I Am a Handmade Business Owner and I Made these 4 Mistakes that Impacted my Sales this Spring

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4 MISTAKES MONICABADIU.COM THERE’S REALLY NOT ENOUGH PREP WORK TO MAKE SURE YOU ARE COMPLETELY READY FOR WHATEVER COMES YOUR WAY THAT IMPACTED MY SALES

Transcript of I Am a Handmade Business Owner and I Made these 4 Mistakes that Impacted my Sales this Spring

4 MISTAKES

MONICABADIU.COM

THERE’S REALLY NOT ENOUGH PREP WORK TO MAKE SURE YOU ARE COMPLETELY READY FOR WHATEVER COMES YOUR WAY

THAT IMPACTED MY SALES

this spring

FOR THE PAST FEW YEARS, I'VE BEEN  RUNNING A SMALL HANDMADE BUSINESS. 

I generally have one big selling season a year and I invest all my resources in preparing for this specific timeframe.

The active selling period is somewhere in the span between 2 to 5 days and usually, things go crazy at that time.

The duration of my marketing campaign is Jan through early March, centered around one specific spring holiday.

I use a mix of content marketing, social media, paid advertising and cold emails to achieve my target: an increase in online sales by 50% compared with last year's data.

It's early March and I have just finished the first selling season of this year. Drawing the line, I found I made 4 big mistakes. I'm sharing those with you, hoping it will help you in your business in this new episode of Entrepreneur Journal.

HELLO THERE, FELLOW ARTIST! 

IT STARTED AS A HOBBY, BUT  OVER TIME IT GREW IN AN OPPORTUNITY 

THE 4 MISTAKES I MADE THIS SPRINGrunning a marketing campaign for my handmade business, Circul Magic

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OVERSPENDING    ON ADS

I.

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TRYING TO SELL  II.

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TO MANY PRODUCTS

TOO MUCH TIME    ON PRODUCT DEVELOPMENT

III.

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NOT GETTING     WITH THE TREND

IV.

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DID YOU MAKE THESE MISTAKES

YOURSELF?

SHARE YOUR STORY HERE 

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THANK YOU FOR READING

DON'T WING IT. TAKE CONTROL OF YOUR MARKETING.

MONICA BADIU IS A MARKETING CONSULTANT & HANDMADE BUSINESS OWNER

MONICABADIU.COM

VISIT THE BLOG FOR THE FULL ARTICLE & MARKETING TIPS FOR HANDMADE ARTISTS