication

Premium Welcome Pack

BOP 40Merchandising - Premium Welcome Kit

Website

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vestment


Home Company Projects Builders Knowledge Blog Contact

Call 9560891830Toll-free 1800-102-5055, SMS ‘BOP’ to 56677

looking to invest?want to secure your future?want the best deal?then look no further, talk to usIndia’s leading real estate consultants

CommercialResidential

Recent Projects

Our Clients

Contact Us

NameBOP Group was incorporated as Better Option Propmart Pvt. Ltd. In 2007. Over

the last 5 Years, BOP has successfully worked towards establishing itself into

About Us Testimonials

“I would recommendBOP Group to everyone

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam massa lorem, sollicitudin a vehicula sed, dictum ut justo. Aliquam a neque odio, in mattis velit.

Property Title


Property Title


Property Title


Property Title

Vehicle Graphic Application

BOP 57Signage on Vehicles

Shop Front

Retail Lounge: Approach Retail Lounge: Entrance

Entrance

The Sales Lounge: Arrival

Threshold

The Sales Lounge: Host & Lounge

Consultation Area

The Sales Lounge: Interactive Lounge

Premier Lounge

Premier Suite: Seating option 2-a

Lee Broom Parq Life Cofee table

Premium Wing Back Chairs

Terrace

The Sales Lounge: The Terrace

Terrace Bar

The Sales Lounge: The Back Bar

‘‘

Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philippe Starck. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these.

‘i-am’ were asked to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. ‘i-am’ were also asked to look at the tone of voice and visual language of the brand.

‘i-am’ created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.

We needed brand ownership within our market, ‘i-am’ established the same by re-freshing our brand.’’Marketing Director, Panchshil

Panchshil Endorsement Structure

CORPORATE PARKS 5 STAR HOTELS RESIDENCES

Developed by

by Philippe Starck

Brand Mark

Divisional Hierarchy for internal reference

Divisional Hierarchy

Corporate Stationary

Corporate Brochure

Property Brochures

Advertisements

Office Experience Diary & Folder

Branded Products and Packaging

KEATONS BRAND IDENTITY GUIDELINES 23

A4 Folder - Inside Cover

Background full bleed Pantone Orange 021.

The Keatons ‘K’ symbol graphic patternto match Pantone 209.

A refreshed and revived brand identity has allowed Keatons to be noticed in their world, not only on the streets but on the web too. The suite of branded literature has handed negotiators excellent tools to help express their brand values and the Keatons personality. A stylish, intuitive website allows clients to not only view and enquire about properties but also to discover more about the people they encounter at Keatons. This was then applied to their growing site network as a ‘mini-fit’ exterior and (at Stratford) an interior makeover.

The result has been a coherent and defined brand image, which has enabled the confidence of Keatons to grow and their thoughts for expansion to become a reality.

The re-branding exercise has been so well received by our customers and really given us the clear company image that we were looking for.”Kye WheatleyCEO and Co-Founder

‘‘

Brand Mark

expertise close to home

Stationary

Property Showcase Cover

KEATONS BRAND IDENTITY GUIDELINES 24

Property Showcase - Cover

The example here shows how a design can appear using our corporate colours, graphic patterns, images and typography.

Note: When the ‘K’ is used as a large scale graphic device, using the Keatons logotype on it’s own is allowed. This method of application should be used sparingly as the stacked version of our logo is the preferred choice.

Our officesBow397-399 Mile End Road London E3 4PB

020 8981 7788 [email protected]

Covering: Bethnal Green, Bow, Bromley by Bow, Canary Wharf, Docklands, Limehouse, Mile End, Poplar, Shoreditch, Stepney, Spitalfields, Wapping, Whitechapel

Hackney352 Mare Street London E8 1HR


Covering: Dalston, De Beauvior Town, Hackney Central, Hackney Downs, Homerton, Hoxton, Kingsland, London Fields, Lower Clapton, South Hackney, Stamford Hill, Stoke Newington, Upper Clapton, Victoria Park

Kentish Town168-172 Kentish Town Road London NW5 2AG


Covering: Archway, Belsize Park, Camden Town, Chalk Farm, Dartmouth Park, Gospel Oak, Hampstead, Highgate, Holloway, Kentish Town, Kings Cross, Tufnell Park

Stratford152-154 The Grove London E15 1NS


Covering: Aldersbrook, East Ham, Forest Gate, Leyton, Leytonstone, Plaistow, Snaresbrook, Stratford, Upton Park, Wanstead, West Ham

keatons.com

Property Brochure

Property Brochure

how to present your home for sale

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce posuere erat a lectus. Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis. Suspendisse vitae lacus at nisl viverra varius.

Donec sit amet nisi sit amet arcu viverra dapibus. Nam lacus massa, pulvinar vel, dignissim sed, tempor in, quam. Sed malesuada lectus id. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce posuere erat a lectus. Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis. Suspendisse vitae lacus at nisl viverra varius.

Donec sit amet nisi sit amet arcu viverra dapibus. Nam lacus massa, pulvinar vel, dignissim sed, tempor in, quam. Sed malesuada lectus id.

added value

7 8

www.keatons.com Summer 2010expertise close to home

how to present your home for sale

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce posuere erat a lectus. Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis. Suspendisse vitae lacus at nisl viverra varius.

Donec sit amet nisi sit amet arcu viverra dapibus. Nam lacus massa, pulvinar vel, dignissim sed, tempor in, quam. Sed malesuada lectus id. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce posuere erat a lectus. Etiam tempus, nibh sed pretium tincidunt, nulla purus ullamcorper velit, at tempor arcu tortor gravida tortor. Proin et diam. Maecenas vitae mauris. Donec bibendum. Duis facilisis, lectus quis feugiat viverra, justo orci varius velit, vitae tincidunt nisl dui vel felis. Suspendisse vitae lacus at nisl viverra varius.

Donec sit amet nisi sit amet arcu viverra dapibus. Nam lacus massa, pulvinar vel, dignissim sed, tempor in, quam. Sed malesuada lectus id.

added value

7 8

www.keatons.com Summer 2010expertise close to home

Website

COME & RELAX



vestment


Home Company Projects Builders Knowledge Blog Contact

Call 9560891830Toll-free 1800-102-5055, SMS ‘BOP’ to 56677

looking to invest?want to secure your future?want the best deal?then look no further, talk to usIndia’s leading real estate consultants

CommercialResidential

Recent Projects

Our Clients

Contact Us

NameBOP Group was incorporated as Better Option Propmart Pvt. Ltd. In 2007. Over

the last 5 Years, BOP has successfully worked towards establishing itself into

About Us Testimonials

“I would recommendBOP Group to everyone


Property Title


Property Title


Property Title


Property Title

Bow 020 8981 7788 Hackney 020 8525 7788 Harringay 020 8809 7788 Kentish Town 020 7424 7788 Stratford 020 8534 7788

property of the weeklook around this gorgeous city loft

what is it worth?our guide to valuations

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© KEATONS 2010 ALL RIGHTS RESERVED PRIVACY DISCLAIMER

Stratford

Bow

Hackney

Harringay

Kentish Town

Price Range£0 £2M

Minimum Bedrooms

Studio Appartment House

1 5

Our website is continually updated so please search through our extensive residential sales and lettings database to find all our latest properties. We currently have offices located in Bow, Hackney, Harringay, Kentish Town and Stratford.

We hope you enjoy using our website. Please feel free to email your comments to [email protected]

expertise close to home

Welcome Desk

Waitng Area

Consultation Area

Corporate(Education)

‘i-am’ helped us develop a deeper & emotional connection to our customers and helped us improve our perception in Industry.”Siddarth BharwaniHead, Marketing & Corp. Comm. - Jetking

Jetking wanted to be more than just an education and training facility, they wanted to be known as an institute of knowledge harnessing a culture of continuous learning and development in pursuit of a better life.

‘i-am’ worked closely with the Jetking team to create a dynamic new mark, visual language and brand personality that modernised and strengthened their brand whilst retaining their heritage.

Jetking are working with their franchisees to implement the new brand identity and visual language across their extensive network pan-India.

Jetking Brand Manual | Version 2.1 | The Jetking original artwork must always be used and should never be redrawn or replicated. 1

Jetking Brand ManualVERSION 2.1


1.0 Brand MarkThe new Jetking brand mark reflects both our heritage and our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful.

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Old Brand Mark


1.0 Brand MarkThe new Jetking brand mark reflects both our heritage and our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful.

New Brand Mark

Jetking

PPt. 2013

JetkingBetter people, better life

Jetking

TM JetkingBetter people, better life

JetkingBetter life

JetkingBetter life

JetkingBetter life

JetkingBetter life

TM

Jetking

Jetking

Jetking

Jetking

Infotrain

Infotrain

JetkingBetter life

Corporate Stationary and Merchandise

Jetking Editorial

Posters & External Signage


7.2 Collateral : PostersSample poster design layouts using the graphic elements.

External Facade

Jetking App and Icon

JetkingBetter life

TM

TM

© All rights reserved www.jetkinginfotraim.com

JetkingBetter life

Find a course

View time table

View Module

View Module

The term hardware translates to the different physical components of the computer that includes – motherboard, RAM, hard drives, processor, screen, printers etc. Similarly, networking is the link between two or more than two computers and is done to facilitate the sharing between multiple computers. To become a professional in hardware and networking one needs to gain a lot of technical knowledge.Comput-er hardware & networking training courses have become prominent in India today, and a number of online as well as offline training institutes provide degrees or certificates in hardware and networking. The role of computers has influenced the professional and personal life of human beings and therefore the requirement of a hardware professional has quadrupled in the current scenario in India.

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Design of Website and Mobile Application

Uniform and Collateral


7.2 Corporate Merchandise & UniformsThe identity can be applied effectively across corporate merchandise. Ensure usage guidelines are followed during production.

JetkingBetter life


7.2 Corporate Merchandise & UniformsThe identity can be applied effectively across corporate merchandise. Ensure usage guidelines are followed during production.

JetkingBetter life

Project REN: Vanta Brand Mark

C R E AT I N G R E M A R K A B L E F U T U R E S

Apollo Group Inc. is a US leader in adult and online education. They aim to advance access to quality global education through visionary leadership, dynamic student and faculty culture and an impressive local and national reputation.

The brief was to create a brand for a new form of adult education, which included name generation, brand identity and tone of voice.

‘i-am’ created a versatile brand language which could be easily translated and understood across a number of countries and cultures. The space that ‘i-am’ created for the face-to-face learning at Vanta was an incredibly flexible space so that mentors and students could easily meet in a comfortable and inspiring environment.

The online Vanta pilots are up and running and experiencing great success.

‘i-am’ helped us to create a versatile brand language which could be easily translated across cultures.”Marketing DirectorVanta

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Pro

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anta

Bra

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ark

CR

EA

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Brand Mark

Badges

Badges

Project REN: Learning Centre Signage

INTERVIEWOFFICE

TALENTOFFICE

STUDYROOM

WORK SATIONS

CONFERENCE

LOUNGE

EXIT

COLLABORATING

Learning Centre Signage

Learning Centre Signage

Posters

Project REN: Vanta Tone of Voice

CREATEYOUR OWN PATHWAY

WHENYOU WANT TO...

PREPARE

PRESENT

PLAN

visit vanta.comvisit vanta.com

Create your very own bespokelearing program to �t your life and achieve your goals.

Create your very own bespokelearing program to �t your life and achieve your goals.

DEVOTEDTO SUCCESSvisit vanta.com

Create your very own bespokelearing program to �t your life and achieve your goals.C R E AT I N G R E M A R K A B L E F U T U R E S C R E AT I N G R E M A R K A B L E F U T U R E SC R E AT I N G R E M A R K A B L E F U T U R E S

Project REN: Secondary Graphic Pattern - Application Example

CLAIRE GRADUATED 2013

SHE HAS SINCE STARTED HER OWN CONSULTANCY BUSINESS AS WELL AS BECOMING PRESIDENT OF OUR ALUMNI

ANDY GRADUATED 2013

THE COURSE ENDED AND ANDY WALKED STRAIGHT INTO AN INTERNSHIP WITH JAGUAR.

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ANITA GRADUATED 2013

ANITA SUCCESSFULLY JUGGLED HER FAMILY, STUDIES AND 2 JOBS... FIND OUT HOW







Editorial

Virtual Learning Website Design

Space Planning

RECEPTION

Access

Access

RECEPTIONSEATING

DIGITALLCD

FEATURE

COFFEE BAR

EXPERIENCE/MERCHANDISE

CENTRALSOCIALFORUM

INDIVIDUALWORKSTATIONS

SOCIALLOUNGE

SOCIALLOUNGE

ENTRANCE PORTALCARD SCAN ENTRY

TALENT OFFICE/STUDY ROOM

IND

IVID

UA

L B

AR

SU

RFA

CE

WO

RK

ING

INDIVIDUAL BARSURFACE WORKING

INDIVIDUAL BARSURFACE WORKING

INFORMALGROUP

COLLABORATION

INFORMALGROUP

COLLABORATION

PRESENTATION/CLASS ACTIVITY

INTERVIEW OFFICE/STUDY ROOM

Learning

LearningCollaborating

TeachingFocussing

FocussingLearning

Collaborating

SocialisingLearning

CollaboratingTeaching

FocussingLearning

Collaborating


FocussingLearning



COLLABORATIONHUBS

COLLABORATIONHUBS

COLLABORATIONHUBS




CollaboratingSocialising

Birmingham Site:Threshold/Welcome, Previous Visuals

VANTA - Welcome/ Threshold Visual

Welcome and Reception

Main Entrance

Welcome and Reception

Coffee / Relaxation Area with Office View

Project REN - Coffee/ Relax & View to Offices

Coffee / Relaxation Area with Office View

Meeting Rooms

Social Forum

Project REN - Social Forum

Social Forum

Social Forum for Presentation

Project REN - Social Forum for Presentation

Social Forum

Telecom & Technology

We are really happy with the brand identity and store interiors ‘i-am’ have designed and look forward to rolling out the format across Turkey.”Marketing DirectorVatan Notebook

Vatan is one of the largest and most forward-looking electronics retailers in Turkey. Vatan asked ‘i-am’ to create a niche retail format specifically focused on electronic notebooks.

'i-am' have developed the name, brand identity, physical environment and retail experience for the retailer. With an arresting and innovative new lifestyle-led approach to the window displays, the customer is immediately drawn into a highly interactive environment with an easy to understand and intuitive product display. Knowledgeable staff, wearing ‘i-am’ designed uniforms, are on-hand to help the customer find the perfect notebook for their lifestyle.

The initial test sites have proved a considerable commercial success for Vatan, showing strong sales and attracting new customers. Based on this, ‘i-am’ is constructing 25 new sites.

‘‘

Shop Front

Threshold

Product Display

Avea is a leading GSM operator in Turkey that serves to 12 million subscribers in its 700 stores. Avea wanted to familiarise its customers to the values it added to the mobile communication world, one of the fundamentals of our times.

We set off understanding the value that mobile communication adds to life and focused on how communication language differs between lifestyle groups. We reflected Avea’s young, dynamic and innovative character throughout the store zones and colour palette. We defined employee personalities as well as the architectural and graphic language.

With its stronger customer experience, Avea decided to implement the new design to all service points.

‘i-am’ created an interactive environment that targets all our customers.”Marketing DirectorAvea

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Shop Front

Threshold

Product Display

London

‘i-am’ associates

66 Leonard StreetThe Old School HouseLondon EC2A 4LW

+44 (0)20 7613 4114

Freya [email protected]

Istanbul

‘i-am’ istanbul

Serdar Ekrem Sokak5/2 GalataIstanbul

+90 212 252 99 40/45

Selin [email protected]

Mumbai

‘i-am’ mumbai

4th Floor, Shivraj Heights 14th Road, Khar (West) Mumbai – 400052

+91 22 26487302

Udit [email protected]

We would love to hear from you...

I-am credentials

Design

Transcript of I-am credentials