HYPER-LOCAL MOBILEKNOCK, KNOCK, KA-CHING

MOBILE DISPLAY ADVERTISING SOLUTION

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MEDIATIVE is a

DIGITAL MARKETING COMPANY PROVIDING PERFORMANCESERVICES AND ACCESS TOMEDIA PLATFORMS.

Get Seen

Get Found

Get Action

What unifies our story?

TOP OF FUNNEL - Pre-Market: a customer who is imminently entering the marketplace for a specific item / brand.

BOTTOM OF FUNNEL - In-Market: a customer who has entered the marketplace for a specific item / brand.

MEDIATIVE’SShopperFunnel

The right ad,at the right

place, at the right time, for

the right consumers

at scale.

I want my business to get seen

and known by more people.I want my business to get

foundby more prospects.

I want to get actionfrom more customers.

YOUR BUSINESS NEED IS OUR FOCUS

GET SEEN, GET FOUND, GET ACTION.MEDIATIVE’S HYPER-LOCAL MOBILE ADVERTISING SOLUTION

Target pre-market and in-market audiences with geographically, environmentally, and timely relevant messages (where and?) when they are most likely to react.

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WHAT IS MOBILE DISPLAY?

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Mobile banners are displayed across thousands of mobile websites and apps and appear only when people have these open.

There is usually only one mobile banner present per page of content.

It is non-intrusive and is not a pop up text message.

Once clicked on, mobile banners drive to a mobile landing page or mobile website that can provide educational content or transactional functionalities.

Mobile websites do not need the same content or # of pages as a desktop website.

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MOBILE INVENTORY IN CANADA

Mobile banner impressions per month

88MM

from ON

49%from QC

25%from BC

10%

from AB

9%

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HYPER LOCAL MOBILEA UNIQUE APPROACH COMBINING LOCAL WITH MOBILE

We create a

geo-zone as small as 100m around an address

We target any user within this zone on

any webpage or app that they visit when

within this zone

MESSAGE 1

MESSAGE 2

MESSAGE 3

And we can push

different messagesdepending on specified variables

(e.g. location, time of day, etc).

ADVERTISE TO LOCAL MARKETS IN DEFINED ZONES

Shop the possibilities.

Holiday specials atHundreds of stores at

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HOW IT WORKS

320x50 or728x90

Publishers puts their ad inventory on an ad exchange

Users turns on “Location Services” within their mobile device settings.

Mediative algorithms merge WiFi, Triangulation and Lat/Long data cues to 100m geo-zones

If location where page loads matches campaign targets, Mediative bids for placement on ad exchange

Mediative aggregates these 100m geo-zones into broader location groups matched to consumer intent

Code on publisher page identifies physical location where the mobile page was loaded

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WHAT YOU GET

1 A Mediative-expert built strategy that outlines locations, environments and times consumers are most likely to respond to your offer.

2Geo-zones we have built off Yellow Pages business listings (as small as 100m) around the locations that we have identified.

3Real-time data feeds built into our geo-zones delivery algorithms that identify current weather, traffic and pollen levels.

AD COPY 1

AD COPY 2 4 Real-time display ad pushes (320x50 and 728x90) when a consumer opens up a mobile webpage/app.

• Business Districts• Airports• Hotels• Conference Centres

• Universities• Nightlife Zones• Casinos/Racetracks• Movie Theatres

• Residential Zones/The Suburbs

• Nurseries & Daycare • Pools & Parks• Elementary & High

Schools

• Auto Dealerships• Garage & Repair

Centres

• Grocery Stores

• Hospitals & Clinics• Gyms & Fitness

Centers

• Home Renovation Stores

• Real Estate Agents

• Financial Institutions

• Shopping Malls• Electronic Stores

• Yoga, Pilates & Dance Studios

• Spas & Hair Salons

• Sports Arenas• Pubs & Bars

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THE GEO-ZONES WE’VE ALREADY BUILT

GIVEN OUR PROPRIETARY ACCESS TO YELLOW PAGES LOCATION DATA, WE CAN EASILY BUILD CUSTOM ZONES AS PER YOUR CAMPAIGN OBJECTIVES.

VISIT HYLOMO.MEDIATIVE.COM TO DISCOVER NUMBER OF IMPRESSIONS BY ZONE.

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GIVEN OUR PROPRIETARY ACCESS TO YELLOW PAGES LOCATION DATA, WE CAN EASILY BUILD CUSTOM ZONES AS NEEDED BY YOUR CAMPAIGN OBJECTIVES.

Airports

Hotels

Shopping Malls

Big-Box Retailers

Electronic Stores

Auto Garages & Repair Centres

Home Renovation Store

Gyms & Fitness Centres

Yoga Pilates & Dance Studios

Spas & Hair Salons

*New Parents (Pre-natal clinics, Baby stores, etc)

Elementary Schools

High Schools

Colleges & Universities

Financial Institutions

Quick-Serve Restaurants

Supermarkets/Grocery Stores

Hospitals & Clinics

Pharmacies

Movie Theatres

Sporting Arenas

Casinos & Racetrack

Nightlife Zones

HYLOMO LIFESTYLE ZONES

Mediative In Dealership Influencer Hyper Local Mobile: Consider the power of influencing & educating your in store shopper.

Via our Hyperlocal Mobile offering, we can geo-target shoppers to within 100 metersof your specific location in real time – helping you to influence their basket size &

composition, while educating them about your offering.

WARRANTY ALL-WHEEL DRIVE

0% FINANCING

Mediative Competitive Hyper-Local Mobile: Consider the power of being able to place advertising at your competitor`s locations.

Via our Hyperlocal Mobile offering, we can geo-target shoppers to within 100 meters

of your specific competitive retailor locations in real time – helping you to convert them to your brand with specific messaging / creative.

Get your groceries and more at

Mediative Point of Market Entry (POME) Hyper-Local Mobile: Consider the power of being able identify & capture a shopper just as they are entering your market.

Via our Hyperlocal Mobile offering, we can geo-target perspective shoppers to within 100 meters of your locations showing an endemic pre-market

interest in your brand.

Mom!: Barbie on at Wal-Mart today!

Bring Barbie home toyour princess today!

You’re 3 KMS away from Barbie on Sale at Target today!

HYLOMO CASE STUDY

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OBJECTIVE:INCREASE ENGAGEMENT WITH YOUNG, HIP, TRENDY TARGET

REACH MASS AUDIENCE: CALGARY STAMPEDE1

REACH IN-MARKET CONSUMERS: OSHEAGA

REACH IN-MARKET CONSUMERS @ PARTNER RETAILERS

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REACH A MASS AUDIENCE: CALGARY STAMPEDE1

0.22% CTR(vs. 0.47% telecom standard)

only 31,755 imp

delivered due to crowd density

WANNA WIN A NEW SMARTPHONE?

REACH MASS AUDIENCE: OSHEAGA2

0.24% CTR(vs. 0.47% telecom standard)

only 229,228 imp

delivered due to crowd density

FOLLOW US ON INSTAGRAM TO WIN AT OSHEAGA!

REACH IN-MARKET CONSUMER: H&M3

0.89% CTR(vs. 0.47% telecom standard)

SWITCH TO OUR PHONE & GET 20% OFF AT H&M

HYLOMO CROSS-INDUSTRYSUCCESS STORIES

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AUTO MAINTENANCE SERVICE

Targeted ads to Garages.

Avg Mobile CTR for Automotive = 0.19%

We delivered a CTR = 1.00%

MOBILE PHONE MANUFACTURER

Targeted ads in Electronic Stores.

Avg Mobile CTR for Electronics = 0.19%

We delivered a CTR = 0.32%

FAST FOOD RESTAURANT

Targeted ads to Hotels.before Breakfast & Lunch.

Avg Mobile CTR for Restaurants = 0.44%

We delivered a CTR = 1.52%

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Advertiser What We Targeted Avg. Industry Mob CTR

CTR We Generated

Luxury Car Manufacturer

Dealerships, Affluent Suburbs, Airports, Hotels

0.19% 1.02%

Auto Maintenance Service

Repair Garages, Canadian Tire stores 0.19% 1.00%

Laptop Manufacturer

Business Districts, Electronic Stores 0.19% 1.15%

Mobile Phone Manufacturer

Electronic Stores 0.19% 0.32%Fast Food Restaurant

Business Districts (before breakfast & lunch)

0.44% 0.69%

Fast Food Restaurant

Hotels (before breakfast & lunch)

0.44% 1.52%

National TV Service Provider

Residential Areas (after dinner) 0.48% 0.68%

Big-Box Retailer

Business Areas (3PM-6PM, Monday-Friday)

0.80% 1.12%

CROSS-INDUSTRY SUCCESS STORIES

Converting Awareness to

Intent To Buy is what sets

Mediative Solutions apart.

HyLoMo can do more than

create awareness, it can also

drive action that leads to

business results.

HYLOMO CAN DRIVE ACTION

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HYLOMO CAN DRIVE ACTION

REPORTSMID AND END-OF CAMPAIGN INSIGHTS THAT WE’LL DELIVER

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KEY METRICSImpressions delivered and clicks received.

REGIONAL MAPSZoom-capable maps identifying where impressions were delivered and clicks received (a useful media planning tool)

PERFORMANCE GRAPHSCharts identifying key campaign trends over time.

AVAILABLE ON DEMAND• Best/Least performing

locations• Performance metrics by

creative

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MEDIA PLANAdvertiser: Domestic Automotive Dealer in British Columbia

Marketing Goal: Create awareness of all new 2014 models and book test drives

Audience: A30-55, $75k+, current automobile owners looking for a cost efficient vehicle

HyLoMo Lifestyle Zone: Garage and Repair Shops• Target all auto owners that are on their phone surfing mobile websites & apps while in a

garage repair shop• Geography Greater Vancouver, Okanagan, Sunshine Coast, Kamloops, Red Deer

Opportunity• 540k impressions available per month in Garage and Repair Shops (within 100 m radius) in

desired target markets

Campaign Scenario• Rate = $20 cost per 1,000 impressions (CPM)• 500,000 impressions per month = $10,000 monthly budget• Click through rate = 1% (mobile benchmark industry = 0.57 %)• Mobile website visits = 5,000 per month (based on 1% CTR)• Conversion rate of 10% = 500 leads (test drive booking) per monthMEDIA PLAN - c

ustomized based on client

Thank you.

Questions?