HyunjungPARK Portfolio 2
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Transcript of HyunjungPARK Portfolio 2
Target Market
Target Market
Competition fierce in the fashion sector
Because most larger clothing specialists, that sell footwear, are positioned in the
fashion sector – competition is fierce.
Battle between Shoe Zone and PriceLess
Shoe Zone and PriceLess lead the way as town centre footwear specialists in the
value sector. Both have a broad product offer encompassing not only some fashion
styles, but also classic products targeted at more mature customers.
Clarks – firm hold in classic sector but M&S threatens
Clarks has carved out a strong position in upper midmarket, classic footwear with
few retailers providing a similar offer. This a reason why Clarks has remained so
strong over the past 10 years.
Increasingly saturated market
With clothing retailers increasingly focusing on their footwear offers as an extra
vehicle for growth, footwear specialists face an uphill struggle. The market is
becoming increasingly saturated – particularly in the fashion market where retailers
will have to battle hard to interpret trends quickly and offer their customers value.
My ballet shoes will be at high-mid price position and contemporary area.
Market Research
Flats over Heels
Women know the pain high heels can bring all too well. So the rising popularity of flats is
welcome relief to many. And women know that after a day and night in heels, there's room for
comfort, no matter which brand.
There are specialising brend in good quality ballet pumps.
French Sole has broadened it ranges to try and accommodate the larger flat footwear market. It is
vital for French Sole to introduce new designs andranges to refresh its image and excite new and
existing customers. The shoes cost £ 90~140 a pair and up, depending on the design.
Pretty Ballerinas is a sliver of a spot that stocks a very similar shoe. Some look identical to the
ones three blocks away, but others have a younger appeal. The shoes cost £110~160 a pair and
up.
Repetto first designed as ballet slipper and pointes, it soon innovated to ballet slippers that were
suitable for the streets of Paris. The Repetto shoes are now the symbol for style and comfort. The
shoes cost £140~200 a pair and up, depending on the design.
Target Consumer
Gender :
Age :
Material status :
Level of Education :
Income :
Style :
Free time :
Female
25~35
Staff of company such as publisher or
Museum, gallery.
Graduated at college of university
£30,000~45,000
She usually wear natural and
comfortable style. She pursues
substance more than superficiality
when she shops. She wear flat shoes for
parties sometime.
She goes to museum or gallery when free
time or read some books in a café.
She has cheating with her friend in a bar
with cocktail.
Mood Board
Colour & Material Board
YKK VISLON® Size 3
YKK Metal - EXCELLA® Size 3
YKK Metal-Golden Brass Size 5
YKK Metal-Aluminium Size 3
Golden black Shining leather
Beige Goat leather
Silver coating Goat leather
Purple Patent leather
Cobalt blue Suede
Light green Suede
Orange Suede
Range Plan
Size 3~7
Price £60
Last VP0101
Colour Sky blue, Purple
Material Satin, Metal zips
Size 3~7
Price £65
Last VP0101
Colour
Green, Orange, Cobalt blue
Material Suede, Metal zips
Size 3~7
Price £65
Last SL1094
Colour
Green, purple, Cobalt blue
Material Suede, Metal zips
Size 3~7
Price £60
Last SL1094
Colour Orange, Cobalt blue
Material Caff, Metal zips
The soles of ballet flats meant for outdoor wear are made
of thin rubber. It's filled to the ceiling with flats, with a
small amount that have a small heel. Rubber for the sole is
the trend for extra comfort.
Ballet flats are little rounded or pointed with a thin sole,
there are many different looks available in these shoes.
They range from flats with a decorative zipper insert on the
top lines or seam lines. Shoe covered in glittery fabric,
suede and satin. These shoes are available in many fashion
colours. The Ballet flats are comfortable shoes to wear,
especially if the rubber soles cause the shoes to bend
easily.
The feminine style of style flats are extremely versatile and
can work with many different outfits. For instance, ballet
flats worn with casual look. The same shoes worn a totally
different look that's suitable for work or school. These
ballet flats worn into a cocktail outfit. As an alternative to
sparkle and glitter, metallic components in gold or silver
can also dress up separates. For instance, gold or silver
ballet style flats added to a matching metallic components,
simple evening look.
Last
VP0101 SL1094
Development 1
Back part decoration is inspired by flower leaf.
Development 2
There are curvy lines from top-line and then connected at front of toe by silder.
There are 4 straight lines at front of toe, silders will have puction of decoration.
Development 3
There are curvy lines from top-line and then connected at outside by silder. This line divided again ant backpart.
There are curvy lines from top-line and then connected at side. The metal components put front of toe on.
Development 4
There are curvy lines on the top-line and then connected at front of toe.
Development 5
The metal zips will make scatch on skin, follow this reason, same material as upper attached the back of the zips.
Development 6
The metal zips will make scatch on skin, follow this reason, same material as upper attached the back of the zips. This additional part will be little bit higher that edge of the top- lines.
Design 1
Design 2
Design 3
Design 4
Explanation of Manufacture
10mm height
Rubber for the sole is the trend for extra comfort
Purple blue suede material
Decorated with metal zips Decorated with zip
slider at back
Silver coloured goat leather lining
Couvy top-line inspired by flowers
Most ballet shoes make to look wide feet. There is no doubt it is very comfortable and easy cause by soft components and materials. The shoes
made by cobalt blue suede , silver goat lining and zips. The front zip lines are across from front of the toe to waist of shoe. This lines give visual
effects narrow feet. Attached material at back of zip lines for avoid from scratch.
Prototype