Hybrid retail planning 2013 - Creating holistic customer experience
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Transcript of Hybrid retail planning 2013 - Creating holistic customer experience
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CreatingHybridCustomerExperience
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Why hybrid business model?
1. Products and services for wider supply (daily, annual, investment products)
2. Service business models3. Wide distribution channels4. Strong brand experience
5. Community - Holistic customer experience
4P
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Online & offline customer experience
Community
Retail
Products
Services
Daily products, coffee
Webstore
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Example Monocle
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Example – www.lookmumnohands.com
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Example – Nike Fuelband
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Example Varusteleka
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EXAMPLE – HARD ROCK CAFE
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Example - Iittala
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Start with customer in mindStore
Community
ProductsServices
MediaUser
Experience
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CreateHolistic
CustomerExperience
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Strategic & Creative
www.romeadvisors.com
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[email protected]@romeadvisors.com+358-50-3100642www.villetolvanen.comwww.romeadvisors.com