Chung Ju yung

Founder

Hyundai is a group of companies, part of the Korean chaebol, that was founded in South Korea.

The first Hyundai company was founded in 1947 as a construction company.

Best-known Hyundai divisions

The world's fourth largest automobile manufacturer in Ulsan, South Korea, by volume as of January 2011.It produces over 1.6 million vehicles annually

Headquartered in Seoul,  South Korea

Hyundai Motor Company is a division of Hyundai Motor Group which also manages Kia Motors

History:

Hyundai Motor Company was established in 1967. The company's first model, the Cortina, was released in cooperation with Ford Motor Company in 1968. 

The company employs about 75,000 persons around the world.

Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide.

In 2010, Hyundai sold over 1.7 million vehicles worldwide.

Hyundai Heavy Industries. It is the world's largest shipbuilder

Other companies currently or formerly controlled by members of Chung's extended family may be loosely referred to as a part of the Hyundai chaebol.

1967: Chung Ju-Yung decides to establish the Hyundai Motor Company in Seoul.

1970: The Pony is unveiled at the 55th Turin International Motor Fair and becomes the first

automobile ever manufactured in Korea.

1985: Pony is replaced by the new Hyundai Excel. The Pony is sold alongside the Excel in Canada

for a few more years.

1990: Korea’s first sports car, the sporty Scoupe is introduced. Later versions use the Hyundai

Alpha straight-4 engine – the first ever designed in Korea. 

1993: The Elantra – a compact sedan which is sold as the Lantra in Australian and European markets until 2001 –

wins Best car of 1993 in Australia.

1995: The Accent wins the Canadian Best buy Award. The Avante – a compact to mid-size car –

launches and wins the Asia-Pacific Rally.

2001: Hyundai sets yet another record: 346,235 vehicles are sold in the US. This accounts for a 42% increase in

sales over 2000 – the largest increase in the US car industry to date.

2004: 37,611 Hyundai vehicles are sold in the UK. It’s an all-time record for the company in the UK and another example of the company’s growing

popularity.

2006

• Hyundai is named as the sixth largest automotive manufacturer in the world, according to the Detroit-based weekly Automotive News.

2007• Hyundai introduces its new i30

model at the Geneva Auto Show. A new assembly plant is opened in Brazil.

2008• The i20 is launched in the UK.

The Genesis Coupe, Hyundai’s first purpose built rear wheel drive sportscar, is revealed to the public.

Slogan

In 2003 it was South Korea's largest car maker and the world's seventh largest car maker.

It has seven business divisions: Shipbuilding, Offshore & Engineering, Industrial Plant & Engineering, Engine & Machinery, Electro & Electric Systems, Construction Equipment, and Green Energy.

The Hyundai logo seen above is appears to be an oval shaped H (symbolizing Hyundai).

It is also supposed to be symbolic of the company's desire to expand.

“Hyun” means 'current', or 'contemporary' in Chinese character.

“Dai” means 'an age', 'an era', or 'a period.

The oval shape indicates the company's global expansion.

The slanted, stylized 'H' is symbolic of two people (specifically the company and customer) shaking hands. 

Submitted By: Gurjeet Kaur

MBA Marketing