Hypothesis lep session 8

Lean Entrepreneurship Project

FreshEntrepreneurs2014World Menu

Session 8

Pauline von Nostitz 152113321 Pedro Mariz 152113366

Maria Murasheva 159114599

Component: Channels

Hypothesis Service can be offered directly (no intermediaries) to clients through a website as nowadays people accept online services easily.

Test Creation of two different landing pages with a call for action (enter email address) and sending it to numerous restaurants / post it on blogs (scoop.it, Quora, Hacker News).

Validation Achieve a conversion rate of 10-20%.

Result A conversion rate of 12,3% was reached and therefore the hypothesis can be considered as valid.

26.09.14 2FreshEntrepreneurs2014

Hypothesis

Landing Pages I

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Landing Page II


Creating traffic - Scoop.ithttp://www.scoop.it/t/transmen


Creating traffic - Quora


Creating traffic - Hacker Newshttps://news.ycombinator.com/user?i

d=Transmenu


Channels – Rank & Select


Component: Channels

Hypothesis Direct E-Mail Marketing as the main channel.

Test Creating of Email introducing TransMenu including a link to one of the landing pages and sending it to 13 restaurants (most popular ones in Lisbon according to Trip Advisor).


Result A conversion rate of 23% (3/13) was reached and therefore the hypothesis can be considered as valid.


Hypothesis

Direct E-Mail Marketing


Component: Channels

Hypothesis Social Media as complementary marketing channel.

Test Post link to landing page onto Facebook pages of restaurants. Send private message to restaurants containing information about TransMenu.


Result A conversion rate of 12% (6/50) was reached and therefore the hypothesis can be considered as valid.


Hypothesis

Social Media I


Social Media II


Component: Revenue Streams

Hypothesis Restaurants will be willing to pay a monthly maintenance / change fee.

Test Conduct 24 interviews with restaurants, which are located within touristic areas and offer medium to high priced food & beverage.

Validation If survey results show at least 65% of restaurant owners would accept a fixed monthly maintenancefee.

Result Only 42% (10/24) participants stated they would be willing to pay monthly maintenance / change fee and therefore the hypothesis can NOT be considered as valid.


Hypothesis

Component: Revenue Streams

Hypothesis Restaurants will be willing to pay a quarterly maintenance / change fee.

Test Conduct 5 follow-up interviews with restaurants, which are located within touristic areas and offer medium to high priced food & beverage.

Validation If survey results show at least 65% of restaurant owners would accept a fixed monthly maintenancefee.

Result 80 % (4/5) participants stated they would be willing to pay quarterly maintenance / change fee and therefore the hypothesis can be considered as valid.


Hypothesis - Pivoted

Hypothesis lep session 8

Business

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