Richard HaltonProgramme Director, IPTV February 2010

Hybrid TV – unlocking the power of connected TV

20101922

Demo

Consumer value of connected TV – an example

Economic value of connected TV – the Canvas

example• The key incentives to buy identified by audience research conducted

by the BBC Trust were: access to linear services; local storage; catch up TV; a range of internet services1

• BBC Trust research suggests Canvas would accelerate growth in the market for connected TV devices - by 70% vs the counterfactual in 2015

• It goes on to describe the positive impact on demand for VOD services for all suppliers and platforms including for pay services – at least £26.2m DTT VOD revenues per annum, not including premium sport or film revenues2

• The research indicates that Canvas would be responsible for 500,000 to 870,000 homes going online with an incremental 6 year NPV of up to £300m3

• A ‘horizontal’ market enables a competitive device market and a wide range of price points for consumers

1 BBC Trust Public Value Assessment p63, source: Opinion Leader2 BBC Trust Market Impact Assessment p12,/13, source: Value Partners3 BBC Trust Market Impact Assessment p25, source: Value Partners

Aligning standards

Connected TV HBBTV

Software / UX

Hardware

Canvas

Energise the creative community

Richard HaltonProgramme Director, IPTV January 2010

Hybrid TV – unlocking the power of connected TV