Hyundai launching The World Sedan on Twitter
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#THEWORLDSEDAN & WW TREND Insights on Hyundai associated with TeraReach to bring about the buzz around the New Fluidic Verna…
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Transcript of Hyundai launching The World Sedan on Twitter
#THEWORLDSEDAN & WW TRENDInsights on Hyundai associated with TeraReach to bring
about the buzz around the New Fluidic Verna…
BRIEFHyundai India, was to launch the New Fluidic Verna,
branding it as #TheWorldSedan
The epicentre of the plan was the on-ground launch at Delhi where all the press and the authorities where invited…
OBJECTIVEThe key was to introduce the car in style dynamically
to bring about buzz on #TheWorldSedan
Twitter HAD to break with numerous Conversationsechoing the Car Launch!
GAME RULESThe buzz had to be organically generated as the
Brand’s Ultimatum was NOT in favor of Contests
Relevant Conversations than Traditional Tweets was the score as the brand looked down on anything else…
ROLL OUT
Conversations were triggered with 50+
Automobile bloggers
Relevant Influencers followed up on the buzz next…
Strategically, the Brand launched the car at the
right moment!
1 2 3
RESULTS
We did breakthe Trends on
Twitter…Actually,
Twice-Fold!
#WorldSedan& Verna
trended over 8 hours straight
across the day!
Over 75,000 conversations were
triggered & a Worldwide
Trend
