Hypothesis presentation (2)
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Transcript of Hypothesis presentation (2)
Lean Entrepreneurship Project - Team3
1. Hypothesis – Customer Segment
Young People
• We believe that young people between 18 and 30 will use our app frequently (at least once a week) to search for food promotions nearby themHypothesis
• Survey to a sample of 100 young people to check whether they would use such app frequently.Testing
• If 75% of the surveys state they would like to use the app on a regular basis (at least once a week).Validation
Lean Entrepreneurship Project - Team3
2. Hypothesis – Customer SegmentBusiness
People
• We believe that business people will use our app frequently (at least once a week) to search for food promotions nearby themHypothesis
• Survey to a sample of 50 business people to check whether they would use such app frequentlyTesting
• If 75% of the surveys state they would like to use the app on a regular basis (at least once a week).Validation
Lean Entrepreneurship Project - Team3
3. Hypothesis – Customer Segment
Restaurants
• We believe that restaurants have or are willing to have frequent food promotions ready to be displayed in our MyNearBite appHypothesis
• Interview to 20 restaurants in Lisbon to check their disposition to upload/share food promotionsTesting
• If 70% of the restaurants interviewed show the willingness to have those frequent promotion uploadedValidation
Lean Entrepreneurship Project - Team3
4. Hypothesis – Value Proposition
Delivery
• We believe that business and young people would prefer our app if it has a complementary food delivery system.Hypothesis
• Survey to a sample of 150 young and business people (100+50) to check whether they would get more value from the app if it has a delivery systemTesting
• If 75% of the interviewees value the delivery system.Validation
Lean Entrepreneurship Project - Team3
5. Hypothesis – Value PropositionSimple
• We believe that young and business people find it simpler for their purpose to navigate in our app than in existing apps.Hypothesis
• Survey to a sample of 150 young and business people (100+50) to check which app they find simpler to use. (App prototyping)Testing
• If 75% of the surveys find our app easier/simpler to useValidation
Lean Entrepreneurship Project - Team3
6. Hypothesis – Value PropositionMeasure of
Sucess
• Restaurants value the opportunity to measure the success of their food promotions in our app (e.g. click rate on food offer in %)Hypothesis
• Interview 20 restaurants to check whether they would extract more value from the app if they had access to success statisticsTesting
• If 70% of the restaurants interviewed show the interest in such featureValidation
Lean Entrepreneurship Project - Team3
7. Hypothesis – Value PropositionAttractive
Food Deals
• Restaurants are willing to provide price promotions in our appHypothesis
• Interview 20 restaurants to check whether they would be willing to have price discounts on their meals on a weekly basis.Testing
• If 70% of the restaurants interviewed show the willingness to make such promotionsValidation
Lean Entrepreneurship Project - Team3
8. Hypothesis – Key ActivitiesIT
Development
• The development of the app with all the features we idealize is viable (both in terms of technical development and costs)Hypothesis
• Interview 3 IT experts to create a cost-benefit analysis for the app.Testing
• If the 3 interviewees give us a positive feedback regarding these two issuesValidation
Lean Entrepreneurship Project - Team3
9. Hypothesis – Key PartnersMobile
Payment
• Mobile payment is a possible service to add to our app.Hypothesis
• Meet with TIMWE to understand the process and what could work for our purposes.Testing
• If they give us positive feedbackValidation
Lean Entrepreneurship Project - Team3
10. Hypothesis – Key Partners
TripAdvisor
• We are able to integrate the rating service of Tripadvisor in our appHypothesis
• Get in contact with Tripadvisor to check if such system is possible.Testing
• If Tripadvisor confirms that we can intergrate their rating systemValidation