HYVEE 9' X 66 MAYBELLINE URBAN WALL PLANOGRAM COSM...Page: 1 of 26 ˘ ˇ ˆ˙˝˛˚˜ !"# ˝$ ˚ ˘...

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Page: 1 of 26 FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa FULL WALL Door Count as of Print Date: 0 Spring 2019 HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM Date : 06-Nov-2018 Prepared by: Loreal CPD Category Management Ingredi ants

Transcript of HYVEE 9' X 66 MAYBELLINE URBAN WALL PLANOGRAM COSM...Page: 1 of 26 ˘ ˇ ˆ˙˝˛˚˜ !"# ˝$ ˚ ˘...

Page: 1 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

Ingrediants

Page: 2 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

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Ingrediants

Page: 3 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Column: 1

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

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CSMATTES-655 COLOR SEN THE MATTES Daringly Nude

CSMATTES-691 COLOR SEN THE MATTES Rich Ruby

CSLQMTT-5 COLORSENSATIONALLIQUID MATTE

CSMFA-370 CS MADE FOR YOU SPICE FOR ME

609MERU-515 COLOR SEN LIPSTICK Coral Crush

609MERU-405 COLOR SEN LIPSTICK Pretty in Plum

609MERU-205 COLOR SEN LIPSTICK Nearly There

609MERU-5 COLOR SEN LIPSTICK Pink Sand

CSBOLDS-775 COLOR SENSATIONALLOADED BOLDS

CSMATTES-545 COLOR SEN THE MATTES BEIGE BABE

CSMATTES-656 COLOR SEN THE MATTES Clay Crush

CSMATTES-695 COLOR SEN THE MATTES Divine Wine

CSLQMTT-10 COLORSENSATIONALLIQUID MATTE

609MERU-625 COLOR SEN LIPSTICK Are You Red-dy

609MERU-410 COLOR SEN LIPSTICK Blissful Berry

1H14CSB-920 COLOR SEN BUFFS NUDE LUST

609MERU-15 COLOR SEN LIPSTICK Born With It

CSBOLDS-785 COLOR SENSATIONALLOADED BOLDS

CSMATTES-550 COLOR SEN THE MATTES HONEY PINK

CSMATTES-657 COLOR SEN THE MATTES Nude Nuance

CSMATTES-681 COLOR SEN THE MATTES Vibrant Violet

CSLQMTT-12 COLORSENSATIONALLIQUID MATTE

CSMFA-373 CS MADE FOR YOU MAUVE FOR ME

609MERU-630 COLOR SEN LIPSTICK Red Revolution

609MERU-420 COLOR SEN LIPSTICK Deepest Cherry

1H14CSB-930 COLOR SEN BUFFS TRUFFLE TEASE

609MERU-17 COLOR SEN LIPSTICK Sugar Chic

CSBOLDS-795 COLOR SENSATIONALLOADED BOLDS

CSMATTES-555 COLOR SEN THE MATTES NAKED CORAL

CSMATTES-660 COLOR SEN THE MATTES Touch of Spice

CSMATTES-696 COLOR SEN THE MATTES Burgundy Blush

CSLQMTT-35 COLORSENSATIONALLIQUID MATTE

CSMFA-376 CS MADE FOR YOU PINK FOR ME

609MERU-635 COLOR SEN LIPSTICK Very Cherry

609MERU-425 COLOR SEN LIPSTICK Plum Paradise

609MERU-235 COLOR SEN LIPSTICK Warm Me Up

609MERU-20 COLOR SEN LIPSTICK Pink & Proper

CSBOLDS-820 COLOR SENSATIONALLOADED BOLDS

CSMATTES-560 COLOR SEN THE MATTES RAW CHOCOLATE

CSMATTES-665 COLOR SEN THE MATTES Lust for Blush

CSPWDRMAT-698 COLOR SENSATIONALPOWDER MATTE

CSLQMTT-36 COLORSENSATIONALLIQUID MATTE

CSMFA-379 CS MADE FOR YOU FUCHSIA FOR ME

609MERU-645 COLOR SEN LIPSTICK Red Revival

609MERU-435 COLOR SEN LIPSTICK Plum Perfect

609MERU-275 COLOR SEN LIPSTICK Crazy For Coffee

609MERU-105 COLOR SEN LIPSTICK Pink Wink

CSBOLDS-825 COLOR SENSATIONALLOADED BOLDS

CSMATTES-565 COLOR SEN THE MATTES ALMOND ROSE

CSMATTES-670 COLOR SEN THE MATTES Ravishing Rose

CSPWDRMAT-700 COLOR SENSATIONALPOWDER MATTE

CSLQMTT-37 COLORSENSATIONALLIQUID MATTE

CSMFA-382 CS MADE FOR YOU RED FOR ME

609CSV-875 COLOR SEN LIP VIVIDS VIVID ROSE

609MERU-445 COLOR SEN LIPSTICK On The Mauve

609MERU-280 COLOR SEN LIPSTICK Rum Riche

609CSV-860 COLOR SEN LIP VIVIDS PINK POP

CSBOLDS-830 COLOR SENSATIONALLOADED BOLDS

CSMATTES-565 COLOR SEN THE MATTES ALMOND ROSE

CSMATTES-675 COLOR SEN THE MATTES Faint For Fucshia

CSPWDRMAT-705 COLOR SENSATIONALPOWDER MATTE

CSLQMTT-38 COLORSENSATIONALLIQUID MATTE

CSMFA-385 CS MADE FOR YOU RUBY FOR ME

609CSV-880 COLOR SEN LIP VIVIDS ELECTRIC ORANGE

609MERU-450 COLOR SEN LIPSTICK Romantic Rose

1H14CSB-940 COLOR SEN BUFFS TOUCHABLE TAUPE

609CSV-865 COLOR SEN LIP VIVIDS FUCHSIA FLASH

CSBOLDS-835 COLOR SENSATIONALLOADED BOLDS

CSMATTES-570 COLOR SEN THE MATTES TOASTED TRUFFLE

CSMATTES-680 COLOR SEN THE MATTES Mesmerizing Magenta

CSPWDRMAT-704 COLOR SENSATIONALPOWDER MATTE

CSLQMTT-39 COLORSENSATIONALLIQUID MATTE

609CSV-895 COLOR SEN LIP VIVIDS ON FIRE RED

609CSV-905 COLOR SEN LIP VIVIDS BRAZEN BERRY

1H14CSB-950 COLOR SEN BUFFS UNTAINTED SPICE

609CSV-870 COLOR SEN LIP VIVIDS SHOCKING CORAL

CSBOLDS-845 COLOR SENSATIONALLOADED BOLDS

CSMATTES-575 COLOR SEN THE MATTES BROWN BLUSH

CSMATTES-682 COLOR SEN THE MATTES Blushing Pout

CSPWDRMAT-706 COLOR SENSATIONALPOWDER MATTE

CSMFA-388 CS MADE FOR YOU PLUM FOR ME

CSLQMTT-50 COLORSENSATIONALLIQUID MATTE

-

-

- CS SPACESAVER

- CS SPACESAVER

Page: 4 of 26

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FULL WALLDoor Count as of Print Date: 0

Column: 2

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

-

-

-

-

041554984521 - Urban Hook Bar with 6 Peg Hooks640BLLB-01 BABY LIPS MY PINK

640BLLBDR-55 BABY LIPS DR RESCUE Coral Crave

640BLLB-05 BABY LIPS QUENCHED

640BLLB-15 BABY LIPS CHERRY ME

640BLLB-25 BABY LIPS PINK PUNCH

PM0000024435 - SS 24HR LIP 3.3 (NON REFLOW) **

PM0000024434 - SS 24HR LIP 2.3 (NON REFLOW) **

PM0000024433 - SS 24HR LIP 1.3 (NON REFLOW) **

PM0000022952 - SS MATTE INK 1.1 **

PM0000024428 - SS MATTE INK UNNUDES **

PM0000018282 - FM SET+SMTH PDR TRAY 1.1 **

1210FMPP-120 FitMe SET+SMTH PDR Clsc Ivry

1210FMPP-110 FitMe SET+SMTH PDR Porcelain

PM0000006070 - FM DEW+SMTH FNDTN TRAY 1.2 **

1210FMFD-110 FitMe DEW+SMTH FNDTN Porcelain

PM0000013855 - FM MT+PRLS FNDTN TRAY 1.1 **

FMPRRFN-110 FitMe MATTE+PORELESSFNDTN Porcelain

1210FMFD-115 FitMe DEW+SMTH FNDTN Ivry

FMPRRFN-112 FitMe MATTE+PORELESSFNDTN Ntrl Ivory

SSMATINK-55 SUPERSTAYMATTE INK DRIVER

SSLC11-085 SS 2 STEP 24HR LIPCOLOR Lasting Lilac

SSLC11-005 SS 2 STEP 24HR LIPCOLOR Everlasting Wine

SSLC11-041 SS 2 STEP 24HR LIPCOLOR Committed Coral

SSMATINK-5 SUPERSTAYMATTE INK LOYALIST

1210FMFD-120 FitMe DEW+SMTH FNDTN Clsc Ivry

FMPRRFN-120 FitMe MATTE+PORELESSFNDTN Clsc Ivory

SSMATINK-60 SUPERSTAYMATTE INK POET

1210FMPP-130 FitMe SET+SMTH PDR Buff Bge

1210FMPP-125 FitMe SET+SMTH PDR Nude Bge

SSLC11-070 SS 2 STEP 24HR LIPCOLOR On and OnOrchid

SSLC11-090 SS 2 STEP 24HR LIPCOLOR Timeless Rose

SSLC11-010 SS 2 STEP 24HR LIPCOLOR ReliableRaspberry

SSMATINK-10 SUPERSTAYMATTE INK DREAMER

SSMATINK-65 SUPERSTAYMATTE INK SEDUCTRESS

SSLC11-136 SS 2 STEP 24HR LIPCOLOR Constant Toast

SSLC11-100 SS 2 STEP 24HR LIPCOLOR Very Cranberry

SSLC11-015 SS 2 STEP 24HR LIPCOLOR All Day Cherry

1210FMFD-125 FitMe DEW+SMTH FNDTN Nude Bge

FMPRRFN-220 FitMe MATTE+PORELESSFNDTN Ntrl Beige

SSMATINK-15 SUPERSTAYMATTE INK LOVER

SSMATINK-70 SUPERSTAYMATTE INK AMAZONIAN

SSINTNSTY-200 SUPERSTAYSUPER IMPACT ETERNALCHERRY

SSLC11-105 SS 2 STEP 24HR LIPCOLOR Blush On

SSLC11-020 SS 2 STEP 24HR LIPCOLOR ContinuousCoral

SSMATINK-20 SUPERSTAYMATTE INK PIONEER

1210FMFD-130 FitMe DEW+SMTH FNDTN Buff Bge

FMPRRFN-228 FitMe MATTE+PORELESSFNDTN Soft Tan

SSMATINK-75 SUPERSTAYMATTE INK FIGHTER

1210FMPP-225 FitMe SET+SMTH PDR Med Buff

1210FMPP-220 FitMe SET+SMTH PDR Nat Bge

SSINTNSTY-205 SUPERSTAYSUPER IMPACT STEADY RED-Y

SSLC11-110 SS 2 STEP 24HR LIPCOLOR So Pearly Pink

SSLC11-025 SS 2 STEP 24HR LIPCOLOR Keep Up TheFlame

SSMATINK-25 SUPERSTAYMATTE INK HEROINE

SSMATINK-80 SUPERSTAYMATTE INK RULER

SSINTNSTY-210 SUPERSTAYSUPER IMPACT NON-STOPORANGE

SSLC11-115 SS 2 STEP 24HR LIPCOLOR ForeverChestnut

SSLC11-035 SS 2 STEP 24HR LIPCOLOR Keep It Red

1210FMFD-210 FitMe DEW+SMTH FNDTN Sandy Bge

FMPRRFN-235 FitMe MATTE+PORELESSFNDTN Pure Beige

SSMATINK-30 SUPERSTAYMATTE INK ROMANTIC

SSMATINK-85 SUPERSTAYMATTE INK PROTECTOR

SSINTNSTY-215 SUPERSTAYSUPER IMPACT PINK GOES ON

SSLC11-120 SS 2 STEP 24HR LIPCOLOR Always Heather

SSLC11-045 SS 2 STEP 24HR LIPCOLOR Wear OnWildberry

SSMATINK-35 SUPERSTAYMATTE INK CREATOR

1210FMFD-220 FitMe DEW+SMTH FNDTN Nat Bge

FMPRRFN-310 FitMe MATTE+PORELESSFNDTN Sun Beige

SSMATINK-90 SUPERSTAYMATTE INK HUNTRESS

SSINTNSTY-220 SUPERSTAYSUPER IMPACT 24/7 FUSCHIA

SSLC11-141 SS 2 STEP 24HR LIPCOLOR More & MoreMocha

SSLC11-050 SS 2 STEP 24HR LIPCOLOR Unlimited Raisin

1210FMPP-355 FitMe SET+SMTH PDR Coconut

1210FMPP-240 FitMe SET+SMTH PDR Gldn Bge

SSMATINK-40 SUPERSTAYMATTE INK BELIEVER

SSINTNSTY-225 SUPERSTAYSUPER IMPACT ALL DAY PLUM

SSMATINK-95 SUPERSTAYMATTE INK VISIONARY

SSLC11-145 SS 2 STEP 24HR LIPCOLOR Constant Cocoa

SSLC11-055 SS 2 STEP 24HR LIPCOLOR Perpetual Plum

SSMATINK-45 SUPERSTAYMATTE INK ESCAPIST

1210FMFD-225 FitMe DEW+SMTH FNDTN Med Buff

FMPRRFN-330 FitMe MATTE+PORELESSFNDTN Toffee

SSERASER-00 SUPERSTAYERASER

SSLC11-150 SS 2 STEP 24HR LIPCOLOR Timeless Toffee

SSLC11-080 SS 2 STEP 24HR LIPCOLOR Infinite Petal

SSMATINK-100 SUPERSTAYMATTE INK PHILOSOPHER

SSMATINK-50 SUPERSTAYMATTE INK VOYAGER

- SS MATTE INK

Ingrediants card

Page: 5 of 26

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FULL WALLDoor Count as of Print Date: 0

Column: 3

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

- DMM SM BRAND SIGN

- DMM SM BRAND SIGN

DRESMCNCL-10 DREAM LUMICONCEALER -UNCARDED FAIR

041554327267 - DRM MATTE MOUSSE 2.2 **

041554327250 - DRM MATTE MOUSSE 1.2 **

PM0000022938 - DRM LUMI/BRGHT CNCLR CRAY 1.1 **

PM0000027358 - DRM WONDER PDR 1.1 **

1213DWP-50 DREAM WONDER POWDER

1213DWP-10 DREAM WONDER POWDER

PM0000002481 - DRM SATIN 2.2 **

109DRLF-60 DREAM SATIN LIQUIDFOUNDATION Sandy Beige

PM0000002480 - DRM SATIN 1.2 **

109DRLF-10 DREAM SATIN LIQUIDFOUNDATION Porcelain Ivory

PM0000010799 - FM STICK 1.1 **

613FMSF-110 FitMe Oil-FreeStick

PM0000022937 - FM LOOSE POWDER 1.1 **

FITMELSPWD-25 FIT ME LOOSE POWDER MEDIUM

FITMELSPWD-05 FIT ME LOOSE POWDER FAIR

PM0000006071 - FM DEW+SMTH FNDTN TRAY 2.2 **

1210FMFD-230 FitMe DEW+SMTH FNDTN Nat Buff

PM0000019244 - FM MT+PRLS PDR/CONCLR 1.1 **

FMANTISHN-120 FitMe MATTE+PORELESS PDR Classic Ivory

FMANTISHN-100 FitMe MATTE+PORELESS PDR Translucent

704MOUS-90 DREAM MATTE MOUSSE FOUNDATION Honey Beige

704MOUS-70 DREAM MATTE MOUSSE FOUNDATION Pure Beige

DRESMCNCL-20 DREAM LUMICONCEALER -UNCARDED LIGHT

1210FMFD-235 FitMe DEW+SMTH FNDTN Pure Bge

613FMSF-115 FitMe Oil-FreeStick

DRESMCNCL-40 DREAM LUMICONCEALER -UNCARDED MEDIUM

109DRLF-70 DREAM SATIN LIQUIDFOUNDATION Pure Beige

109DRLF-20 DREAM SATIN LIQUIDFOUNDATION Classic Ivory

DRESMCNCL-50 DREAM LUMICONCEALER -UNCARDED MEDIUM -

1210FMFD-240 FitMe DEW+SMTH FNDTN Gldn Bge

FMANTISHN-320 FitMe MATTE+PORELESS PDR Natural Tan

FMANTISHN-220 FitMe MATTE+PORELESS PDR Natural Beige

FITMELSPWD-30 FIT ME LOOSE POWDER MEDIUM DEEP

FITMELSPWD-10 FIT ME LOOSE POWDER FAIR LIGHT

704MOUS-10 DREAM MATTE MOUSSE FOUNDATION Porcelain Ivory

704MOUS-50 DREAM MATTE MOUSSE FOUNDATION Creamy Natural

704MOUS-120 DREAM MATTE MOUSSE FOUNDATION Caramel

704MOUS-75 DREAM MATTE MOUSSE FOUNDATION Natural Beige

613FMSF-120 FitMe Oil-FreeStick

1213DWP-70 DREAM WONDER POWDER

1213DWP-20 DREAM WONDER POWDER

DRESMCNCL-60 DREAM LUMICONCEALER -UNCARDED DEEP

109DRLF-75 DREAM SATIN LIQUIDFOUNDATION Natural Beige

109DRLF-30 DREAM SATIN LIQUIDFOUNDATION Natural Ivory

1210FMFD-310 FitMe DEW+SMTH FNDTN Sun Bge

DRESMCNCL-70 DREAM LUMICONCEALER -UNCARDED DARK

613FMSF-130 FitMe Oil-FreeStick

DRMCONCR-10 DREAMCONCEALERCRAYON Fair

1210FMFD-315 FitMe DEW+SMTH FNDTN Soft Honey

1210FMCNC-10 FitMeCONCEALER Light

FITMELSPWD-35 FIT ME LOOSE POWDER DEEP

FITMELSPWD-15 FIT ME LOOSE POWDER LIGHT

109DRLF-90 DREAM SATIN LIQUIDFOUNDATION Honey Beige

109DRLF-35 DREAM SATIN LIQUIDFOUNDATION Nude Beige

704MOUS-20 DREAM MATTE MOUSSE FOUNDATION Classic Ivory

704MOUS-55 DREAM MATTE MOUSSE FOUNDATION Light Beige

704MOUS-130 DREAM MATTE MOUSSE FOUNDATION Cocoa

704MOUS-80 DREAM MATTE MOUSSE FOUNDATION Medium Beige

613FMSF-220 FitMe Oil-FreeStick

1213DWP-90 DREAM WONDER POWDER

1213DWP-25 DREAM WONDER POWDER

DRMCONCR-20 DREAMCONCEALERCRAYON Light

1210FMCNC-15 FitMeCONCEALER Fair

1210FMFD-330 FitMe DEW+SMTH FNDTN Toffee

DRMCONCR-30 DREAMCONCEALERCRAYON Light/Medium

613FMSF-235 FitMe Oil-FreeStick

1210FMCNC-20 FitMeCONCEALER Sand

109DRLF-120 DREAM SATIN LIQUIDFOUNDATION Caramel

109DRLF-40 DREAM SATIN LIQUIDFOUNDATION Nude

1210FMFD-355 FitMe DEW+SMTH FNDTN Coconut

DRMCONCR-40 DREAMCONCEALERCRAYON Medium

704MOUS-40 DREAM MATTE MOUSSE FOUNDATION Nude

1210FMCNC-25 FitMeCONCEALER Med

704MOUS-60 DREAM MATTE MOUSSE FOUNDATION Sandy Beige

FITMELSPWD-40 FIT ME LOOSE POWDER DARK

FITMELSPWD-20 FIT ME LOOSE POWDER LIGHT MEDIUM

613FMSF-330 FitMe Oil-FreeStick

1213DWP-95 DREAM WONDER POWDER

1213DWP-40 DREAM WONDER POWDER

DRMCONCR-50 DREAMCONCEALERCRAYON Medium/Deep

1210FMCNC-50 FitMeCONCEALER Cafe

1210FMFD-360 FitMe DEW+SMTH FNDTN Mocha

109DRLF-130 DREAM SATIN LIQUIDFOUNDATION Cocoa

109DRLF-50 DREAM SATIN LIQUIDFOUNDATION Creamy Natural

DRMCONCR-60 DREAMCONCEALERCRAYON Deep

613FMSF-355 FitMe Oil-FreeStick

1210FMCNC-35 FitMeCONCEALER Deep

Page: 6 of 26

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FULL WALLDoor Count as of Print Date: 0

Column: 4

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

-

041554984507 - Urban Hook Bar with 4 Peg Hooks215SSBSCL-10 SS BETTER SKIN CNCLR Ivory

215SSBSCL-20 SS BETTER SKIN CNCLR Light

435SFL-1 SHINE FREE OIL CONTROL LOOSE POWDER Light

435SFL-2 SHINE FREE OIL CONTROL LOOSE POWDER Medium

612BBC-110 DREAM FRESH BB CRM Light Medium

1209IAREF-120 IAR ERASER FOUNDATION Creamy Ivory

PM0000019917 - DRM BB CREAMS 1.1 **

PM0000024445 - FS MASTER PRIME/FIX POWDER/SPRAY **

FSMSTPRM-050 MASTER PRIME BLUR +HYDRATE MASTER PRIME BLUR + HYDRATE

PM0000004197 - IAR ERASER FOUND 1.1 **

PM0000007940 - HB IAR ERASER HB 6F **

PM0000007940 - HB IAR ERASER HB 6F **

PM0000026218 - SS MULTI-USE **

PM0000027346 - SS FC PDR 1.1 **

SUPERSPWD-312 SUPERSTAY FULL COVERAGE POWDER Golden

SUPERSPWD-102 SUPERSTAY FULL COVERAGE POWDER Fair Porcelain

PM0000024441 - SS FULL COVERAGE FOUNDATION 1.1 **

SUPERSFDT-102 SUPERSTAY FULLCOVERAGE FOUNDATION Fair Porcelain

SUPERSFDT-110 SUPERSTAY FULLCOVERAGE FOUNDATION Porcelain

1209IAREF-130 IAR ERASER FOUNDATION Buff Beige

FSMSTBLUR-100 FACE STUDIO MASTER PRIME Blur + Smooth

SSPROTLFD-110 Superstay Multi-UseFoundation Porcelain

612BBC-120 DREAM FRESH BB CRM Medium

SUPERSFDT-112 SUPERSTAY FULL COVERAGEFOUNDATION Natural Ivory

SUPERSPWD-320 SUPERSTAY FULL COVERAGE POWDER Honey

SUPERSPWD-110 SUPERSTAY FULL COVERAGE POWDER Porcelain

1209IAREF-150 IAR ERASER FOUNDATION Classic Ivory

SSPROTLFD-112 Superstay Multi-UseFoundation Natural Ivory

FSMSTBLUR-300 FACE STUDIO MASTER PRIME Blur + Redness Control

612BBC-130 DREAM FRESH BB CRM Medium/Deep

SUPERSFDT-120 SUPERSTAY FULLCOVERAGE FOUNDATION Classic Ivory

SSPROTLFD-120 Superstay Multi-UseFoundation Classic Ivory

1209IAREF-190 IAR ERASER FOUNDATION Nude

FSMSTPRM-400 MASTER PRIME BLUR +HYDRATE BLUR + PORE MINIMIZE

SSPROTLFD-130 Superstay Multi-UseFoundation Buff Beige

SUPERSFDT-220 SUPERSTAY FULLCOVERAGE FOUNDATION Natural Beige

613DBBP-110 DREAM PURE BB Light/Medium

SUPERSPWD-355 SUPERSTAY FULL COVERAGE POWDER Coconut

SUPERSPWD-120 SUPERSTAY FULL COVERAGE POWDER Classic Ivory

1209IAREF-200 IAR ERASER FOUNDATION Creamy Natural

SSPROTLFD-220 Superstay Multi-UseFoundation Natural Beige

SUPERSFDT-310 SUPERSTAY FULL COVERAGEFOUNDATION Sun Beige

1209IAREF-220 IAR ERASER FOUNDATION Sandy Beige

FSMSTPWD-10 MASTER FIX TRANSLUCENT POWDER MASTER FIX TRANSLUCENT POWDER

613DBBP-120 DREAM PURE BB Medium

SSPROTLFD-312 Superstay Multi-UseFoundation Golden

SUPERSFDT-330 SUPERSTAY FULLCOVERAGE FOUNDATION Toffee

SUPERSPWD-375 SUPERSTAY FULL COVERAGE POWDER Java

SUPERSPWD-220 SUPERSTAY FULL COVERAGE POWDER Natural Beige

1209IAREF-250 IAR ERASER FOUNDATION Pure Beige

SSPROTLFD-330 Superstay Multi-UseFoundation Toffee

613DBBP-130 DREAM PURE BB Medium/Deep

FSMSTSPRFS-10 MASTER FIX SETTING SPRAY MASTER FIX SETTING SPRAYSKU 1 (Full Size)

SUPERSFDT-355 SUPERSTAY FULLCOVERAGE FOUNDATION Coconut

1209IAREF-300 IAR ERASER FOUNDATION Medium Beige

SSPROTLFD-360 Superstay Multi-UseFoundation Mocha

0611IAREYE-142 IAR Eraser Concealer Golden

0611IAREYE-100 IAR Eraser Concealer Ivory

0611IAREYE-144 IAR Eraser Concealer Caramel

0611IAREYE-10 IAR Eraser Concealer Fair

0611IAREYE-146 IAR Eraser Concealer Tan

0611IAREYE-20 IAR Eraser Concealer Light

0611IAREYE-148 IAR Eraser Concealer Hazelnut

0611IAREYE-122 IAR Eraser Concealer Sand

0611IAREYE-50 IAR Eraser Concealer Neutralizer

0611IAREYE-30 IAR Eraser Concealer Medium

0611IAREYE-60 IAR Eraser Concealer Brightener

0611IAREYE-40 IAR Eraser Concealer Honey

Page: 7 of 26

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Column: 5

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

PM0000021065 - MNY 2' LOGO

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

-

-

175M-00 GREAT LASH MASCARA Blackest Black

COLDYNAWSH-223 COLOSSAL BIG SHOT BLACKEST BLACK WSH

500VEC-00 VOLUM' EXPRESS COLOSSAL Glam Black

510VEF-00 FALSIES MASCARA Blackest Black

SNAPLASHWP-300 SNPSACARA PITCH BLACK

175M-3 GREAT LASH MASCARA Dark Brown

COLDYNAWSH-224 COLOSSAL BIG SHOT VERY BLACK WSH

500VEC-01 VOLUM' EXPRESS COLOSSAL Classic Black

510VEF-01 FALSIES MASCARA Very Black

SNAPLASHWP-310 SNPSACARA ULTRA VIOLET

175M-2 GREAT LASH MASCARA Brownish Black

COLDYNAWSH-225 COLOSSAL BIG SHOT BROWNISH BLACK WSH

500VEC-2 VOLUM' EXPRESS COLOSSAL Glam Brown (Brn/Blk)

510VEF-02 FALSIES MASCARA Brownish Black

SNAPLASHWP-320 SNPSACARA BLACK CHERRY

175M-1 GREAT LASH MASCARA Very Black

500VECW-00 VOLUM' EXPRESS COLOSSAL WP Glam Black

COLDYNAWTP-226 COLOSSAL BIG SHOT WTP VERY BLACK WTP

510VEFW-01 FALSIES MASCARA WP Very Black

SNAPLASHWP-330 SNPSACARA DEJA BLUE

PM0000027363 - FS CONTOUR PALETTE **

PM0000027360 - FS CAMO PENS/CNCLR **

PM0000026234 - FS BLENDER/BLUR/CAMO **

MSTTOOLBLE-150 FACE STUDIO BLENDER Face Studio Blender

BLURSTICK-100 Master PrimeBlur Stick

FSMSTCRCT-10 FACE STUDIOMASTERCAMOCOLOR

BLURSTICK-120 Master PrimeBlur Stick

FSMSTCRCT-50 FACESTUDIOMASTERCAMO

BLURSTICK-130 Master PrimeBlur Stick

FSMSTCNCL-10 FACE STUDIOMASTER CONCEAL Fair

FSMSTCONTR-10 FACE STUDIO MASTER CONTOUR LIGHT TO MEDIUM

FSMSTRCAMO-100 FACE STUDIO MASTER CAMO PALETTE Light

FSMSTCNCL-20 FACE STUDIOMASTER CONCEAL Light

FSMSTCNCL-30 FACE STUDIOMASTER CONCEAL Light/Medium

FSMSTCONTR-20 FACE STUDIO MASTER CONTOUR MEDIUM TO DEEP

FSMSTCNCL-40 FACE STUDIOMASTER CONCEAL Medium

FSMSTCNCL-50 FACE STUDIOMASTER CONCEAL Medium/Deep

- FACE STUDIO

Page: 8 of 26

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FULL WALLDoor Count as of Print Date: 0

Column: 6

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

PM0000021065 - MNY 2' LOGO FLAT FRONT UNLIT HDR **

041554984514 - Urban Hook Bar with 5 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

1213BSP-010 Baby Skin Instant Pore Eraser

625M-1 FULL 'N SOFT WASHABLE Very Black

175B-00 GREAT LASH BIG Blackest Black

175M-10 GREAT LASH MASCARA Clear

COLDYNAWTP-227 COLOSSAL BIG SHOT WTP BROWNISH BLACK WTP

500VECW-1 VOLUM' EXPRESS COLOSSAL WP Classic Black

510VEFW-02 FALSIES MASCARA WP Brownish Black

LSHSNLWSH-00 LASH SENSATIONAL Blackest Black

0612MPWSH-00 MEGA PLUSH MASCARA Blackest Black

620VECL-00 PUMPED UP! COLOSSAL WSH Glam Black

625MW-1 FULL 'N SOFT WATERPROOF Very Black

510FBD-10 FALSIES BLACK DRAMA WASHABLE Black Drama

175B-01 GREAT LASH BIG Very Black

LSHSNLWSH-01 LASH SENSATIONAL Very Black

420MW-1 GREAT LASH WATERPROOF Very Black

175K-6 COVER STICK (CORRECTOR) White

175K-8 COVER STICK (CORRECTOR) Yellow Corrects Dark Circles

0612MPWSH-01 MEGA PLUSH MASCARA Very Black

620VECL-01 PUMPED UP! COLOSSAL WSH Classic Black

680LD-1 LASH DISCOVERY WASHABLE Very Black

175B-02 GREAT LASH BIG Brownish Black

LSHSNLWSH-02 LASH SENSATIONAL Brownish Black

420MW-3 GREAT LASH WATERPROOF Brownish Black

510VEFF-00 FALSIES FLARED Blackest Black

175K-1 COVER STICK (CORRECTOR) Ivory

680LDW-1 LASH DISCOVERY WP Very Black

0612MPWSH-02 MEGA PLUSH MASCARA Brownish Black

620VECLWTP-01 PUMPED UP! COLOSSAL WTP Classic Black

350GLP-00 Great Lash Lots of Lashes Blackest Black

365MC-00 CURVED BRUSH GREAT LASH WASHABLE Blackest Black

PUSHEXTWSH-00 FALSIES PUSH UP DRAMA ANGEL Blackest Black

LSHSNLWPF-01 LASH SENSATIONAL WP Very Black

175K-2 COVER STICK (CORRECTOR) Light Beige

Page: 9 of 26

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FULL WALLDoor Count as of Print Date: 0

Column: 7

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

041554984521 - Urban Hook Bar with 6 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

041554984507 - Urban Hook Bar with 4 Peg Hooks

175K-3 COVER STICK (CORRECTOR) Medium Beige

950LSTI-1 LASH STILETTO Very Black

350GLP-01 Great Lash Lots of Lashes Very Black

365MC-1 CURVED BRUSH GREAT LASH WASHABLE Very Black

0612MPWTP-01 MEGA PLUSH MASCARA WP Very Black

1012CEWSH-01 CAT EYES MASCARA Glam Black

PUSHEXTWSH-01 FALSIES PUSH UP DRAMA ANGEL Very Black

LSENSTWPF-01 LASH SENSATIONAL LUSCIOUSWATERPROOF Very Black WTP

FLSFLRTWSH-601 FALSIES TEMPTATION BLKST BLK

175K-9 COVER STICK (CORRECTOR) Green Corrects Redness

950LSM-00 ILLEGAL LENGTHS MASC Blackest Black

0612MPWTP-02 MEGA PLUSH MASCARA WP Brownish Black

950LSTIW-01 LASH STILETTO WP Very Black

350GLP-02 Great Lash Lots of Lashes Brownish Black

PUSHEXTWTP-01 FALSIES PUSH UP DRAMA ANGEL WTP Very Black WTP

LSENSTWSH-00 LASH SENSATIONAL LUSCIOUS Blackest Black WSH

FLSFLRTWSH-603 FALSIES TEMPTATION BROWNISH BLK

1012CEWP-01 CAT EYES MASCARA WP Glam Black

300DBSB DUAL SHARPENER EXPERT TOOLS DUALSHARPENER

0113RKWSH-02 VE ROCKET MASCARA Brownish Black

0113RKWSH-00 VE ROCKET MASCARA Blackest Black

750TD-1 DEFINE-A-LASH LENGTH MASCARA Very Black

200MEC EYELASH CURLER EXPERT TOOLS EYELASHCURLER

79MR MOISTURIZING MASCARA REMOVER MOISTURIZING MASCARA REMOVER

PSHUPDRAMAWSH-00 PUSH UP DRAMA WSH Blackest Black

LSENSTWSH-01 LASH SENSATIONAL LUSCIOUS Very Black WSH

FLSFLRTWTP-604 FALSIES TEMPTATION WTP VERY BLACK WTP

SPIDERWSH-00 COLOSSAL SPIDER LASH GLAM BLACK

210MECR EYELASH CURLER REFILLS

0113RKWSH-01 VE ROCKET MASCARA Very Black

0113RKWTPF-01 VE ROCKET MASCARA WP Very Black

125EMR 100% OIL-FREE EYE MAKEUP REMOVER 100% OIL-FREE EYE MAKEUP REMOVER

PSHUPDRAMAWSH-01 PUSH UP DRAMA WSH Very Black

LSBLLRNWSH-720 LASH SENSATIONAL CURVITUDE Very Black WSH

LSBLLRNWSH-710 LASH SENSATIONAL CURVITUDE Blkst Black WSH

999LDG-50 EYE STUDIO GEL LINER Blackest Black

PSHUPDRAMAWTP-01 PUSH UP DRAMA WTP Very Black

160BCET BRUSH N' COMB EXPERT TOOLS BRUSH 'NCOMB

PM0000028886 - SNAPSCARA (MODEL GIGI) 4X12 **

Page: 10 of 26

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FULL WALLDoor Count as of Print Date: 0

Column: 8

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

PM0000016628 - 6HK BRAND HB MASTER SKINNY **

PM0000016632 - 6HK BRAND HB UNSTOPPABLE **

PM0000016604 - 5HK BRAND HB GEL LINER POT **

PM0000028933 - 6HK BRAND HB TS LINER **

PM0000016581 - 6HK BRAND HB BROW POMADE **

PM0000016584 - 5HK BRAND HB BROW PRECISE **

PM0000019334 - 5HK BRAND HB BROW PREC MICRO **

PM0000016589 - 6HK BRAND HB DEFINE & FILL **

PM0000029033 - 6HK BRAND HB TS BROW POMADE **

ESLMCL-210 MASTER PRECISE SKINNY Defining Black

ESLMCL-220 MASTER PRECISE SKINNY Sharp Brown

ESLMCL-230 MASTER PRECISE SKINNY Refined Charcoal

999MDL-500 MASTER DUO LINER Black Lacquer

2H17MPI-510 MASTER PRECISE INKLINER BLACK COMET

2H17MPI-520 MASTER PRECISE INK LINER GALACTIC METAL

695GW-10 UNSTOPPABLE EYELINER -CARDED Onyx

999LDG-52 EYE STUDIO GEL LINER Brown

TATTOOLINE-900 TATTOO STUDIO LINER DEEP ONYX

1H18TMPTBR-315 TEMPTATION BROW DEEP BROWN

1H18TMPTBR-305 TEMPTATION BROW SOFT BROWN

ESTTBR-255 EYE STUDIO BROW PRECISEMICRO SOFT BROWN

BRWSATIN-250 BROW DEFINE + FILL DUO Blonde

TSPOMADE-374 TattooStudio Brow Pomade Soft Brown

695GW-20 UNSTOPPABLE EYELINER -CARDED Cinnabar

TATTOOLINE-901 TATTOO STUDIO LINER INTENSE CHARCOAL

TSPOMADE-380 TattooStudio Brow Pomade Deep Brown

ESBPCH-250 EYE STUDIO BROW POMADE Blonde

BRWSATIN-255 BROW DEFINE + FILL DUO Soft Brown

ESTTBR-260 EYE STUDIO BROW PRECISEMICRO DEEP BROWN

MSTRSHPNEW-255 BROW PRECISE Soft Brown

999LDG-54 EYE STUDIO GEL LINER Gunmetal

695GW-30 UNSTOPPABLE EYELINER -CARDED Pewter

TATTOOLINE-910 TATTOO STUDIO LINER BOLD BROWN

ESBPCH-255 EYE STUDIO BROW POMADE Soft Brown

TSPOMADE-376 TattooStudio Brow Pomade Medium Brown

BRWSATIN-260 BROW DEFINE + FILL DUO Deep Brown

ESTTBR-265 EYE STUDIO BROW PRECISEMICRO AUBURN

MSTRSHPNEW-260 BROW PRECISE Deep Brown

2H17MPI-530 MASTER PRECISE INKLINER COSMIC PURPLE

695GW-40 UNSTOPPABLE EYELINER -CARDED Sapphire

TATTOOLINE-920 TATTOO STUDIO LINER STRIKING NAVY

ESBPCH-260 EYE STUDIO BROW POMADE Deep Brown

TSPOMADE-372 TattooStudio Brow Pomade Blonde

BRWSATIN-265 BROW DEFINE + FILL DUO Auburn

BRWMSCRA-260 EYE STUDIO BROW DRAMA DEEP BROWN

BRWMSCRA-250 EYE STUDIO BROW DRAMA BLONDE

2H17MPI-550 MASTER PRECISE INK LINER TEAL GALAXY

695GW-60 UNSTOPPABLE EYELINER -CARDED Espresso

999MPL-110 EYE STUDIO MASTERPREC ALL DAY Black

ESBPCH-265 EYE STUDIO BROW POMADE Auburn

1H18TBMBLD-350 TATTOOSTUDIO BROWTINT PEN Blonde

1H18TBMBLD-360 TATTOOSTUDIO BROWTINT PEN Medium Brown

BRWMSCRA-265 EYE STUDIO BROW DRAMA Auburn

BRWMSCRA-255 EYE STUDIO BROW DRAMA SOFT BROWN

555TD-1 DEFINE A LINE Ebony Black

999MKL-510 EYE STUDIO MASTER KAJALLINER Onyx Rush

2H17MPI-570 MASTER PRECISE INK LINER SOLAR GOLD

1H18TBMBLD-365 TATTOOSTUDIO BROWTINT PEN Deep Brown

1H18TBMBLD-355 TATTOOSTUDIO BROWTINT PEN Soft Brown

2H17CRVTD-410 CURVITUDE LINER BLACK

PM0000028889 - TS BROW POMADE 4X12 **

Page: 11 of 26

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Column: 9

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

- ES COL TAT CHROME

-

- ES TATTOOSPACESAVER

PM0000016601 - 6HK BRAND HB EXPRT EYES TWIN **

-

555TD-3 DEFINE A LINE Brownish Black

59TC-01 EXPERT EYES TWIN BROW& EYE PENCILS Velvet Black

59TC-02 EXPERT EYES TWIN BROW& EYE PENCILS Dark Brown

59TC-03 EXPERT EYES TWIN BROW& EYE PENCILS Medium Brown

59TC-04 EXPERT EYES TWIN BROW& EYE PENCILS Light Brown

59TC-7 EXPERT EYES TWIN BROW &EYE PENCILS Blonde

PM0000018127 - ES COL TAT CHROME 1.1 **

CTLQDCRM-500 COLOR TATTOOLIQUID CHROME Gilded Rose

CTLQDCRM-510 COLOR TATTOOLIQUID CHROME Beige Luster

CTLQDCRM-520 COLOR TATTOOLIQUID CHROME Khaki Kool

CTLQDCRM-530 COLOR TATTOOLIQUID CHROME Fool's Gold

CTLQDCRM-540 COLOR TATTOOLIQUID CHROME Bronze Sheen

CTLQDCRM-550 COLOR TATTOOLIQUID CHROME Electric Emerald

CTLQDCRM-560 COLOR TATTOOLIQUID CHROME Bold Saphire

CTLQDCRM-570 COLOR TATTOOLIQUID CHROME Sharp Purple

CTLQDCRM-580 COLOR TATTOOLIQUID CHROME Silver Spark

CTLQDCRM-590 COLOR TATTOOLIQUID CHROME Gunmetal

PM0000026236 - EW QUADS 3.3 **

PM0000007820 - EW SHAD Q TRAY 2.9/8/7/6 **

1H14EWQUAD-10Q EXPERT WEAR QUADS Mocha Motion

PM0000007823 - EW SHAD Q TRAY 1.3 **

PM0000027402 - EW MONOS (1TIER) **

NEWEWMONO-100S New Expertwear Monos Vanilla

PM0000027408 - CITY MINI PALETTES 2.2 **

CTYMINPLT-460 CITY MINI PALETTES City Mini x Shayla

PM0000027407 - CITY MINI PALETTES 1.2 **

CTYMINPLT-480 CITY MINI PALETTES MATTE ABOUT TOWN

PM0000019918 - ES COL TAT 1.1 **

PM0000027403 - MATTE BAR/TTL TMPT/CITY KITS **

PM0000013047 - EYE PALETTES 1.1 **

749CTS-05 EYE STUDIO COLOR TATOO

749CTS-70 EYE STUDIO COLOR TATOO

ESHDWPALET-02 THE PALETTES The Nudes

NEWEWMONO-30S New Expertwear Monos Seashell

MATTEBAR-300 The Matte Bar Eyeshadow Palette The Matte Bar

CTYMINPLT-510 CITY MINI PALETTES Blushed Avenue

CTYMINPLT-400 CITY MINI PALETTES Rooftop Bronzes

1H14EWQUAD-40Q EXPERT WEAR QUADS Designer Chocolates

1H14EWQUAD-48Q EXPERT WEAR QUADS Emerald Smokes

1H14EWQUAD-2Q EXPERT WEAR QUADS Natural Smokes

749CTS-35 EYE STUDIO COLOR TATOO

749CTS-55 EYE STUDIO COLOR TATOO

NEWEWMONO-20S New Expertwear Monos Linen

BLNUPAL-06 THE PALETTES The Blushed Nudes

1H18_TmpKt-140 Total Temptation Eye + Highlight Palette Total Temptation Eye + Highlight Palette

749CTS-80 EYE STUDIO COLOR TATOO

749CTS-45 EYE STUDIO COLOR TATOO

NEWEWMONO-60S New Expertwear Monos The Glo Down

CTYMINPLT-530 CITY MINI PALETTES Hi-Rise Sunset

CTYMINPLT-410 CITY MINI PALETTES Chill Brunch Neutrals

1H14EWQUAD-8Q EXPERT WEAR QUADS Lavender Smokes

1H14EWQUAD-44Q EXPERT WEAR QUADS Autumn Coppers

1H14EWQUAD-22Q EXPERT WEAR QUADS Chai Latte

749CTS-90 EYE STUDIO COLOR TATOO

749CTS-25 EYE STUDIO COLOR TATOO

NEWEWMONO-140S New Expertwear Monos Made for Mocha

1H18CTYKT-160 The City Kits Kit #2 Pink Edge

24KTPALET-120 24KT NUDES PALETTE 24KT NUDES PALETTE

CTYMINPLT-540 CITY MINI PALETTES Diamond District

CTYMINPLT-430 CITY MINI PALETTES Downtown Sunrise

1H14EWQUAD-20Q EXPERT WEAR QUADS Velvet Crush

1H14EWQUAD-4Q EXPERT WEAR QUADS Charcoal Smokes

1H14EWQUAD-50Q EXPERT WEAR QUADS Sunlit Bronze

749CTS-100 EYE STUDIO COLOR TATOO

749CTS-95 EYE STUDIO COLOR TATOO

NEWEWMONO-200S New Expertwear Monos Dusty Rose

- FACE STUDIO

- FACE STUDIO

Page: 12 of 26

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FULL WALLDoor Count as of Print Date: 0

Spring 2019

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAM

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

469

470

471

472

473

474

187

188

189

190

191

294

295

296 297

346

342

338

334

330

347

343

339

335

331

348

344

340

336

332

349

341

345

337

333

392

388

384

380

376

372

368

364

377

373

389

369

385

365

381

393

394

378

374

390

386

366

382

370

395

391

379

375

387

383

371

367

396

429

425

421

417

413

409

405

401

397

430

418

414

426

422

406

402

398

410

431

419

415

427

432

423

407

403

399

411

433

416

420

424

408

404

400

428

412

434

480

475

463

457

452

447

441

435

481

464

436

458

442

448

453

476

482

465

459

437

443

449

454

477

483

466

460

438

444

455

450

478

484

467

461

439

445

456

451

485

468

479

446

440

462

536

537

538

539

540

541

502

503

504

505

506

507

508

509

510

511

103

77

59

49

39

29

78

60

50

40

30

104

1

95

87

79

69

61

51

41

31

105

2317118

96

88

80

70

62

52

42

32

106

2

241812

97

89

81

71

63

53

43

33

107

3

98

90

82

72

64

54

44

34

108

2519139

4

99

91

83

73

65

55

45

35

109

262014

5

100

92

84

74

66

56

46

36

110

6

27211510

101

93

85

75

67

57

47

37

111

102

94

86

76

68

58

48

38

7

282216

112

133

129

121

113

122

114

137

177

167

157

147

123

115

138

134

130

158

178

168

148

139

159

179

169

124

116

149

140

160

180

170

150

125

117

141

135

131

161

181

171

151

142

162

182

172

126

118

152

143

163

183

173

153

127

119

144

164

184

174

136

132

154

165

145

185

175

155

128

120

166

186

176

146

156

246

242

238

232

226

218

214

210

202

200

192

267

264

247

203

219

248

233

227

249

204

201

193

215

211

258

261

268

265

220

243

239

250

234

228

205

251

221

252

206

194

216

212

235

229

259

262

269

266

222

244

240

253

195

207

254

223

196

236

230

208

255

260

197

263

217

213

224

245

241

256

198

209

237

231

257

225

199

324

310

318

282

278

270

271

311

319

286

325

272

283

279

312

287

320

326

273

288

313

321

289

274

327

284

280

314

290

275

315

322

328

291

276

285

281

316

292

329

323

277

317

293

350

351

355

352

356

353

357

362

354

358

359

363

360

361

529

520

516

512

497

492

486

521

489

517

513

530

533

526

498

493

522

487

490

499

494

523

518

514

531

534

527

500

495

524

491

488

519

515

535

532

528

501

496

525304

298

305

299

306

300

307

301

308

302

309

303

Ingrediants

Page: 13 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

CS MADE FOR ALL 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code1 1 041554564839 CS MADE FOR YOU SPICE FOR ME 3702 1 041554564815 CS MADE FOR YOU MAUVE FOR ME 3733 1 041554566772 CS MADE FOR YOU PINK FOR ME 3764 1 041554564860 CS MADE FOR YOU FUCHSIA FOR ME 3795 1 041554564846 CS MADE FOR YOU RED FOR ME 3826 1 041554564853 CS MADE FOR YOU RUBY FOR ME 3857 1 041554564877 CS MADE FOR YOU PLUM FOR ME 388

COL SEN LIP LINERS 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code8 1 041554486032 COLOR SENSATIONAL MECHANICAL LINER CLEAR 1009 1 041554549300 Color Sensational Shaping Lip Liner Beige Babe 102

10 1 041554549331 Color Sensational Shaping Lip Liner Gone Griege 10411 1 041554486049 COLOR SENSATIONAL MECHANICAL LINER NUDE WHISPER 10512 1 041554486056 COLOR SENSATIONAL MECHANICAL LINER PURELY NUDE 11013 1 041554486063 COLOR SENSATIONAL MECHANICAL LINER TOTALLY TOFFEE 11514 1 041554549355 Color Sensational Shaping Lip Liner Raw Chocolate 11815 1 041554486070 COLOR SENSATIONAL MECHANICAL LINER RICH CHOCOLATE 12016 1 041554486087 COLOR SENSATIONAL MECHANICAL LINER MAGNETIC MAUVE 12517 1 041554486094 COLOR SENSATIONAL MECHANICAL LINER DUSTY ROSE 13018 1 041554549287 Color Sensational Shaping Lip Liner Almond Rose 13219 1 041554549348 Color Sensational Shaping Lip Liner Pink Wink 13420 1 041554486100 COLOR SENSATIONAL MECHANICAL LINER PALEST PINK 13521 1 041554486117 COLOR SENSATIONAL MECHANICAL LINER PINK CORAL 14022 1 041554486124 COLOR SENSATIONAL MECHANICAL LINER VERY CHERRY 14523 1 041554486131 COLOR SENSATIONAL MECHANICAL LINER BRICK RED 15024 1 041554486148 COLOR SENSATIONAL MECHANICAL LINER WILD VIOLETS 15525 1 041554549324 Color Sensational Shaping Lip Liner Divine Wine 15326 1 041554492859 COLOR SENSATIONAL MECHANICAL LINER RICH WINE 16027 1 041554492866 COLOR SENSATIONAL MECHANICAL LINER PLUM PASSION 16528 1 041554549317 Color Sensational Shaping Lip Liner Concrete Jungle 170

COL SEN MATTES 2.2 (W/POWDER MATTES) Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code29 1 041554429954 COLOR SEN THE MATTES Siren in Scarlet 69030 1 041554453638 COLOR SEN THE MATTES Rich Ruby 69131 1 041554429961 COLOR SEN THE MATTES Divine Wine 69532 1 041554453683 COLOR SEN THE MATTES Vibrant Violet 68133 1 041554453690 COLOR SEN THE MATTES Burgundy Blush 69634 1 041554543124 COLOR SENSATIONAL POWDER MATTE CRUEL RUBY 69835 1 041554543186 COLOR SENSATIONAL POWDER MATTE NOCTURNAL ROSE 70036 1 041554543193 COLOR SENSATIONAL POWDER MATTE CONCRETE JUNGLE 70537 1 041554543209 COLOR SENSATIONAL POWDER MATTE CARNAL BROWN 70438 1 041554543216 COLOR SENSATIONAL POWDER MATTE SMOKY JADE 706

COL SEN MATTES 1.2 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code39 1 041554429879 COLOR SEN THE MATTES Nude Embrace 65040 1 041554429886 COLOR SEN THE MATTES Daringly Nude 65541 1 041554453621 COLOR SEN THE MATTES Clay Crush 65642 1 041554453645 COLOR SEN THE MATTES Nude Nuance 65743 1 041554429893 COLOR SEN THE MATTES Touch of Spice 66044 1 041554429909 COLOR SEN THE MATTES Lust for Blush 66545 1 041554429916 COLOR SEN THE MATTES Ravishing Rose 67046 1 041554429923 COLOR SEN THE MATTES Faint For Fucshia 67547 1 041554429930 COLOR SEN THE MATTES Mesmerizing Magenta 68048 1 041554453652 COLOR SEN THE MATTES Blushing Pout 682

Page: 14 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

COL SEN INTI-MATTE NUDES 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code49 1 041554496512 COLOR SEN THE MATTES PURELY NUDE 53550 1 041554496529 COLOR SEN THE MATTES PEACH BUFF 54051 1 041554496536 COLOR SEN THE MATTES BEIGE BABE 54552 1 041554496543 COLOR SEN THE MATTES HONEY PINK 55053 1 041554496550 COLOR SEN THE MATTES NAKED CORAL 55554 1 041554496567 COLOR SEN THE MATTES RAW CHOCOLATE 56055 1 041554496574 COLOR SEN THE MATTES ALMOND ROSE 56556 1 041554496574 COLOR SEN THE MATTES ALMOND ROSE 56557 1 041554496581 COLOR SEN THE MATTES TOASTED TRUFFLE 57058 1 041554496598 COLOR SEN THE MATTES BROWN BLUSH 575

COL SEN BOLDS 1.1 Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code59 1 041554488722 COLOR SENSATIONAL LOADED BOLDS Gone Griege 76060 1 041554488746 COLOR SENSATIONAL LOADED BOLDS Mauve It 77061 1 041554464399 COLOR SENSATIONAL LOADED BOLDS Raging Raisin 77562 1 041554488715 COLOR SENSATIONAL LOADED BOLDS Chocoholic 78563 1 041554464245 COLOR SENSATIONAL LOADED BOLDS Smoking Red 79564 1 041554464252 COLOR SENSATIONAL LOADED BOLDS Berry Bossy 82065 1 041554464320 COLOR SENSATIONAL LOADED BOLDS Blackest Berry 82566 1 041554488708 COLOR SENSATIONAL LOADED BOLDS Violet Vixen 83067 1 041554488685 COLOR SENSATIONAL LOADED BOLDS Sapphire Siren 83568 1 041554488777 COLOR SENSATIONAL LOADED BOLDS Pitch Black 845

COL SEN LIP 1.4 PINK NO LINERS Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code69 1 041554198225 COLOR SEN LIPSTICK Pink Sand 570 1 041554198232 COLOR SEN LIPSTICK Born With It 1571 1 041554471014 COLOR SEN LIPSTICK Sugar Chic 1772 1 041554248913 COLOR SEN LIPSTICK Pink & Proper 2073 1 041554198300 COLOR SEN LIPSTICK Pink Wink 10574 1 041554295061 COLOR SEN LIP VIVIDS PINK POP 86075 1 041554295054 COLOR SEN LIP VIVIDS FUCHSIA FLASH 86576 1 041554295030 COLOR SEN LIP VIVIDS SHOCKING CORAL 870

COL SEN LIP 2.4 BUFF/NAT NO LINERS Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code77 1 041554408485 COLOR SEN BUFFS BARE ALL 91078 1 041554408515 COLOR SEN BUFFS BLUSHING BEIGE 91579 1 041554198560 COLOR SEN LIPSTICK Nearly There 20580 1 041554408546 COLOR SEN BUFFS NUDE LUST 92081 1 041554408492 COLOR SEN BUFFS TRUFFLE TEASE 93082 1 041554198591 COLOR SEN LIPSTICK Warm Me Up 23583 1 041554198645 COLOR SEN LIPSTICK Crazy For Coffee 27584 1 041554264630 COLOR SEN LIPSTICK Rum Riche 28085 1 041554413236 COLOR SEN BUFFS TOUCHABLE TAUPE 94086 1 041554408577 COLOR SEN BUFFS UNTAINTED SPICE 950

COL SEN LIP 3.4/2.3 PLUMS NO LINERS Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code87 1 041554471021 COLOR SEN LIPSTICK Pretty in Plum 40588 1 041554283426 COLOR SEN LIPSTICK Blissful Berry 41089 1 041554283433 COLOR SEN LIPSTICK Deepest Cherry 42090 1 041554198409 COLOR SEN LIPSTICK Plum Paradise 42591 1 041554198416 COLOR SEN LIPSTICK Plum Perfect 43592 1 041554198423 COLOR SEN LIPSTICK On The Mauve 445

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FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

93 1 041554470994 COLOR SEN LIPSTICK Romantic Rose 45094 1 041554294972 COLOR SEN LIP VIVIDS BRAZEN BERRY 905

COL SEN LIP 4.4/3.3 RED NO LINERS Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code95 1 041554198461 COLOR SEN LIPSTICK Coral Crush 51596 1 041554198515 COLOR SEN LIPSTICK Are You Red-dy 62597 1 041554248906 COLOR SEN LIPSTICK Red Revolution 63098 1 041554198522 COLOR SEN LIPSTICK Very Cherry 63599 1 041554198553 COLOR SEN LIPSTICK Red Revival 645100 1 041554295047 COLOR SEN LIP VIVIDS VIVID ROSE 875101 1 041554295023 COLOR SEN LIP VIVIDS ELECTRIC ORANGE 880102 1 041554294996 COLOR SEN LIP VIVIDS ON FIRE RED 895

CS VIV LIQ MATTE 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code103 1 041554493535 COLOR SENSATIONAL LIQUID MATTE GREY ENVY 02104 1 041554459692 COLOR SENSATIONAL LIQUID MATTE Nude Thrill 5105 1 041554459708 COLOR SENSATIONAL LIQUID MATTE Nude Flush 10106 1 041554493542 COLOR SENSATIONAL LIQUID MATTE TWISTED TULIP 12107 1 041554459760 COLOR SENSATIONAL LIQUID MATTE Rebel Red 35108 1 041554493566 COLOR SENSATIONAL LIQUID MATTE RED PUNCH 36109 1 041554493573 COLOR SENSATIONAL LIQUID MATTE COFFEE BUZZ 37110 1 041554493580 COLOR SENSATIONAL LIQUID MATTE SMOKY ROSE 38111 1 041554493597 COLOR SENSATIONAL LIQUID MATTE CORRUPT CRANBERRY 39112 1 041554459777 COLOR SENSATIONAL LIQUID MATTE Possessed Plum 50

FM MT+PRLS FNDTN TRAY 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code113 1 041554433418 FitMe MATTE+PORELESS FNDTN Porcelain 110114 1 041554433425 FitMe MATTE+PORELESS FNDTN Ntrl Ivory 112115 1 041554433449 FitMe MATTE+PORELESS FNDTN Clsc Ivory 120116 1 041554433470 FitMe MATTE+PORELESS FNDTN Ntrl Beige 220117 1 041554438178 FitMe MATTE+PORELESS FNDTN Soft Tan 228118 1 041554433494 FitMe MATTE+PORELESS FNDTN Pure Beige 235119 1 041554433500 FitMe MATTE+PORELESS FNDTN Sun Beige 310120 1 041554433517 FitMe MATTE+PORELESS FNDTN Toffee 330

FM DEW+SMTH FNDTN TRAY 1.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code121 1 041554238648 FitMe DEW+SMTH FNDTN Porcelain 110122 1 041554238655 FitMe DEW+SMTH FNDTN Ivry 115123 1 041554238662 FitMe DEW+SMTH FNDTN Clsc Ivry 120124 1 041554238679 FitMe DEW+SMTH FNDTN Nude Bge 125125 1 041554238686 FitMe DEW+SMTH FNDTN Buff Bge 130126 1 041554238709 FitMe DEW+SMTH FNDTN Sandy Bge 210127 1 041554238716 FitMe DEW+SMTH FNDTN Nat Bge 220128 1 041554238723 FitMe DEW+SMTH FNDTN Med Buff 225

FM SET+SMTH PDR TRAY 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code129 1 041554238808 FitMe SET+SMTH PDR Porcelain 110130 1 041554238839 FitMe SET+SMTH PDR Nude Bge 125131 1 041554238877 FitMe SET+SMTH PDR Nat Bge 220132 1 041554339918 FitMe SET+SMTH PDR Gldn Bge 240133 1 041554238822 FitMe SET+SMTH PDR Clsc Ivry 120134 1 041554238846 FitMe SET+SMTH PDR Buff Bge 130135 1 041554247626 FitMe SET+SMTH PDR Med Buff 225136 1 041554249415 FitMe SET+SMTH PDR Coconut 355

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FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

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Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

SS MATTE INK UNNUDES ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code137 1 041554543698 SUPERSTAY MATTE INK DRIVER 55138 1 041554543681 SUPERSTAY MATTE INK POET 60139 1 041554543650 SUPERSTAY MATTE INK SEDUCTRESS 65140 1 041554543711 SUPERSTAY MATTE INK AMAZONIAN 70141 1 041554543674 SUPERSTAY MATTE INK FIGHTER 75142 1 041554543643 SUPERSTAY MATTE INK RULER 80143 1 041554543667 SUPERSTAY MATTE INK PROTECTOR 85144 1 041554543636 SUPERSTAY MATTE INK HUNTRESS 90145 1 041554543704 SUPERSTAY MATTE INK VISIONARY 95146 1 041554543728 SUPERSTAY MATTE INK PHILOSOPHER 100

SS MATTE INK 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code147 1 041554496895 SUPERSTAY MATTE INK LOYALIST 5148 1 041554496901 SUPERSTAY MATTE INK DREAMER 10149 1 041554496918 SUPERSTAY MATTE INK LOVER 15150 1 041554496925 SUPERSTAY MATTE INK PIONEER 20151 1 041554496932 SUPERSTAY MATTE INK HEROINE 25152 1 041554496949 SUPERSTAY MATTE INK ROMANTIC 30153 1 041554496956 SUPERSTAY MATTE INK CREATOR 35154 1 041554496963 SUPERSTAY MATTE INK BELIEVER 40155 1 041554496970 SUPERSTAY MATTE INK ESCAPIST 45156 1 041554496987 SUPERSTAY MATTE INK VOYAGER 50

SS 24HR LIP 1.3 (NON REFLOW) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code157 1 041554336177 SS 2 STEP 24 HR LIPCOLOR Committed Coral 041158 1 041554237856 SS 2 STEP 24 HR LIPCOLOR On and On Orchid 070159 1 041554335927 SS 2 STEP 24 HR LIPCOLOR Constant Toast 136160 1 041554494969 SUPERSTAY SUPER IMPACT ETERNAL CHERRY 200161 1 041554494976 SUPERSTAY SUPER IMPACT STEADY RED-Y 205162 1 041554494952 SUPERSTAY SUPER IMPACT NON-STOP ORANGE 210163 1 041554494945 SUPERSTAY SUPER IMPACT PINK GOES ON 215164 1 041554494983 SUPERSTAY SUPER IMPACT 24/7 FUSCHIA 220165 1 041554494990 SUPERSTAY SUPER IMPACT ALL DAY PLUM 225166 1 041554494891 SUPERSTAY ERASER SUPERSTAY ERASER 00

SS 24HR LIP 2.3 (NON REFLOW) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code167 1 041554237726 SS 2 STEP 24 HR LIPCOLOR Everlasting Wine 005168 1 041554237733 SS 2 STEP 24 HR LIPCOLOR Reliable Raspberry 010169 1 041554237740 SS 2 STEP 24 HR LIPCOLOR All Day Cherry 015170 1 041554237757 SS 2 STEP 24 HR LIPCOLOR Continuous Coral 020171 1 041554237764 SS 2 STEP 24 HR LIPCOLOR Keep Up The Flame 025172 1 041554237788 SS 2 STEP 24 HR LIPCOLOR Keep It Red 035173 1 041554237801 SS 2 STEP 24 HR LIPCOLOR Wear On Wildberry 045174 1 041554237818 SS 2 STEP 24 HR LIPCOLOR Unlimited Raisin 050175 1 041554237825 SS 2 STEP 24 HR LIPCOLOR Perpetual Plum 055176 1 041554237870 SS 2 STEP 24 HR LIPCOLOR Infinite Petal 080

SS 24HR LIP 3.3 (NON REFLOW) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code177 1 041554237887 SS 2 STEP 24 HR LIPCOLOR Lasting Lilac 085178 1 041554237894 SS 2 STEP 24 HR LIPCOLOR Timeless Rose 090179 1 041554237917 SS 2 STEP 24 HR LIPCOLOR Very Cranberry 100180 1 041554237924 SS 2 STEP 24 HR LIPCOLOR Blush On 105

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FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

181 1 041554237931 SS 2 STEP 24 HR LIPCOLOR So Pearly Pink 110182 1 041554237948 SS 2 STEP 24 HR LIPCOLOR Forever Chestnut 115183 1 041554237955 SS 2 STEP 24 HR LIPCOLOR Always Heather 120184 1 041554335897 SS 2 STEP 24 HR LIPCOLOR More & More Mocha 141185 1 041554238006 SS 2 STEP 24 HR LIPCOLOR Constant Cocoa 145186 1 041554238280 SS 2 STEP 24 HR LIPCOLOR Timeless Toffee 150

Urban Hook Bar with 6 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code187 1 041554483123 BABY LIPS MY PINK 01188 1 041554404937 BABY LIPS DR RESCUE Coral Crave 55189 1 041554264524 BABY LIPS QUENCHED 05190 1 041554264548 BABY LIPS CHERRY ME 15191 1 041554264562 BABY LIPS PINK PUNCH 25

FM MT+PRLS PDR/CONCLR 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code192 1 041554433746 FitMe MATTE+PORELESS PDR Translucent 100193 1 041554433814 FitMe MATTE+PORELESS PDR Natural Beige 220194 1 041554247718 FitMe CONCEALER Light 10195 1 041554247701 FitMe CONCEALER Fair 15196 1 041554247732 FitMe CONCEALER Sand 20197 1 041554247725 FitMe CONCEALER Med 25198 1 041554247756 FitMe CONCEALER Cafe 50199 1 041554247749 FitMe CONCEALER Deep 35200 1 041554433784 FitMe MATTE+PORELESS PDR Classic Ivory 120201 1 041554488357 FitMe MATTE+PORELESS PDR Natural Tan 320

FM DEW+SMTH FNDTN TRAY 2.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code202 1 041554238730 FitMe DEW+SMTH FNDTN Nat Buff 230203 1 041554238747 FitMe DEW+SMTH FNDTN Pure Bge 235204 1 041554339697 FitMe DEW+SMTH FNDTN Gldn Bge 240205 1 041554238761 FitMe DEW+SMTH FNDTN Sun Bge 310206 1 041554238778 FitMe DEW+SMTH FNDTN Soft Honey 315207 1 041554400816 FitMe DEW+SMTH FNDTN Toffee 330208 1 041554247152 FitMe DEW+SMTH FNDTN Coconut 355209 1 041554339895 FitMe DEW+SMTH FNDTN Mocha 360

FM LOOSE POWDER 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code210 1 041554501995 FIT ME LOOSE POWDER FAIR 05211 1 041554502015 FIT ME LOOSE POWDER FAIR LIGHT 10212 1 041554502022 FIT ME LOOSE POWDER LIGHT 15213 1 041554502039 FIT ME LOOSE POWDER LIGHT MEDIUM 20214 1 041554502046 FIT ME LOOSE POWDER MEDIUM 25215 1 041554503036 FIT ME LOOSE POWDER MEDIUM DEEP 30216 1 041554503043 FIT ME LOOSE POWDER DEEP 35217 1 041554503050 FIT ME LOOSE POWDER DARK 40

FM STICK 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code218 1 041554332827 FitMe Oil-Free Stick Foundation Porcelain 110219 1 041554332841 FitMe Oil-Free Stick Foundation Ivory 115220 1 041554332858 FitMe Oil-Free Stick Foundation Classic Ivory 120221 1 041554332865 FitMe Oil-Free Stick Foundation Buff Beige 130222 1 041554332872 FitMe Oil-Free Stick Foundation Natural Beige 220223 1 041554334487 FitMe Oil-Free Stick Foundation Pure Beige 235224 1 041554337266 FitMe Oil-Free Stick Foundation Toffee 330

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FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

225 1 041554337402 FitMe Oil-Free Stick Foundation Coconut 355

DRM SATIN 1.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code226 1 041554055986 DREAM SATIN LIQUID FOUNDATION Porcelain Ivory 10227 1 041554055993 DREAM SATIN LIQUID FOUNDATION Classic Ivory 20228 1 041554056006 DREAM SATIN LIQUID FOUNDATION Natural Ivory 30229 1 041554056037 DREAM SATIN LIQUID FOUNDATION Nude Beige 35230 1 041554056013 DREAM SATIN LIQUID FOUNDATION Nude 40231 1 041554056020 DREAM SATIN LIQUID FOUNDATION Creamy Natural 50

DRM SATIN 2.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code232 1 041554056044 DREAM SATIN LIQUID FOUNDATION Sandy Beige 60233 1 041554056051 DREAM SATIN LIQUID FOUNDATION Pure Beige 70234 1 041554056068 DREAM SATIN LIQUID FOUNDATION Natural Beige 75235 1 041554056082 DREAM SATIN LIQUID FOUNDATION Honey Beige 90236 1 041554056112 DREAM SATIN LIQUID FOUNDATION Caramel 120237 1 041554056129 DREAM SATIN LIQUID FOUNDATION Cocoa 130

DRM WONDER PDR 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code238 1 041554408225 DREAM WONDER POWDER Porcelain Ivory 10239 1 041554408249 DREAM WONDER POWDER Classic Ivory 20240 1 041554415476 DREAM WONDER POWDER Buff Beige 25241 1 041554408270 DREAM WONDER POWDER Nude 40242 1 041554408287 DREAM WONDER POWDER Creamy Natural 50243 1 041554411355 DREAM WONDER POWDER Natural Beige 70244 1 041554415506 DREAM WONDER POWDER Caramel 90245 1 041554411393 DREAM WONDER POWDER Coconut 95

DRM LUMI/BRGHT CNCLR CRAY 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code246 1 041554525106 DREAM LUMI CONCEALER - UNCARDED FAIR 10247 1 041554525113 DREAM LUMI CONCEALER - UNCARDED LIGHT 20248 1 041554525472 DREAM LUMI CONCEALER - UNCARDED MEDIUM 40249 1 041554525489 DREAM LUMI CONCEALER - UNCARDED MEDIUM - DEEP 50250 1 041554525496 DREAM LUMI CONCEALER - UNCARDED DEEP 60251 1 041554525502 DREAM LUMI CONCEALER - UNCARDED DARK 70252 1 041554494457 DREAM CONCEALER CRAYON Fair 10253 1 041554494464 DREAM CONCEALER CRAYON Light 20254 1 041554494471 DREAM CONCEALER CRAYON Light/Medium 30255 1 041554494488 DREAM CONCEALER CRAYON Medium 40256 1 041554494495 DREAM CONCEALER CRAYON Medium/Deep 50257 1 041554494501 DREAM CONCEALER CRAYON Deep 60

DRM MATTE MOUSSE 1.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code258 1 041554507096 DREAM MATTE MOUSSE FOUNDATION Porcelain Ivory 10259 1 041554507102 DREAM MATTE MOUSSE FOUNDATION Classic Ivory 20260 1 041554507126 DREAM MATTE MOUSSE FOUNDATION Nude 40261 1 041554507133 DREAM MATTE MOUSSE FOUNDATION Creamy Natural 50262 1 041554537734 DREAM MATTE MOUSSE FOUNDATION Light Beige 55263 1 041554507140 DREAM MATTE MOUSSE FOUNDATION Sandy Beige 60

DRM MATTE MOUSSE 2.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code264 1 041554507157 DREAM MATTE MOUSSE FOUNDATION Pure Beige 70

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FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

265 1 041554537741 DREAM MATTE MOUSSE FOUNDATION Natural Beige 75266 1 041554507164 DREAM MATTE MOUSSE FOUNDATION Medium Beige 80267 1 041554507171 DREAM MATTE MOUSSE FOUNDATION Honey Beige 90268 1 041554510164 DREAM MATTE MOUSSE FOUNDATION Caramel 120269 1 041554511871 DREAM MATTE MOUSSE FOUNDATION Cocoa 130

SS FULL COVERAGE FOUNDATION 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code270 1 041554541397 SUPERSTAY FULL COVERAGE FOUNDATION Fair Porcelain 102271 1 041554541403 SUPERSTAY FULL COVERAGE FOUNDATION Porcelain 110272 1 041554541410 SUPERSTAY FULL COVERAGE FOUNDATION Natural Ivory 112273 1 041554541427 SUPERSTAY FULL COVERAGE FOUNDATION Classic Ivory 120274 1 041554541458 SUPERSTAY FULL COVERAGE FOUNDATION Natural Beige 220275 1 041554541465 SUPERSTAY FULL COVERAGE FOUNDATION Sun Beige 310276 1 041554541496 SUPERSTAY FULL COVERAGE FOUNDATION Toffee 330277 1 041554541519 SUPERSTAY FULL COVERAGE FOUNDATION Coconut 355

SS FC PDR 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code278 1 041554562804 SUPERSTAY FULL COVERAGE POWDER Fair Porcelain 102279 1 041554562811 SUPERSTAY FULL COVERAGE POWDER Porcelain 110280 1 041554562835 SUPERSTAY FULL COVERAGE POWDER Classic Ivory 120281 1 041554562866 SUPERSTAY FULL COVERAGE POWDER Natural Beige 220282 1 041554562873 SUPERSTAY FULL COVERAGE POWDER Golden 312283 1 041554563368 SUPERSTAY FULL COVERAGE POWDER Honey 320284 1 041554562903 SUPERSTAY FULL COVERAGE POWDER Coconut 355285 1 041554563375 SUPERSTAY FULL COVERAGE POWDER Java 375

SS MULTI-USE ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code286 1 041554548228 Superstay Multi-Use Foundation Porcelain 110287 1 041554548235 Superstay Multi-Use Foundation Natural Ivory 112288 1 041554548242 Superstay Multi-Use Foundation Classic Ivory 120289 1 041554548266 Superstay Multi-Use Foundation Buff Beige 130290 1 041554548273 Superstay Multi-Use Foundation Natural Beige 220291 1 041554548280 Superstay Multi-Use Foundation Golden 312292 1 041554548297 Superstay Multi-Use Foundation Toffee 330293 1 041554548303 Superstay Multi-Use Foundation Mocha 360

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code294 1 041554442779 SS BETTER SKIN CNCLR Ivory 10295 1 041554442786 SS BETTER SKIN CNCLR Light 20296 1 041554566499 SHINE FREE OIL CONTROL LOOSE POWDER Light 1297 1 041554566505 SHINE FREE OIL CONTROL LOOSE POWDER Medium 2

HB IAR ERASER HB 6F ** Height = 2.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code298 1 041554546781 IAR Eraser Concealer Ivory 100299 1 041554259247 IAR Eraser Concealer Fair 10300 1 041554259254 IAR Eraser Concealer Light 20301 1 041554546798 IAR Eraser Concealer Sand 122302 1 041554259261 IAR Eraser Concealer Medium 30303 1 041554259278 IAR Eraser Concealer Honey 40

HB IAR ERASER HB 6F ** Height = 2.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code304 1 041554546804 IAR Eraser Concealer Golden 142

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FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

305 1 041554546811 IAR Eraser Concealer Caramel 144306 1 041554546828 IAR Eraser Concealer Tan 146307 1 041554546859 IAR Eraser Concealer Hazelnut 148308 1 041554267198 IAR Eraser Concealer Neutralizer 50309 1 041554267204 IAR Eraser Concealer Brightener 60

IAR ERASER FOUND 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code310 1 041554220063 IAR ERASER FOUNDATION Creamy Ivory 120311 1 041554220070 IAR ERASER FOUNDATION Buff Beige 130312 1 041554220087 IAR ERASER FOUNDATION Classic Ivory 150313 1 041554220094 IAR ERASER FOUNDATION Nude 190314 1 041554220100 IAR ERASER FOUNDATION Creamy Natural 200315 1 041554220117 IAR ERASER FOUNDATION Sandy Beige 220316 1 041554220124 IAR ERASER FOUNDATION Pure Beige 250317 1 041554220155 IAR ERASER FOUNDATION Medium Beige 300

FS MASTER PRIME/FIX POWDER/SPRAY ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code318 1 041554547429 MASTER PRIME BLUR + HYDRATE MASTER PRIME BLUR + HYDRATE 050319 1 041554431957 FACE STUDIO MASTER PRIME Blur + Smooth 100320 1 041554431971 FACE STUDIO MASTER PRIME Blur + Redness Control 300321 1 041554551792 MASTER PRIME BLUR + HYDRATE BLUR + PORE MINIMIZE 400322 1 041554455588 MASTER FIX TRANSLUCENT POWDER MASTER FIX TRANSLUCENT POWDER 10323 1 041554455571 MASTER FIX SETTING SPRAY MASTER FIX SETTING SPRAY SKU 1 (Full ... 10

DRM BB CREAMS 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code324 1 041554282634 DREAM FRESH BB CRM Light Medium 110325 1 041554282641 DREAM FRESH BB CRM Medium 120326 1 041554282658 DREAM FRESH BB CRM Medium/Deep 130327 1 041554349542 DREAM PURE BB Light/Medium 110328 1 041554349573 DREAM PURE BB Medium 120329 1 041554349719 DREAM PURE BB Medium/Deep 130

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code330 1 041554539912 SNPSACARA PITCH BLACK 300331 1 041554539929 SNPSACARA ULTRA VIOLET 310332 1 041554539943 SNPSACARA BLACK CHERRY 320333 1 041554539936 SNPSACARA DEJA BLUE 330

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code334 1 041554217957 FALSIES MASCARA Blackest Black 00335 1 041554217964 FALSIES MASCARA Very Black 01336 1 041554217971 FALSIES MASCARA Brownish Black 02337 1 041554217988 FALSIES MASCARA WP Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code338 1 041554050899 VOLUM' EXPRESS COLOSSAL Glam Black 00339 1 041554050905 VOLUM' EXPRESS COLOSSAL Classic Black 01340 1 041554056761 VOLUM' EXPRESS COLOSSAL Glam Brown (Brn/Blk) 2341 1 041554197037 VOLUM' EXPRESS COLOSSAL WP Glam Black 00

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code

Page: 21 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

342 1 041554493719 COLOSSAL BIG SHOT BLACKEST BLACK WSH 223343 1 041554493726 COLOSSAL BIG SHOT VERY BLACK WSH 224344 1 041554493733 COLOSSAL BIG SHOT BROWNISH BLACK WSH 225345 1 041554493856 COLOSSAL BIG SHOT WTP VERY BLACK WTP 226

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code346 1 041554670745 GREAT LASH MASCARA Blackest Black 00347 1 041554532982 GREAT LASH MASCARA Dark Brown 3348 1 041554532807 GREAT LASH MASCARA Brownish Black 2349 1 041554532722 GREAT LASH MASCARA Very Black 1

FS BLENDER/BLUR/CAMO ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code350 1 041554509809 FACE STUDIO BLENDER Face Studio Blender 150351 1 041554548341 Master Prime Blur Stick Universal Transparent 100352 1 041554548365 Master Prime Blur Stick Light/Medium 120353 1 041554548372 Master Prime Blur Stick Medium/Tan 130354 1 041554494518 FACE STUDIO MASTER CAMO PALETTE Light 100

FS CAMO PENS/CNCLR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code355 1 041554501940 FACE STUDIO MASTER CAMO COLOR CORRECTING PEN (UNCARDED) Green 10356 1 041554501964 FACE STUDIO MASTER CAMO COLOR CORRECTING PEN (UNCARDED) Apricot 50357 1 041554431902 FACE STUDIO MASTER CONCEAL Fair 10358 1 041554431919 FACE STUDIO MASTER CONCEAL Light 20359 1 041554431926 FACE STUDIO MASTER CONCEAL Light/Medium 30360 1 041554431933 FACE STUDIO MASTER CONCEAL Medium 40361 1 041554431940 FACE STUDIO MASTER CONCEAL Medium/Deep 50

FS CONTOUR PALETTE ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code362 1 041554455595 FACE STUDIO MASTER CONTOUR LIGHT TO MEDIUM 10363 1 041554455601 FACE STUDIO MASTER CONTOUR MEDIUM TO DEEP 20

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code364 1 041554420616 LASH SENSATIONAL Blackest Black 00365 1 041554420623 LASH SENSATIONAL Very Black 01366 1 041554420630 LASH SENSATIONAL Brownish Black 02367 1 041554420647 LASH SENSATIONAL WP Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code368 1 041554217995 FALSIES MASCARA WP Brownish Black 02369 1 041554240337 FALSIES BLACK DRAMA WASHABLE Black Drama 10370 1 041554268706 FALSIES FLARED Blackest Black 00371 1 041554459890 FALSIES PUSH UP DRAMA ANGEL Blackest Black 00

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code372 1 041554197044 VOLUM' EXPRESS COLOSSAL WP Classic Black 1373 1 041554409291 PUMPED UP! COLOSSAL WSH Glam Black 00374 1 041554409284 PUMPED UP! COLOSSAL WSH Classic Black 01375 1 041554409321 PUMPED UP! COLOSSAL WTP Classic Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Page: 22 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

Loc. ID Facings UPC Description Shade Plano Code376 1 041554493863 COLOSSAL BIG SHOT WTP BROWNISH BLACK WTP 227377 1 041554281446 MEGA PLUSH MASCARA Blackest Black 00378 1 041554281460 MEGA PLUSH MASCARA Very Black 01379 1 041554281477 MEGA PLUSH MASCARA Brownish Black 02

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code380 1 041554519457 GREAT LASH MASCARA Clear 10381 1 041554626964 GREAT LASH WATERPROOF Very Black 1382 1 041554626988 GREAT LASH WATERPROOF Brownish Black 3383 1 041554672237 CURVED BRUSH GREAT LASH WASHABLE Blackest Black 00

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code384 1 041554209310 GREAT LASH BIG Blackest Black 00385 1 041554209327 GREAT LASH BIG Very Black 01386 1 041554209334 GREAT LASH BIG Brownish Black 02387 1 041554239423 Great Lash Lots of Lashes Blackest Black 00

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code388 1 041554699159 FULL 'N SOFT WASHABLE Very Black 1389 1 041554605228 FULL 'N SOFT WATERPROOF Very Black 1390 1 041554647372 LASH DISCOVERY WASHABLE Very Black 1391 1 041554650495 LASH DISCOVERY WP Very Black 1

Urban Hook Bar with 5 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code392 1 041554415131 Baby Skin Instant Pore Eraser 010393 1 041554507386 COVER STICK (CORRECTOR) White 6394 1 041554615982 COVER STICK (CORRECTOR) Yellow Corrects Dark Circles 8395 1 041554543872 COVER STICK (CORRECTOR) Ivory 1396 1 041554543889 COVER STICK (CORRECTOR) Light Beige 2

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code397 1 041554522556 FALSIES TEMPTATION BLKST BLK 601398 1 041554522570 FALSIES TEMPTATION BROWNISH BLK 603399 1 041554522679 FALSIES TEMPTATION WTP VERY BLACK WTP 604400 1 041554496185 LASH SENSATIONAL CURVITUDE Blkst Black WSH 710

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code401 1 041554460278 LASH SENSATIONAL LUSCIOUS WATERPROOF Very Black WTP 01402 1 041554460247 LASH SENSATIONAL LUSCIOUS Blackest Black WSH 00403 1 041554460254 LASH SENSATIONAL LUSCIOUS Very Black WSH 01404 1 041554496192 LASH SENSATIONAL CURVITUDE Very Black WSH 720

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code405 1 041554459906 FALSIES PUSH UP DRAMA ANGEL Very Black 01406 1 041554462838 FALSIES PUSH UP DRAMA ANGEL WTP Very Black WTP 01407 1 041554443462 PUSH UP DRAMA WSH Blackest Black 00408 1 041554443479 PUSH UP DRAMA WSH Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Page: 23 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

Loc. ID Facings UPC Description Shade Plano Code409 1 041554288254 CAT EYES MASCARA Glam Black 01410 1 041554288261 CAT EYES MASCARA WP Glam Black 01411 1 041554460308 COLOSSAL SPIDER LASH GLAM BLACK 00412 1 041554443493 PUSH UP DRAMA WTP Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code413 1 041554281484 MEGA PLUSH MASCARA WP Very Black 01414 1 041554281491 MEGA PLUSH MASCARA WP Brownish Black 02415 1 041554288384 VE ROCKET MASCARA Blackest Black 00416 1 041554288377 VE ROCKET MASCARA Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code417 1 041554565294 CURVED BRUSH GREAT LASH WASHABLE Very Black 1418 1 041554269567 ILLEGAL LENGTHS MASC Blackest Black 00419 1 041554288391 VE ROCKET MASCARA Brownish Black 02420 1 041554288452 VE ROCKET MASCARA WP Very Black 01

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code421 1 041554239416 Great Lash Lots of Lashes Very Black 01422 1 041554269062 Great Lash Lots of Lashes Brownish Black 02423 1 041554562422 MOISTURIZING MASCARA REMOVER MOISTURIZING MASCARA REMOVER424 1 041554537970 100% OIL-FREE EYE MAKEUP REMOVER 100% OIL-FREE EYE MAKEUP REMOVER

Urban Hook Bar with 4 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code425 1 041554054156 LASH STILETTO Very Black 1426 1 041554208832 LASH STILETTO WP Very Black 01427 1 041554007503 DEFINE-A-LASH LENGTH MASCARA Very Black 1428 1 041554220186 EYE STUDIO GEL LINER Blackest Black 50

Urban Hook Bar with 6 Peg Hooks Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code429 1 041554543896 COVER STICK (CORRECTOR) Medium Beige 3430 1 041554616019 COVER STICK (CORRECTOR) Green Corrects Redness 9431 1 041554535419 DUAL SHARPENER EXPERT TOOLS DUAL SHARPENER432 1 041554535426 EYELASH CURLER EXPERT TOOLS EYELASH CURLER433 1 041554535457 EYELASH CURLER REFILLS434 1 041554535273 BRUSH N' COMB EXPERT TOOLS BRUSH 'N COMB

6HK BRAND HB TS BROW POMADE ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code435 1 041554559743 TattooStudio Brow Pomade Soft Brown 374436 1 041554559774 TattooStudio Brow Pomade Deep Brown 380437 1 041554559750 TattooStudio Brow Pomade Medium Brown 376438 1 041554559736 TattooStudio Brow Pomade Blonde 372439 1 041554545012 TATTOOSTUDIO BROW TINT PEN Blonde 350440 1 041554545029 TATTOOSTUDIO BROW TINT PEN Soft Brown 355

6HK BRAND HB DEFINE & FILL ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code441 1 041554442182 BROW DEFINE + FILL DUO Blonde 250442 1 041554442199 BROW DEFINE + FILL DUO Soft Brown 255443 1 041554442205 BROW DEFINE + FILL DUO Deep Brown 260444 1 041554442212 BROW DEFINE + FILL DUO Auburn 265

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FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

445 1 041554545036 TATTOOSTUDIO BROW TINT PEN Medium Brown 360446 1 041554547092 TATTOOSTUDIO BROW TINT PEN Deep Brown 365

5HK BRAND HB BROW PREC MICRO ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code447 1 041554460032 EYE STUDIO BROW PRECISE MICRO SOFT BROWN 255448 1 041554460049 EYE STUDIO BROW PRECISE MICRO DEEP BROWN 260449 1 041554460025 EYE STUDIO BROW PRECISE MICRO AUBURN 265450 1 041554429671 EYE STUDIO BROW DRAMA BLONDE 250451 1 041554429688 EYE STUDIO BROW DRAMA SOFT BROWN 255

5HK BRAND HB BROW PRECISE ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code452 1 041554545074 TEMPTATION BROW SOFT BROWN 305453 1 041554429640 BROW PRECISE Soft Brown 255454 1 041554429633 BROW PRECISE Deep Brown 260455 1 041554429695 EYE STUDIO BROW DRAMA DEEP BROWN 260456 1 041554429701 EYE STUDIO BROW DRAMA Auburn 265

6HK BRAND HB BROW POMADE ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code457 1 041554545098 TEMPTATION BROW DEEP BROWN 315458 1 041554460391 EYE STUDIO BROW POMADE Blonde 250459 1 041554460353 EYE STUDIO BROW POMADE Soft Brown 255460 1 041554460346 EYE STUDIO BROW POMADE Deep Brown 260461 1 041554460407 EYE STUDIO BROW POMADE Auburn 265462 1 041554494198 CURVITUDE LINER BLACK 410

6HK BRAND HB TS LINER ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code463 1 041554563337 TATTOO STUDIO LINER DEEP ONYX 900464 1 041554563344 TATTOO STUDIO LINER INTENSE CHARCOAL 901465 1 041554563351 TATTOO STUDIO LINER BOLD BROWN 910466 1 041554563863 TATTOO STUDIO LINER STRIKING NAVY 920467 1 041554568226 EYE STUDIO MASTER PREC ALL DAY Black 110468 1 041554415438 EYE STUDIO MASTER KAJAL LINER Onyx Rush 510

6HK BRAND HB MASTER SKINNY ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code469 1 041554460834 MASTER PRECISE SKINNY Defining Black 210470 1 041554460841 MASTER PRECISE SKINNY Sharp Brown 220471 1 041554460858 MASTER PRECISE SKINNY Refined Charcoal 230472 1 041554294231 MASTER DUO LINER Black Lacquer 500473 1 041554541915 MASTER PRECISE INK LINER BLACK COMET 510474 1 041554541922 MASTER PRECISE INK LINER GALACTIC METAL 520

5HK BRAND HB GEL LINER POT ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code475 1 041554220193 EYE STUDIO GEL LINER Brown 52476 1 041554220209 EYE STUDIO GEL LINER Gunmetal 54477 1 041554541939 MASTER PRECISE INK LINER COSMIC PURPLE 530478 1 041554541953 MASTER PRECISE INK LINER TEAL GALAXY 550479 1 041554541977 MASTER PRECISE INK LINER SOLAR GOLD 570

6HK BRAND HB UNSTOPPABLE ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code480 1 041554513493 UNSTOPPABLE EYELINER - CARDED Onyx 10481 1 041554513523 UNSTOPPABLE EYELINER - CARDED Cinnabar 20

Page: 25 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

482 1 041554513530 UNSTOPPABLE EYELINER - CARDED Pewter 30483 1 041554513547 UNSTOPPABLE EYELINER - CARDED Sapphire 40484 1 041554513561 UNSTOPPABLE EYELINER - CARDED Espresso 60485 1 041554009071 DEFINE A LINE Ebony Black 1

EYE PALETTES 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code486 1 041554419184 THE PALETTES The Nudes 02487 1 041554434866 THE PALETTES The Blushed Nudes 06488 1 041554490848 24KT NUDES PALETTE 24KT NUDES PALETTE 120

MATTE BAR/TTL TMPT/CITY KITS ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code489 1 041554563290 The Matte Bar Eyeshadow Palette The Matte Bar 300490 1 041554545043 Total Temptation Eye + Highlight Palette Total Temptation Eye + Highlight Palette 140491 1 041554545869 The City Kits Kit #2 Pink Edge 160

ES COL TAT 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code492 1 041554298536 EYE STUDIO COLOR TATOO METALS-Barely Branded 70493 1 041554298505 EYE STUDIO COLOR TATOO METALS-nked in Pink 55494 1 041554270150 EYE STUDIO COLOR TATOO Bold Gold 45495 1 041554270112 EYE STUDIO COLOR TATOO Bad to the Bronze 25496 1 041554419139 EYE STUDIO COLOR TATOO LEATHERS Chocolate Suede 95497 1 041554270075 EYE STUDIO COLOR TATOO Too Cool 05498 1 041554270136 EYE STUDIO COLOR TATOO Tough As Taupe 35499 1 041554419108 EYE STUDIO COLOR TATOO LEATHERS Creamy Beige 80500 1 041554419122 EYE STUDIO COLOR TATOO LEATHERS Vintage Plum 90501 1 041554419146 EYE STUDIO COLOR TATOO LEATHERS Dramatic Black 100

ES COL TAT CHROME 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code502 1 041554472578 COLOR TATTOO LIQUID CHROME Gilded Rose 500503 1 041554472585 COLOR TATTOO LIQUID CHROME Beige Luster 510504 1 041554472592 COLOR TATTOO LIQUID CHROME Khaki Kool 520505 1 041554472608 COLOR TATTOO LIQUID CHROME Fool's Gold 530506 1 041554472615 COLOR TATTOO LIQUID CHROME Bronze Sheen 540507 1 041554472622 COLOR TATTOO LIQUID CHROME Electric Emerald 550508 1 041554472639 COLOR TATTOO LIQUID CHROME Bold Saphire 560509 1 041554472646 COLOR TATTOO LIQUID CHROME Sharp Purple 570510 1 041554472653 COLOR TATTOO LIQUID CHROME Silver Spark 580511 1 041554472660 COLOR TATTOO LIQUID CHROME Gunmetal 590

CITY MINI PALETTES 1.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code512 1 041554540772 CITY MINI PALETTES MATTE ABOUT TOWN 480513 1 041554499742 CITY MINI PALETTES Rooftop Bronzes 400514 1 041554499735 CITY MINI PALETTES Chill Brunch Neutrals 410515 1 041554499766 CITY MINI PALETTES Downtown Sunrise 430

CITY MINI PALETTES 2.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code516 1 041554540758 CITY MINI PALETTES City Mini x Shayla 460517 1 041554552492 CITY MINI PALETTES Blushed Avenue 510518 1 041554552515 CITY MINI PALETTES Hi-Rise Sunset 530519 1 041554563306 CITY MINI PALETTES Diamond District 540

EW MONOS (1TIER) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Page: 26 of 26

FILE; G:\sales\POG\ACCOUNT-MNY\HY-VEE\Spring 2019\Urban\HYV0966U_IS19.psa

FULL WALLDoor Count as of Print Date: 0

Date : 06-Nov-2018

Prepared by: Loreal CPD Category Management

POSITION REPORT Category Mgmt. Dept.11/6/2018

HYVEE 9' X 66" MAYBELLINE URBAN WALL PLANOGRAMSpring 2019 HYV0966U_IS19.psa

Loc. ID Facings UPC Description Shade Plano Code520 1 041554492644 New Expertwear Monos Vanilla 100S521 1 041554490763 New Expertwear Monos Seashell 30S522 1 041554490756 New Expertwear Monos Linen 20S523 1 041554490794 New Expertwear Monos The Glo Down 60S524 1 041554492682 New Expertwear Monos Made for Mocha 140S525 1 041554552201 New Expertwear Monos Dusty Rose 200S

EW SHAD Q TRAY 1.3 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code526 1 041554409093 EXPERT WEAR QUADS Natural Smokes 2Q527 1 041554409161 EXPERT WEAR QUADS Chai Latte 22Q528 1 041554409123 EXPERT WEAR QUADS Sunlit Bronze 50Q

EW SHAD Q TRAY 2.9/8/7/6 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code529 1 041554409116 EXPERT WEAR QUADS Mocha Motion 10Q530 1 041554409130 EXPERT WEAR QUADS Designer Chocolates 40Q531 1 041554409192 EXPERT WEAR QUADS Lavender Smokes 8Q532 1 041554409147 EXPERT WEAR QUADS Charcoal Smokes 4Q

EW QUADS 3.3 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in

Loc. ID Facings UPC Description Shade Plano Code533 1 041554409239 EXPERT WEAR QUADS Emerald Smokes 48Q534 1 041554409260 EXPERT WEAR QUADS Autumn Coppers 44Q535 1 041554409178 EXPERT WEAR QUADS Velvet Crush 20Q

6HK BRAND HB EXPRT EYES TWIN ** Height = 2.00 in; Width = 12.00 in; Depth = 1.00 in

Loc. ID Facings UPC Description Shade Plano Code536 1 041554009095 DEFINE A LINE Brownish Black 3537 1 041554530179 EXPERT EYES TWIN BROW & EYE PENCILS Velvet Black 01538 1 041554530254 EXPERT EYES TWIN BROW & EYE PENCILS Dark Brown 02539 1 041554530667 EXPERT EYES TWIN BROW & EYE PENCILS Medium Brown 03540 1 041554530339 EXPERT EYES TWIN BROW & EYE PENCILS Light Brown 04541 1 041554507379 EXPERT EYES TWIN BROW & EYE PENCILS Blonde 7