I am all sector- creds_mailer

38
An introduction to our work globally The Brand Experience People Mumbai • London • Istanbul ‘i-am’ associates

Transcript of I am all sector- creds_mailer

Page 1: I am all sector- creds_mailer

An introduction to our work globally

The Brand Experience People

Mumbai • London • Istanbul‘i-am’ associates

Page 2: I am all sector- creds_mailer

We design 360° customer experiences.

We help you define and influence how your customers experience your brand across the multitude of touchpoints. To do this we are experts in:

Brand Identity and Communications

Digital Design

Interior Design

Architecture Employee Engagement

Page 3: I am all sector- creds_mailer

We design experiences that delight customers, build brand advocacy and deliver improved business performance.

We are ‘i-am’

Page 4: I am all sector- creds_mailer

We conducted a lengthy international search to select our design agency and are absolutely delighted with the impact ‘i-am’ has had on our business.’’Hiren BhanuChairman, New India Bank

By working closely with a very ambitious and willing board, we implemented a radical shake-up of the business, touching every aspect of the bank's workings and functionality. The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations.

The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board's expectations and has been warmly received byboth customers and staff.

‘‘

Brand Mark in English: Shortened Name Version

Page 5: I am all sector- creds_mailer

New India Bank Branch & Collateral

New India Bank

Page 6: I am all sector- creds_mailer

Through the concept of ‘Living Green’ has created a radically enhanced customer experience revitalising the Garanti image, bringing it to life and connecting with customers. This approach brought warmth and vitality to the customer experience and has now been applied throughout the branch network.

The new branches include eye-catching contoured frontages that work alongside a suite of branded collateral. A powerful combination of environment and brand communication.

‘i-am’ associates are a well organised, highly creative and truly innovative company

Husnu ErelExecutive Vice President, Garanti Bank

Through the concept of 'Living Green'we created a radically enhanced customer experience that revitalised the Garanti brand, bringing it to life and connecting with customers. This approach brought warmth and vitality to the customer experience and has now been applied throughout the branch network.

Over the last 5 years the new brand experience has been applied to over 500 sites across Turkey. The new branches include eye-catching contoured 'Living Green' frontages that work alongside a suite of branded collateral. A powerful combination of environment and brand communication.

‘i-am’ are a well organised, highly creative and truly innovative company.’’Husnu ErelExecutive Vice President, Garanti Bank

‘‘‘‘

Page 7: I am all sector- creds_mailer

Meeting Rooms

Page 8: I am all sector- creds_mailer

‘i-am’ provided us with essential knowledge and expertise in understanding customer preferences and meeting their expectations. This has lead to a branch design that is market leading.

Martin BoltonThe Co-operative Bank

Working in partnership with the Co-op team we are proud to have created the most eco bank branch in the world, with all materials and finishes adhering to best-in-class environmental standards.

A deliberate clockwise customer journey was created to ensure maximum customer engagement. We also introduced the centralised role of the 'host' to manage the front of house experience and allocate staff to look after the specific needs of each customer.

The first new branch was built and opened to great reception in 2006 with the new branch experience proving an outstanding success. The business performance has continued ahead of target andthe concept has been applied to further sites across the UK.

‘‘

Diarmuid O’ConghaileAn Post

‘i-am’ provided us with essential knowledge and expertise in understanding customer preferences. This has lead to a branch design that is market leading.’’

Working in partnership with the Co-op team we are proud to have created the most eco bank branch in the world, with all materials and finishes adhering to best-in-class environmental standards.

We also introduced the centralised role of the ‘host’ to manage the front of house experience and allocate staff to look after the specific needs of each customer.

The business performance has continued ahead of target andthe concept has been applied to further sites across the UK.

Page 9: I am all sector- creds_mailer

Consultation Area

Page 10: I am all sector- creds_mailer

Avea is a leading GSM operator in Turkey that serves to 12 million subscribers in its 700 stores. Avea wanted to familiarise its customers to the values it added to the mobile communication world, one of the fundamentals of our times.

We set off understanding the value that mobile communication adds to life and focused on how communication language differs between lifestyle groups. We reflected Avea’s young, dynamic and innovative character throughout the store zones and colour palette. We defined employee personalities as well as he architectural and graphic language.

With its stronger customer experience, Avea decided to implement the new design to all service points.

‘i-am’ created an interactive environment that targets all our customers.”Marketing DirectorAvea

‘‘

Page 11: I am all sector- creds_mailer
Page 12: I am all sector- creds_mailer

The objective was to design a space where Kale Kilit could demonstrate its integrated security products and services to its customers. The customer experience was based on highlighting Kale Kilit’s innovative products.

‘i-am’ was inspired from the British artist Antony Gormley’s “Breathing Room III” that was exhibited at the White Cube Gallery. Rather than creating a standard showroom, ‘i-am’ have developed a giant labyrinth effect, and presented a customer journey which allows the customers to discover different experience zones.

Digital boards and transparent glass surfaces were used to create elements of surprise. Interactive screens gave customers the opportunity to design their own unique door through a digital interface.

A space was also created that could be used for exhibitions, seminars, and events, turning the environment into a social space as well.

Thanks to ‘i-am’ we now have a showroom with a WOW factor.”Sadık ÖzgürDirector

‘‘

Page 13: I am all sector- creds_mailer
Page 14: I am all sector- creds_mailer

i-am’ are genius brand consultants and designers, they are the people we’ve been to consistently over the past 12 years. They have guided us, steered us and given us a huge amount of creative intelligence.”

Having previously worked with the team at Domus tiles in the review and development of their brand and sales process, it was great to reunite in the creation of this inspirational new showroom in the heart of Clerkenwell’s design district. Domus has provided a unique environment for clients to explore new ideas.

The overall design concept, that we’ve called ‘Back to Front’, was inspired by visiting the Domus warehouse in West London and their many suppliers in Northern Italy. The showroom itself has been returned to its foundations, stripped of artificial display walls and counters to reveal the body of this generous space.

Jon NeweyDirector

Page 15: I am all sector- creds_mailer
Page 16: I am all sector- creds_mailer

World’s trustedrealty experts

An ISO 9001:2008 Certified CompanyOver 40,000 satisfied customers 14 studios across 10 cities in India2 international offices in Dubai & Singapore Great investment advice and insight

‘i-am’ created a world class brand identity and sales lounge which we intend to roll out Pan-India.’’Amit MaviFounder, BOP

‘‘

BOP also known as Better Options Propmart is amongst India’s largest and fastest growing real estate brokers. As the company has grown rapidly and internationally there was a need to create a brand identity that would have a stronger recall value and global appeal.

For BOP the customer is at the heart of the business. BOP wanted to create a truly magical experience for their prospective customers visiting their sales lounge.

‘i-am’ created a strong brand identity and a stand-alone sales lounge environment that is industry leading. This was achieved by creating a recognisable logo that represents a young, professional, moving brand and a sales lounge that incorporates new technologies and allows greater product engagement and comfort.

This allowed BOP to take brand ownership in collaterals, adverts, campaigns, and other media, whilst having a fresh impact in India and appealing to new markets overseas.

Page 17: I am all sector- creds_mailer

Sales Lounge and Visual Language

The Sales Lounge: Host & Lounge

The Sales Lounge: The Terrace

Page 18: I am all sector- creds_mailer

Douglas and Gordon are professional, innovative and caring, qualities rarely associated with their profession. By expressing their unique qualities through their brand experience they would gain a significant advantage in such a competitive sector.

'i-am' were asked to design striking modern environments and a distinctly memorable client experience that reflected their brand values and personality.

First 'i-am' analysed every element of the Douglas and Gordon customer experience and then proposed a bespoke design solution in the form of a rich, warm and inviting environment.

Since working with ‘i-am’ and re-thinking our perception of our offices, we have pioneered a new brand of estate agents. This has certainly been reflected in our sales figures and company growth.’’Ivor Dickinson Managing Director

‘‘

Page 19: I am all sector- creds_mailer

Interactive Screens, Shop Front, and Waiting Area

Page 20: I am all sector- creds_mailer

PANCHSHIL BRAND IDENTITY GUIDELINES 45

Application example for the Corporate Sales Folder using our basic graphic elements.

Corporate fonts, graphic pattern and colours combine to create our Panchshil brand language.

The Panchshil Brand Mark is to match the Corporate Gradient and Pantone Black C. Logotype is to be printed 100% white. All text is to match Pantone Black C.

The graphic pattern is to match Pantone 7503 C on Pantone 465 C.

Our recommended paper stock is GFSmith Strathmore Writing Platinum White Wove 236gsm or closest match possible.

Note: The Panchshil Brand Mark must always be reproduced from original artwork and should never be redrawn or replicated.

CORPORATE SALES FOLDER

GFSMITH STRATHMORE WRITING

Grammage

Suitable for digital printing and duplexing. C6, DL and Bespoke envelopes available. Acid Free.

Sheet Size Digital

Colours

90

450x640320x460450x320210x297

635x965460x320450x320210x297

660x1016460x320450x320210x297

660x1016460x320450x320210x297

432x559320x460320x450210x297

All coloursAll coloursAll coloursAll coloursAll colours

118 236 298 Label

CORPORATE GRADIENT

PANTONE7503 C

PANTONE Black C

PANTONE465 C

BACK FRONT

Panchshil is a high-end luxury sector real estate company based out of Pune, working with designers such as Philipe Starck. They have built several iconic buildings in Pune including luxury hotels. Over a period these structures have become landmarks throughout the city, however the public in general are not aware that Panchshil built these.

‘i-am’ were asked to tidy up the existing brand mark and establish the brand hierarchy for Panchshil. It was important to re-associate the Panchshil brand with their developments. ‘i-am’ were also asked to look at the tone of voice and visual language of the brand.

‘i-am’ created a visual pattern that would allow Panchshil to take brand ownership across a range of different media and communication platforms. The tone of voice was warm and friendly and the elegant visual language used helped portray a premium sense of luxury.

‘i-am’ are a well organised, highly creative and truly innovative company.’’Marketing DirectorPanchshil

‘‘

Page 21: I am all sector- creds_mailer

Brochure and Corporate Collateral

PANCHSHIL BRAND IDENTITY GUIDELINES 69

MERCHANDISING - CARRIER BAG & BOXES

Application examples for Panchshil Merchandising using our basic graphic elements.

Corporate fonts, graphic pattern and colours combine to create our Panchshil brand language.

We recommend that the pattern is embossed onto the paper, followed by gold foiling.

Note: The Panchshil Brand Mark must always be reproduced from original artwork and should never be redrawn or replicated.

Image for reference only

PANCHSHIL BRAND IDENTITY GUIDELINES 63

Application examples for the Panchshil Office Experience using our basic graphic elements.

Corporate fonts, graphic pattern and colours combine to create our Panchshil brand language.

We recommend fabric covered hardcover notepads with gold embroided pattern on top. The Brand Mark can be embroided or printed.

Note: The Panchshil Brand Mark must always be reproduced from original artwork and should never be redrawn or replicated.

OFFICE EXPERIENCE - NOTEPAD

PANCHSHIL BRAND IDENTITY GUIDELINES 39

LITERATURE - PROJECT PRESENTATION FOLDER

MEET THE CITY

Business Bay, a mixed-use development spread across 14 acres, is located crossways the Golf Course and just 2 kms. away from Pune International Airport. Business Bay, with a development size of 2 million sq. ft., consists of 2 towers of modern workspace designed ef�ciently for leading corporate houses; software majors and IT enabled service companies, Luxury retail at the podium level and a JW Marriott Hotel, offering a perfect amalgamation of Workspace with Luxury, Leisure and Lifestyle.

Campus spread 14 acres

Development size 2 million sq ft

Of�ce space 1.65 million sq ft

Five star hotel 231 rooms - JW Marriott Hotel

Luxury retail/F&B 100,000 sq ft (podium level)

Landscaped podium 5 acres

Project Details

Of�ce space: 2 towers

Floor modules: 45,000 Sq. Ft. / 90,000 Sq. Ft.

Of�ce modules: 8,500 Sq. Ft. / 9,500 Sq. Ft. / 14,000 Sq. Ft.

Service core: Ef�cient centralized service core

Parking: 3 Levels

Elevators: 12 passenger and 2 service elevators per tower

Facilities Cafeteria, Food Court, Business Centre, Recreation Area/

Health Club, ATMs & Foreign Exchange Counters, Florist,

First-aid/ Medical Centre, Luxury retail showrooms, F&B, activity and

Open air exhibit-space located at the podium level.

Neighbourhood IBM, IBM DAKSH, Dell, HSBC Global Technology Centre,

ThoughtWorks, Schlumberger, Ernst & Young, WNS, CLSA,

DOW Chemicals, AXA, Finserve, Tech Mahindra, Tietoenator,

Capgemini, Satyam, PTC, Ventura, Mphasis, RedKnee, MAERSK, SAS,

TATA Consultancy Services, Mind Crest, Cybage , Bajaj Allianz,

Suzlon Energy, BNP Paribas and others.

WE WILL HELP YOU MAKETHE MOST OUT OF YOUR

Business

TECHNICAL SPECIFICATIONS

Base Building Speci�cations

Elevators

Service Core (2 centralized service cores in each tower)

Electrical Provisions

HVAC

Information Technology

Fire Protection/Fighting Systems

Water supply Possession for Fit-out Commencement

Floor Loading

Structure

Security System

Parking System

Environmental Clearance and Key Highlights

Environmental Clearance received from Ministry of Environment and

Forests - vide letter No.21-58/2006 IA, dated – 17/05/2006

CCTV

Lightning arrestors

Common area building

management system

Shall be provided in common areas

Shall be provided

Provided for controlling/monitoring of water

management, common exhaust and ventilation systems,

diesel generator sets, power, fire alarms

Parking levels 3 level parking system spanning the entire

development spread

Parking allocation 1 car park and 2 scooter parks for every 750 sq ft

of area leased

Sewage treatment plan This will help in removing contaminants from wastewater,

both runoff (effluents) and domestic. It includes physical,

chemical and biological processes to remove physical,

chemical and biological contaminants. The objective is to

produce a waste stream (or treated effluent) and a solid

waste or sludge suitable for discharge or reuse back into

the environment

Rain water harvesting Provisioned for a separate drainage arrangement for

terrace rainwater and podium surface rain water. Treated

rain water will be used in gardening and flushing purposes.

Energy conservation • Workspace designed to accommodate waterless

system of VRF type of air conditioning

• Corrected/Weighted “U” factor for roof after shading is 0.1

• Double Glazed Glass Units for maximum light and

minimum heat penetration

• Noise pollution to be minimized by using acoustically

treated enclosures for Equipments and Machinery, along

with thick tree plantations and green cover along the

periphery of the campus

• Engine Exhausts of Dg sets taken above the building

terrace level for eliminating flue gases and noise at

lower levels

Alternate energy Planned for photovoltaic solar panels to provide for

lighting in common areas and energy for equipments

and machinery

Tower A June 2012

Column Span

Cladding

Glazing

Floor Height

RCC Structure

8.4 m

Composite aluminium panels

Double glazed glass units

3.9 m

Typical areas

Critical areas

400 + 200 KG/m2

800 + 200 KG/m2

Passenger elevators

Capacity per elevator

Speed

Service elevators

Weight capacity

Speed

12 (each tower)

23 passengers

1.75 m/sec

2 (each tower)

1.5 tons

1.5 m/sec

Pantry

Toilets

Male

Female

Handicap

Janitor room

Electrical room

Located within the service core

4 in each service core

4 in each service core

1 in each service core

Located within the service core

2 in each service core with dedicated shaft/riser

Power load

Connected power load

Generator back-up

20 MVA

1 kva/100 sq ft of area leased

100% generator back-up provided

Type of HVAC system Building designed to accommodate variable refrigerant

flow (VRF) system of air-conditioning

Fiber-optic route Right of Way provided to all service providers

Dual route provision

Communication Space for Satellite dish/Communications equipment

Dectectors & Sprinklers Provided in all common areas with provision for

integration to interior office space

Fire Tank Capacity As per NBC

Source Pune Municipal Corporation

PROJECT TIME LINESDISCLAIMERThis document has been prepared by Panchshil and is meant for use of the recipient only and is not for circulation. This document is not to be reported or

copied or made available to others. The information contained herein is obtained and collated from sources believed reliable and we do not represent it as

accurate or complete and it should not be relied upon as such. The opinion expressed or estimates made are as per the best judgement as applicable at

that point of time and are subject to change without any prior notice.

Pune International Airport 2km

Mumbai- Pune Expressway 18km

Pune University 9km

Pune Railway Station 3km

Koregaon Park 2km

M.G. Road 5km

Bund Garden 1.5km

Kalyani Nagar 1km

Panchshil Realty

+91 22226 96200

Tech Park One, Tower E

191 Yerwada, Pune - 411 006

panchshil.com

Pune RailwayStation

Taj Blue Diamond

Le Meridien

Koregaon Park

Airport

Kalyani Nagar

BUSINESS BAY

PANCHSHIL TECH PARK

LOCATION MAP

ACCORDIONFOLD8pp

GFSMITH STRATHMORE WRITING

Grammage

Suitable for digital printing and duplexing. C6, DL and Bespoke envelopes available. Acid Free.

Sheet Size Digital

Colours

90

450x640320x460450x320210x297

635x965460x320450x320210x297

660x1016460x320450x320210x297

660x1016460x320450x320210x297

432x559320x460320x450210x297

All coloursAll coloursAll coloursAll coloursAll colours

118 236 298 Label

Application example for the Project Presentation Folder using our basic graphic elements.

Corporate fonts, project image style and colourscombine to create our Panchshil brand language.

The Panchshil Brand Mark is to match the Corporate Gradient and Pantone Black C. Logotype is to be printed 100% white. All text is to match Pantone Black C.

The graphic pattern is to match Pantone 7503 C on Pantone 465 C and white gradient from 0% to 100% on top of images.

Our recommended paper stock is GFSmith Strathmore Writing Platinum White Wove 236gsm or closest match possible.

Note: The Panchshil Brand Marks must always be reproduced from original artwork and should never be redrawn or replicated.

CORPORATE GRADIENT

PANTONE7503 C

PANTONE Black C

PANTONE465 C

Page 22: I am all sector- creds_mailer

Stamp Because of the work done by ‘i-am’, every day is as busy as a weekend, we always sell out of everything.’’Claire BuysonFounder

‘i-am’ created the Lakwatsa brand by developing a new identity, brand communication, and store design concept.

This included introducing quirky design ideas that fitted in a lounge atmosphere, but made Lakwatsa stand out from the crowd. ‘i-am’ designers developed swing seats of stripped back wood, vegetable crates topped with cushions held on by belts for additional seating. They also designed a scrabble letter menu board and a loyalty card system that features Polaroid pictures and Lakwatsa loyalty cards pinned on a cork wall.

Dubbed ‘the Starbucks of bubble tea’ in Marie Claire magazine, Lakwatsa has been going from strength to strength, and its loyal fan base continues to grow.

‘‘

Page 23: I am all sector- creds_mailer

Menus, Loyalty Cards & Stamps

Stamp

Menus

Loyalty cards

THIS ONE’S ON US. . . collect 10 stamps and receive a free drink

THIS ONE’S ON US. . . collect 10 stamps and receive a free drink

This card belongs to:

Page 24: I am all sector- creds_mailer

Chilango Logotype: Angled Version

Chilango has achieved 100% uplift in sales. This is unheard of in the restaurant industry.’’Dan HoughtonFounding Partner, Chilango

We worked together with the Chilango founders on every creative aspect of their business. We created a brand name and introduced a true Latin spirit to the personality that customers could readily engage with.

The Chilango name perfectly captures the essence of modern Mexico and gives it a twist of urban cool. The new interior concept is fast, vibrant and energising.

Eight years down the line Chilango now has five successful UK sites and was recently awarded ‘best new restaurant concept’ at the ROTI awards.

‘‘

Page 25: I am all sector- creds_mailer

Seating Area

Page 26: I am all sector- creds_mailer

Since working with ‘i-am’, like-for-like sales at East Street have increased by 75%.”David FoxFounder, East Street

‘i-am’ associates were appointed to create a new brand identity, including a new name and logo, graphic elements and complete interior design for this London-based site.

East Street was created, and everything about the concept was taken directly from the raw vibe of Southeast Asian street food and night markets. The long benches and plastic tables recreate the feeling of being in Vietnam or Thailand under a low glow of neon light, surrounded by the sights and sounds of the kitchen.

‘‘

Page 27: I am all sector- creds_mailer

Dining Area

Page 28: I am all sector- creds_mailer

As part of their growth strategy,MTI (Kiev) have been working with ‘i-am’ to launch their new footwear store Urban United. The store is an eclectic mix of materials and furniture reflecting urban life, utilising everyday cast offs including cars, household goods and construction materials. Representing inspiration for a new generation, the Urban United personality dictates that the visual language takes its cue from street art and music rather than typical graphic formats employed in most retail stores. Store treatments feature the unexpected creating an environment that is both challenging and entertaining.

With a 10% uplift in store sales, the project has helped revitalise our existing stores with vital lessons learned for when our new store design is launched. We are now going to expand this approach to all our stores.’’Denis VerteletskyChief Commercial Officer, MTI, Shoes & Apparel Division

‘‘

Page 29: I am all sector- creds_mailer

Product Showcase

Page 30: I am all sector- creds_mailer

Thomas Lyte wanted to create a retail experience that epitomised luxury, quality and excellence.

‘i-am’ wanted to convey the concept of craftsmanship and luxury which lies at the heart of Thomas Lyte’s brand values. Due to the age, size and configuration of the store there were constant design challenges that had to be sympathetically resolved. Every detail of the product design was considered in the detail of the furniture and interior decoration. The windows feature silver salvers produced by Thomas Lyte to create a unique eye catching display, photography and imagery reference the Thomas Lyte design cues.

From independent research on 200 luxury goods businesses Thomas Lyte last year recorded a 17% above average gross profit to the industry.’’Kevin BakerThomas Lyte Founder

‘‘

Page 31: I am all sector- creds_mailer

Product Showcase

Page 32: I am all sector- creds_mailer

‘i-am’ created the launch campaign for the flagship Vero Moda store in London. Centered around one core concept – the ‘Fill it for Free’ Gold Bag, 300 of these were hidden around London, select online media and fashion blogs. Finders of this elusive bag could access the store and literally fill it for free on the opening day. This theme fed the integrated marketing campaign across social media platforms, PR, on and offline media, guerrilla marketing stunts and a packed event schedule. A key element to the campaign was the product placement strategy with London’s top fashion bloggers and influencers, yielding 100% conversion rate online.Within just a few weeks ‘i-am’ generated thousands of followers online, hundreds queuing down Oxford Street prior to launch, coverage in the top 20 media titles as well as over £500,000 worth of press coverage.

We were thrilled with the hard work and dedication that ‘i-am’ showed in the Oxford Street store opening and wouldn’t hesitate to work with them again.’’Jon HaugHead of Marketing, Vero Moda

‘‘

Page 33: I am all sector- creds_mailer

Overwhelming success

Page 34: I am all sector- creds_mailer

Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. 1

Jetking Brand ManualVERSION 2.2

‘i-am’ helped us develop a deeper & emotional connection to our customers and helped us improve our perception in Industry”

Jetking wanted to be more than just an education and training facility, they wanted to be known as an institute of knowledge harnessing a culture of continuous learning and development in pursuit of a better life.

‘i-am’ worked closely with the Jetking team to create a dynamic new mark, visual language and brand personality that modernised and strengthened their brand whilst retaining their heritage.

Jetking are working with their franchisees to implement the new brand identity and visual language across their extensive network pan-India.

Jetking Brand Manual | Version 2.2 | The Jetking original artwork must always be used and should never be redrawn or replicated. 5

1.0 Brand MarkThe new Jetking brand mark reflects both our heritage and our future. We are grounded by the foundation and values of our past, but are youthful, progressive, and accessible. Our new brand is both iconic and powerful.

Siddarth BharwaniHead, Marketing & Corp. Comm. - Jetking.

‘‘

Page 35: I am all sector- creds_mailer

Jetking

PPt. 2013

JetkingBetter people, better life

Jetking

TM JetkingBetter people, better life

JetkingBetter life

JetkingBetter life

JetkingBetter life

JetkingBetter life

TM

Jetking

Jetking

Jetking

Jetking

Infotrain

Infotrain

JetkingBetter life

Corporate Stationary and Merchandise

Page 36: I am all sector- creds_mailer

Project REN: Vanta Brand Mark

C R E AT I N G R E M A R K A B L E F U T U R E S

Apollo Group Inc. is a US leader in adult and online education. They aim to advance access to quality global education through visionary leadership, dynamic student and faculty culture and an impressive local and national reputation.

The brief was to create a brand for a new form of adult education, which included name generation, brand identity and tone of voice.

‘i-am’ created a versatile brand language which could be easily translated and understood across a number of countries and cultures. The space that ‘i-am’ created for the face-to-face learning at Vanta was an incredibly flexible space so that mentors and students could easily meet in a comfortable and inspiring environment.

The online Vanta pilots are up and running and experiencing great success.

‘i-am’ helped us to create a versatile brand language which could be easily translated across cultures.”Marketing DirectorVanta

‘‘

Page 37: I am all sector- creds_mailer

Project REN: Secondary Graphic Pattern - Application Example

CLAIRE GRADUATED 2013

SHE HAS SINCE STARTED HER OWN CONSULTANCY BUSINESS AS WELL AS BECOMING PRESIDENT OF OUR ALUMNI

ANDY GRADUATED 2013

THE COURSE ENDED AND ANDY WALKED STRAIGHT INTO AN INTERNSHIP WITH JAGUAR.

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

ANITA GRADUATED 2013

ANITA SUCCESSFULLY JUGGLED HER FAMILY, STUDIES AND 2 JOBS... FIND OUT HOW

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

Project REN: Secondary Graphic Pattern - Application Example

CLAIRE GRADUATED 2013

SHE HAS SINCE STARTED HER OWN CONSULTANCY BUSINESS AS WELL AS BECOMING PRESIDENT OF OUR ALUMNI

ANDY GRADUATED 2013

THE COURSE ENDED AND ANDY WALKED STRAIGHT INTO AN INTERNSHIP WITH JAGUAR.

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

ANITA GRADUATED 2013

ANITA SUCCESSFULLY JUGGLED HER FAMILY, STUDIES AND 2 JOBS... FIND OUT HOW

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

Project REN: Secondary Graphic Pattern - Application Example

CLAIRE GRADUATED 2013

SHE HAS SINCE STARTED HER OWN CONSULTANCY BUSINESS AS WELL AS BECOMING PRESIDENT OF OUR ALUMNI

ANDY GRADUATED 2013

THE COURSE ENDED AND ANDY WALKED STRAIGHT INTO AN INTERNSHIP WITH JAGUAR.

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

ANITA GRADUATED 2013

ANITA SUCCESSFULLY JUGGLED HER FAMILY, STUDIES AND 2 JOBS... FIND OUT HOW

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

Ecatur? Qui nos voloribus, eatiis is sit etur?Vendel ium aperum dent magnimus mo que non ra nati dus arum iliquid eratibusdam que velignam qui aut expellandam num autempe liquosto es se mil min es atiis accae. Am harupis et everor alitatias ea arciis dolor mi, sum quas aut eos voluptas explisc iistia non est explit preiunda volorro conetur recaborro et imet volupta nost optati optaeri beritates id min enihili quodios sinullest laborempor audit vollaut volorectat.

Oditiist dit omnis sitati volorru menditibus qui illaccumqui ius, unt, officatur rero molorporibus esciam, susaped moluptatia aut etur?

Imusam voloreh endipsum eost autem esti aut adi quideli quidel ipisquatet ad que quam is doluptati totaepelenis doluptaquam, sint venimil magnatu repudit re eum nonsecu lparion sentis ne doluptas duciene cus auda ium qui debiscia dolorum esti anderumet, ipienem ditaept aturion sequod utatur? Bo. Optatio velis maximin cum num quam quos ab il mos aliquuntia net ut adicias quaspiet odis quiatendesti dolore, qui ditamus ciatum, ium anis abor aut quissequiam volorereri ullaborrum cullestrum fugia venimus eos acero tem unt.

Page 38: I am all sector- creds_mailer

London

‘i-am’ associates

66 Leonard StreetThe Old School HouseLondon EC2A 4LW

+44 (0)20 7613 4114

Freya [email protected]

Istanbul

‘i-am’ istanbul

Serdar Ekrem Sokak5/2 GalataIstanbul

+90 212 252 99 40/45

Selin [email protected]

Mumbai

‘i-am’ mumbai

4th Floor, Shivraj Heights, 14th Road, Khar (West), Mumbai – 400052

+91 22 26487302

Udit [email protected]

We would love to hear from you...