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04012014

HYPER-VEEAM CASH BACKPROPARTNER PROGRAM GUIDE

Veeam + Microsoft=Better Together for the Modern Data Center

April-June 2014

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Hyper-Veeam Cash Back ProPartner Program GuideVeeam + Microsoft=Better Together for the Modern Data Center

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Background:

The Hyper-Veeam Cash Back incentive is designed to reward partner reps who are actively selling Windows Server 2012

R2, have deployed Hyper-V and are now looking to add the #1 VM Protection for the Modern Data Center.

A recent Veeam-led survey showed that *50% of all prospects/customers with Hyper-V VMs are using free tools or

nothing at all as their data protection strategy. So what are you waiting for?

“Microsoft has improved its server virtualization products to the point that IT leaders should assess their VMware investments

and consider whether Microsoft makes sense.” –How to Choose Between Hyper-V and vSphere, Gartner, 9. October 2013

Goals:

• Thorough Enablement: Veeam will help partners better understand the value behind Microsoft’s Windows Server

2012 with Hyper-V and Veeam Backup & Replication’s family of products.

• More Focus: Focusing on finding net-new opportunities for Veeam Hyper-V backup products allows you, the

partner, to have an attainable goal that is in line with the evolving upward market trend of Hyper-V usage.

• Reward YOU: Based on your efforts and success with selling multiple Veeam Hyper-V backup products, this

program will reward you with money in your pocket.

Overview:

For a limited time, Veeam is running a Hyper-Veeam Cash Back incentive to reward partners who are actively selling

Veeam Hyper-V related products.

Offer Details

Campaign duration: April 7, 2014 - June 30, 2014

• Target audience:

• Veeam ProPartners who are actively selling WS 2012 and Veeam’s Hyper-V backup products (Silver and Gold only)

• Market Segment

• Small, medium businesses that have Hyper-V VMs in their environment.

• Eligible products (minimum deal size is $1,250 MSRP)

• Veeam Backup & Replication™ for Hyper-V (Standard, Enterprise, Enterprise Plus)

• Veeam Backup™ Management Suite for Hyper-V (Standard, Enterprise, Enterprise Plus)

• Veeam Backup Essentials for Hyper-V (Standard, Enterprise, Enterprise Plus)

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Veeam Product Description Product SKU

Veeam Backup & Replication Enterprise Plus for Hyper-V V-VBRPLS-HS-P0000-00

Veeam Backup & Replication Enterprise Plus for Hyper-V - Public Sector P-VBRPLS-HS-P0000-00

Veeam Backup & Replication Enterprise for Hyper-V V-VBRENT-HS-P0000-00

Veeam Backup & Replication Enterprise for Hyper-V - Public Sector P-VBRENT-HS-P0000-00

Veeam Backup & Replication Standard for Hyper-V V-VBRSTD-HS-P0000-00

Veeam Backup & Replication Standard for Hyper-V - Public Sector P-VBRSTD-HS-P0000-00

Veeam Backup Essentials Enterprise Plus 2-socket bundle for Hyper-V V-ESSPLS-HS-P0000-00

Veeam Backup Essentials Enterprise Plus 2 socket bundle for Hyper-V - Public Sector P-ESSPLS-HS-P0000-00

Veeam Backup Essentials Enterprise 2-socket bundle for Hyper-V V-ESSENT-HS-P0000-00

Veeam Backup Essentials Enterprise 2 socket bundle for Hyper-V - Public Sector P-ESSENT-HS-P0000-00

Veeam Backup Essentials Standard 2-socket bundle for Hyper-V V-ESSSTD-HS-P0000-00

Veeam Backup Essentials Standard 2 socket bundle for Hyper-V - Public Sector P-ESSSTD-HS-P0000-00

Veeam Backup Management Suite Enterprise Plus for Hyper-V (includes Veeam Backup &

Replication Enterprise Plus + Veeam ONE)V-BMSPLS-HS-P0000-00

Veeam Backup Management Suite Enterprise Plus for Hyper-V - Public Sector P-BMSPLS-HS-P0000-00

Veeam Backup Management Suite Enterprise for Hyper-V (includes Veeam Backup &

Replication Enterprise + Veeam ONE)V-BMSENT-HS-P0000-00

Veeam Backup Management Suite Enterprise for Hyper-V - Public Sector P-BMSENT-HS-P0000-00

Veeam Backup Management Suite Standard (includes Veeam Backup & Replication Standard

+ Veeam ONE) for Hyper-VV-BMSSTD-HS-P0000-00

Veeam Backup Management Suite Standard for Hyper-V - Public Sector P-BMSSTD-HS-P0000-00

For example:

Product Licensed Unit MSRP 5% Cash Back

Veeam Backup & Replication Enterprise for Hyper-V 4 $5,000 $250

Veeam Backup & Replication Enterprise Plus for Hyper-V 4 $7,996 $399.80

Veeam Backup Essentials Enterprise 2-socket bundle for Hyper-V 4 $3,000 $150

Veeam Backup Management Suite Enterprise for Hyper-V 4 $6,200 $310

* Each ProPartner rep can earn up to $500 in accrued cash based

How it works:

Veeam Gold and Silver ProPartners: Any Veeam ProPartner Sales representative who sells Veeam Hyper-V related

products between April 7, 2014 and June 30, 2014, will be rewarded through a reloadable MasterCard gift card

which will be given to the participant upon payout. Each ProPartner rep can earn up to $500 in accrued cash for this

incentive which can be claimed through an online web portal hosted by a third party organization. The partner can

opt-in the program via the website and will receive an email containing a unique URL allowing the participant to

proceed with the opt-in process.

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Here’s how the Hyper-Veeam Cash Back incentive works

Partners can take advantage of this offer by following these simple steps:

1. Sign the partner-participation agreement at https://veeamrewards.karrotrewards.com/Partner/2014/HyperVeeamCashBack. Each ProPartner account must have an authorized company official approve participation

prior to starting the program.

2. Create an account at www.veeamrewards.com

3. Review the list of qualifying products and close qualifying deals between April 7, 2014 and June 30, 2014

4. Register qualifying deals at www.veeamrewards.com

• Redeem your bonus gift cards within 30 days of the purchase

5. Karrot Rewards will supply a gift card to each participant, which will be loaded with earned funds on a regular basis.

• Once a reward is approved and ready to pay out, all reward deposits will be transferred to the individual’s

Veeam reward card. The card will be reloadable with a 5 year expiration date.

Special considerations:

• Minimum deal size of $1,250

• Each ProPartner representative must register to participate

• Partners must successfully register their deal(s) within 30 days of purchase date to receive cash back

Activate your Veeam Rewards card

Each card issued will be embossed with the individual’s name and mailed to them via USPS. Cards will be mailed in

a plain white window envelope addressed to the participant’s home address. The recipient should call the number

listed on the card to activate their Veeam Rewards card. Once activated, they should hold onto their card. $10 will

automatically be added to the gift card for simply signing up for the program.

Resources to help you sell (available on ProPartner Portal):

• Veeam Backup & Replication for Hyper-V Cheat Sheet

• Veeam + Microsoft: Better Together Value Proposition Document

• Veeam Backup & Replication for Hyper-V Datasheet

Question about your Veeam Rewards card?

There is a toll-free number on the back of the card which can be called at any time to check the current balance

and transaction history. The cardholder can also access their account information online through the Veeam Partner

Reward website.

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Program terms & conditions:

• Veeam reserves the right to extend or cancel the program at their discretion

• Only Silver and Gold Veeam ProPartners are eligible to participate in this program.

• The program will be a web-based promotion run from the Veeam Rewards Center (“Website”) maintained and

hosted by Maxim Innovations, LLC (DBA Karrot), an Illinois limited liability company located at 400 N. Michigan

Ave., Suite 1660, Chicago, IL 60611. Veeam is not responsible for managing or administering the program.

• In the event of Cardholder fraud, abuse of the program privileges, or violation of the rules, Veeam, in its sole

discretion, reserves the right to cancel your participation in the program.

• You are responsible for any personal tax liability related to participation in the program or as a result of monies

earned or redeemed.

• Veeam will not have any liability to you or any other cardholder arising from, or related to, the services or rewards.

FAQs

Q. What is Hyper-Veeam Cash Back?

• A. The Hyper-Veeam Cash Back incentive is designed to reward partner reps who are actively selling Microsoft

Windows Server 2012 (R2), have deployed Hyper-V and are now looking to add the #1 Protection for the Modern

Data Center.

Q. What is the offer?

• A. Veeam ProPartner reps can receive a 5% cashback on eligible Veeam product sales based on MSRP. Up to $500

can be earned in TOTAL throughout the entire promotional period.

Q. What is the timeframe for this incentive?

• A: This incentive is valid for eligible deal closes made between April 7, 2014 and June 30, 2014. ProPartner reps

must successfully register their deal(s) within 30 days of purchase date to receive the cash back.

Q: What products are eligible to take advantage of this incentive?

• A: Veeam Backup & Replication for Hyper-V (Standard, Enterprise, Enterprise Plus)

Veeam Backup Management Suite for Hyper-V (Standard, Enterprise, Enterprise Plus)

Veeam Backup Essentials for Hyper-V (Standard, Enterprise, Enterprise Plus)

Q: What are the eligibility requirements for partners?

• A: All Gold and Silver ProPartners are eligible to participate in this promotion.

Q: Are any of the licenses sold prior to April 7, 2014 eligible for the incentive?

• A: No. The Hyper-Veeam Cash Back incentive is only available for new eligible licenses sold during the promotion period.

Q: Is there a limit to what a ProPartner rep can earn?

• A: Each ProPartner rep can earn up to $500 in accrued cash for this incentive which can be claimed through an

online web portal hosted by a third party organization.

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Q: Is there a minimum deal size associated with this offer?

• A: Yes. A minimum deal size of $1,250 required to receive this incentive

Q: How do you activate the Veeam Rewards card?

• A: Each card issued will be embossed with the individual’s name and mailed to them via USPS. Cards will be mailed

in a plain white window envelope addressed to the participant’s home address. The recipient should call the

number listed on the card to activate their Veeam Rewards card. Once activated, they should hold onto their card.

Q: Question about your Veeam Rewards card?

• A: There is a toll-free number on the back of the card which can be called at any time to check the current balance

and transaction history. The cardholder can also access their account information online through the Veeam

Partner Reward website.

For more information, please contact Veeam.Rewards@veeam.com or your Veeam Channel Representative for more info.