By..

PAVANI.AMMINENI

HISTORY• The Hy un dai M otor Comp any was f ounded by Chung Ju-Yung .It is a division of the Hyundai Kia Automotive Group, South Korea 's largest and the world's Sixth Largest Automaker. • Hyundai Motor Company- 1967 • It is headquartered in Seoul, South Korea. • In Ulsan, South Korea Hyundai operates the world's largest integrated automobile manufacturing facility which is capable of producing 1.6 million units annually. • The Hyundai logo, a slanted, stylized 'H', is symbolic of two people (the company and customer) shaking hands and its official global tagline slogan is "Drive your way". Hyundai means "modernity" in Korean.

VISION & MISSION• Vision statement:

Our team provides value for your future.• Mission Statement: To pursue excellence and deliver cars that inspire, so you can live your life the

BENCH MARKS The “Best Mid-size Car of the Year” award by the NDTV Profit C The Hyundai Verna has bagged some of the most prestigious awards starting with the title of "Car of the Year 2007" by India's leading automotive publication – Overdrive & HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices ‘Performance Car of the Year 2007’ from Business Standard Motoring. the “Best Value for Money Car” by the CNBC Auto car Auto awards B Awards 2007

PRODUCTS OF HYUNDAI• HMIL presently Indian car market 20 variants of passenger cars in six segments.

STRATEGIES1. 24 * 7 service2. Warranty 3. Parts delivery centers 4. Customer Relations 5. Free service

Types of customers• Status minded • Finance minded • Technical minded • Looks minded • Mix of above

SWOT Analysis

Strengths1. Strong domestic market.2. Good quality 3. Cheap labor costs 4. Production facilities.

Weaknesses

1. Design 2. No luxury cars 3. No innovations

SWOT Analysis

Opportunities

1. Cheaper cars 2. diversification 3. Cost Reduction 4. European and African market

Threats Competitors from Germany, Japan. Threat from local companies. 10yrs warranty in USA.

PORTER’S FIVE FORCES MODELNEW ENTRANTS SUBSTITUTE PRODUCTS

COMPETITION

BARGAINING POWER OF SUPPLIERS

BARGAINING POWER OF BUYERS

Threat of new entrants:New entrants from china and Japan are always a threat to the company, which may take away some of the company's market share.

Bargaining power of suppliers:some parts of the cars are supplied by some other companies. these companies may bargain for a high price. The bargaining power of suppliers is low and the manufacturer may shift to some other supplier .

Bargaining power of buyers:The bargaining power of buyers is high and the buyer may shift to some other manufacturer if he is not satisfied with the price .

Threat of substitutes:This threat is not high as we do not have many substitutes. This threat may be from metro trains and public transport systems like buses.

Intense competition:As there is high competition in this industry one should increase their market share by taking away it form their competitors.

RECOMMENDATIONS• Improve the quality and appearance. • Concentrate more on other markets like Asian and African markets. • Increase sponsorships and promote events. • Add new cars to their product line and get into luxury models. • Get into hybrid cars.

LEARNINGS• ABOUT THE AUTOMOTIVE INDUSTRY IN INDIA AND ABROAD. ABOUT THE GROWING OF HYUNDAI MOTORS. TOP COMPETITORS IN PASSENGER CAR INDUSTRY. GROWTH STRATEGIES ADOPTED BY CAR COMPANIES.

• • •Hyundai Motor India Limited

THANK YOU