Hypothesis Action Data Insight cycles, Lean Startup
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Transcript of Hypothesis Action Data Insight cycles, Lean Startup
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HADI cycles, Lean startup
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Child asks "why" all the time to understand the rules of this world.
Not just to know what to do and not to.
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Sometimes someone with authority uses
"Because I said so"
as an answer.
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"Because I said so"
most of the time is wrong
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"Because I said so"
some of the time is many generations old
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Imagine this process would happen in science
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To use such reasoning for your actions is illogical, risky and it invites failure.
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"Because I said so" transforms into Conventional wisdom.
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Conventional wisdom is always outdated
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The only way to make progress is to use logics and independent thinking, and to base it on observations
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That's what science does
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Scientific approach p.1
• Make observations• Formulate a hypothesis• Design an experiment to test the hypothesis• State the indicators to evaluate if the
experiment has succeeded• Conduct the experiment• Evaluate the results of the experiment
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Scientific approach p.2
• Accept or reject the hypothesis• If necessary, make and test a new hypothesis
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We can use scientific approach to our business and life
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HADI cycle aka
that thing that scientists do
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HADI cycle
• Hypothesis– Pick a KPI– Make an assumption
• Action– Make an experiment
• Data• Insight
Repeat all the time
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Strong Hypothesis
• Testable• Precise• Could be learned from no matter what results
you get
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HADI cycle is a heart of Lean Startup
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1. Eliminate uncertainty
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2. Work smarter not harder
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Should this product be build?
Can this product be build?
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Can we build a sustainable business around this set of products and services?
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3. Develop an MVP (minimum viable product)
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4. Validated learning
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Thank you!